{"id":46,"date":"2026-11-04T12:05:08","date_gmt":"2026-11-04T12:05:08","guid":{"rendered":"https:\/\/cus.dualcube.com\/mvx1\/?p=46"},"modified":"2026-11-04T15:50:20","modified_gmt":"2026-11-04T15:50:20","slug":"wordpress-website-optimization-complete-guide-for-2027","status":"publish","type":"post","link":"https:\/\/cus.dualcube.com\/mvx1\/wordpress-website-optimization-complete-guide-for-2027\/","title":{"rendered":"WordPress Website Optimization: Complete Guide for 2027"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_40c132-43, .wp-block-kadence-advancedheading.kt-adv-heading2352_40c132-43[data-kb-block=\"kb-adv-heading2352_40c132-43\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_40c132-43 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_40c132-43[data-kb-block=\"kb-adv-heading2352_40c132-43\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_40c132-43 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_40c132-43[data-kb-block=\"kb-adv-heading2352_40c132-43\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2352_40c132-43 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_40c132-43\">\u201cSEO is dead.\u201d <mark true=\"true\" class=\"kt-highlight\">You\u2019ve probably heard it more times than you can count.<\/mark><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c76364-33, .wp-block-kadence-advancedheading.kt-adv-heading2352_c76364-33[data-kb-block=\"kb-adv-heading2352_c76364-33\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c76364-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c76364-33[data-kb-block=\"kb-adv-heading2352_c76364-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c76364-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c76364-33[data-kb-block=\"kb-adv-heading2352_c76364-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c76364-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c76364-33\">Now there\u2019s a new acronym every week.<\/p>\n\n\n<style>.kadence-column2352_889e31-5a > .kt-inside-inner-col{display:flex;}.kadence-column2352_889e31-5a > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_889e31-5a > .kt-inside-inner-col,.kadence-column2352_889e31-5a > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_889e31-5a > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_889e31-5a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_889e31-5a > .kt-inside-inner-col > *, .kadence-column2352_889e31-5a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_889e31-5a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_889e31-5a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_889e31-5a > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_889e31-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_889e31-5a{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_889e31-5a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_889e31-5a > .kt-inside-inner-col > *, .kadence-column2352_889e31-5a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_889e31-5a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_889e31-5a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_889e31-5a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_889e31-5a > .kt-inside-inner-col > *, .kadence-column2352_889e31-5a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_889e31-5a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_889e31-5a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_889e31-5a kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3d9f67-92, .wp-block-kadence-advancedheading.kt-adv-heading2352_3d9f67-92[data-kb-block=\"kb-adv-heading2352_3d9f67-92\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3d9f67-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3d9f67-92[data-kb-block=\"kb-adv-heading2352_3d9f67-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3d9f67-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3d9f67-92[data-kb-block=\"kb-adv-heading2352_3d9f67-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3d9f67-92 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3d9f67-92\">GEO<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5df38f-05, .wp-block-kadence-advancedheading.kt-adv-heading2352_5df38f-05[data-kb-block=\"kb-adv-heading2352_5df38f-05\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5df38f-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5df38f-05[data-kb-block=\"kb-adv-heading2352_5df38f-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5df38f-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5df38f-05[data-kb-block=\"kb-adv-heading2352_5df38f-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5df38f-05 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5df38f-05\">AEO<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_683f89-13, .wp-block-kadence-advancedheading.kt-adv-heading2352_683f89-13[data-kb-block=\"kb-adv-heading2352_683f89-13\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_683f89-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_683f89-13[data-kb-block=\"kb-adv-heading2352_683f89-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_683f89-13 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_683f89-13[data-kb-block=\"kb-adv-heading2352_683f89-13\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_683f89-13 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_683f89-13\">AI SEO<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dfd890-66, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfd890-66[data-kb-block=\"kb-adv-heading2352_dfd890-66\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dfd890-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfd890-66[data-kb-block=\"kb-adv-heading2352_dfd890-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dfd890-66 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfd890-66[data-kb-block=\"kb-adv-heading2352_dfd890-66\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dfd890-66 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dfd890-66\">LLM optimization<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cac1df-34, .wp-block-kadence-advancedheading.kt-adv-heading2352_cac1df-34[data-kb-block=\"kb-adv-heading2352_cac1df-34\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cac1df-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cac1df-34[data-kb-block=\"kb-adv-heading2352_cac1df-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cac1df-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cac1df-34[data-kb-block=\"kb-adv-heading2352_cac1df-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_cac1df-34 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cac1df-34\">AI visibility<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4fde68-58, .wp-block-kadence-advancedheading.kt-adv-heading2352_4fde68-58[data-kb-block=\"kb-adv-heading2352_4fde68-58\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4fde68-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4fde68-58[data-kb-block=\"kb-adv-heading2352_4fde68-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4fde68-58 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4fde68-58[data-kb-block=\"kb-adv-heading2352_4fde68-58\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4fde68-58 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4fde68-58\">Generative search<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4bcb31-fd, .wp-block-kadence-advancedheading.kt-adv-heading2352_4bcb31-fd[data-kb-block=\"kb-adv-heading2352_4bcb31-fd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4bcb31-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4bcb31-fd[data-kb-block=\"kb-adv-heading2352_4bcb31-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4bcb31-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4bcb31-fd[data-kb-block=\"kb-adv-heading2352_4bcb31-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4bcb31-fd b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4bcb31-fd\">AI crawlers<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_96e0a9-42, .wp-block-kadence-advancedheading.kt-adv-heading2352_96e0a9-42[data-kb-block=\"kb-adv-heading2352_96e0a9-42\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_96e0a9-42 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_96e0a9-42[data-kb-block=\"kb-adv-heading2352_96e0a9-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_96e0a9-42 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_96e0a9-42[data-kb-block=\"kb-adv-heading2352_96e0a9-42\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_96e0a9-42 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_96e0a9-42\">And every expert seems to have the same advice:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cForget what you were doing. Start optimizing for AI.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_93b4aa-f3, .wp-block-kadence-advancedheading.kt-adv-heading2352_93b4aa-f3[data-kb-block=\"kb-adv-heading2352_93b4aa-f3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_93b4aa-f3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_93b4aa-f3[data-kb-block=\"kb-adv-heading2352_93b4aa-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_93b4aa-f3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_93b4aa-f3[data-kb-block=\"kb-adv-heading2352_93b4aa-f3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_93b4aa-f3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_93b4aa-f3\">So what are you actually supposed to do?<\/p>\n\n\n<style>.kadence-column2352_4aa699-bc > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_4aa699-bc > .kt-inside-inner-col,.kadence-column2352_4aa699-bc > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_4aa699-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_4aa699-bc > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_4aa699-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_4aa699-bc > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_4aa699-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_4aa699-bc{position:relative;}.kadence-column2352_4aa699-bc, .kt-inside-inner-col > .kadence-column2352_4aa699-bc:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_4aa699-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_4aa699-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_4aa699-bc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_dfd8a6-5a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_dfd8a6-5a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_dfd8a6-5a ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_dfd8a6-5a .kb-svg-icon-wrap{font-size:18px;color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_dfd8a6-5a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_dfd8a6-5a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_dfd8a6-5a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_dfd8a6-5a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_dfd8a6-5a:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_dfd8a6-5a:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_dfd8a6-5a:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_dfd8a6-5a kt-svg-icon-list-columns-2 alignnone question-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_0b1136-91 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0b1136-91\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Do you stop focusing on Google?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_673b8c-05 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_673b8c-05\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Do you rewrite your entire website for ChatGPT?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_24e5d8-74 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_24e5d8-74\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Do you create content specifically for AI?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_dd779e-e3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_dd779e-e3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Do you add <code>llms.txt<\/code>?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_98a5b7-d0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_98a5b7-d0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Do you optimize every sentence so an AI can quote it?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6056e3-25 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6056e3-25\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Do you need a completely new SEO strategy?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f4c98f-0d, .wp-block-kadence-advancedheading.kt-adv-heading2352_f4c98f-0d[data-kb-block=\"kb-adv-heading2352_f4c98f-0d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f4c98f-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f4c98f-0d[data-kb-block=\"kb-adv-heading2352_f4c98f-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f4c98f-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f4c98f-0d[data-kb-block=\"kb-adv-heading2352_f4c98f-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f4c98f-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f4c98f-0d\">No wonder website owners are confused.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_48eb28-39, .wp-block-kadence-advancedheading.kt-adv-heading2352_48eb28-39[data-kb-block=\"kb-adv-heading2352_48eb28-39\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_48eb28-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_48eb28-39[data-kb-block=\"kb-adv-heading2352_48eb28-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_48eb28-39 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_48eb28-39[data-kb-block=\"kb-adv-heading2352_48eb28-39\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_48eb28-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_48eb28-39\">And that confusion is creating a second problem.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_93175c-68, .wp-block-kadence-advancedheading.kt-adv-heading2352_93175c-68[data-kb-block=\"kb-adv-heading2352_93175c-68\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_93175c-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_93175c-68[data-kb-block=\"kb-adv-heading2352_93175c-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_93175c-68 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_93175c-68[data-kb-block=\"kb-adv-heading2352_93175c-68\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_93175c-68 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_93175c-68\">Businesses are spending time chasing AI-search tactics before they have even fixed the basics of their website.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_42b05f-d7, .wp-block-kadence-advancedheading.kt-adv-heading2352_42b05f-d7[data-kb-block=\"kb-adv-heading2352_42b05f-d7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_42b05f-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_42b05f-d7[data-kb-block=\"kb-adv-heading2352_42b05f-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_42b05f-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_42b05f-d7[data-kb-block=\"kb-adv-heading2352_42b05f-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_42b05f-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_42b05f-d7\">They are worrying about whether an AI will cite an article while their important pages are poorly structured.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c757d1-5f, .wp-block-kadence-advancedheading.kt-adv-heading2352_c757d1-5f[data-kb-block=\"kb-adv-heading2352_c757d1-5f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c757d1-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c757d1-5f[data-kb-block=\"kb-adv-heading2352_c757d1-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c757d1-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c757d1-5f[data-kb-block=\"kb-adv-heading2352_c757d1-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c757d1-5f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c757d1-5f\">They are trying to optimize for \u201cGEO\u201d while their content doesn\u2019t clearly answer the questions customers are asking.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b5cc31-54, .wp-block-kadence-advancedheading.kt-adv-heading2352_b5cc31-54[data-kb-block=\"kb-adv-heading2352_b5cc31-54\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b5cc31-54 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b5cc31-54[data-kb-block=\"kb-adv-heading2352_b5cc31-54\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b5cc31-54 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b5cc31-54[data-kb-block=\"kb-adv-heading2352_b5cc31-54\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b5cc31-54 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b5cc31-54\">They are adding new files and tools while ignoring broken links, weak internal linking, outdated content, unclear product information, and technical accessibility.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0a3fb2-91, .wp-block-kadence-advancedheading.kt-adv-heading2352_0a3fb2-91[data-kb-block=\"kb-adv-heading2352_0a3fb2-91\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_0a3fb2-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0a3fb2-91[data-kb-block=\"kb-adv-heading2352_0a3fb2-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0a3fb2-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0a3fb2-91[data-kb-block=\"kb-adv-heading2352_0a3fb2-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_0a3fb2-91 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0a3fb2-91\"><strong>That isn\u2019t an AI strategy.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_07d5ad-b7, .wp-block-kadence-advancedheading.kt-adv-heading2352_07d5ad-b7[data-kb-block=\"kb-adv-heading2352_07d5ad-b7\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_07d5ad-b7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_07d5ad-b7[data-kb-block=\"kb-adv-heading2352_07d5ad-b7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_07d5ad-b7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_07d5ad-b7[data-kb-block=\"kb-adv-heading2352_07d5ad-b7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_07d5ad-b7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_07d5ad-b7\"><strong>It\u2019s panic.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d93037-f0, .wp-block-kadence-advancedheading.kt-adv-heading2352_d93037-f0[data-kb-block=\"kb-adv-heading2352_d93037-f0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d93037-f0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d93037-f0[data-kb-block=\"kb-adv-heading2352_d93037-f0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d93037-f0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d93037-f0[data-kb-block=\"kb-adv-heading2352_d93037-f0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d93037-f0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d93037-f0\">The reality is much more useful.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40, .wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40[data-kb-block=\"kb-adv-heading2352_45c74c-40\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40[data-kb-block=\"kb-adv-heading2352_45c74c-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40[data-kb-block=\"kb-adv-heading2352_45c74c-40\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40, .wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40[data-kb-block=\"kb-adv-heading2352_45c74c-40\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40, .wp-block-kadence-advancedheading.kt-adv-heading2352_45c74c-40[data-kb-block=\"kb-adv-heading2352_45c74c-40\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_45c74c-40 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_45c74c-40\">SEO isn\u2019t simply being replaced by AI search. Search itself is expanding.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ddc1e7-e3, .wp-block-kadence-advancedheading.kt-adv-heading2352_ddc1e7-e3[data-kb-block=\"kb-adv-heading2352_ddc1e7-e3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ddc1e7-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ddc1e7-e3[data-kb-block=\"kb-adv-heading2352_ddc1e7-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ddc1e7-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ddc1e7-e3[data-kb-block=\"kb-adv-heading2352_ddc1e7-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ddc1e7-e3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ddc1e7-e3\">Google now has generative AI experiences, and other search products\u2014including ChatGPT Search\u2014can retrieve information from the web. Google explicitly says that its existing SEO best practices continue to matter for appearing in its generative AI search features.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d2dfba-eb, .wp-block-kadence-advancedheading.kt-adv-heading2352_d2dfba-eb[data-kb-block=\"kb-adv-heading2352_d2dfba-eb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d2dfba-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d2dfba-eb[data-kb-block=\"kb-adv-heading2352_d2dfba-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d2dfba-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d2dfba-eb[data-kb-block=\"kb-adv-heading2352_d2dfba-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d2dfba-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d2dfba-eb\">So the question isn\u2019t:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cShould I do SEO or AI optimization?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c29ca1-ae, .wp-block-kadence-advancedheading.kt-adv-heading2352_c29ca1-ae[data-kb-block=\"kb-adv-heading2352_c29ca1-ae\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c29ca1-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c29ca1-ae[data-kb-block=\"kb-adv-heading2352_c29ca1-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c29ca1-ae img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c29ca1-ae[data-kb-block=\"kb-adv-heading2352_c29ca1-ae\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c29ca1-ae wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c29ca1-ae\">The better question is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cHow do I make my website visible across the different ways people now discover information?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2729d4-b8, .wp-block-kadence-advancedheading.kt-adv-heading2352_2729d4-b8[data-kb-block=\"kb-adv-heading2352_2729d4-b8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2729d4-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2729d4-b8[data-kb-block=\"kb-adv-heading2352_2729d4-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2729d4-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2729d4-b8[data-kb-block=\"kb-adv-heading2352_2729d4-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2729d4-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2729d4-b8\">That is the problem this guide solves.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_84bb63-a0, .wp-block-kadence-advancedheading.kt-adv-heading2352_84bb63-a0[data-kb-block=\"kb-adv-heading2352_84bb63-a0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_84bb63-a0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_84bb63-a0[data-kb-block=\"kb-adv-heading2352_84bb63-a0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_84bb63-a0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_84bb63-a0[data-kb-block=\"kb-adv-heading2352_84bb63-a0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_84bb63-a0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_84bb63-a0\">You don\u2019t need to throw away everything you\u2019ve learned about SEO.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b2859d-f1, .wp-block-kadence-advancedheading.kt-adv-heading2352_b2859d-f1[data-kb-block=\"kb-adv-heading2352_b2859d-f1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b2859d-f1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b2859d-f1[data-kb-block=\"kb-adv-heading2352_b2859d-f1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b2859d-f1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b2859d-f1[data-kb-block=\"kb-adv-heading2352_b2859d-f1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b2859d-f1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b2859d-f1\">You need to understand what has changed, what hasn\u2019t, and where AI Search Optimization fits.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_80cd24-9b, .wp-block-kadence-advancedheading.kt-adv-heading2352_80cd24-9b[data-kb-block=\"kb-adv-heading2352_80cd24-9b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_80cd24-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_80cd24-9b[data-kb-block=\"kb-adv-heading2352_80cd24-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_80cd24-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_80cd24-9b[data-kb-block=\"kb-adv-heading2352_80cd24-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_80cd24-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_80cd24-9b\">We\u2019ll break down:<\/p>\n\n\n<style>.kadence-column2352_a59a8b-ec > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_a59a8b-ec > .kt-inside-inner-col,.kadence-column2352_a59a8b-ec > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_a59a8b-ec > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_a59a8b-ec > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_a59a8b-ec > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_a59a8b-ec > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_a59a8b-ec > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_a59a8b-ec{position:relative;}.kadence-column2352_a59a8b-ec, .kt-inside-inner-col > .kadence-column2352_a59a8b-ec:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_a59a8b-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_a59a8b-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_a59a8b-ec\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b77a7e-f2:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b77a7e-f2 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b77a7e-f2 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b77a7e-f2 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b77a7e-f2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_b77a7e-f2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_b77a7e-f2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_b77a7e-f2 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_b77a7e-f2 kt-svg-icon-list-columns-1 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_94781c-f5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_94781c-f5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What AI Search Optimization actually means<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_abb2db-3d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_abb2db-3d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Whether SEO really is dead<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_525643-87 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_525643-87\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What changed about search<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_be9964-45 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_be9964-45\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What GEO actually means<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4d2b20-c3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4d2b20-c3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What AEO actually means<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b4bc39-5a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b4bc39-5a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How GEO, AEO and SEO relate<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_057db6-47 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_057db6-47\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How AI systems discover website information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c5de40-b3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c5de40-b3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Why content structure matters<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_264c03-45 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_264c03-45\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Why entities matter<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f0061f-d3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f0061f-d3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Where structured data fits<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3a1c7c-31 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3a1c7c-31\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What AI crawlers mean for WordPress websites<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_18b56b-ef .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_18b56b-ef\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What <code>llms.txt<\/code> does\u2014and doesn\u2019t do<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0961a8-d0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0961a8-d0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How to make content easier for AI systems to understand<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_e9ae1a-50 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e9ae1a-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What you should fix first<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_cf9ceb-9a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_cf9ceb-9a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What you should stop worrying about<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9ac185-fb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9ac185-fb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How to measure AI visibility<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b6491d-27 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b6491d-27\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How to build a practical AI Search Optimization strategy for 2027<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9984c5-0a, .wp-block-kadence-advancedheading.kt-adv-heading2352_9984c5-0a[data-kb-block=\"kb-adv-heading2352_9984c5-0a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9984c5-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9984c5-0a[data-kb-block=\"kb-adv-heading2352_9984c5-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9984c5-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9984c5-0a[data-kb-block=\"kb-adv-heading2352_9984c5-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9984c5-0a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9984c5-0a\">Most importantly, by the end, you should be able to answer one simple question:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat should I actually do with my website?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b9ffe5-8c, .wp-block-kadence-advancedheading.kt-adv-heading2352_b9ffe5-8c[data-kb-block=\"kb-adv-heading2352_b9ffe5-8c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b9ffe5-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b9ffe5-8c[data-kb-block=\"kb-adv-heading2352_b9ffe5-8c\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b9ffe5-8c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b9ffe5-8c[data-kb-block=\"kb-adv-heading2352_b9ffe5-8c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s1\" class=\"kt-adv-heading2352_b9ffe5-8c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b9ffe5-8c\">First: Is SEO Actually Dead?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2ea52c-02, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ea52c-02[data-kb-block=\"kb-adv-heading2352_2ea52c-02\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2ea52c-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ea52c-02[data-kb-block=\"kb-adv-heading2352_2ea52c-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2ea52c-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ea52c-02[data-kb-block=\"kb-adv-heading2352_2ea52c-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2ea52c-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2ea52c-02\">Let\u2019s deal with the biggest fear first.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d656f2-3c, .wp-block-kadence-advancedheading.kt-adv-heading2352_d656f2-3c[data-kb-block=\"kb-adv-heading2352_d656f2-3c\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_d656f2-3c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d656f2-3c[data-kb-block=\"kb-adv-heading2352_d656f2-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d656f2-3c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d656f2-3c[data-kb-block=\"kb-adv-heading2352_d656f2-3c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_d656f2-3c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d656f2-3c\"><strong>No.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a5a6bd-ad, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5a6bd-ad[data-kb-block=\"kb-adv-heading2352_a5a6bd-ad\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5a6bd-ad mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5a6bd-ad[data-kb-block=\"kb-adv-heading2352_a5a6bd-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5a6bd-ad img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5a6bd-ad[data-kb-block=\"kb-adv-heading2352_a5a6bd-ad\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a5a6bd-ad wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a5a6bd-ad\">But something important has changed.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_15467e-a7, .wp-block-kadence-advancedheading.kt-adv-heading2352_15467e-a7[data-kb-block=\"kb-adv-heading2352_15467e-a7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_15467e-a7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_15467e-a7[data-kb-block=\"kb-adv-heading2352_15467e-a7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_15467e-a7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_15467e-a7[data-kb-block=\"kb-adv-heading2352_15467e-a7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_15467e-a7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_15467e-a7\">SEO used to be discussed primarily as a way to get visibility in traditional search results.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_22cd23-53, .wp-block-kadence-advancedheading.kt-adv-heading2352_22cd23-53[data-kb-block=\"kb-adv-heading2352_22cd23-53\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_22cd23-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_22cd23-53[data-kb-block=\"kb-adv-heading2352_22cd23-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_22cd23-53 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_22cd23-53[data-kb-block=\"kb-adv-heading2352_22cd23-53\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_22cd23-53 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_22cd23-53\">The familiar model was:<\/p>\n\n\n<style>.kadence-column2352_464447-fc > .kt-inside-inner-col{display:flex;}.kadence-column2352_464447-fc > .kt-inside-inner-col{padding-top:16px;padding-bottom:16px;}.kadence-column2352_464447-fc > .kt-inside-inner-col{row-gap:10px;column-gap:10px;}.kadence-column2352_464447-fc > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}.kadence-column2352_464447-fc > .kt-inside-inner-col > *, .kadence-column2352_464447-fc > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_464447-fc > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_464447-fc > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_464447-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_464447-fc{position:relative;}.kadence-column2352_464447-fc, .kt-inside-inner-col > .kadence-column2352_464447-fc:not(.specificity){margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_464447-fc > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_464447-fc > .kt-inside-inner-col > *, .kadence-column2352_464447-fc > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_464447-fc > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_464447-fc > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_464447-fc > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;flex-wrap:wrap;}.kadence-column2352_464447-fc > .kt-inside-inner-col > *, .kadence-column2352_464447-fc > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_464447-fc > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_464447-fc > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_464447-fc kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c875db-b7, .wp-block-kadence-advancedheading.kt-adv-heading2352_c875db-b7[data-kb-block=\"kb-adv-heading2352_c875db-b7\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--neutral--900);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_c875db-b7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c875db-b7[data-kb-block=\"kb-adv-heading2352_c875db-b7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c875db-b7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c875db-b7[data-kb-block=\"kb-adv-heading2352_c875db-b7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c875db-b7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c875db-b7\"><strong>Search query<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a, .wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a[data-kb-block=\"kb-adv-heading2352_47f804-0a\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a[data-kb-block=\"kb-adv-heading2352_47f804-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a[data-kb-block=\"kb-adv-heading2352_47f804-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a, .wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a[data-kb-block=\"kb-adv-heading2352_47f804-0a\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a, .wp-block-kadence-advancedheading.kt-adv-heading2352_47f804-0a[data-kb-block=\"kb-adv-heading2352_47f804-0a\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_47f804-0a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_47f804-0a\"><strong>results page<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67, .wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67[data-kb-block=\"kb-adv-heading2352_72ecd7-67\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67[data-kb-block=\"kb-adv-heading2352_72ecd7-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67[data-kb-block=\"kb-adv-heading2352_72ecd7-67\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67, .wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67[data-kb-block=\"kb-adv-heading2352_72ecd7-67\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67, .wp-block-kadence-advancedheading.kt-adv-heading2352_72ecd7-67[data-kb-block=\"kb-adv-heading2352_72ecd7-67\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_72ecd7-67 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_72ecd7-67\"><strong>website<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7fd9fa-64, .wp-block-kadence-advancedheading.kt-adv-heading2352_7fd9fa-64[data-kb-block=\"kb-adv-heading2352_7fd9fa-64\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--brand--primary);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_7fd9fa-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7fd9fa-64[data-kb-block=\"kb-adv-heading2352_7fd9fa-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7fd9fa-64 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7fd9fa-64[data-kb-block=\"kb-adv-heading2352_7fd9fa-64\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7fd9fa-64 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7fd9fa-64\"><strong>visitor<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_82f32f-60, .wp-block-kadence-advancedheading.kt-adv-heading2352_82f32f-60[data-kb-block=\"kb-adv-heading2352_82f32f-60\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_82f32f-60 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_82f32f-60[data-kb-block=\"kb-adv-heading2352_82f32f-60\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_82f32f-60 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_82f32f-60[data-kb-block=\"kb-adv-heading2352_82f32f-60\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_82f32f-60 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_82f32f-60\">That model still exists.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_143693-96, .wp-block-kadence-advancedheading.kt-adv-heading2352_143693-96[data-kb-block=\"kb-adv-heading2352_143693-96\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_143693-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_143693-96[data-kb-block=\"kb-adv-heading2352_143693-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_143693-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_143693-96[data-kb-block=\"kb-adv-heading2352_143693-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_143693-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_143693-96\">But it is no longer the only model.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d837b5-f2, .wp-block-kadence-advancedheading.kt-adv-heading2352_d837b5-f2[data-kb-block=\"kb-adv-heading2352_d837b5-f2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d837b5-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d837b5-f2[data-kb-block=\"kb-adv-heading2352_d837b5-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d837b5-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d837b5-f2[data-kb-block=\"kb-adv-heading2352_d837b5-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d837b5-f2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d837b5-f2\">Now you can have:<\/p>\n\n\n<style>.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col{display:flex;}.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col{padding-top:16px;padding-bottom:16px;}.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col{row-gap:10px;column-gap:10px;}.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > *, .kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_2d1d5e-a4{position:relative;}.kadence-column2352_2d1d5e-a4, .kt-inside-inner-col > .kadence-column2352_2d1d5e-a4:not(.specificity){margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > *, .kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;flex-wrap:wrap;}.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > *, .kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_2d1d5e-a4 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_2d1d5e-a4 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_50c719-25, .wp-block-kadence-advancedheading.kt-adv-heading2352_50c719-25[data-kb-block=\"kb-adv-heading2352_50c719-25\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--neutral--900);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_50c719-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_50c719-25[data-kb-block=\"kb-adv-heading2352_50c719-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_50c719-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_50c719-25[data-kb-block=\"kb-adv-heading2352_50c719-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_50c719-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_50c719-25\"><strong>Question<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77[data-kb-block=\"kb-adv-heading2352_300def-77\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77[data-kb-block=\"kb-adv-heading2352_300def-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77[data-kb-block=\"kb-adv-heading2352_300def-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77[data-kb-block=\"kb-adv-heading2352_300def-77\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_300def-77[data-kb-block=\"kb-adv-heading2352_300def-77\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_300def-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_300def-77\"><strong>AI interpretation<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d, .wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d[data-kb-block=\"kb-adv-heading2352_418247-6d\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d[data-kb-block=\"kb-adv-heading2352_418247-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d[data-kb-block=\"kb-adv-heading2352_418247-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d, .wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d[data-kb-block=\"kb-adv-heading2352_418247-6d\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d, .wp-block-kadence-advancedheading.kt-adv-heading2352_418247-6d[data-kb-block=\"kb-adv-heading2352_418247-6d\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_418247-6d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_418247-6d\"><strong>web retrieval<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b, .wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b[data-kb-block=\"kb-adv-heading2352_84589a-8b\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b[data-kb-block=\"kb-adv-heading2352_84589a-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b[data-kb-block=\"kb-adv-heading2352_84589a-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b, .wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b[data-kb-block=\"kb-adv-heading2352_84589a-8b\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b, .wp-block-kadence-advancedheading.kt-adv-heading2352_84589a-8b[data-kb-block=\"kb-adv-heading2352_84589a-8b\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_84589a-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_84589a-8b\"><strong>generated answer<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75[data-kb-block=\"kb-adv-heading2352_d6d6f7-75\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75[data-kb-block=\"kb-adv-heading2352_d6d6f7-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75[data-kb-block=\"kb-adv-heading2352_d6d6f7-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75[data-kb-block=\"kb-adv-heading2352_d6d6f7-75\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_d6d6f7-75[data-kb-block=\"kb-adv-heading2352_d6d6f7-75\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_d6d6f7-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d6d6f7-75\"><strong>sources<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0556f8-d2, .wp-block-kadence-advancedheading.kt-adv-heading2352_0556f8-d2[data-kb-block=\"kb-adv-heading2352_0556f8-d2\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--brand--primary);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_0556f8-d2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0556f8-d2[data-kb-block=\"kb-adv-heading2352_0556f8-d2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0556f8-d2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0556f8-d2[data-kb-block=\"kb-adv-heading2352_0556f8-d2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0556f8-d2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0556f8-d2\"><strong>visitor<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b0e415-30, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0e415-30[data-kb-block=\"kb-adv-heading2352_b0e415-30\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b0e415-30 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0e415-30[data-kb-block=\"kb-adv-heading2352_b0e415-30\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b0e415-30 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0e415-30[data-kb-block=\"kb-adv-heading2352_b0e415-30\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b0e415-30 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b0e415-30\">A user may ask an AI-powered search system a detailed question rather than entering a short keyword.<\/p>\n\n\n\n<figure class=\"wp-block-table vp-table\"><table><thead><tr><th>Instead of<\/th><th>They might ask<\/th><\/tr><\/thead><tbody><tr><td>\u201cWordPress SEO\u201d<\/td><td>\u201cMy WordPress website gets traffic but very few leads. What should I check first?\u201d<\/td><\/tr><tr><td>\u201cbest CRM\u201d<\/td><td>\u201cWhat CRM should a small B2B company use if the sales team needs automation but doesn\u2019t have a dedicated technical team?\u201d<\/td><\/tr><tr><td>\u201cbest running shoes\u201d<\/td><td>\u201cWhat should I look for in running shoes if I mainly run on roads and want something suitable for long-distance training?\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1ead17-8f, .wp-block-kadence-advancedheading.kt-adv-heading2352_1ead17-8f[data-kb-block=\"kb-adv-heading2352_1ead17-8f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1ead17-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1ead17-8f[data-kb-block=\"kb-adv-heading2352_1ead17-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1ead17-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1ead17-8f[data-kb-block=\"kb-adv-heading2352_1ead17-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1ead17-8f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1ead17-8f\">These are not just keyword searches.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_78872e-96, .wp-block-kadence-advancedheading.kt-adv-heading2352_78872e-96[data-kb-block=\"kb-adv-heading2352_78872e-96\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_78872e-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_78872e-96[data-kb-block=\"kb-adv-heading2352_78872e-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_78872e-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_78872e-96[data-kb-block=\"kb-adv-heading2352_78872e-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_78872e-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_78872e-96\"><strong>They are information requests.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f07566-3c, .wp-block-kadence-advancedheading.kt-adv-heading2352_f07566-3c[data-kb-block=\"kb-adv-heading2352_f07566-3c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f07566-3c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f07566-3c[data-kb-block=\"kb-adv-heading2352_f07566-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f07566-3c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f07566-3c[data-kb-block=\"kb-adv-heading2352_f07566-3c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f07566-3c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f07566-3c\">And AI-powered search experiences are designed to understand those requests, retrieve information, and provide more synthesized responses.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4bad53-05, .wp-block-kadence-advancedheading.kt-adv-heading2352_4bad53-05[data-kb-block=\"kb-adv-heading2352_4bad53-05\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4bad53-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4bad53-05[data-kb-block=\"kb-adv-heading2352_4bad53-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4bad53-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4bad53-05[data-kb-block=\"kb-adv-heading2352_4bad53-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4bad53-05 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4bad53-05\">That changes the visibility equation.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3ece76-cd, .wp-block-kadence-advancedheading.kt-adv-heading2352_3ece76-cd[data-kb-block=\"kb-adv-heading2352_3ece76-cd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3ece76-cd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3ece76-cd[data-kb-block=\"kb-adv-heading2352_3ece76-cd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3ece76-cd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3ece76-cd[data-kb-block=\"kb-adv-heading2352_3ece76-cd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3ece76-cd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3ece76-cd\">But it doesn\u2019t eliminate SEO.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_928683-28, .wp-block-kadence-advancedheading.kt-adv-heading2352_928683-28[data-kb-block=\"kb-adv-heading2352_928683-28\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_928683-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_928683-28[data-kb-block=\"kb-adv-heading2352_928683-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_928683-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_928683-28[data-kb-block=\"kb-adv-heading2352_928683-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_928683-28 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_928683-28\">In fact, Google\u2019s current guidance on generative AI search specifically says that the same foundational SEO practices remain relevant to its AI features.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a5cf02-cb, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5cf02-cb[data-kb-block=\"kb-adv-heading2352_a5cf02-cb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5cf02-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5cf02-cb[data-kb-block=\"kb-adv-heading2352_a5cf02-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5cf02-cb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5cf02-cb[data-kb-block=\"kb-adv-heading2352_a5cf02-cb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a5cf02-cb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a5cf02-cb\">So think of the transition this way:<\/p>\n\n\n\n<figure class=\"wp-block-table vp-table\"><table><thead><tr><th>Old mindset<\/th><th>Better 2027 mindset<\/th><\/tr><\/thead><tbody><tr><td>Optimize pages for search engines.<\/td><td>Build information that search engines and AI systems can discover, understand, and use.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_510005-74, .wp-block-kadence-advancedheading.kt-adv-heading2352_510005-74[data-kb-block=\"kb-adv-heading2352_510005-74\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_510005-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_510005-74[data-kb-block=\"kb-adv-heading2352_510005-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_510005-74 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_510005-74[data-kb-block=\"kb-adv-heading2352_510005-74\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_510005-74 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_510005-74\">That\u2019s a much smaller\u2014and much more useful\u2014shift than:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cSEO is dead. Start over.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ee3d8d-dc, .wp-block-kadence-advancedheading.kt-adv-heading2352_ee3d8d-dc[data-kb-block=\"kb-adv-heading2352_ee3d8d-dc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ee3d8d-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ee3d8d-dc[data-kb-block=\"kb-adv-heading2352_ee3d8d-dc\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ee3d8d-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ee3d8d-dc[data-kb-block=\"kb-adv-heading2352_ee3d8d-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s2\" class=\"kt-adv-heading2352_ee3d8d-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ee3d8d-dc\">What Actually Changed?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_297e95-5a, .wp-block-kadence-advancedheading.kt-adv-heading2352_297e95-5a[data-kb-block=\"kb-adv-heading2352_297e95-5a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_297e95-5a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_297e95-5a[data-kb-block=\"kb-adv-heading2352_297e95-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_297e95-5a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_297e95-5a[data-kb-block=\"kb-adv-heading2352_297e95-5a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_297e95-5a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_297e95-5a\">The biggest change isn\u2019t a new ranking factor.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_764748-13, .wp-block-kadence-advancedheading.kt-adv-heading2352_764748-13[data-kb-block=\"kb-adv-heading2352_764748-13\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_764748-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_764748-13[data-kb-block=\"kb-adv-heading2352_764748-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_764748-13 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_764748-13[data-kb-block=\"kb-adv-heading2352_764748-13\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_764748-13 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_764748-13\"><strong>It\u2019s the search experience.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8de78f-a1, .wp-block-kadence-advancedheading.kt-adv-heading2352_8de78f-a1[data-kb-block=\"kb-adv-heading2352_8de78f-a1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8de78f-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8de78f-a1[data-kb-block=\"kb-adv-heading2352_8de78f-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8de78f-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8de78f-a1[data-kb-block=\"kb-adv-heading2352_8de78f-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8de78f-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8de78f-a1\">For years, search engines largely acted as gateways.<\/p>\n\n\n<style>.kadence-column2352_c942bc-9d > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_c942bc-9d > .kt-inside-inner-col,.kadence-column2352_c942bc-9d > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_c942bc-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_c942bc-9d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_c942bc-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_c942bc-9d > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_c942bc-9d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_c942bc-9d{position:relative;}.kadence-column2352_c942bc-9d, .kt-inside-inner-col > .kadence-column2352_c942bc-9d:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_c942bc-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_c942bc-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_c942bc-9d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_387a14-5d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_387a14-5d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_387a14-5d ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_387a14-5d .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_387a14-5d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_387a14-5d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_387a14-5d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_387a14-5d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_387a14-5d:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_387a14-5d:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_387a14-5d:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_387a14-5d kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_29a120-5e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_29a120-5e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">You searched.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_72be5c-b9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_72be5c-b9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">They returned results.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_094370-a4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_094370-a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">You chose one.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a232e8-f9, .wp-block-kadence-advancedheading.kt-adv-heading2352_a232e8-f9[data-kb-block=\"kb-adv-heading2352_a232e8-f9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a232e8-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a232e8-f9[data-kb-block=\"kb-adv-heading2352_a232e8-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a232e8-f9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a232e8-f9[data-kb-block=\"kb-adv-heading2352_a232e8-f9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a232e8-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a232e8-f9\">AI-powered search increasingly acts more like an intermediary.<\/p>\n\n\n<style>.kadence-column2352_c87767-49 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_c87767-49 > .kt-inside-inner-col,.kadence-column2352_c87767-49 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_c87767-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_c87767-49 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_c87767-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_c87767-49 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_c87767-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_c87767-49{position:relative;}.kadence-column2352_c87767-49, .kt-inside-inner-col > .kadence-column2352_c87767-49:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_c87767-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_c87767-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_c87767-49\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0887a7-6b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0887a7-6b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0887a7-6b ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0887a7-6b .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0887a7-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_0887a7-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_0887a7-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_0887a7-6b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_0887a7-6b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_7bf9d4-08 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7bf9d4-08\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">You ask.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1cf3cf-a7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1cf3cf-a7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">The system interprets.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_80c631-0d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_80c631-0d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">It may retrieve information from multiple sources.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_42843d-e4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_42843d-e4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">It may compare that information.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f2eb60-69 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f2eb60-69\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">It may summarize it.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_543878-c5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_543878-c5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">It may answer the question.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9076c5-08 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9076c5-08\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">And it may provide links or citations to supporting sources.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_90af70-3d, .wp-block-kadence-advancedheading.kt-adv-heading2352_90af70-3d[data-kb-block=\"kb-adv-heading2352_90af70-3d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_90af70-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_90af70-3d[data-kb-block=\"kb-adv-heading2352_90af70-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_90af70-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_90af70-3d[data-kb-block=\"kb-adv-heading2352_90af70-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_90af70-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_90af70-3d\">That means your website can participate in the search experience in more than one way.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d96802-90, .wp-block-kadence-advancedheading.kt-adv-heading2352_d96802-90[data-kb-block=\"kb-adv-heading2352_d96802-90\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d96802-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d96802-90[data-kb-block=\"kb-adv-heading2352_d96802-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d96802-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d96802-90[data-kb-block=\"kb-adv-heading2352_d96802-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d96802-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d96802-90\">You can:<\/p>\n\n\n<style>.kadence-column2352_476c56-e9 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_476c56-e9 > .kt-inside-inner-col,.kadence-column2352_476c56-e9 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_476c56-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_476c56-e9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_476c56-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_476c56-e9 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_476c56-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_476c56-e9{position:relative;}.kadence-column2352_476c56-e9, .kt-inside-inner-col > .kadence-column2352_476c56-e9:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_476c56-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_476c56-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_476c56-e9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a90b-18:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a90b-18 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a90b-18 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a90b-18 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a90b-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_c6a90b-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_c6a90b-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_c6a90b-18 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_c6a90b-18 kt-svg-icon-list-columns-1 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_722921-41 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_722921-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">rank in conventional search<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_da36db-1b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_da36db-1b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">appear in AI-generated search features<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f1215f-4f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f1215f-4f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">be cited as a source<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5dea0d-1f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5dea0d-1f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">be mentioned as a company or product<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_135650-e1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_135650-e1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">provide information used in an answer<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_500110-b4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_500110-b4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">become part of an AI-generated comparison<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_28f78b-2e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_28f78b-2e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">receive traffic from AI search<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_908d1f-59, .wp-block-kadence-advancedheading.kt-adv-heading2352_908d1f-59[data-kb-block=\"kb-adv-heading2352_908d1f-59\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_908d1f-59 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_908d1f-59[data-kb-block=\"kb-adv-heading2352_908d1f-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_908d1f-59 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_908d1f-59[data-kb-block=\"kb-adv-heading2352_908d1f-59\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_908d1f-59 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_908d1f-59\">The exact behavior varies by system.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_38f25e-d0, .wp-block-kadence-advancedheading.kt-adv-heading2352_38f25e-d0[data-kb-block=\"kb-adv-heading2352_38f25e-d0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_38f25e-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_38f25e-d0[data-kb-block=\"kb-adv-heading2352_38f25e-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_38f25e-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_38f25e-d0[data-kb-block=\"kb-adv-heading2352_38f25e-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_38f25e-d0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_38f25e-d0\">There is no universal AI ranking formula.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b2b11d-d6, .wp-block-kadence-advancedheading.kt-adv-heading2352_b2b11d-d6[data-kb-block=\"kb-adv-heading2352_b2b11d-d6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b2b11d-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b2b11d-d6[data-kb-block=\"kb-adv-heading2352_b2b11d-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b2b11d-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b2b11d-d6[data-kb-block=\"kb-adv-heading2352_b2b11d-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b2b11d-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b2b11d-d6\">And there is certainly no universal button that says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cOptimize for AI.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_99b503-b7, .wp-block-kadence-advancedheading.kt-adv-heading2352_99b503-b7[data-kb-block=\"kb-adv-heading2352_99b503-b7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_99b503-b7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_99b503-b7[data-kb-block=\"kb-adv-heading2352_99b503-b7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_99b503-b7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_99b503-b7[data-kb-block=\"kb-adv-heading2352_99b503-b7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_99b503-b7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_99b503-b7\">That is why so much advice around GEO feels confusing.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca[data-kb-block=\"kb-adv-heading2352_1637d8-ca\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca[data-kb-block=\"kb-adv-heading2352_1637d8-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca[data-kb-block=\"kb-adv-heading2352_1637d8-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca[data-kb-block=\"kb-adv-heading2352_1637d8-ca\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_1637d8-ca[data-kb-block=\"kb-adv-heading2352_1637d8-ca\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_1637d8-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1637d8-ca\">Different people are talking about different parts of the same problem.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2e7495-d4, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e7495-d4[data-kb-block=\"kb-adv-heading2352_2e7495-d4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2e7495-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e7495-d4[data-kb-block=\"kb-adv-heading2352_2e7495-d4\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2e7495-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e7495-d4[data-kb-block=\"kb-adv-heading2352_2e7495-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s3\" class=\"kt-adv-heading2352_2e7495-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2e7495-d4\">So What Is AI Search Optimization?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_110663-36, .wp-block-kadence-advancedheading.kt-adv-heading2352_110663-36[data-kb-block=\"kb-adv-heading2352_110663-36\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_110663-36 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_110663-36[data-kb-block=\"kb-adv-heading2352_110663-36\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_110663-36 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_110663-36[data-kb-block=\"kb-adv-heading2352_110663-36\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_110663-36 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_110663-36\">Let\u2019s make this simple.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf, .wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf[data-kb-block=\"kb-adv-heading2352_bd5a67-cf\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf[data-kb-block=\"kb-adv-heading2352_bd5a67-cf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf[data-kb-block=\"kb-adv-heading2352_bd5a67-cf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf, .wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf[data-kb-block=\"kb-adv-heading2352_bd5a67-cf\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf, .wp-block-kadence-advancedheading.kt-adv-heading2352_bd5a67-cf[data-kb-block=\"kb-adv-heading2352_bd5a67-cf\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_bd5a67-cf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bd5a67-cf\">AI Search Optimization is the practice of improving your website\u2019s content, structure, technical accessibility, and information clarity so AI-powered search systems can more easily discover, understand, retrieve, and potentially use that information.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4358fd-1c, .wp-block-kadence-advancedheading.kt-adv-heading2352_4358fd-1c[data-kb-block=\"kb-adv-heading2352_4358fd-1c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4358fd-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4358fd-1c[data-kb-block=\"kb-adv-heading2352_4358fd-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4358fd-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4358fd-1c[data-kb-block=\"kb-adv-heading2352_4358fd-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4358fd-1c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4358fd-1c\">Notice the word:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2e1e63-15, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e1e63-15[data-kb-block=\"kb-adv-heading2352_2e1e63-15\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_2e1e63-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e1e63-15[data-kb-block=\"kb-adv-heading2352_2e1e63-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2e1e63-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e1e63-15[data-kb-block=\"kb-adv-heading2352_2e1e63-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_2e1e63-15 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2e1e63-15\"><strong>Potentially.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_63d152-d7, .wp-block-kadence-advancedheading.kt-adv-heading2352_63d152-d7[data-kb-block=\"kb-adv-heading2352_63d152-d7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_63d152-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_63d152-d7[data-kb-block=\"kb-adv-heading2352_63d152-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_63d152-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_63d152-d7[data-kb-block=\"kb-adv-heading2352_63d152-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_63d152-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_63d152-d7\">You cannot guarantee that an AI system will:<\/p>\n\n\n<style>.kadence-column2352_c13aef-ae > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_c13aef-ae > .kt-inside-inner-col,.kadence-column2352_c13aef-ae > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_c13aef-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_c13aef-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_c13aef-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_c13aef-ae > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_c13aef-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_c13aef-ae{position:relative;}.kadence-column2352_c13aef-ae, .kt-inside-inner-col > .kadence-column2352_c13aef-ae:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_c13aef-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_c13aef-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_c13aef-ae\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_5da2a5-d0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_5da2a5-d0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_5da2a5-d0 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_5da2a5-d0 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_5da2a5-d0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_5da2a5-d0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_5da2a5-d0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_5da2a5-d0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_5da2a5-d0:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_5da2a5-d0:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_5da2a5-d0:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_5da2a5-d0 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_c96310-06 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c96310-06\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">cite your page<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c5c20b-0d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c5c20b-0d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">mention your company<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f0bbb1-95 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f0bbb1-95\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">recommend your product<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_a3ea7f-2a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a3ea7f-2a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">use your content<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_87d8f7-a2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_87d8f7-a2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">send traffic<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_32f5a5-bf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_32f5a5-bf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">include you in a particular answer<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_371041-83, .wp-block-kadence-advancedheading.kt-adv-heading2352_371041-83[data-kb-block=\"kb-adv-heading2352_371041-83\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_371041-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_371041-83[data-kb-block=\"kb-adv-heading2352_371041-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_371041-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_371041-83[data-kb-block=\"kb-adv-heading2352_371041-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_371041-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_371041-83\">Those decisions happen inside systems you don\u2019t control.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8026ff-cc, .wp-block-kadence-advancedheading.kt-adv-heading2352_8026ff-cc[data-kb-block=\"kb-adv-heading2352_8026ff-cc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8026ff-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8026ff-cc[data-kb-block=\"kb-adv-heading2352_8026ff-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8026ff-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8026ff-cc[data-kb-block=\"kb-adv-heading2352_8026ff-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8026ff-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8026ff-cc\">What you can control is the quality of the information you\u2019re putting into the ecosystem.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d337b7-0e, .wp-block-kadence-advancedheading.kt-adv-heading2352_d337b7-0e[data-kb-block=\"kb-adv-heading2352_d337b7-0e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d337b7-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d337b7-0e[data-kb-block=\"kb-adv-heading2352_d337b7-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d337b7-0e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d337b7-0e[data-kb-block=\"kb-adv-heading2352_d337b7-0e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d337b7-0e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d337b7-0e\">You can make your website:<\/p>\n\n\n<style>.kadence-column2352_aec69e-68 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_aec69e-68 > .kt-inside-inner-col,.kadence-column2352_aec69e-68 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_aec69e-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_aec69e-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_aec69e-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_aec69e-68 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_aec69e-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_aec69e-68{position:relative;}.kadence-column2352_aec69e-68, .kt-inside-inner-col > .kadence-column2352_aec69e-68:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_aec69e-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_aec69e-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_aec69e-68\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_58e6e7-8a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_58e6e7-8a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_58e6e7-8a ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_58e6e7-8a .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_58e6e7-8a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_58e6e7-8a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_58e6e7-8a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_58e6e7-8a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_58e6e7-8a:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_58e6e7-8a:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_58e6e7-8a:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_58e6e7-8a kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_3bee9a-05 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3bee9a-05\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">easier to crawl<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4685c7-b7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4685c7-b7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">easier to understand<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6f3080-85 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6f3080-85\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">easier to navigate<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_dec84c-b4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_dec84c-b4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">clearer about who you are<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4ceb08-da .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4ceb08-da\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">clearer about what you sell<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_8c9b53-d9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8c9b53-d9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">clearer about the questions you answer<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9e1026-48 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9e1026-48\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">more useful to customers<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b046db-a0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b046db-a0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">better structured<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0d7263-a7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0d7263-a7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">more technically healthy<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_055434-4b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_055434-4b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">more authoritative<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3aefa8-11, .wp-block-kadence-advancedheading.kt-adv-heading2352_3aefa8-11[data-kb-block=\"kb-adv-heading2352_3aefa8-11\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_3aefa8-11 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3aefa8-11[data-kb-block=\"kb-adv-heading2352_3aefa8-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3aefa8-11 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3aefa8-11[data-kb-block=\"kb-adv-heading2352_3aefa8-11\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_3aefa8-11 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3aefa8-11\"><strong>That\u2019s AI Search Optimization.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e07c40-71, .wp-block-kadence-advancedheading.kt-adv-heading2352_e07c40-71[data-kb-block=\"kb-adv-heading2352_e07c40-71\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e07c40-71 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e07c40-71[data-kb-block=\"kb-adv-heading2352_e07c40-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e07c40-71 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e07c40-71[data-kb-block=\"kb-adv-heading2352_e07c40-71\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e07c40-71 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e07c40-71\">And notice something important.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_eda7a4-65, .wp-block-kadence-advancedheading.kt-adv-heading2352_eda7a4-65[data-kb-block=\"kb-adv-heading2352_eda7a4-65\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eda7a4-65 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_eda7a4-65[data-kb-block=\"kb-adv-heading2352_eda7a4-65\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eda7a4-65 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_eda7a4-65[data-kb-block=\"kb-adv-heading2352_eda7a4-65\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_eda7a4-65 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_eda7a4-65\">Almost all of those things are also good SEO.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_781e71-76, .wp-block-kadence-advancedheading.kt-adv-heading2352_781e71-76[data-kb-block=\"kb-adv-heading2352_781e71-76\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_781e71-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_781e71-76[data-kb-block=\"kb-adv-heading2352_781e71-76\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_781e71-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_781e71-76[data-kb-block=\"kb-adv-heading2352_781e71-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_781e71-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_781e71-76\">That\u2019s the first big confusion we can eliminate.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_567d09-e1, .wp-block-kadence-advancedheading.kt-adv-heading2352_567d09-e1[data-kb-block=\"kb-adv-heading2352_567d09-e1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_567d09-e1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_567d09-e1[data-kb-block=\"kb-adv-heading2352_567d09-e1\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_567d09-e1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_567d09-e1[data-kb-block=\"kb-adv-heading2352_567d09-e1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s4\" class=\"kt-adv-heading2352_567d09-e1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_567d09-e1\">GEO, AEO and SEO: Stop Treating Them Like Three Separate Worlds<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d2265d-9b, .wp-block-kadence-advancedheading.kt-adv-heading2352_d2265d-9b[data-kb-block=\"kb-adv-heading2352_d2265d-9b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d2265d-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d2265d-9b[data-kb-block=\"kb-adv-heading2352_d2265d-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d2265d-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d2265d-9b[data-kb-block=\"kb-adv-heading2352_d2265d-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d2265d-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d2265d-9b\">This is where things often get unnecessarily complicated.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e8dd51-0b, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8dd51-0b[data-kb-block=\"kb-adv-heading2352_e8dd51-0b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e8dd51-0b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8dd51-0b[data-kb-block=\"kb-adv-heading2352_e8dd51-0b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e8dd51-0b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8dd51-0b[data-kb-block=\"kb-adv-heading2352_e8dd51-0b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e8dd51-0b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e8dd51-0b\">You\u2019ll see articles saying:<\/p>\n\n\n<style>.kadence-column2352_cbbe28-53 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_cbbe28-53 > .kt-inside-inner-col,.kadence-column2352_cbbe28-53 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_cbbe28-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_cbbe28-53 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_cbbe28-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_cbbe28-53 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_cbbe28-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_cbbe28-53{position:relative;}.kadence-column2352_cbbe28-53, .kt-inside-inner-col > .kadence-column2352_cbbe28-53:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_cbbe28-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_cbbe28-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_cbbe28-53\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c31bdf-31:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c31bdf-31 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c31bdf-31 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c31bdf-31 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c31bdf-31 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_c31bdf-31 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_c31bdf-31 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_c31bdf-31 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c31bdf-31:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c31bdf-31:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c31bdf-31:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_c31bdf-31 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_f999e8-9f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f999e8-9f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">SEO is for Google.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5e6d85-33 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5e6d85-33\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">AEO is for answers.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4d52e6-7c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4d52e6-7c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">GEO is for AI.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c783c1-28, .wp-block-kadence-advancedheading.kt-adv-heading2352_c783c1-28[data-kb-block=\"kb-adv-heading2352_c783c1-28\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c783c1-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c783c1-28[data-kb-block=\"kb-adv-heading2352_c783c1-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c783c1-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c783c1-28[data-kb-block=\"kb-adv-heading2352_c783c1-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c783c1-28 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c783c1-28\">That\u2019s a useful starting point, but reality is messier.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_51f5ea-85, .wp-block-kadence-advancedheading.kt-adv-heading2352_51f5ea-85[data-kb-block=\"kb-adv-heading2352_51f5ea-85\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_51f5ea-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_51f5ea-85[data-kb-block=\"kb-adv-heading2352_51f5ea-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_51f5ea-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_51f5ea-85[data-kb-block=\"kb-adv-heading2352_51f5ea-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_51f5ea-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_51f5ea-85\">These disciplines overlap.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5c2162-93, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c2162-93[data-kb-block=\"kb-adv-heading2352_5c2162-93\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_5c2162-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c2162-93[data-kb-block=\"kb-adv-heading2352_5c2162-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5c2162-93 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c2162-93[data-kb-block=\"kb-adv-heading2352_5c2162-93\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_5c2162-93 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5c2162-93\"><strong>Think of them as different lenses.<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table vp-table\"><table><thead><tr><th>Approach<\/th><th>Main focus<\/th><th>Simple question<\/th><\/tr><\/thead><tbody><tr><td>SEO<\/td><td>Search visibility<\/td><td>Can people discover this page through search?<\/td><\/tr><tr><td>AEO<\/td><td>Answer visibility<\/td><td>Can this page clearly answer the question?<\/td><\/tr><tr><td>GEO<\/td><td>Generative search visibility<\/td><td>Can this information be discovered and potentially used in an AI-generated response?<\/td><\/tr><tr><td>AI visibility<\/td><td>Overall AI discovery<\/td><td>Is my business, content, product or expertise visible in AI experiences?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_80bb9a-ab, .wp-block-kadence-advancedheading.kt-adv-heading2352_80bb9a-ab[data-kb-block=\"kb-adv-heading2352_80bb9a-ab\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_80bb9a-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_80bb9a-ab[data-kb-block=\"kb-adv-heading2352_80bb9a-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_80bb9a-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_80bb9a-ab[data-kb-block=\"kb-adv-heading2352_80bb9a-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_80bb9a-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_80bb9a-ab\">You don\u2019t need:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_95a8cf-92, .wp-block-kadence-advancedheading.kt-adv-heading2352_95a8cf-92[data-kb-block=\"kb-adv-heading2352_95a8cf-92\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_95a8cf-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_95a8cf-92[data-kb-block=\"kb-adv-heading2352_95a8cf-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_95a8cf-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_95a8cf-92[data-kb-block=\"kb-adv-heading2352_95a8cf-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_95a8cf-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_95a8cf-92\"><strong>one SEO strategy + one AEO strategy + one GEO strategy.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1eac88-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_1eac88-77[data-kb-block=\"kb-adv-heading2352_1eac88-77\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1eac88-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1eac88-77[data-kb-block=\"kb-adv-heading2352_1eac88-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1eac88-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1eac88-77[data-kb-block=\"kb-adv-heading2352_1eac88-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1eac88-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1eac88-77\">You need a website that does the fundamentals well.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_27fe9a-99, .wp-block-kadence-advancedheading.kt-adv-heading2352_27fe9a-99[data-kb-block=\"kb-adv-heading2352_27fe9a-99\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_27fe9a-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_27fe9a-99[data-kb-block=\"kb-adv-heading2352_27fe9a-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_27fe9a-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_27fe9a-99[data-kb-block=\"kb-adv-heading2352_27fe9a-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_27fe9a-99 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_27fe9a-99\">Then you make those fundamentals work harder for modern search experiences.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f5910b-1e, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5910b-1e[data-kb-block=\"kb-adv-heading2352_f5910b-1e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5910b-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5910b-1e[data-kb-block=\"kb-adv-heading2352_f5910b-1e\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5910b-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5910b-1e[data-kb-block=\"kb-adv-heading2352_f5910b-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s5\" class=\"kt-adv-heading2352_f5910b-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f5910b-1e\">What Is AEO?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5d15c8-96, .wp-block-kadence-advancedheading.kt-adv-heading2352_5d15c8-96[data-kb-block=\"kb-adv-heading2352_5d15c8-96\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5d15c8-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5d15c8-96[data-kb-block=\"kb-adv-heading2352_5d15c8-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5d15c8-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5d15c8-96[data-kb-block=\"kb-adv-heading2352_5d15c8-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5d15c8-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5d15c8-96\">AEO stands for Answer Engine Optimization.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a9c147-42, .wp-block-kadence-advancedheading.kt-adv-heading2352_a9c147-42[data-kb-block=\"kb-adv-heading2352_a9c147-42\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a9c147-42 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a9c147-42[data-kb-block=\"kb-adv-heading2352_a9c147-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a9c147-42 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a9c147-42[data-kb-block=\"kb-adv-heading2352_a9c147-42\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a9c147-42 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a9c147-42\">The idea is simple:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5408fb-73, .wp-block-kadence-advancedheading.kt-adv-heading2352_5408fb-73[data-kb-block=\"kb-adv-heading2352_5408fb-73\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5408fb-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5408fb-73[data-kb-block=\"kb-adv-heading2352_5408fb-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5408fb-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5408fb-73[data-kb-block=\"kb-adv-heading2352_5408fb-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5408fb-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5408fb-73\">Instead of only asking:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat keyword should this page target?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_74b948-b2, .wp-block-kadence-advancedheading.kt-adv-heading2352_74b948-b2[data-kb-block=\"kb-adv-heading2352_74b948-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_74b948-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_74b948-b2[data-kb-block=\"kb-adv-heading2352_74b948-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_74b948-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_74b948-b2[data-kb-block=\"kb-adv-heading2352_74b948-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_74b948-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_74b948-b2\">ask:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat question is the user trying to answer?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_420521-0e, .wp-block-kadence-advancedheading.kt-adv-heading2352_420521-0e[data-kb-block=\"kb-adv-heading2352_420521-0e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_420521-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_420521-0e[data-kb-block=\"kb-adv-heading2352_420521-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_420521-0e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_420521-0e[data-kb-block=\"kb-adv-heading2352_420521-0e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_420521-0e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_420521-0e\">And then answer it clearly.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0f5720-22, .wp-block-kadence-advancedheading.kt-adv-heading2352_0f5720-22[data-kb-block=\"kb-adv-heading2352_0f5720-22\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0f5720-22 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0f5720-22[data-kb-block=\"kb-adv-heading2352_0f5720-22\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0f5720-22 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0f5720-22[data-kb-block=\"kb-adv-heading2352_0f5720-22\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0f5720-22 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0f5720-22\">Imagine a page titled:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7d2b4b-88, .wp-block-kadence-advancedheading.kt-adv-heading2352_7d2b4b-88[data-kb-block=\"kb-adv-heading2352_7d2b4b-88\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7d2b4b-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7d2b4b-88[data-kb-block=\"kb-adv-heading2352_7d2b4b-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7d2b4b-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7d2b4b-88[data-kb-block=\"kb-adv-heading2352_7d2b4b-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_7d2b4b-88 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7d2b4b-88\">What Is Technical SEO?<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fd63a5-61, .wp-block-kadence-advancedheading.kt-adv-heading2352_fd63a5-61[data-kb-block=\"kb-adv-heading2352_fd63a5-61\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fd63a5-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fd63a5-61[data-kb-block=\"kb-adv-heading2352_fd63a5-61\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fd63a5-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fd63a5-61[data-kb-block=\"kb-adv-heading2352_fd63a5-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fd63a5-61 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fd63a5-61\">Don\u2019t make the reader scroll through 500 words of introduction.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a35982-ba, .wp-block-kadence-advancedheading.kt-adv-heading2352_a35982-ba[data-kb-block=\"kb-adv-heading2352_a35982-ba\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a35982-ba mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a35982-ba[data-kb-block=\"kb-adv-heading2352_a35982-ba\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a35982-ba img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a35982-ba[data-kb-block=\"kb-adv-heading2352_a35982-ba\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a35982-ba wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a35982-ba\">Start with the answer:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21, .wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21[data-kb-block=\"kb-adv-heading2352_fadd37-21\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21[data-kb-block=\"kb-adv-heading2352_fadd37-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21[data-kb-block=\"kb-adv-heading2352_fadd37-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21, .wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21[data-kb-block=\"kb-adv-heading2352_fadd37-21\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21, .wp-block-kadence-advancedheading.kt-adv-heading2352_fadd37-21[data-kb-block=\"kb-adv-heading2352_fadd37-21\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_fadd37-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fadd37-21\">Technical SEO is the process of improving the technical aspects of a website so search engines can crawl, understand, index, and access its content effectively.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bf88ce-86, .wp-block-kadence-advancedheading.kt-adv-heading2352_bf88ce-86[data-kb-block=\"kb-adv-heading2352_bf88ce-86\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bf88ce-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bf88ce-86[data-kb-block=\"kb-adv-heading2352_bf88ce-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bf88ce-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bf88ce-86[data-kb-block=\"kb-adv-heading2352_bf88ce-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_bf88ce-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bf88ce-86\">Then explain:<\/p>\n\n\n<style>.kadence-column2352_6d8034-4c > .kt-inside-inner-col{display:flex;}.kadence-column2352_6d8034-4c > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_6d8034-4c > .kt-inside-inner-col,.kadence-column2352_6d8034-4c > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_6d8034-4c > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_6d8034-4c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_6d8034-4c > .kt-inside-inner-col > *, .kadence-column2352_6d8034-4c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6d8034-4c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6d8034-4c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_6d8034-4c > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_6d8034-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_6d8034-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_6d8034-4c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_6d8034-4c > .kt-inside-inner-col > *, .kadence-column2352_6d8034-4c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6d8034-4c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6d8034-4c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_6d8034-4c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_6d8034-4c > .kt-inside-inner-col > *, .kadence-column2352_6d8034-4c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6d8034-4c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6d8034-4c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_6d8034-4c kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5a7ead-c5, .wp-block-kadence-advancedheading.kt-adv-heading2352_5a7ead-c5[data-kb-block=\"kb-adv-heading2352_5a7ead-c5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5a7ead-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5a7ead-c5[data-kb-block=\"kb-adv-heading2352_5a7ead-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5a7ead-c5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5a7ead-c5[data-kb-block=\"kb-adv-heading2352_5a7ead-c5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5a7ead-c5 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5a7ead-c5\">crawlability<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_63cd3c-ed, .wp-block-kadence-advancedheading.kt-adv-heading2352_63cd3c-ed[data-kb-block=\"kb-adv-heading2352_63cd3c-ed\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_63cd3c-ed mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_63cd3c-ed[data-kb-block=\"kb-adv-heading2352_63cd3c-ed\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_63cd3c-ed img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_63cd3c-ed[data-kb-block=\"kb-adv-heading2352_63cd3c-ed\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_63cd3c-ed b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_63cd3c-ed\">indexability<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b71dd4-4d, .wp-block-kadence-advancedheading.kt-adv-heading2352_b71dd4-4d[data-kb-block=\"kb-adv-heading2352_b71dd4-4d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b71dd4-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b71dd4-4d[data-kb-block=\"kb-adv-heading2352_b71dd4-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b71dd4-4d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b71dd4-4d[data-kb-block=\"kb-adv-heading2352_b71dd4-4d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b71dd4-4d b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b71dd4-4d\">site architecture<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_78e4b7-19, .wp-block-kadence-advancedheading.kt-adv-heading2352_78e4b7-19[data-kb-block=\"kb-adv-heading2352_78e4b7-19\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_78e4b7-19 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_78e4b7-19[data-kb-block=\"kb-adv-heading2352_78e4b7-19\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_78e4b7-19 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_78e4b7-19[data-kb-block=\"kb-adv-heading2352_78e4b7-19\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_78e4b7-19 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_78e4b7-19\">redirects<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fe91bc-e0, .wp-block-kadence-advancedheading.kt-adv-heading2352_fe91bc-e0[data-kb-block=\"kb-adv-heading2352_fe91bc-e0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fe91bc-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fe91bc-e0[data-kb-block=\"kb-adv-heading2352_fe91bc-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fe91bc-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fe91bc-e0[data-kb-block=\"kb-adv-heading2352_fe91bc-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fe91bc-e0 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fe91bc-e0\">structured data<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ea1cde-b2, .wp-block-kadence-advancedheading.kt-adv-heading2352_ea1cde-b2[data-kb-block=\"kb-adv-heading2352_ea1cde-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ea1cde-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ea1cde-b2[data-kb-block=\"kb-adv-heading2352_ea1cde-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ea1cde-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ea1cde-b2[data-kb-block=\"kb-adv-heading2352_ea1cde-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ea1cde-b2 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ea1cde-b2\">page performance<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_64bca4-6d, .wp-block-kadence-advancedheading.kt-adv-heading2352_64bca4-6d[data-kb-block=\"kb-adv-heading2352_64bca4-6d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_64bca4-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_64bca4-6d[data-kb-block=\"kb-adv-heading2352_64bca4-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_64bca4-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_64bca4-6d[data-kb-block=\"kb-adv-heading2352_64bca4-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_64bca4-6d b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_64bca4-6d\">mobile experience<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6451c5-1e, .wp-block-kadence-advancedheading.kt-adv-heading2352_6451c5-1e[data-kb-block=\"kb-adv-heading2352_6451c5-1e\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_6451c5-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6451c5-1e[data-kb-block=\"kb-adv-heading2352_6451c5-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6451c5-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6451c5-1e[data-kb-block=\"kb-adv-heading2352_6451c5-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_6451c5-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6451c5-1e\"><strong>That\u2019s good AEO.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_eac2f8-9d, .wp-block-kadence-advancedheading.kt-adv-heading2352_eac2f8-9d[data-kb-block=\"kb-adv-heading2352_eac2f8-9d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eac2f8-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_eac2f8-9d[data-kb-block=\"kb-adv-heading2352_eac2f8-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eac2f8-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_eac2f8-9d[data-kb-block=\"kb-adv-heading2352_eac2f8-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_eac2f8-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_eac2f8-9d\">But here\u2019s the important part:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a01e3f-8d, .wp-block-kadence-advancedheading.kt-adv-heading2352_a01e3f-8d[data-kb-block=\"kb-adv-heading2352_a01e3f-8d\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_a01e3f-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a01e3f-8d[data-kb-block=\"kb-adv-heading2352_a01e3f-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a01e3f-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a01e3f-8d[data-kb-block=\"kb-adv-heading2352_a01e3f-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_a01e3f-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a01e3f-8d\"><strong>That\u2019s also simply good writing.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5a824d-1a, .wp-block-kadence-advancedheading.kt-adv-heading2352_5a824d-1a[data-kb-block=\"kb-adv-heading2352_5a824d-1a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5a824d-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5a824d-1a[data-kb-block=\"kb-adv-heading2352_5a824d-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5a824d-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5a824d-1a[data-kb-block=\"kb-adv-heading2352_5a824d-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5a824d-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5a824d-1a\">You don\u2019t need to make the content sound robotic.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_011a6b-9a, .wp-block-kadence-advancedheading.kt-adv-heading2352_011a6b-9a[data-kb-block=\"kb-adv-heading2352_011a6b-9a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_011a6b-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_011a6b-9a[data-kb-block=\"kb-adv-heading2352_011a6b-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_011a6b-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_011a6b-9a[data-kb-block=\"kb-adv-heading2352_011a6b-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_011a6b-9a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_011a6b-9a\">You just need to stop hiding the answer.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0bf543-d6, .wp-block-kadence-advancedheading.kt-adv-heading2352_0bf543-d6[data-kb-block=\"kb-adv-heading2352_0bf543-d6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0bf543-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0bf543-d6[data-kb-block=\"kb-adv-heading2352_0bf543-d6\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0bf543-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0bf543-d6[data-kb-block=\"kb-adv-heading2352_0bf543-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s6\" class=\"kt-adv-heading2352_0bf543-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0bf543-d6\">What Is GEO?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fadf93-65, .wp-block-kadence-advancedheading.kt-adv-heading2352_fadf93-65[data-kb-block=\"kb-adv-heading2352_fadf93-65\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fadf93-65 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fadf93-65[data-kb-block=\"kb-adv-heading2352_fadf93-65\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fadf93-65 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fadf93-65[data-kb-block=\"kb-adv-heading2352_fadf93-65\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fadf93-65 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fadf93-65\">GEO stands for Generative Engine Optimization.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9f00bd-5d, .wp-block-kadence-advancedheading.kt-adv-heading2352_9f00bd-5d[data-kb-block=\"kb-adv-heading2352_9f00bd-5d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9f00bd-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9f00bd-5d[data-kb-block=\"kb-adv-heading2352_9f00bd-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9f00bd-5d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9f00bd-5d[data-kb-block=\"kb-adv-heading2352_9f00bd-5d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9f00bd-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9f00bd-5d\">It generally refers to optimizing information so it can be more effectively discovered, interpreted, retrieved, and potentially represented within generative search experiences.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d95f28-7e, .wp-block-kadence-advancedheading.kt-adv-heading2352_d95f28-7e[data-kb-block=\"kb-adv-heading2352_d95f28-7e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d95f28-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d95f28-7e[data-kb-block=\"kb-adv-heading2352_d95f28-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d95f28-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d95f28-7e[data-kb-block=\"kb-adv-heading2352_d95f28-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d95f28-7e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d95f28-7e\">Again, notice what GEO does not mean.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_341ee3-86, .wp-block-kadence-advancedheading.kt-adv-heading2352_341ee3-86[data-kb-block=\"kb-adv-heading2352_341ee3-86\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_341ee3-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_341ee3-86[data-kb-block=\"kb-adv-heading2352_341ee3-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_341ee3-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_341ee3-86[data-kb-block=\"kb-adv-heading2352_341ee3-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_341ee3-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_341ee3-86\">It does not mean:<\/p>\n\n\n<style>.kadence-column2352_71321b-44 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_71321b-44 > .kt-inside-inner-col,.kadence-column2352_71321b-44 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_71321b-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_71321b-44 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_71321b-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_71321b-44 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_71321b-44 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_71321b-44{position:relative;}.kadence-column2352_71321b-44, .kt-inside-inner-col > .kadence-column2352_71321b-44:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_71321b-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_71321b-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_71321b-44\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1f3dfe-4d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1f3dfe-4d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1f3dfe-4d ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1f3dfe-4d .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1f3dfe-4d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_1f3dfe-4d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_1f3dfe-4d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_1f3dfe-4d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_1f3dfe-4d kt-svg-icon-list-columns-1 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_387699-46 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_387699-46\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">inserting \u201cAI\u201d into every heading<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_e92b08-1e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e92b08-1e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">writing strange sentences for language models<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_444898-06 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_444898-06\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">stuffing prompts into articles<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9b5a77-da .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9b5a77-da\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">repeating your brand name<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9771c1-1a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9771c1-1a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">publishing hundreds of AI-generated articles<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2c07ef-6d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2c07ef-6d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">guaranteeing citations<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ca9947-88, .wp-block-kadence-advancedheading.kt-adv-heading2352_ca9947-88[data-kb-block=\"kb-adv-heading2352_ca9947-88\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_ca9947-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ca9947-88[data-kb-block=\"kb-adv-heading2352_ca9947-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ca9947-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ca9947-88[data-kb-block=\"kb-adv-heading2352_ca9947-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_ca9947-88 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ca9947-88\"><strong>GEO is not a cheat code.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_60c698-1a, .wp-block-kadence-advancedheading.kt-adv-heading2352_60c698-1a[data-kb-block=\"kb-adv-heading2352_60c698-1a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_60c698-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_60c698-1a[data-kb-block=\"kb-adv-heading2352_60c698-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_60c698-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_60c698-1a[data-kb-block=\"kb-adv-heading2352_60c698-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_60c698-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_60c698-1a\">It\u2019s about improving the information environment around your website.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f5ccf4-15, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5ccf4-15[data-kb-block=\"kb-adv-heading2352_f5ccf4-15\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5ccf4-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5ccf4-15[data-kb-block=\"kb-adv-heading2352_f5ccf4-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5ccf4-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5ccf4-15[data-kb-block=\"kb-adv-heading2352_f5ccf4-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f5ccf4-15 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f5ccf4-15\">That includes:<\/p>\n\n\n<style>.kadence-column2352_2481f2-62 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_2481f2-62 > .kt-inside-inner-col,.kadence-column2352_2481f2-62 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_2481f2-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_2481f2-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_2481f2-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_2481f2-62 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_2481f2-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_2481f2-62{position:relative;}.kadence-column2352_2481f2-62, .kt-inside-inner-col > .kadence-column2352_2481f2-62:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_2481f2-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_2481f2-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_2481f2-62\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bf6762-b6:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bf6762-b6 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bf6762-b6 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bf6762-b6 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bf6762-b6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_bf6762-b6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_bf6762-b6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_bf6762-b6 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bf6762-b6:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bf6762-b6:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bf6762-b6:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_bf6762-b6 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_aa698a-9e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_aa698a-9e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">content clarity<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5b08f5-53 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5b08f5-53\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">topical depth<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_a6bd5a-1a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a6bd5a-1a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">entity consistency<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1a821b-61 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1a821b-61\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">technical accessibility<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_8c3900-7c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8c3900-7c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">structured information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_732bf4-28 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_732bf4-28\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">useful answers<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3adafb-a3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3adafb-a3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">supporting evidence<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_fe2ed8-fb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_fe2ed8-fb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">website authority<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0ba191-f7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0ba191-f7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">internal relationships between pages<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7d8930-e2, .wp-block-kadence-advancedheading.kt-adv-heading2352_7d8930-e2[data-kb-block=\"kb-adv-heading2352_7d8930-e2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7d8930-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7d8930-e2[data-kb-block=\"kb-adv-heading2352_7d8930-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7d8930-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7d8930-e2[data-kb-block=\"kb-adv-heading2352_7d8930-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7d8930-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7d8930-e2\">And many of those have been good SEO practices for years.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_735bc0-83, .wp-block-kadence-advancedheading.kt-adv-heading2352_735bc0-83[data-kb-block=\"kb-adv-heading2352_735bc0-83\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_735bc0-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_735bc0-83[data-kb-block=\"kb-adv-heading2352_735bc0-83\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_735bc0-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_735bc0-83[data-kb-block=\"kb-adv-heading2352_735bc0-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s7\" class=\"kt-adv-heading2352_735bc0-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_735bc0-83\">The Simplest Way to Understand SEO, AEO and GEO<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c50b3b-6b, .wp-block-kadence-advancedheading.kt-adv-heading2352_c50b3b-6b[data-kb-block=\"kb-adv-heading2352_c50b3b-6b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c50b3b-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c50b3b-6b[data-kb-block=\"kb-adv-heading2352_c50b3b-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c50b3b-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c50b3b-6b[data-kb-block=\"kb-adv-heading2352_c50b3b-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c50b3b-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c50b3b-6b\">Think about a restaurant.<\/p>\n\n\n<style>.kadence-column2352_1cfba1-7a > .kt-inside-inner-col{display:flex;}.kadence-column2352_1cfba1-7a > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_1cfba1-7a > .kt-inside-inner-col,.kadence-column2352_1cfba1-7a > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_1cfba1-7a > .kt-inside-inner-col{row-gap:10px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_1cfba1-7a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_1cfba1-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_1cfba1-7a > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_1cfba1-7a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_1cfba1-7a{position:relative;}.kadence-column2352_1cfba1-7a, .kt-inside-inner-col > .kadence-column2352_1cfba1-7a:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_1cfba1-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_1cfba1-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_1cfba1-7a\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col{display:flex;}.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > *, .kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_8bd6cb-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > *, .kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > *, .kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_8bd6cb-f9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_8bd6cb-f9 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b78d3a-9f, .wp-block-kadence-advancedheading.kt-adv-heading2352_b78d3a-9f[data-kb-block=\"kb-adv-heading2352_b78d3a-9f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b78d3a-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b78d3a-9f[data-kb-block=\"kb-adv-heading2352_b78d3a-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b78d3a-9f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b78d3a-9f[data-kb-block=\"kb-adv-heading2352_b78d3a-9f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_b78d3a-9f list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b78d3a-9f\">01<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bc8a18-fd, .wp-block-kadence-advancedheading.kt-adv-heading2352_bc8a18-fd[data-kb-block=\"kb-adv-heading2352_bc8a18-fd\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bc8a18-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bc8a18-fd[data-kb-block=\"kb-adv-heading2352_bc8a18-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bc8a18-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bc8a18-fd[data-kb-block=\"kb-adv-heading2352_bc8a18-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_bc8a18-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bc8a18-fd\"><strong>SEO asks:<\/strong> Can people find the restaurant?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_3b05b8-44 > .kt-inside-inner-col{display:flex;}.kadence-column2352_3b05b8-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_3b05b8-44 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_3b05b8-44 > .kt-inside-inner-col > *, .kadence-column2352_3b05b8-44 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_3b05b8-44 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_3b05b8-44 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_3b05b8-44 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_3b05b8-44{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_3b05b8-44 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_3b05b8-44 > .kt-inside-inner-col > *, .kadence-column2352_3b05b8-44 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_3b05b8-44 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_3b05b8-44 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_3b05b8-44 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_3b05b8-44 > .kt-inside-inner-col > *, .kadence-column2352_3b05b8-44 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_3b05b8-44 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_3b05b8-44 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_3b05b8-44 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e8ce1e-df, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8ce1e-df[data-kb-block=\"kb-adv-heading2352_e8ce1e-df\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e8ce1e-df mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8ce1e-df[data-kb-block=\"kb-adv-heading2352_e8ce1e-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e8ce1e-df img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8ce1e-df[data-kb-block=\"kb-adv-heading2352_e8ce1e-df\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_e8ce1e-df list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e8ce1e-df\">02<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_410f2a-c7, .wp-block-kadence-advancedheading.kt-adv-heading2352_410f2a-c7[data-kb-block=\"kb-adv-heading2352_410f2a-c7\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_410f2a-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_410f2a-c7[data-kb-block=\"kb-adv-heading2352_410f2a-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_410f2a-c7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_410f2a-c7[data-kb-block=\"kb-adv-heading2352_410f2a-c7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_410f2a-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_410f2a-c7\"><strong>AEO asks:<\/strong> If someone asks \u201cWhat kind of food does this restaurant serve?\u201d, can we answer that clearly?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_376fe2-62 > .kt-inside-inner-col{display:flex;}.kadence-column2352_376fe2-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_376fe2-62 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_376fe2-62 > .kt-inside-inner-col > *, .kadence-column2352_376fe2-62 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_376fe2-62 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_376fe2-62 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_376fe2-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_376fe2-62{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_376fe2-62 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_376fe2-62 > .kt-inside-inner-col > *, .kadence-column2352_376fe2-62 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_376fe2-62 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_376fe2-62 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_376fe2-62 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_376fe2-62 > .kt-inside-inner-col > *, .kadence-column2352_376fe2-62 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_376fe2-62 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_376fe2-62 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_376fe2-62 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_418892-95, .wp-block-kadence-advancedheading.kt-adv-heading2352_418892-95[data-kb-block=\"kb-adv-heading2352_418892-95\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_418892-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_418892-95[data-kb-block=\"kb-adv-heading2352_418892-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_418892-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_418892-95[data-kb-block=\"kb-adv-heading2352_418892-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_418892-95 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_418892-95\">03<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a1b802-12, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1b802-12[data-kb-block=\"kb-adv-heading2352_a1b802-12\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a1b802-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1b802-12[data-kb-block=\"kb-adv-heading2352_a1b802-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a1b802-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1b802-12[data-kb-block=\"kb-adv-heading2352_a1b802-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_a1b802-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a1b802-12\"><strong>GEO asks:<\/strong> If an AI system is helping someone decide where to eat, does it have enough understandable information about this restaurant to potentially include it in the response?<\/h6>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_741f68-cb, .wp-block-kadence-advancedheading.kt-adv-heading2352_741f68-cb[data-kb-block=\"kb-adv-heading2352_741f68-cb\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_741f68-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_741f68-cb[data-kb-block=\"kb-adv-heading2352_741f68-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_741f68-cb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_741f68-cb[data-kb-block=\"kb-adv-heading2352_741f68-cb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_741f68-cb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_741f68-cb\"><strong>Same restaurant.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d13274-33, .wp-block-kadence-advancedheading.kt-adv-heading2352_d13274-33[data-kb-block=\"kb-adv-heading2352_d13274-33\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_d13274-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d13274-33[data-kb-block=\"kb-adv-heading2352_d13274-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d13274-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d13274-33[data-kb-block=\"kb-adv-heading2352_d13274-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_d13274-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d13274-33\"><strong>Different questions.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dbdbea-3b, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbdbea-3b[data-kb-block=\"kb-adv-heading2352_dbdbea-3b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dbdbea-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbdbea-3b[data-kb-block=\"kb-adv-heading2352_dbdbea-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dbdbea-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbdbea-3b[data-kb-block=\"kb-adv-heading2352_dbdbea-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dbdbea-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dbdbea-3b\">That\u2019s how you should think about these disciplines.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3989a0-41, .wp-block-kadence-advancedheading.kt-adv-heading2352_3989a0-41[data-kb-block=\"kb-adv-heading2352_3989a0-41\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3989a0-41 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3989a0-41[data-kb-block=\"kb-adv-heading2352_3989a0-41\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3989a0-41 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3989a0-41[data-kb-block=\"kb-adv-heading2352_3989a0-41\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s8\" class=\"kt-adv-heading2352_3989a0-41 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3989a0-41\">The Big Mistake: Starting With GEO<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_169476-2a, .wp-block-kadence-advancedheading.kt-adv-heading2352_169476-2a[data-kb-block=\"kb-adv-heading2352_169476-2a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_169476-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_169476-2a[data-kb-block=\"kb-adv-heading2352_169476-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_169476-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_169476-2a[data-kb-block=\"kb-adv-heading2352_169476-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_169476-2a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_169476-2a\">Here\u2019s where many businesses go wrong.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a63f9b-eb, .wp-block-kadence-advancedheading.kt-adv-heading2352_a63f9b-eb[data-kb-block=\"kb-adv-heading2352_a63f9b-eb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a63f9b-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a63f9b-eb[data-kb-block=\"kb-adv-heading2352_a63f9b-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a63f9b-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a63f9b-eb[data-kb-block=\"kb-adv-heading2352_a63f9b-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a63f9b-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a63f9b-eb\">They hear about AI search.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_025313-8a, .wp-block-kadence-advancedheading.kt-adv-heading2352_025313-8a[data-kb-block=\"kb-adv-heading2352_025313-8a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_025313-8a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_025313-8a[data-kb-block=\"kb-adv-heading2352_025313-8a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_025313-8a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_025313-8a[data-kb-block=\"kb-adv-heading2352_025313-8a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_025313-8a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_025313-8a\">Then immediately ask:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat GEO tactics should I implement?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_45a19f-e1, .wp-block-kadence-advancedheading.kt-adv-heading2352_45a19f-e1[data-kb-block=\"kb-adv-heading2352_45a19f-e1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_45a19f-e1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_45a19f-e1[data-kb-block=\"kb-adv-heading2352_45a19f-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_45a19f-e1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_45a19f-e1[data-kb-block=\"kb-adv-heading2352_45a19f-e1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_45a19f-e1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_45a19f-e1\">That\u2019s the wrong starting point.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_44389d-b0, .wp-block-kadence-advancedheading.kt-adv-heading2352_44389d-b0[data-kb-block=\"kb-adv-heading2352_44389d-b0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_44389d-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_44389d-b0[data-kb-block=\"kb-adv-heading2352_44389d-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_44389d-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_44389d-b0[data-kb-block=\"kb-adv-heading2352_44389d-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_44389d-b0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_44389d-b0\">Start with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat is stopping my website from being understood?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2f15df-30, .wp-block-kadence-advancedheading.kt-adv-heading2352_2f15df-30[data-kb-block=\"kb-adv-heading2352_2f15df-30\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2f15df-30 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2f15df-30[data-kb-block=\"kb-adv-heading2352_2f15df-30\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2f15df-30 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2f15df-30[data-kb-block=\"kb-adv-heading2352_2f15df-30\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2f15df-30 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2f15df-30\">That question leads you to the real problems.<\/p>\n\n\n<style>.kadence-column2352_c427fe-37 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_c427fe-37 > .kt-inside-inner-col,.kadence-column2352_c427fe-37 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_c427fe-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_c427fe-37 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_c427fe-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_c427fe-37 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_c427fe-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_c427fe-37{position:relative;}.kadence-column2352_c427fe-37, .kt-inside-inner-col > .kadence-column2352_c427fe-37:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_c427fe-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_c427fe-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_c427fe-37\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e9f13-7a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e9f13-7a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e9f13-7a ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e9f13-7a .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e9f13-7a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_2e9f13-7a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_2e9f13-7a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_2e9f13-7a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_2e9f13-7a kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_eeac9f-fc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_eeac9f-fc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Maybe your homepage doesn\u2019t clearly explain what you do.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_85c43a-f3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_85c43a-f3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Maybe your service pages are too thin.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b1c4b1-c6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b1c4b1-c6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Maybe your product information is inconsistent.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_e3c06b-c6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e3c06b-c6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Maybe your internal links are weak.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_618252-50 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_618252-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Maybe your important pages are difficult to crawl.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_ba5363-f9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ba5363-f9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Maybe your content answers questions indirectly.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_40b795-a2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_40b795-a2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Maybe your company has five different descriptions across the web.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c6887c-40 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c6887c-40\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Maybe your blog contains 100 articles but doesn\u2019t cover the core topic properly.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fcfd95-fb, .wp-block-kadence-advancedheading.kt-adv-heading2352_fcfd95-fb[data-kb-block=\"kb-adv-heading2352_fcfd95-fb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fcfd95-fb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fcfd95-fb[data-kb-block=\"kb-adv-heading2352_fcfd95-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fcfd95-fb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fcfd95-fb[data-kb-block=\"kb-adv-heading2352_fcfd95-fb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fcfd95-fb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fcfd95-fb\">Those are visibility problems.<\/p>\n\n\n<style>.kadence-column2352_bb087d-07 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_bb087d-07 > .kt-inside-inner-col,.kadence-column2352_bb087d-07 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_bb087d-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_bb087d-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_bb087d-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_bb087d-07 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_bb087d-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_bb087d-07{position:relative;}.kadence-column2352_bb087d-07, .kt-inside-inner-col > .kadence-column2352_bb087d-07:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_bb087d-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_bb087d-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_bb087d-07\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_764eca-63:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_764eca-63 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_764eca-63 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_764eca-63 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_764eca-63 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_764eca-63 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_764eca-63 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_764eca-63 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_764eca-63:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_764eca-63:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_764eca-63:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_764eca-63 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_36ee04-4b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_36ee04-4b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Call them SEO problems.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4a2706-30 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4a2706-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Call them GEO problems.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4da89a-f7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4da89a-f7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Call them website problems.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12, .wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12[data-kb-block=\"kb-adv-heading2352_074798-12\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12[data-kb-block=\"kb-adv-heading2352_074798-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12[data-kb-block=\"kb-adv-heading2352_074798-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12, .wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12[data-kb-block=\"kb-adv-heading2352_074798-12\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12, .wp-block-kadence-advancedheading.kt-adv-heading2352_074798-12[data-kb-block=\"kb-adv-heading2352_074798-12\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_074798-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_074798-12\">The label doesn\u2019t matter as much as fixing them.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_86444d-6f, .wp-block-kadence-advancedheading.kt-adv-heading2352_86444d-6f[data-kb-block=\"kb-adv-heading2352_86444d-6f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_86444d-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_86444d-6f[data-kb-block=\"kb-adv-heading2352_86444d-6f\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_86444d-6f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_86444d-6f[data-kb-block=\"kb-adv-heading2352_86444d-6f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s9\" class=\"kt-adv-heading2352_86444d-6f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_86444d-6f\">The AI Visibility Stack<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a9956f-6a, .wp-block-kadence-advancedheading.kt-adv-heading2352_a9956f-6a[data-kb-block=\"kb-adv-heading2352_a9956f-6a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a9956f-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a9956f-6a[data-kb-block=\"kb-adv-heading2352_a9956f-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a9956f-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a9956f-6a[data-kb-block=\"kb-adv-heading2352_a9956f-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a9956f-6a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a9956f-6a\">A useful way to remove the confusion is to think about AI visibility as a stack.<\/p>\n\n\n<style>.kadence-column2352_03e768-58 > .kt-inside-inner-col{display:flex;}.kadence-column2352_03e768-58 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_03e768-58 > .kt-inside-inner-col,.kadence-column2352_03e768-58 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_03e768-58 > .kt-inside-inner-col{row-gap:10px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_03e768-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_03e768-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_03e768-58 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_03e768-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_03e768-58{position:relative;}.kadence-column2352_03e768-58, .kt-inside-inner-col > .kadence-column2352_03e768-58:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_03e768-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_03e768-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_03e768-58\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2352_f31d94-99 > .kt-inside-inner-col{display:flex;}.kadence-column2352_f31d94-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_f31d94-99 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_f31d94-99 > .kt-inside-inner-col > *, .kadence-column2352_f31d94-99 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_f31d94-99 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_f31d94-99 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_f31d94-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_f31d94-99{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_f31d94-99 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_f31d94-99 > .kt-inside-inner-col > *, .kadence-column2352_f31d94-99 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_f31d94-99 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_f31d94-99 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_f31d94-99 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_f31d94-99 > .kt-inside-inner-col > *, .kadence-column2352_f31d94-99 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_f31d94-99 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_f31d94-99 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_f31d94-99 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fb80d6-5c, .wp-block-kadence-advancedheading.kt-adv-heading2352_fb80d6-5c[data-kb-block=\"kb-adv-heading2352_fb80d6-5c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fb80d6-5c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fb80d6-5c[data-kb-block=\"kb-adv-heading2352_fb80d6-5c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fb80d6-5c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fb80d6-5c[data-kb-block=\"kb-adv-heading2352_fb80d6-5c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_fb80d6-5c list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fb80d6-5c\">01<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_097564-cc, .wp-block-kadence-advancedheading.kt-adv-heading2352_097564-cc[data-kb-block=\"kb-adv-heading2352_097564-cc\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_097564-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_097564-cc[data-kb-block=\"kb-adv-heading2352_097564-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_097564-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_097564-cc[data-kb-block=\"kb-adv-heading2352_097564-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_097564-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_097564-cc\"><strong>Accessibility:<\/strong> Can the system access the information?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_0ee95d-30 > .kt-inside-inner-col{display:flex;}.kadence-column2352_0ee95d-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_0ee95d-30 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_0ee95d-30 > .kt-inside-inner-col > *, .kadence-column2352_0ee95d-30 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_0ee95d-30 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_0ee95d-30 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_0ee95d-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_0ee95d-30{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_0ee95d-30 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_0ee95d-30 > .kt-inside-inner-col > *, .kadence-column2352_0ee95d-30 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_0ee95d-30 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_0ee95d-30 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_0ee95d-30 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_0ee95d-30 > .kt-inside-inner-col > *, .kadence-column2352_0ee95d-30 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_0ee95d-30 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_0ee95d-30 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_0ee95d-30 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6343c5-f4, .wp-block-kadence-advancedheading.kt-adv-heading2352_6343c5-f4[data-kb-block=\"kb-adv-heading2352_6343c5-f4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6343c5-f4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6343c5-f4[data-kb-block=\"kb-adv-heading2352_6343c5-f4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6343c5-f4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6343c5-f4[data-kb-block=\"kb-adv-heading2352_6343c5-f4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_6343c5-f4 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6343c5-f4\">02<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4969a3-f9, .wp-block-kadence-advancedheading.kt-adv-heading2352_4969a3-f9[data-kb-block=\"kb-adv-heading2352_4969a3-f9\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4969a3-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4969a3-f9[data-kb-block=\"kb-adv-heading2352_4969a3-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4969a3-f9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4969a3-f9[data-kb-block=\"kb-adv-heading2352_4969a3-f9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_4969a3-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4969a3-f9\"><strong>Discoverability:<\/strong> Can it find the important pages?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col{display:flex;}.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > *, .kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_91dd4e-e8{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > *, .kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > *, .kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_91dd4e-e8 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_91dd4e-e8 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_49ab27-f3, .wp-block-kadence-advancedheading.kt-adv-heading2352_49ab27-f3[data-kb-block=\"kb-adv-heading2352_49ab27-f3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_49ab27-f3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_49ab27-f3[data-kb-block=\"kb-adv-heading2352_49ab27-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_49ab27-f3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_49ab27-f3[data-kb-block=\"kb-adv-heading2352_49ab27-f3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_49ab27-f3 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_49ab27-f3\">03<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_973a4d-03, .wp-block-kadence-advancedheading.kt-adv-heading2352_973a4d-03[data-kb-block=\"kb-adv-heading2352_973a4d-03\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_973a4d-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_973a4d-03[data-kb-block=\"kb-adv-heading2352_973a4d-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_973a4d-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_973a4d-03[data-kb-block=\"kb-adv-heading2352_973a4d-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_973a4d-03 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_973a4d-03\"><strong>Understanding:<\/strong> Can it understand what the pages mean?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_ccd742-b9 > .kt-inside-inner-col{display:flex;}.kadence-column2352_ccd742-b9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_ccd742-b9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_ccd742-b9 > .kt-inside-inner-col > *, .kadence-column2352_ccd742-b9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_ccd742-b9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_ccd742-b9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_ccd742-b9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_ccd742-b9{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_ccd742-b9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_ccd742-b9 > .kt-inside-inner-col > *, .kadence-column2352_ccd742-b9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_ccd742-b9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_ccd742-b9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_ccd742-b9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_ccd742-b9 > .kt-inside-inner-col > *, .kadence-column2352_ccd742-b9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_ccd742-b9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_ccd742-b9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_ccd742-b9 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_aea03a-44, .wp-block-kadence-advancedheading.kt-adv-heading2352_aea03a-44[data-kb-block=\"kb-adv-heading2352_aea03a-44\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aea03a-44 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_aea03a-44[data-kb-block=\"kb-adv-heading2352_aea03a-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aea03a-44 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_aea03a-44[data-kb-block=\"kb-adv-heading2352_aea03a-44\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_aea03a-44 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_aea03a-44\">04<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_79f8c0-83, .wp-block-kadence-advancedheading.kt-adv-heading2352_79f8c0-83[data-kb-block=\"kb-adv-heading2352_79f8c0-83\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_79f8c0-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_79f8c0-83[data-kb-block=\"kb-adv-heading2352_79f8c0-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_79f8c0-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_79f8c0-83[data-kb-block=\"kb-adv-heading2352_79f8c0-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_79f8c0-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_79f8c0-83\"><strong>Answerability:<\/strong> Does the content clearly answer useful questions?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_a30d12-2c > .kt-inside-inner-col{display:flex;}.kadence-column2352_a30d12-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_a30d12-2c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_a30d12-2c > .kt-inside-inner-col > *, .kadence-column2352_a30d12-2c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_a30d12-2c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_a30d12-2c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_a30d12-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_a30d12-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_a30d12-2c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_a30d12-2c > .kt-inside-inner-col > *, .kadence-column2352_a30d12-2c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_a30d12-2c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_a30d12-2c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_a30d12-2c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_a30d12-2c > .kt-inside-inner-col > *, .kadence-column2352_a30d12-2c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_a30d12-2c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_a30d12-2c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_a30d12-2c kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0b6421-83, .wp-block-kadence-advancedheading.kt-adv-heading2352_0b6421-83[data-kb-block=\"kb-adv-heading2352_0b6421-83\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0b6421-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0b6421-83[data-kb-block=\"kb-adv-heading2352_0b6421-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0b6421-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0b6421-83[data-kb-block=\"kb-adv-heading2352_0b6421-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_0b6421-83 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0b6421-83\">05<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d58c91-13, .wp-block-kadence-advancedheading.kt-adv-heading2352_d58c91-13[data-kb-block=\"kb-adv-heading2352_d58c91-13\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d58c91-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d58c91-13[data-kb-block=\"kb-adv-heading2352_d58c91-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d58c91-13 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d58c91-13[data-kb-block=\"kb-adv-heading2352_d58c91-13\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_d58c91-13 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d58c91-13\"><strong>Entity clarity:<\/strong> Can it understand who, what, and which organization the information belongs to?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_b400c6-ec > .kt-inside-inner-col{display:flex;}.kadence-column2352_b400c6-ec > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_b400c6-ec > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_b400c6-ec > .kt-inside-inner-col > *, .kadence-column2352_b400c6-ec > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_b400c6-ec > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_b400c6-ec > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_b400c6-ec > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_b400c6-ec{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_b400c6-ec > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_b400c6-ec > .kt-inside-inner-col > *, .kadence-column2352_b400c6-ec > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_b400c6-ec > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_b400c6-ec > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_b400c6-ec > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_b400c6-ec > .kt-inside-inner-col > *, .kadence-column2352_b400c6-ec > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_b400c6-ec > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_b400c6-ec > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_b400c6-ec kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e842ae-ba, .wp-block-kadence-advancedheading.kt-adv-heading2352_e842ae-ba[data-kb-block=\"kb-adv-heading2352_e842ae-ba\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e842ae-ba mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e842ae-ba[data-kb-block=\"kb-adv-heading2352_e842ae-ba\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e842ae-ba img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e842ae-ba[data-kb-block=\"kb-adv-heading2352_e842ae-ba\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_e842ae-ba list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e842ae-ba\">06<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b902da-7d, .wp-block-kadence-advancedheading.kt-adv-heading2352_b902da-7d[data-kb-block=\"kb-adv-heading2352_b902da-7d\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b902da-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b902da-7d[data-kb-block=\"kb-adv-heading2352_b902da-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b902da-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b902da-7d[data-kb-block=\"kb-adv-heading2352_b902da-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_b902da-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b902da-7d\"><strong>Authority:<\/strong> Is the information useful and credible enough to matter?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_17b1d3-31 > .kt-inside-inner-col{display:flex;}.kadence-column2352_17b1d3-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_17b1d3-31 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_17b1d3-31 > .kt-inside-inner-col > *, .kadence-column2352_17b1d3-31 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_17b1d3-31 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_17b1d3-31 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_17b1d3-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_17b1d3-31{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_17b1d3-31 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_17b1d3-31 > .kt-inside-inner-col > *, .kadence-column2352_17b1d3-31 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_17b1d3-31 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_17b1d3-31 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_17b1d3-31 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_17b1d3-31 > .kt-inside-inner-col > *, .kadence-column2352_17b1d3-31 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_17b1d3-31 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_17b1d3-31 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_17b1d3-31 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_25de63-3a, .wp-block-kadence-advancedheading.kt-adv-heading2352_25de63-3a[data-kb-block=\"kb-adv-heading2352_25de63-3a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_25de63-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_25de63-3a[data-kb-block=\"kb-adv-heading2352_25de63-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_25de63-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_25de63-3a[data-kb-block=\"kb-adv-heading2352_25de63-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_25de63-3a list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_25de63-3a\">07<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a33e84-4d, .wp-block-kadence-advancedheading.kt-adv-heading2352_a33e84-4d[data-kb-block=\"kb-adv-heading2352_a33e84-4d\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a33e84-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a33e84-4d[data-kb-block=\"kb-adv-heading2352_a33e84-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a33e84-4d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a33e84-4d[data-kb-block=\"kb-adv-heading2352_a33e84-4d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_a33e84-4d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a33e84-4d\"><strong>Ongoing visibility:<\/strong> Are you monitoring and improving the system over time?<\/h6>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_128fc9-3c, .wp-block-kadence-advancedheading.kt-adv-heading2352_128fc9-3c[data-kb-block=\"kb-adv-heading2352_128fc9-3c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_128fc9-3c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_128fc9-3c[data-kb-block=\"kb-adv-heading2352_128fc9-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_128fc9-3c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_128fc9-3c[data-kb-block=\"kb-adv-heading2352_128fc9-3c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_128fc9-3c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_128fc9-3c\">This is much more useful than memorizing 50 GEO tactics.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_22a7a4-9e, .wp-block-kadence-advancedheading.kt-adv-heading2352_22a7a4-9e[data-kb-block=\"kb-adv-heading2352_22a7a4-9e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_22a7a4-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_22a7a4-9e[data-kb-block=\"kb-adv-heading2352_22a7a4-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_22a7a4-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_22a7a4-9e[data-kb-block=\"kb-adv-heading2352_22a7a4-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_22a7a4-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_22a7a4-9e\">Because it tells you what to investigate.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e01d69-fa, .wp-block-kadence-advancedheading.kt-adv-heading2352_e01d69-fa[data-kb-block=\"kb-adv-heading2352_e01d69-fa\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e01d69-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e01d69-fa[data-kb-block=\"kb-adv-heading2352_e01d69-fa\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e01d69-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e01d69-fa[data-kb-block=\"kb-adv-heading2352_e01d69-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s10\" class=\"kt-adv-heading2352_e01d69-fa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e01d69-fa\">Step 1: Make Sure AI Systems Can Access Your Website<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_842281-90, .wp-block-kadence-advancedheading.kt-adv-heading2352_842281-90[data-kb-block=\"kb-adv-heading2352_842281-90\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_842281-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_842281-90[data-kb-block=\"kb-adv-heading2352_842281-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_842281-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_842281-90[data-kb-block=\"kb-adv-heading2352_842281-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_842281-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_842281-90\">Before worrying about how beautifully your content is written, ask a much simpler question:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8653c1-0b, .wp-block-kadence-advancedheading.kt-adv-heading2352_8653c1-0b[data-kb-block=\"kb-adv-heading2352_8653c1-0b\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_8653c1-0b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8653c1-0b[data-kb-block=\"kb-adv-heading2352_8653c1-0b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8653c1-0b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8653c1-0b[data-kb-block=\"kb-adv-heading2352_8653c1-0b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_8653c1-0b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8653c1-0b\"><strong>Can the relevant systems actually access it?<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_542da5-91, .wp-block-kadence-advancedheading.kt-adv-heading2352_542da5-91[data-kb-block=\"kb-adv-heading2352_542da5-91\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_542da5-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_542da5-91[data-kb-block=\"kb-adv-heading2352_542da5-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_542da5-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_542da5-91[data-kb-block=\"kb-adv-heading2352_542da5-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_542da5-91 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_542da5-91\">This is where technical SEO still matters.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4bbc8e-5d, .wp-block-kadence-advancedheading.kt-adv-heading2352_4bbc8e-5d[data-kb-block=\"kb-adv-heading2352_4bbc8e-5d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4bbc8e-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4bbc8e-5d[data-kb-block=\"kb-adv-heading2352_4bbc8e-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4bbc8e-5d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4bbc8e-5d[data-kb-block=\"kb-adv-heading2352_4bbc8e-5d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4bbc8e-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4bbc8e-5d\">Look at:<\/p>\n\n\n<style>.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col,.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_8b60f8-a7{position:relative;}.kadence-column2352_8b60f8-a7, .kt-inside-inner-col > .kadence-column2352_8b60f8-a7:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_8b60f8-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_8b60f8-a7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_97c51e-29:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_97c51e-29 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_97c51e-29 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_97c51e-29 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_97c51e-29 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_97c51e-29 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_97c51e-29 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_97c51e-29 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_97c51e-29:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_97c51e-29:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_97c51e-29:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_97c51e-29 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_953219-24 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_953219-24\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">robots.txt<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4f2497-38 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4f2497-38\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">indexing<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1db3be-ed .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1db3be-ed\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">crawlability<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_37f5a2-1c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_37f5a2-1c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">redirects<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b99eb9-7a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b99eb9-7a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">server errors<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4c4111-da .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4c4111-da\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">broken links<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_7d3a72-b1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7d3a72-b1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">authentication barriers<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0c3fe4-b1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0c3fe4-b1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">JavaScript-dependent content<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0c2195-4a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0c2195-4a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">firewall rules<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_eaf58f-91 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_eaf58f-91\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">bot protection<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_eabd08-8b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_eabd08-8b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">page accessibility<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d1d9fb-47, .wp-block-kadence-advancedheading.kt-adv-heading2352_d1d9fb-47[data-kb-block=\"kb-adv-heading2352_d1d9fb-47\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d1d9fb-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d1d9fb-47[data-kb-block=\"kb-adv-heading2352_d1d9fb-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d1d9fb-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d1d9fb-47[data-kb-block=\"kb-adv-heading2352_d1d9fb-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d1d9fb-47 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d1d9fb-47\">This is not theoretical.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2a42b4-e4, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a42b4-e4[data-kb-block=\"kb-adv-heading2352_2a42b4-e4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2a42b4-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a42b4-e4[data-kb-block=\"kb-adv-heading2352_2a42b4-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2a42b4-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a42b4-e4[data-kb-block=\"kb-adv-heading2352_2a42b4-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2a42b4-e4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2a42b4-e4\">For example, OpenAI currently documents <code>OAI-SearchBot<\/code> as the crawler used for search, and says that websites that opt out of it will not be shown in ChatGPT search answers, although they can still appear as navigational links.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9ed9d4-f8, .wp-block-kadence-advancedheading.kt-adv-heading2352_9ed9d4-f8[data-kb-block=\"kb-adv-heading2352_9ed9d4-f8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9ed9d4-f8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9ed9d4-f8[data-kb-block=\"kb-adv-heading2352_9ed9d4-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9ed9d4-f8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9ed9d4-f8[data-kb-block=\"kb-adv-heading2352_9ed9d4-f8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9ed9d4-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9ed9d4-f8\">OpenAI also distinguishes <code>OAI-SearchBot<\/code> from <code>GPTBot<\/code>: the former relates to search discovery, while GPTBot relates to potential training use.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3df53a-0c, .wp-block-kadence-advancedheading.kt-adv-heading2352_3df53a-0c[data-kb-block=\"kb-adv-heading2352_3df53a-0c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3df53a-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3df53a-0c[data-kb-block=\"kb-adv-heading2352_3df53a-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3df53a-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3df53a-0c[data-kb-block=\"kb-adv-heading2352_3df53a-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3df53a-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3df53a-0c\">That is a useful example of why \u201cAI crawler\u201d isn\u2019t one universal thing.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9492db-26, .wp-block-kadence-advancedheading.kt-adv-heading2352_9492db-26[data-kb-block=\"kb-adv-heading2352_9492db-26\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9492db-26 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9492db-26[data-kb-block=\"kb-adv-heading2352_9492db-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9492db-26 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9492db-26[data-kb-block=\"kb-adv-heading2352_9492db-26\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9492db-26 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9492db-26\">Different systems can have different crawlers and controls.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_25fec1-3a, .wp-block-kadence-advancedheading.kt-adv-heading2352_25fec1-3a[data-kb-block=\"kb-adv-heading2352_25fec1-3a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_25fec1-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_25fec1-3a[data-kb-block=\"kb-adv-heading2352_25fec1-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_25fec1-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_25fec1-3a[data-kb-block=\"kb-adv-heading2352_25fec1-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_25fec1-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_25fec1-3a\">So don\u2019t ask:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cHow do I allow AI?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b975a7-b4, .wp-block-kadence-advancedheading.kt-adv-heading2352_b975a7-b4[data-kb-block=\"kb-adv-heading2352_b975a7-b4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b975a7-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b975a7-b4[data-kb-block=\"kb-adv-heading2352_b975a7-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b975a7-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b975a7-b4[data-kb-block=\"kb-adv-heading2352_b975a7-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b975a7-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b975a7-b4\">Ask:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhich systems matter to my audience, what access controls do they provide, and what do I want my website to allow?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f0a1cf-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_f0a1cf-75[data-kb-block=\"kb-adv-heading2352_f0a1cf-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f0a1cf-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f0a1cf-75[data-kb-block=\"kb-adv-heading2352_f0a1cf-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f0a1cf-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f0a1cf-75[data-kb-block=\"kb-adv-heading2352_f0a1cf-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f0a1cf-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f0a1cf-75\">That\u2019s a much more responsible approach.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5ceb6a-3d, .wp-block-kadence-advancedheading.kt-adv-heading2352_5ceb6a-3d[data-kb-block=\"kb-adv-heading2352_5ceb6a-3d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5ceb6a-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5ceb6a-3d[data-kb-block=\"kb-adv-heading2352_5ceb6a-3d\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5ceb6a-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5ceb6a-3d[data-kb-block=\"kb-adv-heading2352_5ceb6a-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s11\" class=\"kt-adv-heading2352_5ceb6a-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5ceb6a-3d\">Step 2: Fix Your Website Before You Optimize It for AI<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2981aa-ad, .wp-block-kadence-advancedheading.kt-adv-heading2352_2981aa-ad[data-kb-block=\"kb-adv-heading2352_2981aa-ad\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2981aa-ad mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2981aa-ad[data-kb-block=\"kb-adv-heading2352_2981aa-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2981aa-ad img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2981aa-ad[data-kb-block=\"kb-adv-heading2352_2981aa-ad\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2981aa-ad wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2981aa-ad\">This is the part nobody wants to hear because it isn\u2019t exciting.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5cd4bb-19, .wp-block-kadence-advancedheading.kt-adv-heading2352_5cd4bb-19[data-kb-block=\"kb-adv-heading2352_5cd4bb-19\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5cd4bb-19 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5cd4bb-19[data-kb-block=\"kb-adv-heading2352_5cd4bb-19\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5cd4bb-19 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5cd4bb-19[data-kb-block=\"kb-adv-heading2352_5cd4bb-19\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5cd4bb-19 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5cd4bb-19\">But it matters.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3f7265-06, .wp-block-kadence-advancedheading.kt-adv-heading2352_3f7265-06[data-kb-block=\"kb-adv-heading2352_3f7265-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3f7265-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3f7265-06[data-kb-block=\"kb-adv-heading2352_3f7265-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3f7265-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3f7265-06[data-kb-block=\"kb-adv-heading2352_3f7265-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3f7265-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3f7265-06\">If your website has:<\/p>\n\n\n<style>.kadence-column2352_a10711-e4 > .kt-inside-inner-col{display:flex;}.kadence-column2352_a10711-e4 > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_a10711-e4 > .kt-inside-inner-col,.kadence-column2352_a10711-e4 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_a10711-e4 > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_a10711-e4 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_a10711-e4 > .kt-inside-inner-col > *, .kadence-column2352_a10711-e4 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_a10711-e4 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_a10711-e4 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_a10711-e4 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_a10711-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_a10711-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_a10711-e4 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_a10711-e4 > .kt-inside-inner-col > *, .kadence-column2352_a10711-e4 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_a10711-e4 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_a10711-e4 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_a10711-e4 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_a10711-e4 > .kt-inside-inner-col > *, .kadence-column2352_a10711-e4 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_a10711-e4 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_a10711-e4 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_a10711-e4 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0062a4-c7, .wp-block-kadence-advancedheading.kt-adv-heading2352_0062a4-c7[data-kb-block=\"kb-adv-heading2352_0062a4-c7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0062a4-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0062a4-c7[data-kb-block=\"kb-adv-heading2352_0062a4-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0062a4-c7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0062a4-c7[data-kb-block=\"kb-adv-heading2352_0062a4-c7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0062a4-c7 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0062a4-c7\">broken links<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a32bcf-52, .wp-block-kadence-advancedheading.kt-adv-heading2352_a32bcf-52[data-kb-block=\"kb-adv-heading2352_a32bcf-52\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a32bcf-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a32bcf-52[data-kb-block=\"kb-adv-heading2352_a32bcf-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a32bcf-52 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a32bcf-52[data-kb-block=\"kb-adv-heading2352_a32bcf-52\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a32bcf-52 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a32bcf-52\">poor navigation<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_84a928-6c, .wp-block-kadence-advancedheading.kt-adv-heading2352_84a928-6c[data-kb-block=\"kb-adv-heading2352_84a928-6c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_84a928-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_84a928-6c[data-kb-block=\"kb-adv-heading2352_84a928-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_84a928-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_84a928-6c[data-kb-block=\"kb-adv-heading2352_84a928-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_84a928-6c b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_84a928-6c\">confusing categories<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7912bb-81, .wp-block-kadence-advancedheading.kt-adv-heading2352_7912bb-81[data-kb-block=\"kb-adv-heading2352_7912bb-81\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7912bb-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7912bb-81[data-kb-block=\"kb-adv-heading2352_7912bb-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7912bb-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7912bb-81[data-kb-block=\"kb-adv-heading2352_7912bb-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7912bb-81 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7912bb-81\">duplicate pages<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_90cd12-4c, .wp-block-kadence-advancedheading.kt-adv-heading2352_90cd12-4c[data-kb-block=\"kb-adv-heading2352_90cd12-4c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_90cd12-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_90cd12-4c[data-kb-block=\"kb-adv-heading2352_90cd12-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_90cd12-4c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_90cd12-4c[data-kb-block=\"kb-adv-heading2352_90cd12-4c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_90cd12-4c b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_90cd12-4c\">weak internal linking<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bd1ea7-f0, .wp-block-kadence-advancedheading.kt-adv-heading2352_bd1ea7-f0[data-kb-block=\"kb-adv-heading2352_bd1ea7-f0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bd1ea7-f0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bd1ea7-f0[data-kb-block=\"kb-adv-heading2352_bd1ea7-f0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bd1ea7-f0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bd1ea7-f0[data-kb-block=\"kb-adv-heading2352_bd1ea7-f0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_bd1ea7-f0 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bd1ea7-f0\">missing titles<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_184425-31, .wp-block-kadence-advancedheading.kt-adv-heading2352_184425-31[data-kb-block=\"kb-adv-heading2352_184425-31\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_184425-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_184425-31[data-kb-block=\"kb-adv-heading2352_184425-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_184425-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_184425-31[data-kb-block=\"kb-adv-heading2352_184425-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_184425-31 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_184425-31\">inaccessible content<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f5ea09-23, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5ea09-23[data-kb-block=\"kb-adv-heading2352_f5ea09-23\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5ea09-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5ea09-23[data-kb-block=\"kb-adv-heading2352_f5ea09-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5ea09-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5ea09-23[data-kb-block=\"kb-adv-heading2352_f5ea09-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f5ea09-23 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f5ea09-23\">outdated information<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c8d0cb-0c, .wp-block-kadence-advancedheading.kt-adv-heading2352_c8d0cb-0c[data-kb-block=\"kb-adv-heading2352_c8d0cb-0c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c8d0cb-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c8d0cb-0c[data-kb-block=\"kb-adv-heading2352_c8d0cb-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c8d0cb-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c8d0cb-0c[data-kb-block=\"kb-adv-heading2352_c8d0cb-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c8d0cb-0c b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c8d0cb-0c\">technical errors<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_38869d-0a, .wp-block-kadence-advancedheading.kt-adv-heading2352_38869d-0a[data-kb-block=\"kb-adv-heading2352_38869d-0a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_38869d-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_38869d-0a[data-kb-block=\"kb-adv-heading2352_38869d-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_38869d-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_38869d-0a[data-kb-block=\"kb-adv-heading2352_38869d-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_38869d-0a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_38869d-0a\">Fix those first.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_def021-f6, .wp-block-kadence-advancedheading.kt-adv-heading2352_def021-f6[data-kb-block=\"kb-adv-heading2352_def021-f6\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_def021-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_def021-f6[data-kb-block=\"kb-adv-heading2352_def021-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_def021-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_def021-f6[data-kb-block=\"kb-adv-heading2352_def021-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_def021-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_def021-f6\"><strong>Why?<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2de9d5-79, .wp-block-kadence-advancedheading.kt-adv-heading2352_2de9d5-79[data-kb-block=\"kb-adv-heading2352_2de9d5-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2de9d5-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2de9d5-79[data-kb-block=\"kb-adv-heading2352_2de9d5-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2de9d5-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2de9d5-79[data-kb-block=\"kb-adv-heading2352_2de9d5-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2de9d5-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2de9d5-79\">Because AI Search Optimization sits on top of your website.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2fb6c5-29, .wp-block-kadence-advancedheading.kt-adv-heading2352_2fb6c5-29[data-kb-block=\"kb-adv-heading2352_2fb6c5-29\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2fb6c5-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2fb6c5-29[data-kb-block=\"kb-adv-heading2352_2fb6c5-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2fb6c5-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2fb6c5-29[data-kb-block=\"kb-adv-heading2352_2fb6c5-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2fb6c5-29 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2fb6c5-29\">If the foundation is weak, another layer of optimization won\u2019t magically fix it.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_55df0b-fd, .wp-block-kadence-advancedheading.kt-adv-heading2352_55df0b-fd[data-kb-block=\"kb-adv-heading2352_55df0b-fd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_55df0b-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_55df0b-fd[data-kb-block=\"kb-adv-heading2352_55df0b-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_55df0b-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_55df0b-fd[data-kb-block=\"kb-adv-heading2352_55df0b-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_55df0b-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_55df0b-fd\">Think about a library.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_225053-60, .wp-block-kadence-advancedheading.kt-adv-heading2352_225053-60[data-kb-block=\"kb-adv-heading2352_225053-60\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_225053-60 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_225053-60[data-kb-block=\"kb-adv-heading2352_225053-60\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_225053-60 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_225053-60[data-kb-block=\"kb-adv-heading2352_225053-60\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_225053-60 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_225053-60\">You don\u2019t improve the library by putting labels on books that are already missing, misplaced, or impossible to find.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a2520e-4d, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2520e-4d[data-kb-block=\"kb-adv-heading2352_a2520e-4d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a2520e-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2520e-4d[data-kb-block=\"kb-adv-heading2352_a2520e-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a2520e-4d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2520e-4d[data-kb-block=\"kb-adv-heading2352_a2520e-4d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a2520e-4d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a2520e-4d\">You first organize the library.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ab7177-72, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab7177-72[data-kb-block=\"kb-adv-heading2352_ab7177-72\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ab7177-72 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab7177-72[data-kb-block=\"kb-adv-heading2352_ab7177-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ab7177-72 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab7177-72[data-kb-block=\"kb-adv-heading2352_ab7177-72\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ab7177-72 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ab7177-72\">Then you improve how people discover it.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a3a3aa-1a, .wp-block-kadence-advancedheading.kt-adv-heading2352_a3a3aa-1a[data-kb-block=\"kb-adv-heading2352_a3a3aa-1a\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_a3a3aa-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a3a3aa-1a[data-kb-block=\"kb-adv-heading2352_a3a3aa-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a3a3aa-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a3a3aa-1a[data-kb-block=\"kb-adv-heading2352_a3a3aa-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_a3a3aa-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a3a3aa-1a\"><strong>Your website works the same way.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_992738-ff, .wp-block-kadence-advancedheading.kt-adv-heading2352_992738-ff[data-kb-block=\"kb-adv-heading2352_992738-ff\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_992738-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_992738-ff[data-kb-block=\"kb-adv-heading2352_992738-ff\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_992738-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_992738-ff[data-kb-block=\"kb-adv-heading2352_992738-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s12\" class=\"kt-adv-heading2352_992738-ff wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_992738-ff\">Step 3: Make Your Website Explain What You Actually Do<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_73130b-21, .wp-block-kadence-advancedheading.kt-adv-heading2352_73130b-21[data-kb-block=\"kb-adv-heading2352_73130b-21\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_73130b-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_73130b-21[data-kb-block=\"kb-adv-heading2352_73130b-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_73130b-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_73130b-21[data-kb-block=\"kb-adv-heading2352_73130b-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_73130b-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_73130b-21\">This sounds obvious.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7df463-f8, .wp-block-kadence-advancedheading.kt-adv-heading2352_7df463-f8[data-kb-block=\"kb-adv-heading2352_7df463-f8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7df463-f8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7df463-f8[data-kb-block=\"kb-adv-heading2352_7df463-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7df463-f8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7df463-f8[data-kb-block=\"kb-adv-heading2352_7df463-f8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7df463-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7df463-f8\">It isn\u2019t.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3bd2d5-4a, .wp-block-kadence-advancedheading.kt-adv-heading2352_3bd2d5-4a[data-kb-block=\"kb-adv-heading2352_3bd2d5-4a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3bd2d5-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3bd2d5-4a[data-kb-block=\"kb-adv-heading2352_3bd2d5-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3bd2d5-4a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3bd2d5-4a[data-kb-block=\"kb-adv-heading2352_3bd2d5-4a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3bd2d5-4a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3bd2d5-4a\">Visit your homepage.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2eff93-58, .wp-block-kadence-advancedheading.kt-adv-heading2352_2eff93-58[data-kb-block=\"kb-adv-heading2352_2eff93-58\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2eff93-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2eff93-58[data-kb-block=\"kb-adv-heading2352_2eff93-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2eff93-58 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2eff93-58[data-kb-block=\"kb-adv-heading2352_2eff93-58\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2eff93-58 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2eff93-58\">Can someone answer these questions within seconds?<\/p>\n\n\n<style>.kadence-column2352_aacd7f-5a > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_aacd7f-5a > .kt-inside-inner-col,.kadence-column2352_aacd7f-5a > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_aacd7f-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_aacd7f-5a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_aacd7f-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_aacd7f-5a > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_aacd7f-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_aacd7f-5a{position:relative;}.kadence-column2352_aacd7f-5a, .kt-inside-inner-col > .kadence-column2352_aacd7f-5a:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_aacd7f-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_aacd7f-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_aacd7f-5a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6ac8d6-af:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6ac8d6-af ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6ac8d6-af ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6ac8d6-af .kb-svg-icon-wrap{font-size:18px;color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6ac8d6-af ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_6ac8d6-af ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_6ac8d6-af ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_6ac8d6-af ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6ac8d6-af:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6ac8d6-af:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6ac8d6-af:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_6ac8d6-af kt-svg-icon-list-columns-2 alignnone question-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_51db7f-da .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_51db7f-da\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What is this company?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_bbaa31-86 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_bbaa31-86\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What does it sell?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_8ede35-b3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8ede35-b3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Who is it for?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_72e67e-13 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_72e67e-13\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What problem does it solve?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_86fda1-18 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_86fda1-18\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What category does it belong to?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3e96a4-46 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3e96a4-46\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What makes it relevant?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_964ab7-9d, .wp-block-kadence-advancedheading.kt-adv-heading2352_964ab7-9d[data-kb-block=\"kb-adv-heading2352_964ab7-9d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_964ab7-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_964ab7-9d[data-kb-block=\"kb-adv-heading2352_964ab7-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_964ab7-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_964ab7-9d[data-kb-block=\"kb-adv-heading2352_964ab7-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_964ab7-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_964ab7-9d\">Now imagine a machine trying to understand the same thing.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8e2754-bb, .wp-block-kadence-advancedheading.kt-adv-heading2352_8e2754-bb[data-kb-block=\"kb-adv-heading2352_8e2754-bb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8e2754-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8e2754-bb[data-kb-block=\"kb-adv-heading2352_8e2754-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8e2754-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8e2754-bb[data-kb-block=\"kb-adv-heading2352_8e2754-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8e2754-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8e2754-bb\">If your homepage says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cTransform your digital future.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_925104-da, .wp-block-kadence-advancedheading.kt-adv-heading2352_925104-da[data-kb-block=\"kb-adv-heading2352_925104-da\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_925104-da mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_925104-da[data-kb-block=\"kb-adv-heading2352_925104-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_925104-da img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_925104-da[data-kb-block=\"kb-adv-heading2352_925104-da\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_925104-da wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_925104-da\">That\u2019s marketing.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d5a8fa-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_d5a8fa-75[data-kb-block=\"kb-adv-heading2352_d5a8fa-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d5a8fa-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d5a8fa-75[data-kb-block=\"kb-adv-heading2352_d5a8fa-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d5a8fa-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d5a8fa-75[data-kb-block=\"kb-adv-heading2352_d5a8fa-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d5a8fa-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d5a8fa-75\">It isn\u2019t much information.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_510cfd-9d, .wp-block-kadence-advancedheading.kt-adv-heading2352_510cfd-9d[data-kb-block=\"kb-adv-heading2352_510cfd-9d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_510cfd-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_510cfd-9d[data-kb-block=\"kb-adv-heading2352_510cfd-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_510cfd-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_510cfd-9d[data-kb-block=\"kb-adv-heading2352_510cfd-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_510cfd-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_510cfd-9d\">Compare it with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cVuloPilot is an AI Operating System for WordPress that helps website owners improve search visibility, website performance, security, site health, content, and ongoing website operations.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c264bc-dc, .wp-block-kadence-advancedheading.kt-adv-heading2352_c264bc-dc[data-kb-block=\"kb-adv-heading2352_c264bc-dc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c264bc-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c264bc-dc[data-kb-block=\"kb-adv-heading2352_c264bc-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c264bc-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c264bc-dc[data-kb-block=\"kb-adv-heading2352_c264bc-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c264bc-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c264bc-dc\">Now the information is clearer.<\/p>\n\n\n<style>.kadence-column2352_5cbd66-77 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_5cbd66-77 > .kt-inside-inner-col,.kadence-column2352_5cbd66-77 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_5cbd66-77 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_5cbd66-77 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_5cbd66-77 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_5cbd66-77 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_5cbd66-77 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_5cbd66-77{position:relative;}.kadence-column2352_5cbd66-77, .kt-inside-inner-col > .kadence-column2352_5cbd66-77:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_5cbd66-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_5cbd66-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_5cbd66-77\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_643608-12:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_643608-12 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_643608-12 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_643608-12 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_643608-12 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_643608-12 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_643608-12 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_643608-12 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_643608-12:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_643608-12:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_643608-12:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_643608-12 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_2250d2-78 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2250d2-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">There is an entity.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_607665-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_607665-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">There is a category.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_7ace05-1e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7ace05-1e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">There is a platform.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_cf208b-6e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_cf208b-6e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">There are capabilities.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1d69a6-99 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1d69a6-99\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">There is an audience.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_cdc5e8-15 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_cdc5e8-15\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">There are relationships.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e99eda-28, .wp-block-kadence-advancedheading.kt-adv-heading2352_e99eda-28[data-kb-block=\"kb-adv-heading2352_e99eda-28\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e99eda-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e99eda-28[data-kb-block=\"kb-adv-heading2352_e99eda-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e99eda-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e99eda-28[data-kb-block=\"kb-adv-heading2352_e99eda-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e99eda-28 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e99eda-28\">That clarity helps humans first.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_247ece-13, .wp-block-kadence-advancedheading.kt-adv-heading2352_247ece-13[data-kb-block=\"kb-adv-heading2352_247ece-13\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_247ece-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_247ece-13[data-kb-block=\"kb-adv-heading2352_247ece-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_247ece-13 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_247ece-13[data-kb-block=\"kb-adv-heading2352_247ece-13\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_247ece-13 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_247ece-13\">And it gives machines more useful context.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dab2af-b1, .wp-block-kadence-advancedheading.kt-adv-heading2352_dab2af-b1[data-kb-block=\"kb-adv-heading2352_dab2af-b1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dab2af-b1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dab2af-b1[data-kb-block=\"kb-adv-heading2352_dab2af-b1\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dab2af-b1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dab2af-b1[data-kb-block=\"kb-adv-heading2352_dab2af-b1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s13\" class=\"kt-adv-heading2352_dab2af-b1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dab2af-b1\">Step 4: Get Your Entities Straight<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6ca075-08, .wp-block-kadence-advancedheading.kt-adv-heading2352_6ca075-08[data-kb-block=\"kb-adv-heading2352_6ca075-08\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6ca075-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6ca075-08[data-kb-block=\"kb-adv-heading2352_6ca075-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6ca075-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6ca075-08[data-kb-block=\"kb-adv-heading2352_6ca075-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_6ca075-08 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6ca075-08\">This is one of the biggest areas businesses overlook.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_813dad-33, .wp-block-kadence-advancedheading.kt-adv-heading2352_813dad-33[data-kb-block=\"kb-adv-heading2352_813dad-33\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_813dad-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_813dad-33[data-kb-block=\"kb-adv-heading2352_813dad-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_813dad-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_813dad-33[data-kb-block=\"kb-adv-heading2352_813dad-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_813dad-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_813dad-33\">Search systems don\u2019t only process keywords.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_70a99c-2b, .wp-block-kadence-advancedheading.kt-adv-heading2352_70a99c-2b[data-kb-block=\"kb-adv-heading2352_70a99c-2b\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_70a99c-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_70a99c-2b[data-kb-block=\"kb-adv-heading2352_70a99c-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_70a99c-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_70a99c-2b[data-kb-block=\"kb-adv-heading2352_70a99c-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_70a99c-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_70a99c-2b\"><strong>They need to understand things.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dd86a3-c4, .wp-block-kadence-advancedheading.kt-adv-heading2352_dd86a3-c4[data-kb-block=\"kb-adv-heading2352_dd86a3-c4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dd86a3-c4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dd86a3-c4[data-kb-block=\"kb-adv-heading2352_dd86a3-c4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dd86a3-c4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dd86a3-c4[data-kb-block=\"kb-adv-heading2352_dd86a3-c4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dd86a3-c4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dd86a3-c4\">Things such as:<\/p>\n\n\n<style>.kadence-column2352_d33e10-04 > .kt-inside-inner-col{display:flex;}.kadence-column2352_d33e10-04 > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_d33e10-04 > .kt-inside-inner-col,.kadence-column2352_d33e10-04 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_d33e10-04 > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_d33e10-04 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_d33e10-04 > .kt-inside-inner-col > *, .kadence-column2352_d33e10-04 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_d33e10-04 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_d33e10-04 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_d33e10-04 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_d33e10-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_d33e10-04{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_d33e10-04 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_d33e10-04 > .kt-inside-inner-col > *, .kadence-column2352_d33e10-04 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_d33e10-04 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_d33e10-04 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_d33e10-04 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_d33e10-04 > .kt-inside-inner-col > *, .kadence-column2352_d33e10-04 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_d33e10-04 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_d33e10-04 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_d33e10-04 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fff97b-28, .wp-block-kadence-advancedheading.kt-adv-heading2352_fff97b-28[data-kb-block=\"kb-adv-heading2352_fff97b-28\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fff97b-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fff97b-28[data-kb-block=\"kb-adv-heading2352_fff97b-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fff97b-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fff97b-28[data-kb-block=\"kb-adv-heading2352_fff97b-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fff97b-28 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fff97b-28\">companies<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0fe07d-61, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fe07d-61[data-kb-block=\"kb-adv-heading2352_0fe07d-61\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0fe07d-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fe07d-61[data-kb-block=\"kb-adv-heading2352_0fe07d-61\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0fe07d-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fe07d-61[data-kb-block=\"kb-adv-heading2352_0fe07d-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0fe07d-61 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0fe07d-61\">products<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4f1d60-15, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f1d60-15[data-kb-block=\"kb-adv-heading2352_4f1d60-15\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4f1d60-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f1d60-15[data-kb-block=\"kb-adv-heading2352_4f1d60-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4f1d60-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f1d60-15[data-kb-block=\"kb-adv-heading2352_4f1d60-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4f1d60-15 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4f1d60-15\">people<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c2ebf4-db, .wp-block-kadence-advancedheading.kt-adv-heading2352_c2ebf4-db[data-kb-block=\"kb-adv-heading2352_c2ebf4-db\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c2ebf4-db mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c2ebf4-db[data-kb-block=\"kb-adv-heading2352_c2ebf4-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c2ebf4-db img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c2ebf4-db[data-kb-block=\"kb-adv-heading2352_c2ebf4-db\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c2ebf4-db b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c2ebf4-db\">locations<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_433046-ef, .wp-block-kadence-advancedheading.kt-adv-heading2352_433046-ef[data-kb-block=\"kb-adv-heading2352_433046-ef\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_433046-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_433046-ef[data-kb-block=\"kb-adv-heading2352_433046-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_433046-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_433046-ef[data-kb-block=\"kb-adv-heading2352_433046-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_433046-ef b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_433046-ef\">organizations<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_940b94-46, .wp-block-kadence-advancedheading.kt-adv-heading2352_940b94-46[data-kb-block=\"kb-adv-heading2352_940b94-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_940b94-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_940b94-46[data-kb-block=\"kb-adv-heading2352_940b94-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_940b94-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_940b94-46[data-kb-block=\"kb-adv-heading2352_940b94-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_940b94-46 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_940b94-46\">services<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c758d8-d6, .wp-block-kadence-advancedheading.kt-adv-heading2352_c758d8-d6[data-kb-block=\"kb-adv-heading2352_c758d8-d6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c758d8-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c758d8-d6[data-kb-block=\"kb-adv-heading2352_c758d8-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c758d8-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c758d8-d6[data-kb-block=\"kb-adv-heading2352_c758d8-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c758d8-d6 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c758d8-d6\">brands<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_20f36b-50, .wp-block-kadence-advancedheading.kt-adv-heading2352_20f36b-50[data-kb-block=\"kb-adv-heading2352_20f36b-50\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_20f36b-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_20f36b-50[data-kb-block=\"kb-adv-heading2352_20f36b-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_20f36b-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_20f36b-50[data-kb-block=\"kb-adv-heading2352_20f36b-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_20f36b-50 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_20f36b-50\">categories<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dd4867-6a, .wp-block-kadence-advancedheading.kt-adv-heading2352_dd4867-6a[data-kb-block=\"kb-adv-heading2352_dd4867-6a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dd4867-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dd4867-6a[data-kb-block=\"kb-adv-heading2352_dd4867-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dd4867-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dd4867-6a[data-kb-block=\"kb-adv-heading2352_dd4867-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dd4867-6a b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dd4867-6a\">concepts<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bee551-04, .wp-block-kadence-advancedheading.kt-adv-heading2352_bee551-04[data-kb-block=\"kb-adv-heading2352_bee551-04\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bee551-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bee551-04[data-kb-block=\"kb-adv-heading2352_bee551-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bee551-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bee551-04[data-kb-block=\"kb-adv-heading2352_bee551-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_bee551-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bee551-04\">These are often called entities.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_18ba19-4e, .wp-block-kadence-advancedheading.kt-adv-heading2352_18ba19-4e[data-kb-block=\"kb-adv-heading2352_18ba19-4e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_18ba19-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_18ba19-4e[data-kb-block=\"kb-adv-heading2352_18ba19-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_18ba19-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_18ba19-4e[data-kb-block=\"kb-adv-heading2352_18ba19-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_18ba19-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_18ba19-4e\">Imagine your company is called:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_75ad01-30, .wp-block-kadence-advancedheading.kt-adv-heading2352_75ad01-30[data-kb-block=\"kb-adv-heading2352_75ad01-30\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_75ad01-30 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_75ad01-30[data-kb-block=\"kb-adv-heading2352_75ad01-30\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_75ad01-30 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_75ad01-30[data-kb-block=\"kb-adv-heading2352_75ad01-30\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_75ad01-30 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_75ad01-30\"><strong>Acme Digital<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_09e8b1-5b, .wp-block-kadence-advancedheading.kt-adv-heading2352_09e8b1-5b[data-kb-block=\"kb-adv-heading2352_09e8b1-5b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_09e8b1-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_09e8b1-5b[data-kb-block=\"kb-adv-heading2352_09e8b1-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_09e8b1-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_09e8b1-5b[data-kb-block=\"kb-adv-heading2352_09e8b1-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_09e8b1-5b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_09e8b1-5b\">On one page you call it:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cA WordPress agency.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_620c3c-fd, .wp-block-kadence-advancedheading.kt-adv-heading2352_620c3c-fd[data-kb-block=\"kb-adv-heading2352_620c3c-fd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_620c3c-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_620c3c-fd[data-kb-block=\"kb-adv-heading2352_620c3c-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_620c3c-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_620c3c-fd[data-kb-block=\"kb-adv-heading2352_620c3c-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_620c3c-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_620c3c-fd\">Another page says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cAn AI SaaS company.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e16629-af, .wp-block-kadence-advancedheading.kt-adv-heading2352_e16629-af[data-kb-block=\"kb-adv-heading2352_e16629-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e16629-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e16629-af[data-kb-block=\"kb-adv-heading2352_e16629-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e16629-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e16629-af[data-kb-block=\"kb-adv-heading2352_e16629-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e16629-af wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e16629-af\">Another says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cA digital marketing platform.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8757ef-06, .wp-block-kadence-advancedheading.kt-adv-heading2352_8757ef-06[data-kb-block=\"kb-adv-heading2352_8757ef-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8757ef-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8757ef-06[data-kb-block=\"kb-adv-heading2352_8757ef-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8757ef-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8757ef-06[data-kb-block=\"kb-adv-heading2352_8757ef-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8757ef-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8757ef-06\">Another says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cA website development service.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b2b137-7a, .wp-block-kadence-advancedheading.kt-adv-heading2352_b2b137-7a[data-kb-block=\"kb-adv-heading2352_b2b137-7a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b2b137-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b2b137-7a[data-kb-block=\"kb-adv-heading2352_b2b137-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b2b137-7a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b2b137-7a[data-kb-block=\"kb-adv-heading2352_b2b137-7a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b2b137-7a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b2b137-7a\">Perhaps all of these descriptions contain some truth.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_317da5-ae, .wp-block-kadence-advancedheading.kt-adv-heading2352_317da5-ae[data-kb-block=\"kb-adv-heading2352_317da5-ae\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_317da5-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_317da5-ae[data-kb-block=\"kb-adv-heading2352_317da5-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_317da5-ae img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_317da5-ae[data-kb-block=\"kb-adv-heading2352_317da5-ae\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_317da5-ae wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_317da5-ae\">But the overall identity is becoming blurry.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77[data-kb-block=\"kb-adv-heading2352_d987e0-77\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77[data-kb-block=\"kb-adv-heading2352_d987e0-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77[data-kb-block=\"kb-adv-heading2352_d987e0-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77[data-kb-block=\"kb-adv-heading2352_d987e0-77\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_d987e0-77[data-kb-block=\"kb-adv-heading2352_d987e0-77\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_d987e0-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d987e0-77\">Your website should establish a consistent conceptual identity.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5e5b1c-46, .wp-block-kadence-advancedheading.kt-adv-heading2352_5e5b1c-46[data-kb-block=\"kb-adv-heading2352_5e5b1c-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5e5b1c-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5e5b1c-46[data-kb-block=\"kb-adv-heading2352_5e5b1c-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5e5b1c-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5e5b1c-46[data-kb-block=\"kb-adv-heading2352_5e5b1c-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5e5b1c-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5e5b1c-46\">That doesn\u2019t mean every page needs identical wording.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_db48cf-39, .wp-block-kadence-advancedheading.kt-adv-heading2352_db48cf-39[data-kb-block=\"kb-adv-heading2352_db48cf-39\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_db48cf-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_db48cf-39[data-kb-block=\"kb-adv-heading2352_db48cf-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_db48cf-39 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_db48cf-39[data-kb-block=\"kb-adv-heading2352_db48cf-39\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_db48cf-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_db48cf-39\">It means the underlying facts should agree.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_abf4e7-f1, .wp-block-kadence-advancedheading.kt-adv-heading2352_abf4e7-f1[data-kb-block=\"kb-adv-heading2352_abf4e7-f1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_abf4e7-f1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_abf4e7-f1[data-kb-block=\"kb-adv-heading2352_abf4e7-f1\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_abf4e7-f1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_abf4e7-f1[data-kb-block=\"kb-adv-heading2352_abf4e7-f1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s14\" class=\"kt-adv-heading2352_abf4e7-f1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_abf4e7-f1\">Step 5: Answer the Questions Your Customers Actually Ask<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2610ae-f2, .wp-block-kadence-advancedheading.kt-adv-heading2352_2610ae-f2[data-kb-block=\"kb-adv-heading2352_2610ae-f2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2610ae-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2610ae-f2[data-kb-block=\"kb-adv-heading2352_2610ae-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2610ae-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2610ae-f2[data-kb-block=\"kb-adv-heading2352_2610ae-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2610ae-f2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2610ae-f2\">This is where AEO becomes extremely practical.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6d7c9b-b6, .wp-block-kadence-advancedheading.kt-adv-heading2352_6d7c9b-b6[data-kb-block=\"kb-adv-heading2352_6d7c9b-b6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6d7c9b-b6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6d7c9b-b6[data-kb-block=\"kb-adv-heading2352_6d7c9b-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6d7c9b-b6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6d7c9b-b6[data-kb-block=\"kb-adv-heading2352_6d7c9b-b6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_6d7c9b-b6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6d7c9b-b6\">Don\u2019t start with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat keywords can we rank for?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_baa32e-a2, .wp-block-kadence-advancedheading.kt-adv-heading2352_baa32e-a2[data-kb-block=\"kb-adv-heading2352_baa32e-a2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_baa32e-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_baa32e-a2[data-kb-block=\"kb-adv-heading2352_baa32e-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_baa32e-a2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_baa32e-a2[data-kb-block=\"kb-adv-heading2352_baa32e-a2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_baa32e-a2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_baa32e-a2\">Start with:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat questions does our customer ask before buying?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);}.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col,.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_ffc3ca-87{position:relative;}.kadence-column2352_ffc3ca-87, .kt-inside-inner-col > .kadence-column2352_ffc3ca-87:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_ffc3ca-87 > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_ffc3ca-87\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b359df-db, .wp-block-kadence-advancedheading.kt-adv-heading2352_b359df-db[data-kb-block=\"kb-adv-heading2352_b359df-db\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b359df-db mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b359df-db[data-kb-block=\"kb-adv-heading2352_b359df-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b359df-db img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b359df-db[data-kb-block=\"kb-adv-heading2352_b359df-db\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_b359df-db wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b359df-db\"><strong>For a WordPress business, those questions might be:<\/strong><\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a2e219-e0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a2e219-e0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a2e219-e0 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a2e219-e0 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a2e219-e0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_a2e219-e0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_a2e219-e0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_a2e219-e0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a2e219-e0:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a2e219-e0:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a2e219-e0:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_a2e219-e0 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_230e9f-51 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_230e9f-51\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How do I improve WordPress SEO?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4ec310-fe .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4ec310-fe\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Why is my WordPress website slow?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2300d9-cd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2300d9-cd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How do I fix broken links?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_06b05b-61 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_06b05b-61\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What are Core Web Vitals?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5a4f4d-94 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5a4f4d-94\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How do I improve AI search visibility?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_333dfd-bf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_333dfd-bf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How do I protect my WordPress website?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_7e811d-41 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7e811d-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How often should I audit my website?<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9a54a8-db, .wp-block-kadence-advancedheading.kt-adv-heading2352_9a54a8-db[data-kb-block=\"kb-adv-heading2352_9a54a8-db\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9a54a8-db mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9a54a8-db[data-kb-block=\"kb-adv-heading2352_9a54a8-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9a54a8-db img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9a54a8-db[data-kb-block=\"kb-adv-heading2352_9a54a8-db\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_9a54a8-db wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9a54a8-db\"><strong>For a SaaS company:<\/strong><\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_963bbe-57:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_963bbe-57 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_963bbe-57 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_963bbe-57 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_963bbe-57 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_963bbe-57 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_963bbe-57 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_963bbe-57 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_963bbe-57:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_963bbe-57:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_963bbe-57:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_963bbe-57 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_b04d11-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b04d11-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What problem does this software solve?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_bd8400-64 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_bd8400-64\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Who should use it?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_53cb86-ce .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_53cb86-ce\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How does it compare with alternatives?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_a9f85d-40 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a9f85d-40\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Does it integrate with WordPress?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1b583b-a5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1b583b-a5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How does the workflow work?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9eba4a-ab .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9eba4a-ab\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What does it replace?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f5a338-f1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f5a338-f1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What does it automate?<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ce9e55-6a, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce9e55-6a[data-kb-block=\"kb-adv-heading2352_ce9e55-6a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ce9e55-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce9e55-6a[data-kb-block=\"kb-adv-heading2352_ce9e55-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ce9e55-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce9e55-6a[data-kb-block=\"kb-adv-heading2352_ce9e55-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_ce9e55-6a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ce9e55-6a\"><strong>For a local business:<\/strong><\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b932ea-aa:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b932ea-aa ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b932ea-aa ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b932ea-aa .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b932ea-aa ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_b932ea-aa ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_b932ea-aa ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_b932ea-aa ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b932ea-aa:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b932ea-aa:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_b932ea-aa:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_b932ea-aa kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_cbbdd9-ce .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_cbbdd9-ce\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What services do you provide?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_eaea38-5f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_eaea38-5f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Where do you operate?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5c02ca-0b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5c02ca-0b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How much does the service cost?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b6a207-c3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b6a207-c3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How quickly can you respond?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4c1433-45 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4c1433-45\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What types of jobs do you handle?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6c162b-14 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6c162b-14\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What should customers know before booking?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_749586-cb, .wp-block-kadence-advancedheading.kt-adv-heading2352_749586-cb[data-kb-block=\"kb-adv-heading2352_749586-cb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_749586-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_749586-cb[data-kb-block=\"kb-adv-heading2352_749586-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_749586-cb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_749586-cb[data-kb-block=\"kb-adv-heading2352_749586-cb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_749586-cb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_749586-cb\">Those questions should influence your website structure.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1cea50-9e, .wp-block-kadence-advancedheading.kt-adv-heading2352_1cea50-9e[data-kb-block=\"kb-adv-heading2352_1cea50-9e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1cea50-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1cea50-9e[data-kb-block=\"kb-adv-heading2352_1cea50-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1cea50-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1cea50-9e[data-kb-block=\"kb-adv-heading2352_1cea50-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_1cea50-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1cea50-9e\">The Question-to-Content Framework<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1e782a-01, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e782a-01[data-kb-block=\"kb-adv-heading2352_1e782a-01\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1e782a-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e782a-01[data-kb-block=\"kb-adv-heading2352_1e782a-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1e782a-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e782a-01[data-kb-block=\"kb-adv-heading2352_1e782a-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1e782a-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1e782a-01\">For every important topic, answer five questions.<\/p>\n\n\n<style>.kadence-column2352_e715fc-56 > .kt-inside-inner-col{display:flex;}.kadence-column2352_e715fc-56 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_e715fc-56 > .kt-inside-inner-col,.kadence-column2352_e715fc-56 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_e715fc-56 > .kt-inside-inner-col{row-gap:10px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_e715fc-56 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_e715fc-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_e715fc-56 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_e715fc-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_e715fc-56{position:relative;}.kadence-column2352_e715fc-56, .kt-inside-inner-col > .kadence-column2352_e715fc-56:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_e715fc-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_e715fc-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_e715fc-56\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2352_834c70-5a > .kt-inside-inner-col{display:flex;}.kadence-column2352_834c70-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_834c70-5a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_834c70-5a > .kt-inside-inner-col > *, .kadence-column2352_834c70-5a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_834c70-5a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_834c70-5a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_834c70-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_834c70-5a{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_834c70-5a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_834c70-5a > .kt-inside-inner-col > *, .kadence-column2352_834c70-5a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_834c70-5a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_834c70-5a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_834c70-5a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_834c70-5a > .kt-inside-inner-col > *, .kadence-column2352_834c70-5a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_834c70-5a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_834c70-5a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_834c70-5a kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9c8fb0-7a, .wp-block-kadence-advancedheading.kt-adv-heading2352_9c8fb0-7a[data-kb-block=\"kb-adv-heading2352_9c8fb0-7a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9c8fb0-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9c8fb0-7a[data-kb-block=\"kb-adv-heading2352_9c8fb0-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9c8fb0-7a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9c8fb0-7a[data-kb-block=\"kb-adv-heading2352_9c8fb0-7a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_9c8fb0-7a list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9c8fb0-7a\">01<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cad459-22, .wp-block-kadence-advancedheading.kt-adv-heading2352_cad459-22[data-kb-block=\"kb-adv-heading2352_cad459-22\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cad459-22 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cad459-22[data-kb-block=\"kb-adv-heading2352_cad459-22\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cad459-22 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cad459-22[data-kb-block=\"kb-adv-heading2352_cad459-22\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_cad459-22 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cad459-22\"><strong>What is it?<\/strong> Give the definition.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_6665b5-eb > .kt-inside-inner-col{display:flex;}.kadence-column2352_6665b5-eb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_6665b5-eb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_6665b5-eb > .kt-inside-inner-col > *, .kadence-column2352_6665b5-eb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6665b5-eb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6665b5-eb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_6665b5-eb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_6665b5-eb{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_6665b5-eb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_6665b5-eb > .kt-inside-inner-col > *, .kadence-column2352_6665b5-eb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6665b5-eb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6665b5-eb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_6665b5-eb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_6665b5-eb > .kt-inside-inner-col > *, .kadence-column2352_6665b5-eb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6665b5-eb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6665b5-eb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_6665b5-eb kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b70bf1-56, .wp-block-kadence-advancedheading.kt-adv-heading2352_b70bf1-56[data-kb-block=\"kb-adv-heading2352_b70bf1-56\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b70bf1-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b70bf1-56[data-kb-block=\"kb-adv-heading2352_b70bf1-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b70bf1-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b70bf1-56[data-kb-block=\"kb-adv-heading2352_b70bf1-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_b70bf1-56 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b70bf1-56\">02<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f3160d-57, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3160d-57[data-kb-block=\"kb-adv-heading2352_f3160d-57\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f3160d-57 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3160d-57[data-kb-block=\"kb-adv-heading2352_f3160d-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f3160d-57 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3160d-57[data-kb-block=\"kb-adv-heading2352_f3160d-57\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_f3160d-57 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f3160d-57\"><strong>Why does it matter?<\/strong> Explain the business or user impact.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col{display:flex;}.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > *, .kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_fb9f93-b3{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > *, .kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > *, .kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_fb9f93-b3 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_fb9f93-b3 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_34d4a8-b2, .wp-block-kadence-advancedheading.kt-adv-heading2352_34d4a8-b2[data-kb-block=\"kb-adv-heading2352_34d4a8-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_34d4a8-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_34d4a8-b2[data-kb-block=\"kb-adv-heading2352_34d4a8-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_34d4a8-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_34d4a8-b2[data-kb-block=\"kb-adv-heading2352_34d4a8-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_34d4a8-b2 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_34d4a8-b2\">03<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7ad778-ef, .wp-block-kadence-advancedheading.kt-adv-heading2352_7ad778-ef[data-kb-block=\"kb-adv-heading2352_7ad778-ef\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7ad778-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7ad778-ef[data-kb-block=\"kb-adv-heading2352_7ad778-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7ad778-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7ad778-ef[data-kb-block=\"kb-adv-heading2352_7ad778-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_7ad778-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7ad778-ef\"><strong>How do I know I have the problem?<\/strong> Give diagnostic information.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_b0a0af-63 > .kt-inside-inner-col{display:flex;}.kadence-column2352_b0a0af-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_b0a0af-63 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_b0a0af-63 > .kt-inside-inner-col > *, .kadence-column2352_b0a0af-63 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_b0a0af-63 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_b0a0af-63 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_b0a0af-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_b0a0af-63{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_b0a0af-63 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_b0a0af-63 > .kt-inside-inner-col > *, .kadence-column2352_b0a0af-63 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_b0a0af-63 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_b0a0af-63 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_b0a0af-63 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_b0a0af-63 > .kt-inside-inner-col > *, .kadence-column2352_b0a0af-63 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_b0a0af-63 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_b0a0af-63 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_b0a0af-63 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_aa4a12-2a, .wp-block-kadence-advancedheading.kt-adv-heading2352_aa4a12-2a[data-kb-block=\"kb-adv-heading2352_aa4a12-2a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aa4a12-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_aa4a12-2a[data-kb-block=\"kb-adv-heading2352_aa4a12-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aa4a12-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_aa4a12-2a[data-kb-block=\"kb-adv-heading2352_aa4a12-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_aa4a12-2a list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_aa4a12-2a\">04<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bca871-33, .wp-block-kadence-advancedheading.kt-adv-heading2352_bca871-33[data-kb-block=\"kb-adv-heading2352_bca871-33\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bca871-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bca871-33[data-kb-block=\"kb-adv-heading2352_bca871-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bca871-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bca871-33[data-kb-block=\"kb-adv-heading2352_bca871-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_bca871-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bca871-33\"><strong>How do I fix it?<\/strong> Give practical steps.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_755a9f-35 > .kt-inside-inner-col{display:flex;}.kadence-column2352_755a9f-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_755a9f-35 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_755a9f-35 > .kt-inside-inner-col > *, .kadence-column2352_755a9f-35 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_755a9f-35 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_755a9f-35 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_755a9f-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_755a9f-35{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_755a9f-35 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_755a9f-35 > .kt-inside-inner-col > *, .kadence-column2352_755a9f-35 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_755a9f-35 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_755a9f-35 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_755a9f-35 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_755a9f-35 > .kt-inside-inner-col > *, .kadence-column2352_755a9f-35 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_755a9f-35 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_755a9f-35 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_755a9f-35 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8ef8dc-b9, .wp-block-kadence-advancedheading.kt-adv-heading2352_8ef8dc-b9[data-kb-block=\"kb-adv-heading2352_8ef8dc-b9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8ef8dc-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8ef8dc-b9[data-kb-block=\"kb-adv-heading2352_8ef8dc-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8ef8dc-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8ef8dc-b9[data-kb-block=\"kb-adv-heading2352_8ef8dc-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_8ef8dc-b9 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8ef8dc-b9\">05<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_19b2aa-79, .wp-block-kadence-advancedheading.kt-adv-heading2352_19b2aa-79[data-kb-block=\"kb-adv-heading2352_19b2aa-79\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_19b2aa-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_19b2aa-79[data-kb-block=\"kb-adv-heading2352_19b2aa-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_19b2aa-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_19b2aa-79[data-kb-block=\"kb-adv-heading2352_19b2aa-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_19b2aa-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_19b2aa-79\"><strong>What should I do next?<\/strong> Give the decision point.<\/h6>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_efc402-c9, .wp-block-kadence-advancedheading.kt-adv-heading2352_efc402-c9[data-kb-block=\"kb-adv-heading2352_efc402-c9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_efc402-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_efc402-c9[data-kb-block=\"kb-adv-heading2352_efc402-c9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_efc402-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_efc402-c9[data-kb-block=\"kb-adv-heading2352_efc402-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_efc402-c9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_efc402-c9\">This creates useful content.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_147847-5b, .wp-block-kadence-advancedheading.kt-adv-heading2352_147847-5b[data-kb-block=\"kb-adv-heading2352_147847-5b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_147847-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_147847-5b[data-kb-block=\"kb-adv-heading2352_147847-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_147847-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_147847-5b[data-kb-block=\"kb-adv-heading2352_147847-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_147847-5b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_147847-5b\">It also creates naturally structured answers.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_67a105-f6, .wp-block-kadence-advancedheading.kt-adv-heading2352_67a105-f6[data-kb-block=\"kb-adv-heading2352_67a105-f6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_67a105-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_67a105-f6[data-kb-block=\"kb-adv-heading2352_67a105-f6\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_67a105-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_67a105-f6[data-kb-block=\"kb-adv-heading2352_67a105-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s15\" class=\"kt-adv-heading2352_67a105-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_67a105-f6\">Step 6: Stop Hiding the Answer<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2763c9-f6, .wp-block-kadence-advancedheading.kt-adv-heading2352_2763c9-f6[data-kb-block=\"kb-adv-heading2352_2763c9-f6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2763c9-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2763c9-f6[data-kb-block=\"kb-adv-heading2352_2763c9-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2763c9-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2763c9-f6[data-kb-block=\"kb-adv-heading2352_2763c9-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2763c9-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2763c9-f6\">A common content mistake looks like this:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_af68a4-0e, .wp-block-kadence-advancedheading.kt-adv-heading2352_af68a4-0e[data-kb-block=\"kb-adv-heading2352_af68a4-0e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_af68a4-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_af68a4-0e[data-kb-block=\"kb-adv-heading2352_af68a4-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_af68a4-0e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_af68a4-0e[data-kb-block=\"kb-adv-heading2352_af68a4-0e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_af68a4-0e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_af68a4-0e\">What Is GEO?<\/h6>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cDigital marketing has undergone significant transformation in recent years. With the evolution of technology\u2026\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ff2694-3b, .wp-block-kadence-advancedheading.kt-adv-heading2352_ff2694-3b[data-kb-block=\"kb-adv-heading2352_ff2694-3b\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_ff2694-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ff2694-3b[data-kb-block=\"kb-adv-heading2352_ff2694-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ff2694-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ff2694-3b[data-kb-block=\"kb-adv-heading2352_ff2694-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_ff2694-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ff2694-3b\"><strong>Stop.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ae1c63-a5, .wp-block-kadence-advancedheading.kt-adv-heading2352_ae1c63-a5[data-kb-block=\"kb-adv-heading2352_ae1c63-a5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ae1c63-a5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ae1c63-a5[data-kb-block=\"kb-adv-heading2352_ae1c63-a5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ae1c63-a5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ae1c63-a5[data-kb-block=\"kb-adv-heading2352_ae1c63-a5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ae1c63-a5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ae1c63-a5\">The reader asked a question.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_88edba-9d, .wp-block-kadence-advancedheading.kt-adv-heading2352_88edba-9d[data-kb-block=\"kb-adv-heading2352_88edba-9d\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_88edba-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_88edba-9d[data-kb-block=\"kb-adv-heading2352_88edba-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_88edba-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_88edba-9d[data-kb-block=\"kb-adv-heading2352_88edba-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_88edba-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_88edba-9d\"><strong>Answer it.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2a6e95-af, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a6e95-af[data-kb-block=\"kb-adv-heading2352_2a6e95-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2a6e95-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a6e95-af[data-kb-block=\"kb-adv-heading2352_2a6e95-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2a6e95-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a6e95-af[data-kb-block=\"kb-adv-heading2352_2a6e95-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2a6e95-af wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2a6e95-af\">A better opening is:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46, .wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46[data-kb-block=\"kb-adv-heading2352_3ec4cc-46\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46[data-kb-block=\"kb-adv-heading2352_3ec4cc-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46[data-kb-block=\"kb-adv-heading2352_3ec4cc-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46, .wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46[data-kb-block=\"kb-adv-heading2352_3ec4cc-46\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46, .wp-block-kadence-advancedheading.kt-adv-heading2352_3ec4cc-46[data-kb-block=\"kb-adv-heading2352_3ec4cc-46\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_3ec4cc-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3ec4cc-46\">GEO, or Generative Engine Optimization, is the practice of improving website information so it can be more easily discovered, understood, and potentially used in generative search experiences.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_496739-d8, .wp-block-kadence-advancedheading.kt-adv-heading2352_496739-d8[data-kb-block=\"kb-adv-heading2352_496739-d8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_496739-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_496739-d8[data-kb-block=\"kb-adv-heading2352_496739-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_496739-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_496739-d8[data-kb-block=\"kb-adv-heading2352_496739-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_496739-d8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_496739-d8\">Then explain it.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d41284-af, .wp-block-kadence-advancedheading.kt-adv-heading2352_d41284-af[data-kb-block=\"kb-adv-heading2352_d41284-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d41284-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d41284-af[data-kb-block=\"kb-adv-heading2352_d41284-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d41284-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d41284-af[data-kb-block=\"kb-adv-heading2352_d41284-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d41284-af wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d41284-af\">This is better for:<\/p>\n\n\n<style>.kadence-column2352_c4c71c-fe > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_c4c71c-fe > .kt-inside-inner-col,.kadence-column2352_c4c71c-fe > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_c4c71c-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_c4c71c-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_c4c71c-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_c4c71c-fe > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_c4c71c-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_c4c71c-fe{position:relative;}.kadence-column2352_c4c71c-fe, .kt-inside-inner-col > .kadence-column2352_c4c71c-fe:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_c4c71c-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_c4c71c-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_c4c71c-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_ad9d77-a8:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_ad9d77-a8 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_ad9d77-a8 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_ad9d77-a8 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_ad9d77-a8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_ad9d77-a8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_ad9d77-a8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_ad9d77-a8 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_ad9d77-a8:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_ad9d77-a8:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_ad9d77-a8:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_ad9d77-a8 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_590fac-46 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_590fac-46\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">readers<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_feefe3-3e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_feefe3-3e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">accessibility<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_13645b-6f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_13645b-6f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">scanning<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_31aa28-e6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_31aa28-e6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">search<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_30b5f9-a8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_30b5f9-a8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">answer extraction<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4202b2-6a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4202b2-6a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">AI retrieval<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_80130f-2c, .wp-block-kadence-advancedheading.kt-adv-heading2352_80130f-2c[data-kb-block=\"kb-adv-heading2352_80130f-2c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_80130f-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_80130f-2c[data-kb-block=\"kb-adv-heading2352_80130f-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_80130f-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_80130f-2c[data-kb-block=\"kb-adv-heading2352_80130f-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_80130f-2c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_80130f-2c\">You don\u2019t need a separate \u201cAI version\u201d of the article.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1dfa24-ef, .wp-block-kadence-advancedheading.kt-adv-heading2352_1dfa24-ef[data-kb-block=\"kb-adv-heading2352_1dfa24-ef\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_1dfa24-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1dfa24-ef[data-kb-block=\"kb-adv-heading2352_1dfa24-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1dfa24-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1dfa24-ef[data-kb-block=\"kb-adv-heading2352_1dfa24-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_1dfa24-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1dfa24-ef\"><strong>You need a clearer article.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ba6dbc-2b, .wp-block-kadence-advancedheading.kt-adv-heading2352_ba6dbc-2b[data-kb-block=\"kb-adv-heading2352_ba6dbc-2b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ba6dbc-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ba6dbc-2b[data-kb-block=\"kb-adv-heading2352_ba6dbc-2b\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ba6dbc-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ba6dbc-2b[data-kb-block=\"kb-adv-heading2352_ba6dbc-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s16\" class=\"kt-adv-heading2352_ba6dbc-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ba6dbc-2b\">Step 7: Structure Content So Sections Can Stand Alone<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7a7972-bc, .wp-block-kadence-advancedheading.kt-adv-heading2352_7a7972-bc[data-kb-block=\"kb-adv-heading2352_7a7972-bc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7a7972-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7a7972-bc[data-kb-block=\"kb-adv-heading2352_7a7972-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7a7972-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7a7972-bc[data-kb-block=\"kb-adv-heading2352_7a7972-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7a7972-bc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7a7972-bc\">Imagine an AI system retrieves only one section of your article.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7a6ff6-80, .wp-block-kadence-advancedheading.kt-adv-heading2352_7a6ff6-80[data-kb-block=\"kb-adv-heading2352_7a6ff6-80\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_7a6ff6-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7a6ff6-80[data-kb-block=\"kb-adv-heading2352_7a6ff6-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7a6ff6-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7a6ff6-80[data-kb-block=\"kb-adv-heading2352_7a6ff6-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_7a6ff6-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7a6ff6-80\"><strong>Would it still make sense?<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c66228-35, .wp-block-kadence-advancedheading.kt-adv-heading2352_c66228-35[data-kb-block=\"kb-adv-heading2352_c66228-35\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c66228-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c66228-35[data-kb-block=\"kb-adv-heading2352_c66228-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c66228-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c66228-35[data-kb-block=\"kb-adv-heading2352_c66228-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c66228-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c66228-35\">This is a useful test.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_503e3e-50, .wp-block-kadence-advancedheading.kt-adv-heading2352_503e3e-50[data-kb-block=\"kb-adv-heading2352_503e3e-50\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_503e3e-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_503e3e-50[data-kb-block=\"kb-adv-heading2352_503e3e-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_503e3e-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_503e3e-50[data-kb-block=\"kb-adv-heading2352_503e3e-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_503e3e-50 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_503e3e-50\">Suppose your heading is:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ec5db6-a3, .wp-block-kadence-advancedheading.kt-adv-heading2352_ec5db6-a3[data-kb-block=\"kb-adv-heading2352_ec5db6-a3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ec5db6-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ec5db6-a3[data-kb-block=\"kb-adv-heading2352_ec5db6-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ec5db6-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ec5db6-a3[data-kb-block=\"kb-adv-heading2352_ec5db6-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_ec5db6-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ec5db6-a3\">Does GEO Replace SEO?<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fa4057-3a, .wp-block-kadence-advancedheading.kt-adv-heading2352_fa4057-3a[data-kb-block=\"kb-adv-heading2352_fa4057-3a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fa4057-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fa4057-3a[data-kb-block=\"kb-adv-heading2352_fa4057-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fa4057-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fa4057-3a[data-kb-block=\"kb-adv-heading2352_fa4057-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fa4057-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fa4057-3a\">The section should answer that question immediately.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a, .wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a[data-kb-block=\"kb-adv-heading2352_39e598-3a\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a[data-kb-block=\"kb-adv-heading2352_39e598-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a[data-kb-block=\"kb-adv-heading2352_39e598-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a, .wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a[data-kb-block=\"kb-adv-heading2352_39e598-3a\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a, .wp-block-kadence-advancedheading.kt-adv-heading2352_39e598-3a[data-kb-block=\"kb-adv-heading2352_39e598-3a\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_39e598-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_39e598-3a\">No. GEO does not replace SEO. It expands the optimization problem to include generative and AI-powered discovery experiences. Traditional SEO remains important because websites still need to be discoverable, accessible, relevant, and useful.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ddf5d6-b9, .wp-block-kadence-advancedheading.kt-adv-heading2352_ddf5d6-b9[data-kb-block=\"kb-adv-heading2352_ddf5d6-b9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ddf5d6-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ddf5d6-b9[data-kb-block=\"kb-adv-heading2352_ddf5d6-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ddf5d6-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ddf5d6-b9[data-kb-block=\"kb-adv-heading2352_ddf5d6-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ddf5d6-b9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ddf5d6-b9\">Then explain.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0fa444-a6, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fa444-a6[data-kb-block=\"kb-adv-heading2352_0fa444-a6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0fa444-a6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fa444-a6[data-kb-block=\"kb-adv-heading2352_0fa444-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0fa444-a6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fa444-a6[data-kb-block=\"kb-adv-heading2352_0fa444-a6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0fa444-a6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0fa444-a6\">This structure makes your content modular.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_24ca5b-c4, .wp-block-kadence-advancedheading.kt-adv-heading2352_24ca5b-c4[data-kb-block=\"kb-adv-heading2352_24ca5b-c4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_24ca5b-c4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_24ca5b-c4[data-kb-block=\"kb-adv-heading2352_24ca5b-c4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_24ca5b-c4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_24ca5b-c4[data-kb-block=\"kb-adv-heading2352_24ca5b-c4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_24ca5b-c4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_24ca5b-c4\">And modular information is easier to reuse in different contexts.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3055f2-3b, .wp-block-kadence-advancedheading.kt-adv-heading2352_3055f2-3b[data-kb-block=\"kb-adv-heading2352_3055f2-3b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3055f2-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3055f2-3b[data-kb-block=\"kb-adv-heading2352_3055f2-3b\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3055f2-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3055f2-3b[data-kb-block=\"kb-adv-heading2352_3055f2-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s17\" class=\"kt-adv-heading2352_3055f2-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3055f2-3b\">Step 8: Build Topic Depth Instead of Publishing Random Articles<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d10845-a3, .wp-block-kadence-advancedheading.kt-adv-heading2352_d10845-a3[data-kb-block=\"kb-adv-heading2352_d10845-a3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d10845-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d10845-a3[data-kb-block=\"kb-adv-heading2352_d10845-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d10845-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d10845-a3[data-kb-block=\"kb-adv-heading2352_d10845-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d10845-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d10845-a3\">Here\u2019s another AI-search misconception:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cI need to publish more AI-optimized content.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_623f3a-9f, .wp-block-kadence-advancedheading.kt-adv-heading2352_623f3a-9f[data-kb-block=\"kb-adv-heading2352_623f3a-9f\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_623f3a-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_623f3a-9f[data-kb-block=\"kb-adv-heading2352_623f3a-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_623f3a-9f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_623f3a-9f[data-kb-block=\"kb-adv-heading2352_623f3a-9f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_623f3a-9f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_623f3a-9f\"><strong>Not necessarily.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3eda94-b8, .wp-block-kadence-advancedheading.kt-adv-heading2352_3eda94-b8[data-kb-block=\"kb-adv-heading2352_3eda94-b8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3eda94-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3eda94-b8[data-kb-block=\"kb-adv-heading2352_3eda94-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3eda94-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3eda94-b8[data-kb-block=\"kb-adv-heading2352_3eda94-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3eda94-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3eda94-b8\">You may need better-connected content.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_21f557-07, .wp-block-kadence-advancedheading.kt-adv-heading2352_21f557-07[data-kb-block=\"kb-adv-heading2352_21f557-07\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_21f557-07 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_21f557-07[data-kb-block=\"kb-adv-heading2352_21f557-07\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_21f557-07 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_21f557-07[data-kb-block=\"kb-adv-heading2352_21f557-07\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_21f557-07 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_21f557-07\">Suppose your business wants to become known for WordPress website optimization.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ed9369-e0, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed9369-e0[data-kb-block=\"kb-adv-heading2352_ed9369-e0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ed9369-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed9369-e0[data-kb-block=\"kb-adv-heading2352_ed9369-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ed9369-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed9369-e0[data-kb-block=\"kb-adv-heading2352_ed9369-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ed9369-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ed9369-e0\">One article isn\u2019t enough.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_25a255-21, .wp-block-kadence-advancedheading.kt-adv-heading2352_25a255-21[data-kb-block=\"kb-adv-heading2352_25a255-21\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_25a255-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_25a255-21[data-kb-block=\"kb-adv-heading2352_25a255-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_25a255-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_25a255-21[data-kb-block=\"kb-adv-heading2352_25a255-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_25a255-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_25a255-21\">You could create:<\/p>\n\n\n<style>.kadence-column2352_f4893a-0a > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_f4893a-0a > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);}.kadence-column2352_f4893a-0a > .kt-inside-inner-col,.kadence-column2352_f4893a-0a > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_f4893a-0a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_f4893a-0a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_f4893a-0a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_f4893a-0a > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column2352_f4893a-0a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_f4893a-0a{position:relative;}.kadence-column2352_f4893a-0a, .kt-inside-inner-col > .kadence-column2352_f4893a-0a:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_f4893a-0a > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_f4893a-0a > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_f4893a-0a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d282ca-79, .wp-block-kadence-advancedheading.kt-adv-heading2352_d282ca-79[data-kb-block=\"kb-adv-heading2352_d282ca-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d282ca-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d282ca-79[data-kb-block=\"kb-adv-heading2352_d282ca-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d282ca-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d282ca-79[data-kb-block=\"kb-adv-heading2352_d282ca-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_d282ca-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d282ca-79\"><strong>Pillar<\/strong><\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_856399-df:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_856399-df ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_856399-df ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_856399-df .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_856399-df ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_856399-df ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_856399-df ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_856399-df ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_856399-df:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_856399-df:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_856399-df:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_856399-df kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_e1e5a7-30 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e1e5a7-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">WordPress Website Optimization Guide<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4fc8ee-bf, .wp-block-kadence-advancedheading.kt-adv-heading2352_4fc8ee-bf[data-kb-block=\"kb-adv-heading2352_4fc8ee-bf\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4fc8ee-bf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4fc8ee-bf[data-kb-block=\"kb-adv-heading2352_4fc8ee-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4fc8ee-bf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4fc8ee-bf[data-kb-block=\"kb-adv-heading2352_4fc8ee-bf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_4fc8ee-bf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4fc8ee-bf\"><strong>Supporting resources<\/strong><\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_704e02-42:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_704e02-42 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_704e02-42 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_704e02-42 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_704e02-42 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_704e02-42 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_704e02-42 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_704e02-42 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_704e02-42:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_704e02-42:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_704e02-42:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_704e02-42 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_5e270f-80 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5e270f-80\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">WordPress Technical SEO<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_d5ce28-f3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d5ce28-f3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">WordPress Page Speed<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_32e6c6-6d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_32e6c6-6d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Core Web Vitals<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_990185-a0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_990185-a0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">WordPress Security<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_631d80-f5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_631d80-f5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Internal Linking<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b7204f-b2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b7204f-b2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Schema Markup<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1ea3e5-39 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1ea3e5-39\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Website Health<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_030cf6-9b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_030cf6-9b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Content Optimization<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_19f405-1e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_19f405-1e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Search Console<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_8f04d7-92 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8f04d7-92\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">WooCommerce SEO<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_bb5b50-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_bb5b50-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">AI Search Optimization<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2ba30c-38, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ba30c-38[data-kb-block=\"kb-adv-heading2352_2ba30c-38\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2ba30c-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ba30c-38[data-kb-block=\"kb-adv-heading2352_2ba30c-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2ba30c-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ba30c-38[data-kb-block=\"kb-adv-heading2352_2ba30c-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2ba30c-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2ba30c-38\">Then connect them.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a24d17-7c, .wp-block-kadence-advancedheading.kt-adv-heading2352_a24d17-7c[data-kb-block=\"kb-adv-heading2352_a24d17-7c\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_a24d17-7c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a24d17-7c[data-kb-block=\"kb-adv-heading2352_a24d17-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a24d17-7c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a24d17-7c[data-kb-block=\"kb-adv-heading2352_a24d17-7c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_a24d17-7c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a24d17-7c\"><strong>This creates a knowledge network.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6cd798-c6, .wp-block-kadence-advancedheading.kt-adv-heading2352_6cd798-c6[data-kb-block=\"kb-adv-heading2352_6cd798-c6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6cd798-c6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6cd798-c6[data-kb-block=\"kb-adv-heading2352_6cd798-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6cd798-c6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6cd798-c6[data-kb-block=\"kb-adv-heading2352_6cd798-c6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_6cd798-c6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6cd798-c6\">The goal isn\u2019t:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cMore pages.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f96585-8d, .wp-block-kadence-advancedheading.kt-adv-heading2352_f96585-8d[data-kb-block=\"kb-adv-heading2352_f96585-8d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f96585-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f96585-8d[data-kb-block=\"kb-adv-heading2352_f96585-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f96585-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f96585-8d[data-kb-block=\"kb-adv-heading2352_f96585-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f96585-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f96585-8d\">The goal is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cMore complete understanding.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b83957-19, .wp-block-kadence-advancedheading.kt-adv-heading2352_b83957-19[data-kb-block=\"kb-adv-heading2352_b83957-19\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b83957-19 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b83957-19[data-kb-block=\"kb-adv-heading2352_b83957-19\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b83957-19 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b83957-19[data-kb-block=\"kb-adv-heading2352_b83957-19\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s18\" class=\"kt-adv-heading2352_b83957-19 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b83957-19\">Step 9: Internal Links Are Context, Not Just SEO Juice<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a5d3f9-96, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5d3f9-96[data-kb-block=\"kb-adv-heading2352_a5d3f9-96\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5d3f9-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5d3f9-96[data-kb-block=\"kb-adv-heading2352_a5d3f9-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5d3f9-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5d3f9-96[data-kb-block=\"kb-adv-heading2352_a5d3f9-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a5d3f9-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a5d3f9-96\">Internal linking is often discussed as a way to pass authority.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f2085b-46, .wp-block-kadence-advancedheading.kt-adv-heading2352_f2085b-46[data-kb-block=\"kb-adv-heading2352_f2085b-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f2085b-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f2085b-46[data-kb-block=\"kb-adv-heading2352_f2085b-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f2085b-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f2085b-46[data-kb-block=\"kb-adv-heading2352_f2085b-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f2085b-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f2085b-46\">That\u2019s only part of the story.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1f5ca2-1a, .wp-block-kadence-advancedheading.kt-adv-heading2352_1f5ca2-1a[data-kb-block=\"kb-adv-heading2352_1f5ca2-1a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1f5ca2-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1f5ca2-1a[data-kb-block=\"kb-adv-heading2352_1f5ca2-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1f5ca2-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1f5ca2-1a[data-kb-block=\"kb-adv-heading2352_1f5ca2-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1f5ca2-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1f5ca2-1a\">Links also tell readers and systems:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c7d9ed-63, .wp-block-kadence-advancedheading.kt-adv-heading2352_c7d9ed-63[data-kb-block=\"kb-adv-heading2352_c7d9ed-63\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_c7d9ed-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c7d9ed-63[data-kb-block=\"kb-adv-heading2352_c7d9ed-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c7d9ed-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c7d9ed-63[data-kb-block=\"kb-adv-heading2352_c7d9ed-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_c7d9ed-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c7d9ed-63\"><strong>These concepts belong together.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_db1986-f6, .wp-block-kadence-advancedheading.kt-adv-heading2352_db1986-f6[data-kb-block=\"kb-adv-heading2352_db1986-f6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_db1986-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_db1986-f6[data-kb-block=\"kb-adv-heading2352_db1986-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_db1986-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_db1986-f6[data-kb-block=\"kb-adv-heading2352_db1986-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_db1986-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_db1986-f6\">For example:<\/p>\n\n\n<style>.kadence-column2352_747994-56 > .kt-inside-inner-col{display:flex;}.kadence-column2352_747994-56 > .kt-inside-inner-col{padding-top:16px;padding-bottom:16px;}.kadence-column2352_747994-56 > .kt-inside-inner-col{row-gap:10px;column-gap:10px;}.kadence-column2352_747994-56 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}.kadence-column2352_747994-56 > .kt-inside-inner-col > *, .kadence-column2352_747994-56 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_747994-56 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_747994-56 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_747994-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_747994-56{position:relative;}.kadence-column2352_747994-56, .kt-inside-inner-col > .kadence-column2352_747994-56:not(.specificity){margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_747994-56 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_747994-56 > .kt-inside-inner-col > *, .kadence-column2352_747994-56 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_747994-56 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_747994-56 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_747994-56 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;flex-wrap:wrap;}.kadence-column2352_747994-56 > .kt-inside-inner-col > *, .kadence-column2352_747994-56 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_747994-56 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_747994-56 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_747994-56 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0fa5cd-e7, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fa5cd-e7[data-kb-block=\"kb-adv-heading2352_0fa5cd-e7\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--neutral--900);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_0fa5cd-e7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fa5cd-e7[data-kb-block=\"kb-adv-heading2352_0fa5cd-e7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0fa5cd-e7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fa5cd-e7[data-kb-block=\"kb-adv-heading2352_0fa5cd-e7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0fa5cd-e7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0fa5cd-e7\"><strong>AI Search Optimization<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67, .wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67[data-kb-block=\"kb-adv-heading2352_bc40d0-67\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67[data-kb-block=\"kb-adv-heading2352_bc40d0-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67[data-kb-block=\"kb-adv-heading2352_bc40d0-67\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67, .wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67[data-kb-block=\"kb-adv-heading2352_bc40d0-67\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67, .wp-block-kadence-advancedheading.kt-adv-heading2352_bc40d0-67[data-kb-block=\"kb-adv-heading2352_bc40d0-67\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_bc40d0-67 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bc40d0-67\"><strong>GEO<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1, .wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1[data-kb-block=\"kb-adv-heading2352_859d4d-c1\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1[data-kb-block=\"kb-adv-heading2352_859d4d-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1[data-kb-block=\"kb-adv-heading2352_859d4d-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1, .wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1[data-kb-block=\"kb-adv-heading2352_859d4d-c1\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1, .wp-block-kadence-advancedheading.kt-adv-heading2352_859d4d-c1[data-kb-block=\"kb-adv-heading2352_859d4d-c1\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_859d4d-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_859d4d-c1\"><strong>AI Crawlers<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8, .wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8[data-kb-block=\"kb-adv-heading2352_be9abb-e8\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8[data-kb-block=\"kb-adv-heading2352_be9abb-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8[data-kb-block=\"kb-adv-heading2352_be9abb-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8, .wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8[data-kb-block=\"kb-adv-heading2352_be9abb-e8\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8, .wp-block-kadence-advancedheading.kt-adv-heading2352_be9abb-e8[data-kb-block=\"kb-adv-heading2352_be9abb-e8\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_be9abb-e8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_be9abb-e8\"><strong>Technical SEO<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b, .wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b[data-kb-block=\"kb-adv-heading2352_e24d82-6b\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b[data-kb-block=\"kb-adv-heading2352_e24d82-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b[data-kb-block=\"kb-adv-heading2352_e24d82-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b, .wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b[data-kb-block=\"kb-adv-heading2352_e24d82-6b\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b, .wp-block-kadence-advancedheading.kt-adv-heading2352_e24d82-6b[data-kb-block=\"kb-adv-heading2352_e24d82-6b\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_e24d82-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e24d82-6b\"><strong>Crawlability<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_22276b-85, .wp-block-kadence-advancedheading.kt-adv-heading2352_22276b-85[data-kb-block=\"kb-adv-heading2352_22276b-85\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--brand--primary);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_22276b-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_22276b-85[data-kb-block=\"kb-adv-heading2352_22276b-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_22276b-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_22276b-85[data-kb-block=\"kb-adv-heading2352_22276b-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_22276b-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_22276b-85\"><strong>Website Health<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e1aea9-12, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1aea9-12[data-kb-block=\"kb-adv-heading2352_e1aea9-12\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e1aea9-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1aea9-12[data-kb-block=\"kb-adv-heading2352_e1aea9-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e1aea9-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1aea9-12[data-kb-block=\"kb-adv-heading2352_e1aea9-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e1aea9-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e1aea9-12\">Now the website has context.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_592be4-d5, .wp-block-kadence-advancedheading.kt-adv-heading2352_592be4-d5[data-kb-block=\"kb-adv-heading2352_592be4-d5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_592be4-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_592be4-d5[data-kb-block=\"kb-adv-heading2352_592be4-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_592be4-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_592be4-d5[data-kb-block=\"kb-adv-heading2352_592be4-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_592be4-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_592be4-d5\">Instead of isolated articles, you have a connected knowledge system.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f557b4-20, .wp-block-kadence-advancedheading.kt-adv-heading2352_f557b4-20[data-kb-block=\"kb-adv-heading2352_f557b4-20\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f557b4-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f557b4-20[data-kb-block=\"kb-adv-heading2352_f557b4-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f557b4-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f557b4-20[data-kb-block=\"kb-adv-heading2352_f557b4-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f557b4-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f557b4-20\">That is far more useful.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cfbdfd-01, .wp-block-kadence-advancedheading.kt-adv-heading2352_cfbdfd-01[data-kb-block=\"kb-adv-heading2352_cfbdfd-01\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cfbdfd-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cfbdfd-01[data-kb-block=\"kb-adv-heading2352_cfbdfd-01\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cfbdfd-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cfbdfd-01[data-kb-block=\"kb-adv-heading2352_cfbdfd-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s19\" class=\"kt-adv-heading2352_cfbdfd-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cfbdfd-01\">Step 10: Use Structured Data\u2014But Don\u2019t Worship It<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a12ce9-1f, .wp-block-kadence-advancedheading.kt-adv-heading2352_a12ce9-1f[data-kb-block=\"kb-adv-heading2352_a12ce9-1f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a12ce9-1f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a12ce9-1f[data-kb-block=\"kb-adv-heading2352_a12ce9-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a12ce9-1f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a12ce9-1f[data-kb-block=\"kb-adv-heading2352_a12ce9-1f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a12ce9-1f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a12ce9-1f\">Structured data can help search engines understand information on a page.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_880ad8-71, .wp-block-kadence-advancedheading.kt-adv-heading2352_880ad8-71[data-kb-block=\"kb-adv-heading2352_880ad8-71\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_880ad8-71 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_880ad8-71[data-kb-block=\"kb-adv-heading2352_880ad8-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_880ad8-71 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_880ad8-71[data-kb-block=\"kb-adv-heading2352_880ad8-71\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_880ad8-71 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_880ad8-71\">Google explicitly describes structured data as a way to help it understand page content and potentially use that information for richer search features.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0cd011-f9, .wp-block-kadence-advancedheading.kt-adv-heading2352_0cd011-f9[data-kb-block=\"kb-adv-heading2352_0cd011-f9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0cd011-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0cd011-f9[data-kb-block=\"kb-adv-heading2352_0cd011-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0cd011-f9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0cd011-f9[data-kb-block=\"kb-adv-heading2352_0cd011-f9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0cd011-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0cd011-f9\">So yes, structured data matters.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c328b4-f5, .wp-block-kadence-advancedheading.kt-adv-heading2352_c328b4-f5[data-kb-block=\"kb-adv-heading2352_c328b4-f5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c328b4-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c328b4-f5[data-kb-block=\"kb-adv-heading2352_c328b4-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c328b4-f5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c328b4-f5[data-kb-block=\"kb-adv-heading2352_c328b4-f5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c328b4-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c328b4-f5\">But here\u2019s what it doesn\u2019t mean:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0, .wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0[data-kb-block=\"kb-adv-heading2352_ca363f-b0\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0[data-kb-block=\"kb-adv-heading2352_ca363f-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0[data-kb-block=\"kb-adv-heading2352_ca363f-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0, .wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0[data-kb-block=\"kb-adv-heading2352_ca363f-b0\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0, .wp-block-kadence-advancedheading.kt-adv-heading2352_ca363f-b0[data-kb-block=\"kb-adv-heading2352_ca363f-b0\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_ca363f-b0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ca363f-b0\">Schema \u2260 AI ranking button.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_433fd7-fd, .wp-block-kadence-advancedheading.kt-adv-heading2352_433fd7-fd[data-kb-block=\"kb-adv-heading2352_433fd7-fd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_433fd7-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_433fd7-fd[data-kb-block=\"kb-adv-heading2352_433fd7-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_433fd7-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_433fd7-fd[data-kb-block=\"kb-adv-heading2352_433fd7-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_433fd7-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_433fd7-fd\">Adding structured data does not guarantee:<\/p>\n\n\n<style>.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col,.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_0ecb9f-68{position:relative;}.kadence-column2352_0ecb9f-68, .kt-inside-inner-col > .kadence-column2352_0ecb9f-68:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_0ecb9f-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_0ecb9f-68\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4a5e49-27:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4a5e49-27 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4a5e49-27 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4a5e49-27 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4a5e49-27 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_4a5e49-27 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_4a5e49-27 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_4a5e49-27 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4a5e49-27:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4a5e49-27:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4a5e49-27:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_4a5e49-27 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_aa810b-cd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_aa810b-cd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">AI citations<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0e6d84-a5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0e6d84-a5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">higher rankings<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_401277-56 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_401277-56\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">AI mentions<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5b5c26-37 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5b5c26-37\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">traffic<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0bb152-03 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0bb152-03\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">inclusion in generated answers<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_286445-48, .wp-block-kadence-advancedheading.kt-adv-heading2352_286445-48[data-kb-block=\"kb-adv-heading2352_286445-48\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_286445-48 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_286445-48[data-kb-block=\"kb-adv-heading2352_286445-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_286445-48 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_286445-48[data-kb-block=\"kb-adv-heading2352_286445-48\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_286445-48 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_286445-48\">Use structured data where it accurately represents the content.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3740bb-ee, .wp-block-kadence-advancedheading.kt-adv-heading2352_3740bb-ee[data-kb-block=\"kb-adv-heading2352_3740bb-ee\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3740bb-ee mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3740bb-ee[data-kb-block=\"kb-adv-heading2352_3740bb-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3740bb-ee img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3740bb-ee[data-kb-block=\"kb-adv-heading2352_3740bb-ee\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3740bb-ee wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3740bb-ee\">Think of it as additional machine-readable context.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0efd0c-d1, .wp-block-kadence-advancedheading.kt-adv-heading2352_0efd0c-d1[data-kb-block=\"kb-adv-heading2352_0efd0c-d1\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_0efd0c-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0efd0c-d1[data-kb-block=\"kb-adv-heading2352_0efd0c-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0efd0c-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0efd0c-d1[data-kb-block=\"kb-adv-heading2352_0efd0c-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_0efd0c-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0efd0c-d1\"><strong>Not a cheat code.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_54bb00-6a, .wp-block-kadence-advancedheading.kt-adv-heading2352_54bb00-6a[data-kb-block=\"kb-adv-heading2352_54bb00-6a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_54bb00-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_54bb00-6a[data-kb-block=\"kb-adv-heading2352_54bb00-6a\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_54bb00-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_54bb00-6a[data-kb-block=\"kb-adv-heading2352_54bb00-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s20\" class=\"kt-adv-heading2352_54bb00-6a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_54bb00-6a\">Step 11: What About llms.txt?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_696e44-b6, .wp-block-kadence-advancedheading.kt-adv-heading2352_696e44-b6[data-kb-block=\"kb-adv-heading2352_696e44-b6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_696e44-b6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_696e44-b6[data-kb-block=\"kb-adv-heading2352_696e44-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_696e44-b6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_696e44-b6[data-kb-block=\"kb-adv-heading2352_696e44-b6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_696e44-b6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_696e44-b6\">This is probably one of the most confusing topics in AI SEO.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fb7477-b5, .wp-block-kadence-advancedheading.kt-adv-heading2352_fb7477-b5[data-kb-block=\"kb-adv-heading2352_fb7477-b5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fb7477-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fb7477-b5[data-kb-block=\"kb-adv-heading2352_fb7477-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fb7477-b5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fb7477-b5[data-kb-block=\"kb-adv-heading2352_fb7477-b5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fb7477-b5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fb7477-b5\">You\u2019ve probably seen advice like:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cIf you don\u2019t have llms.txt, your website isn\u2019t ready for AI.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_602cbb-62, .wp-block-kadence-advancedheading.kt-adv-heading2352_602cbb-62[data-kb-block=\"kb-adv-heading2352_602cbb-62\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_602cbb-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_602cbb-62[data-kb-block=\"kb-adv-heading2352_602cbb-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_602cbb-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_602cbb-62[data-kb-block=\"kb-adv-heading2352_602cbb-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_602cbb-62 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_602cbb-62\">That\u2019s too simplistic.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_279bca-7d, .wp-block-kadence-advancedheading.kt-adv-heading2352_279bca-7d[data-kb-block=\"kb-adv-heading2352_279bca-7d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_279bca-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_279bca-7d[data-kb-block=\"kb-adv-heading2352_279bca-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_279bca-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_279bca-7d[data-kb-block=\"kb-adv-heading2352_279bca-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_279bca-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_279bca-7d\">Google\u2019s current documentation updates explicitly clarify that llms.txt is not needed for Google Search and does not positively or negatively affect Google Search visibility or rankings, although website owners may maintain it for other services or systems that use it.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_19c90c-0f, .wp-block-kadence-advancedheading.kt-adv-heading2352_19c90c-0f[data-kb-block=\"kb-adv-heading2352_19c90c-0f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_19c90c-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_19c90c-0f[data-kb-block=\"kb-adv-heading2352_19c90c-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_19c90c-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_19c90c-0f[data-kb-block=\"kb-adv-heading2352_19c90c-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_19c90c-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_19c90c-0f\">That\u2019s an important distinction.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a1e962-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1e962-ca[data-kb-block=\"kb-adv-heading2352_a1e962-ca\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a1e962-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1e962-ca[data-kb-block=\"kb-adv-heading2352_a1e962-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a1e962-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1e962-ca[data-kb-block=\"kb-adv-heading2352_a1e962-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a1e962-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a1e962-ca\">So should you spend weeks worrying about it?<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_88e073-92, .wp-block-kadence-advancedheading.kt-adv-heading2352_88e073-92[data-kb-block=\"kb-adv-heading2352_88e073-92\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_88e073-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_88e073-92[data-kb-block=\"kb-adv-heading2352_88e073-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_88e073-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_88e073-92[data-kb-block=\"kb-adv-heading2352_88e073-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_88e073-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_88e073-92\"><strong>No.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7f06f2-07, .wp-block-kadence-advancedheading.kt-adv-heading2352_7f06f2-07[data-kb-block=\"kb-adv-heading2352_7f06f2-07\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7f06f2-07 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7f06f2-07[data-kb-block=\"kb-adv-heading2352_7f06f2-07\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7f06f2-07 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7f06f2-07[data-kb-block=\"kb-adv-heading2352_7f06f2-07\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7f06f2-07 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7f06f2-07\">If a particular ecosystem or service makes use of such a file and it makes sense for your site, you can evaluate it.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_27938a-d5, .wp-block-kadence-advancedheading.kt-adv-heading2352_27938a-d5[data-kb-block=\"kb-adv-heading2352_27938a-d5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_27938a-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_27938a-d5[data-kb-block=\"kb-adv-heading2352_27938a-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_27938a-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_27938a-d5[data-kb-block=\"kb-adv-heading2352_27938a-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_27938a-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_27938a-d5\">But it should not replace:<\/p>\n\n\n<style>.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col{display:flex;}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col,.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > *, .kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_cf92ca-b9{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > *, .kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > *, .kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_cf92ca-b9 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_cf92ca-b9 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4d4c25-0a, .wp-block-kadence-advancedheading.kt-adv-heading2352_4d4c25-0a[data-kb-block=\"kb-adv-heading2352_4d4c25-0a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4d4c25-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4d4c25-0a[data-kb-block=\"kb-adv-heading2352_4d4c25-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4d4c25-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4d4c25-0a[data-kb-block=\"kb-adv-heading2352_4d4c25-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4d4c25-0a b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4d4c25-0a\">good content<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9bed49-4c, .wp-block-kadence-advancedheading.kt-adv-heading2352_9bed49-4c[data-kb-block=\"kb-adv-heading2352_9bed49-4c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9bed49-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9bed49-4c[data-kb-block=\"kb-adv-heading2352_9bed49-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9bed49-4c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9bed49-4c[data-kb-block=\"kb-adv-heading2352_9bed49-4c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9bed49-4c b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9bed49-4c\">technical SEO<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c7f207-80, .wp-block-kadence-advancedheading.kt-adv-heading2352_c7f207-80[data-kb-block=\"kb-adv-heading2352_c7f207-80\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c7f207-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c7f207-80[data-kb-block=\"kb-adv-heading2352_c7f207-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c7f207-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c7f207-80[data-kb-block=\"kb-adv-heading2352_c7f207-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c7f207-80 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c7f207-80\">structured information<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_abf80a-05, .wp-block-kadence-advancedheading.kt-adv-heading2352_abf80a-05[data-kb-block=\"kb-adv-heading2352_abf80a-05\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_abf80a-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_abf80a-05[data-kb-block=\"kb-adv-heading2352_abf80a-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_abf80a-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_abf80a-05[data-kb-block=\"kb-adv-heading2352_abf80a-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_abf80a-05 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_abf80a-05\">internal linking<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2ca7ab-83, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ca7ab-83[data-kb-block=\"kb-adv-heading2352_2ca7ab-83\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2ca7ab-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ca7ab-83[data-kb-block=\"kb-adv-heading2352_2ca7ab-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2ca7ab-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ca7ab-83[data-kb-block=\"kb-adv-heading2352_2ca7ab-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2ca7ab-83 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2ca7ab-83\">clear entities<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_20f865-d0, .wp-block-kadence-advancedheading.kt-adv-heading2352_20f865-d0[data-kb-block=\"kb-adv-heading2352_20f865-d0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_20f865-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_20f865-d0[data-kb-block=\"kb-adv-heading2352_20f865-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_20f865-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_20f865-d0[data-kb-block=\"kb-adv-heading2352_20f865-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_20f865-d0 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_20f865-d0\">accessibility<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dbdf4d-fb, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbdf4d-fb[data-kb-block=\"kb-adv-heading2352_dbdf4d-fb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dbdf4d-fb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbdf4d-fb[data-kb-block=\"kb-adv-heading2352_dbdf4d-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dbdf4d-fb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbdf4d-fb[data-kb-block=\"kb-adv-heading2352_dbdf4d-fb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dbdf4d-fb b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dbdf4d-fb\">useful pages<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63, .wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63[data-kb-block=\"kb-adv-heading2352_bfc283-63\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63[data-kb-block=\"kb-adv-heading2352_bfc283-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63[data-kb-block=\"kb-adv-heading2352_bfc283-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63, .wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63[data-kb-block=\"kb-adv-heading2352_bfc283-63\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63, .wp-block-kadence-advancedheading.kt-adv-heading2352_bfc283-63[data-kb-block=\"kb-adv-heading2352_bfc283-63\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_bfc283-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bfc283-63\">If your website is broken, llms.txt isn\u2019t going to rescue it.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_18e570-d3, .wp-block-kadence-advancedheading.kt-adv-heading2352_18e570-d3[data-kb-block=\"kb-adv-heading2352_18e570-d3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_18e570-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_18e570-d3[data-kb-block=\"kb-adv-heading2352_18e570-d3\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_18e570-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_18e570-d3[data-kb-block=\"kb-adv-heading2352_18e570-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s21\" class=\"kt-adv-heading2352_18e570-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_18e570-d3\">Step 12: Make Your Content Worth Retrieving<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f88678-89, .wp-block-kadence-advancedheading.kt-adv-heading2352_f88678-89[data-kb-block=\"kb-adv-heading2352_f88678-89\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f88678-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f88678-89[data-kb-block=\"kb-adv-heading2352_f88678-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f88678-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f88678-89[data-kb-block=\"kb-adv-heading2352_f88678-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f88678-89 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f88678-89\">This may be the most important GEO principle.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9e4d5e-45, .wp-block-kadence-advancedheading.kt-adv-heading2352_9e4d5e-45[data-kb-block=\"kb-adv-heading2352_9e4d5e-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9e4d5e-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9e4d5e-45[data-kb-block=\"kb-adv-heading2352_9e4d5e-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9e4d5e-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9e4d5e-45[data-kb-block=\"kb-adv-heading2352_9e4d5e-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9e4d5e-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9e4d5e-45\">Imagine an AI system has access to two pages.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4cf350-42, .wp-block-kadence-advancedheading.kt-adv-heading2352_4cf350-42[data-kb-block=\"kb-adv-heading2352_4cf350-42\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4cf350-42 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4cf350-42[data-kb-block=\"kb-adv-heading2352_4cf350-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4cf350-42 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4cf350-42[data-kb-block=\"kb-adv-heading2352_4cf350-42\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_4cf350-42 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4cf350-42\">Page A<\/h6>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWe are the leading revolutionary platform transforming the future of digital business.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cb46bc-4f, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb46bc-4f[data-kb-block=\"kb-adv-heading2352_cb46bc-4f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb46bc-4f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb46bc-4f[data-kb-block=\"kb-adv-heading2352_cb46bc-4f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb46bc-4f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb46bc-4f[data-kb-block=\"kb-adv-heading2352_cb46bc-4f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_cb46bc-4f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cb46bc-4f\">Page B<\/h6>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWordPress website optimization includes technical SEO, page performance, internal linking, structured data, content structure, accessibility, and ongoing website health monitoring.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_181cc2-e2, .wp-block-kadence-advancedheading.kt-adv-heading2352_181cc2-e2[data-kb-block=\"kb-adv-heading2352_181cc2-e2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_181cc2-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_181cc2-e2[data-kb-block=\"kb-adv-heading2352_181cc2-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_181cc2-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_181cc2-e2[data-kb-block=\"kb-adv-heading2352_181cc2-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_181cc2-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_181cc2-e2\">Which one actually contains useful information?<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a07b3c-8b, .wp-block-kadence-advancedheading.kt-adv-heading2352_a07b3c-8b[data-kb-block=\"kb-adv-heading2352_a07b3c-8b\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_a07b3c-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a07b3c-8b[data-kb-block=\"kb-adv-heading2352_a07b3c-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a07b3c-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a07b3c-8b[data-kb-block=\"kb-adv-heading2352_a07b3c-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_a07b3c-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a07b3c-8b\"><strong>Page B.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_44c2b9-83, .wp-block-kadence-advancedheading.kt-adv-heading2352_44c2b9-83[data-kb-block=\"kb-adv-heading2352_44c2b9-83\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_44c2b9-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_44c2b9-83[data-kb-block=\"kb-adv-heading2352_44c2b9-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_44c2b9-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_44c2b9-83[data-kb-block=\"kb-adv-heading2352_44c2b9-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_44c2b9-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_44c2b9-83\">AI systems need information.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0b8467-19, .wp-block-kadence-advancedheading.kt-adv-heading2352_0b8467-19[data-kb-block=\"kb-adv-heading2352_0b8467-19\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0b8467-19 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0b8467-19[data-kb-block=\"kb-adv-heading2352_0b8467-19\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0b8467-19 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0b8467-19[data-kb-block=\"kb-adv-heading2352_0b8467-19\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0b8467-19 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0b8467-19\">Not just promotional language.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fda380-3e, .wp-block-kadence-advancedheading.kt-adv-heading2352_fda380-3e[data-kb-block=\"kb-adv-heading2352_fda380-3e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fda380-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fda380-3e[data-kb-block=\"kb-adv-heading2352_fda380-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fda380-3e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fda380-3e[data-kb-block=\"kb-adv-heading2352_fda380-3e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fda380-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fda380-3e\">This is why your content should contain:<\/p>\n\n\n<style>.kadence-column2352_5ba998-6f > .kt-inside-inner-col{display:flex;}.kadence-column2352_5ba998-6f > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_5ba998-6f > .kt-inside-inner-col,.kadence-column2352_5ba998-6f > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_5ba998-6f > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_5ba998-6f > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_5ba998-6f > .kt-inside-inner-col > *, .kadence-column2352_5ba998-6f > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_5ba998-6f > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_5ba998-6f > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_5ba998-6f > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_5ba998-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_5ba998-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_5ba998-6f > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_5ba998-6f > .kt-inside-inner-col > *, .kadence-column2352_5ba998-6f > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_5ba998-6f > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_5ba998-6f > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_5ba998-6f > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_5ba998-6f > .kt-inside-inner-col > *, .kadence-column2352_5ba998-6f > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_5ba998-6f > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_5ba998-6f > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_5ba998-6f kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_21b170-b7, .wp-block-kadence-advancedheading.kt-adv-heading2352_21b170-b7[data-kb-block=\"kb-adv-heading2352_21b170-b7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_21b170-b7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_21b170-b7[data-kb-block=\"kb-adv-heading2352_21b170-b7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_21b170-b7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_21b170-b7[data-kb-block=\"kb-adv-heading2352_21b170-b7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_21b170-b7 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_21b170-b7\">definitions<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b6d894-18, .wp-block-kadence-advancedheading.kt-adv-heading2352_b6d894-18[data-kb-block=\"kb-adv-heading2352_b6d894-18\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b6d894-18 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b6d894-18[data-kb-block=\"kb-adv-heading2352_b6d894-18\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b6d894-18 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b6d894-18[data-kb-block=\"kb-adv-heading2352_b6d894-18\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b6d894-18 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b6d894-18\">explanations<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fe8bfc-27, .wp-block-kadence-advancedheading.kt-adv-heading2352_fe8bfc-27[data-kb-block=\"kb-adv-heading2352_fe8bfc-27\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fe8bfc-27 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fe8bfc-27[data-kb-block=\"kb-adv-heading2352_fe8bfc-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fe8bfc-27 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fe8bfc-27[data-kb-block=\"kb-adv-heading2352_fe8bfc-27\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fe8bfc-27 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fe8bfc-27\">examples<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8cafce-63, .wp-block-kadence-advancedheading.kt-adv-heading2352_8cafce-63[data-kb-block=\"kb-adv-heading2352_8cafce-63\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8cafce-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8cafce-63[data-kb-block=\"kb-adv-heading2352_8cafce-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8cafce-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8cafce-63[data-kb-block=\"kb-adv-heading2352_8cafce-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8cafce-63 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8cafce-63\">comparisons<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4f7663-a0, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f7663-a0[data-kb-block=\"kb-adv-heading2352_4f7663-a0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4f7663-a0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f7663-a0[data-kb-block=\"kb-adv-heading2352_4f7663-a0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4f7663-a0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f7663-a0[data-kb-block=\"kb-adv-heading2352_4f7663-a0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4f7663-a0 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4f7663-a0\">processes<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_437cef-9d, .wp-block-kadence-advancedheading.kt-adv-heading2352_437cef-9d[data-kb-block=\"kb-adv-heading2352_437cef-9d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_437cef-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_437cef-9d[data-kb-block=\"kb-adv-heading2352_437cef-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_437cef-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_437cef-9d[data-kb-block=\"kb-adv-heading2352_437cef-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_437cef-9d b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_437cef-9d\">evidence<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a978e1-95, .wp-block-kadence-advancedheading.kt-adv-heading2352_a978e1-95[data-kb-block=\"kb-adv-heading2352_a978e1-95\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a978e1-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a978e1-95[data-kb-block=\"kb-adv-heading2352_a978e1-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a978e1-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a978e1-95[data-kb-block=\"kb-adv-heading2352_a978e1-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a978e1-95 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a978e1-95\">practical recommendations<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4f55c6-46, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f55c6-46[data-kb-block=\"kb-adv-heading2352_4f55c6-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4f55c6-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f55c6-46[data-kb-block=\"kb-adv-heading2352_4f55c6-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4f55c6-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f55c6-46[data-kb-block=\"kb-adv-heading2352_4f55c6-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4f55c6-46 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4f55c6-46\">limitations<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e569cf-eb, .wp-block-kadence-advancedheading.kt-adv-heading2352_e569cf-eb[data-kb-block=\"kb-adv-heading2352_e569cf-eb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e569cf-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e569cf-eb[data-kb-block=\"kb-adv-heading2352_e569cf-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e569cf-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e569cf-eb[data-kb-block=\"kb-adv-heading2352_e569cf-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e569cf-eb b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e569cf-eb\">context<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a[data-kb-block=\"kb-adv-heading2352_ed5bac-2a\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a[data-kb-block=\"kb-adv-heading2352_ed5bac-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a[data-kb-block=\"kb-adv-heading2352_ed5bac-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a[data-kb-block=\"kb-adv-heading2352_ed5bac-2a\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed5bac-2a[data-kb-block=\"kb-adv-heading2352_ed5bac-2a\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_ed5bac-2a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ed5bac-2a\">Don\u2019t optimize for AI. Become useful to AI because you\u2019re useful to people.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e1daf7-ea, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1daf7-ea[data-kb-block=\"kb-adv-heading2352_e1daf7-ea\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e1daf7-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1daf7-ea[data-kb-block=\"kb-adv-heading2352_e1daf7-ea\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e1daf7-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1daf7-ea[data-kb-block=\"kb-adv-heading2352_e1daf7-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s22\" class=\"kt-adv-heading2352_e1daf7-ea wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e1daf7-ea\">Step 13: Create Original Information<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_81a2b0-ec, .wp-block-kadence-advancedheading.kt-adv-heading2352_81a2b0-ec[data-kb-block=\"kb-adv-heading2352_81a2b0-ec\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_81a2b0-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_81a2b0-ec[data-kb-block=\"kb-adv-heading2352_81a2b0-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_81a2b0-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_81a2b0-ec[data-kb-block=\"kb-adv-heading2352_81a2b0-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_81a2b0-ec wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_81a2b0-ec\">There is a growing temptation to use AI to generate hundreds of articles.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dded3a-02, .wp-block-kadence-advancedheading.kt-adv-heading2352_dded3a-02[data-kb-block=\"kb-adv-heading2352_dded3a-02\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dded3a-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dded3a-02[data-kb-block=\"kb-adv-heading2352_dded3a-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dded3a-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dded3a-02[data-kb-block=\"kb-adv-heading2352_dded3a-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dded3a-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dded3a-02\">That\u2019s dangerous from a strategic perspective.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_12abe9-6d, .wp-block-kadence-advancedheading.kt-adv-heading2352_12abe9-6d[data-kb-block=\"kb-adv-heading2352_12abe9-6d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_12abe9-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_12abe9-6d[data-kb-block=\"kb-adv-heading2352_12abe9-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_12abe9-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_12abe9-6d[data-kb-block=\"kb-adv-heading2352_12abe9-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_12abe9-6d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_12abe9-6d\">If everyone can generate:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201c10 Benefits of AI Search Optimization\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b5eee9-49, .wp-block-kadence-advancedheading.kt-adv-heading2352_b5eee9-49[data-kb-block=\"kb-adv-heading2352_b5eee9-49\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b5eee9-49 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b5eee9-49[data-kb-block=\"kb-adv-heading2352_b5eee9-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b5eee9-49 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b5eee9-49[data-kb-block=\"kb-adv-heading2352_b5eee9-49\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b5eee9-49 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b5eee9-49\">then publishing another generic version doesn\u2019t create much differentiation.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ab6426-ba, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab6426-ba[data-kb-block=\"kb-adv-heading2352_ab6426-ba\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ab6426-ba mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab6426-ba[data-kb-block=\"kb-adv-heading2352_ab6426-ba\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ab6426-ba img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab6426-ba[data-kb-block=\"kb-adv-heading2352_ab6426-ba\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ab6426-ba wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ab6426-ba\">Instead, create information that demonstrates actual knowledge.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_02ceba-2c, .wp-block-kadence-advancedheading.kt-adv-heading2352_02ceba-2c[data-kb-block=\"kb-adv-heading2352_02ceba-2c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_02ceba-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_02ceba-2c[data-kb-block=\"kb-adv-heading2352_02ceba-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_02ceba-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_02ceba-2c[data-kb-block=\"kb-adv-heading2352_02ceba-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_02ceba-2c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_02ceba-2c\">For example:<\/p>\n\n\n<style>.kadence-column2352_480701-13 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_480701-13 > .kt-inside-inner-col,.kadence-column2352_480701-13 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_480701-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_480701-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_480701-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_480701-13 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_480701-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_480701-13{position:relative;}.kadence-column2352_480701-13, .kt-inside-inner-col > .kadence-column2352_480701-13:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_480701-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_480701-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_480701-13\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a060de-9b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a060de-9b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a060de-9b ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a060de-9b .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a060de-9b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_a060de-9b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_a060de-9b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_a060de-9b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a060de-9b:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a060de-9b:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a060de-9b:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_a060de-9b kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_77d7b2-df .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_77d7b2-df\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">original frameworks<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3e4366-ca .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3e4366-ca\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">real processes<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_da75cb-b5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_da75cb-b5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">product documentation<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_8e0960-95 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8e0960-95\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">implementation lessons<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9944c3-36 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9944c3-36\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">detailed comparisons<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_80653d-3f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_80653d-3f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">original research<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_531895-e3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_531895-e3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">first-hand experience<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_ea78bb-cf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ea78bb-cf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">technical explanations<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5a60c4-dd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5a60c4-dd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">unique examples<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_410517-77 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_410517-77\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">industry-specific guidance<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_44425c-37, .wp-block-kadence-advancedheading.kt-adv-heading2352_44425c-37[data-kb-block=\"kb-adv-heading2352_44425c-37\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_44425c-37 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_44425c-37[data-kb-block=\"kb-adv-heading2352_44425c-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_44425c-37 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_44425c-37[data-kb-block=\"kb-adv-heading2352_44425c-37\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_44425c-37 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_44425c-37\">Your advantage isn\u2019t:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWe used AI to write 500 articles.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2ac51a-47, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ac51a-47[data-kb-block=\"kb-adv-heading2352_2ac51a-47\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2ac51a-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ac51a-47[data-kb-block=\"kb-adv-heading2352_2ac51a-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2ac51a-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2ac51a-47[data-kb-block=\"kb-adv-heading2352_2ac51a-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2ac51a-47 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2ac51a-47\">Your advantage is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWe know something useful, and we documented it better than everyone else.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f5e4b4-ac, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5e4b4-ac[data-kb-block=\"kb-adv-heading2352_f5e4b4-ac\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5e4b4-ac mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5e4b4-ac[data-kb-block=\"kb-adv-heading2352_f5e4b4-ac\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5e4b4-ac img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5e4b4-ac[data-kb-block=\"kb-adv-heading2352_f5e4b4-ac\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s23\" class=\"kt-adv-heading2352_f5e4b4-ac wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f5e4b4-ac\">Step 14: Build Brand Authority, Not Just Page Authority<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b21ed0-16, .wp-block-kadence-advancedheading.kt-adv-heading2352_b21ed0-16[data-kb-block=\"kb-adv-heading2352_b21ed0-16\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b21ed0-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b21ed0-16[data-kb-block=\"kb-adv-heading2352_b21ed0-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b21ed0-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b21ed0-16[data-kb-block=\"kb-adv-heading2352_b21ed0-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b21ed0-16 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b21ed0-16\">AI visibility can involve the broader identity of your business.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_22e216-be, .wp-block-kadence-advancedheading.kt-adv-heading2352_22e216-be[data-kb-block=\"kb-adv-heading2352_22e216-be\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_22e216-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_22e216-be[data-kb-block=\"kb-adv-heading2352_22e216-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_22e216-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_22e216-be[data-kb-block=\"kb-adv-heading2352_22e216-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_22e216-be wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_22e216-be\">Think beyond individual articles.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dfb0e6-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfb0e6-ca[data-kb-block=\"kb-adv-heading2352_dfb0e6-ca\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dfb0e6-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfb0e6-ca[data-kb-block=\"kb-adv-heading2352_dfb0e6-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dfb0e6-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfb0e6-ca[data-kb-block=\"kb-adv-heading2352_dfb0e6-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dfb0e6-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dfb0e6-ca\">Ask:<\/p>\n\n\n<style>.kadence-column2352_93cd3b-05 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_93cd3b-05 > .kt-inside-inner-col{border-top:1px dashed var(--ast-global-color-0);border-right:1px dashed var(--ast-global-color-0);border-bottom:1px dashed var(--ast-global-color-0);border-left:1px dashed var(--ast-global-color-0);}.kadence-column2352_93cd3b-05 > .kt-inside-inner-col,.kadence-column2352_93cd3b-05 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_93cd3b-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_93cd3b-05 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_93cd3b-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_93cd3b-05 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_93cd3b-05{position:relative;}.kadence-column2352_93cd3b-05, .kt-inside-inner-col > .kadence-column2352_93cd3b-05:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_93cd3b-05 > .kt-inside-inner-col{border-top:1px dashed var(--ast-global-color-0);border-right:1px dashed var(--ast-global-color-0);border-bottom:1px dashed var(--ast-global-color-0);border-left:1px dashed var(--ast-global-color-0);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_93cd3b-05 > .kt-inside-inner-col{border-top:1px dashed var(--ast-global-color-0);border-right:1px dashed var(--ast-global-color-0);border-bottom:1px dashed var(--ast-global-color-0);border-left:1px dashed var(--ast-global-color-0);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_93cd3b-05\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8c3325-d8, .wp-block-kadence-advancedheading.kt-adv-heading2352_8c3325-d8[data-kb-block=\"kb-adv-heading2352_8c3325-d8\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_8c3325-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8c3325-d8[data-kb-block=\"kb-adv-heading2352_8c3325-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8c3325-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8c3325-d8[data-kb-block=\"kb-adv-heading2352_8c3325-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading2352_8c3325-d8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8c3325-d8\"><strong>Ask yourself<\/strong><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_42ee67-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_42ee67-75[data-kb-block=\"kb-adv-heading2352_42ee67-75\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_42ee67-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_42ee67-75[data-kb-block=\"kb-adv-heading2352_42ee67-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_42ee67-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_42ee67-75[data-kb-block=\"kb-adv-heading2352_42ee67-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading2352_42ee67-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_42ee67-75\"><strong>What does the web understand about our company?<\/strong><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ac6c21-ec, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac6c21-ec[data-kb-block=\"kb-adv-heading2352_ac6c21-ec\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ac6c21-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac6c21-ec[data-kb-block=\"kb-adv-heading2352_ac6c21-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ac6c21-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac6c21-ec[data-kb-block=\"kb-adv-heading2352_ac6c21-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ac6c21-ec wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ac6c21-ec\">If your website, company profiles, author pages, product pages, documentation, and external references all communicate a consistent picture, your entity becomes clearer.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3d83cb-2b, .wp-block-kadence-advancedheading.kt-adv-heading2352_3d83cb-2b[data-kb-block=\"kb-adv-heading2352_3d83cb-2b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3d83cb-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3d83cb-2b[data-kb-block=\"kb-adv-heading2352_3d83cb-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3d83cb-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3d83cb-2b[data-kb-block=\"kb-adv-heading2352_3d83cb-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3d83cb-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3d83cb-2b\">For example:<\/p>\n\n\n<style>.kadence-column2352_646184-9b > .kt-inside-inner-col{display:flex;}.kadence-column2352_646184-9b > .kt-inside-inner-col{padding-top:16px;padding-bottom:16px;}.kadence-column2352_646184-9b > .kt-inside-inner-col{row-gap:10px;column-gap:10px;}.kadence-column2352_646184-9b > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}.kadence-column2352_646184-9b > .kt-inside-inner-col > *, .kadence-column2352_646184-9b > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_646184-9b > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_646184-9b > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_646184-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_646184-9b{position:relative;}.kadence-column2352_646184-9b, .kt-inside-inner-col > .kadence-column2352_646184-9b:not(.specificity){margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_646184-9b > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_646184-9b > .kt-inside-inner-col > *, .kadence-column2352_646184-9b > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_646184-9b > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_646184-9b > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_646184-9b > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;flex-wrap:wrap;}.kadence-column2352_646184-9b > .kt-inside-inner-col > *, .kadence-column2352_646184-9b > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_646184-9b > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_646184-9b > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_646184-9b kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a9b22c-ef, .wp-block-kadence-advancedheading.kt-adv-heading2352_a9b22c-ef[data-kb-block=\"kb-adv-heading2352_a9b22c-ef\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--neutral--900);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_a9b22c-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a9b22c-ef[data-kb-block=\"kb-adv-heading2352_a9b22c-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a9b22c-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a9b22c-ef[data-kb-block=\"kb-adv-heading2352_a9b22c-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a9b22c-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a9b22c-ef\"><strong>Company<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92, .wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92[data-kb-block=\"kb-adv-heading2352_038c95-92\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92[data-kb-block=\"kb-adv-heading2352_038c95-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92[data-kb-block=\"kb-adv-heading2352_038c95-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92, .wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92[data-kb-block=\"kb-adv-heading2352_038c95-92\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92, .wp-block-kadence-advancedheading.kt-adv-heading2352_038c95-92[data-kb-block=\"kb-adv-heading2352_038c95-92\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_038c95-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_038c95-92\"><strong>product<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75[data-kb-block=\"kb-adv-heading2352_1e9ae5-75\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75[data-kb-block=\"kb-adv-heading2352_1e9ae5-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75[data-kb-block=\"kb-adv-heading2352_1e9ae5-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75[data-kb-block=\"kb-adv-heading2352_1e9ae5-75\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e9ae5-75[data-kb-block=\"kb-adv-heading2352_1e9ae5-75\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_1e9ae5-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1e9ae5-75\"><strong>category<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d, .wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d[data-kb-block=\"kb-adv-heading2352_496925-5d\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d[data-kb-block=\"kb-adv-heading2352_496925-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d[data-kb-block=\"kb-adv-heading2352_496925-5d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d, .wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d[data-kb-block=\"kb-adv-heading2352_496925-5d\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d, .wp-block-kadence-advancedheading.kt-adv-heading2352_496925-5d[data-kb-block=\"kb-adv-heading2352_496925-5d\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_496925-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_496925-5d\"><strong>use case<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5c8c65-87, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c8c65-87[data-kb-block=\"kb-adv-heading2352_5c8c65-87\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--brand--primary);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_5c8c65-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c8c65-87[data-kb-block=\"kb-adv-heading2352_5c8c65-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5c8c65-87 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c8c65-87[data-kb-block=\"kb-adv-heading2352_5c8c65-87\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5c8c65-87 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5c8c65-87\"><strong>expertise<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_eac12b-8c, .wp-block-kadence-advancedheading.kt-adv-heading2352_eac12b-8c[data-kb-block=\"kb-adv-heading2352_eac12b-8c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eac12b-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_eac12b-8c[data-kb-block=\"kb-adv-heading2352_eac12b-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eac12b-8c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_eac12b-8c[data-kb-block=\"kb-adv-heading2352_eac12b-8c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_eac12b-8c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_eac12b-8c\">That is stronger than:<\/p>\n\n\n<style>.kadence-column2352_6cad41-3e > .kt-inside-inner-col{display:flex;}.kadence-column2352_6cad41-3e > .kt-inside-inner-col{padding-top:16px;padding-bottom:16px;}.kadence-column2352_6cad41-3e > .kt-inside-inner-col{row-gap:10px;column-gap:10px;}.kadence-column2352_6cad41-3e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}.kadence-column2352_6cad41-3e > .kt-inside-inner-col > *, .kadence-column2352_6cad41-3e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6cad41-3e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6cad41-3e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_6cad41-3e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_6cad41-3e{position:relative;}.kadence-column2352_6cad41-3e, .kt-inside-inner-col > .kadence-column2352_6cad41-3e:not(.specificity){margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_6cad41-3e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_6cad41-3e > .kt-inside-inner-col > *, .kadence-column2352_6cad41-3e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6cad41-3e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6cad41-3e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_6cad41-3e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;flex-wrap:wrap;}.kadence-column2352_6cad41-3e > .kt-inside-inner-col > *, .kadence-column2352_6cad41-3e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6cad41-3e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6cad41-3e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_6cad41-3e kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ac447e-de, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac447e-de[data-kb-block=\"kb-adv-heading2352_ac447e-de\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--neutral--900);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_ac447e-de mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac447e-de[data-kb-block=\"kb-adv-heading2352_ac447e-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ac447e-de img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac447e-de[data-kb-block=\"kb-adv-heading2352_ac447e-de\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ac447e-de wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ac447e-de\"><strong>Company<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9d2ab7-ce, .wp-block-kadence-advancedheading.kt-adv-heading2352_9d2ab7-ce[data-kb-block=\"kb-adv-heading2352_9d2ab7-ce\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--brand--primary);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_9d2ab7-ce mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9d2ab7-ce[data-kb-block=\"kb-adv-heading2352_9d2ab7-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9d2ab7-ce img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9d2ab7-ce[data-kb-block=\"kb-adv-heading2352_9d2ab7-ce\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9d2ab7-ce wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9d2ab7-ce\"><strong>200 unrelated blog posts<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_83fc82-0a, .wp-block-kadence-advancedheading.kt-adv-heading2352_83fc82-0a[data-kb-block=\"kb-adv-heading2352_83fc82-0a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_83fc82-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_83fc82-0a[data-kb-block=\"kb-adv-heading2352_83fc82-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_83fc82-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_83fc82-0a[data-kb-block=\"kb-adv-heading2352_83fc82-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_83fc82-0a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_83fc82-0a\">Your content should reinforce what you want to be known for.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6b222e-c1, .wp-block-kadence-advancedheading.kt-adv-heading2352_6b222e-c1[data-kb-block=\"kb-adv-heading2352_6b222e-c1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6b222e-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6b222e-c1[data-kb-block=\"kb-adv-heading2352_6b222e-c1\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6b222e-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6b222e-c1[data-kb-block=\"kb-adv-heading2352_6b222e-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s24\" class=\"kt-adv-heading2352_6b222e-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6b222e-c1\">Step 15: Don\u2019t Forget Product and Service Pages<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a10d2e-b8, .wp-block-kadence-advancedheading.kt-adv-heading2352_a10d2e-b8[data-kb-block=\"kb-adv-heading2352_a10d2e-b8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a10d2e-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a10d2e-b8[data-kb-block=\"kb-adv-heading2352_a10d2e-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a10d2e-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a10d2e-b8[data-kb-block=\"kb-adv-heading2352_a10d2e-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a10d2e-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a10d2e-b8\">One of the biggest content mistakes is focusing entirely on blogs.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_11e10f-15, .wp-block-kadence-advancedheading.kt-adv-heading2352_11e10f-15[data-kb-block=\"kb-adv-heading2352_11e10f-15\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_11e10f-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_11e10f-15[data-kb-block=\"kb-adv-heading2352_11e10f-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_11e10f-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_11e10f-15[data-kb-block=\"kb-adv-heading2352_11e10f-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_11e10f-15 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_11e10f-15\">Your commercial pages matter too.<\/p>\n\n\n<style>.kadence-column2352_95c7dc-4d > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_95c7dc-4d > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);}.kadence-column2352_95c7dc-4d > .kt-inside-inner-col,.kadence-column2352_95c7dc-4d > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_95c7dc-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_95c7dc-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_95c7dc-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_95c7dc-4d > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column2352_95c7dc-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_95c7dc-4d{position:relative;}.kadence-column2352_95c7dc-4d, .kt-inside-inner-col > .kadence-column2352_95c7dc-4d:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_95c7dc-4d > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_95c7dc-4d > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_95c7dc-4d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0b3c1a-69, .wp-block-kadence-advancedheading.kt-adv-heading2352_0b3c1a-69[data-kb-block=\"kb-adv-heading2352_0b3c1a-69\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0b3c1a-69 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0b3c1a-69[data-kb-block=\"kb-adv-heading2352_0b3c1a-69\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0b3c1a-69 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0b3c1a-69[data-kb-block=\"kb-adv-heading2352_0b3c1a-69\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_0b3c1a-69 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0b3c1a-69\"><strong>A product page should explain:<\/strong><\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_20f314-7f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_20f314-7f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_20f314-7f ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_20f314-7f .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_20f314-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_20f314-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_20f314-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_20f314-7f ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_20f314-7f:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_20f314-7f:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_20f314-7f:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_20f314-7f kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_f3d01f-46 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f3d01f-46\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">what the product is<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6c4c3a-6b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6c4c3a-6b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">who it is for<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5e293f-30 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5e293f-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">what problem it solves<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_bf75c5-8f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_bf75c5-8f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">how it works<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0859b0-ff .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0859b0-ff\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">important capabilities<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2e9a73-c3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2e9a73-c3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">use cases<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6d2f61-56 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6d2f61-56\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">limitations<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2a2615-73 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2a2615-73\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">related products<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_32bdfa-76 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_32bdfa-76\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">relevant documentation<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ed4e57-6b, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed4e57-6b[data-kb-block=\"kb-adv-heading2352_ed4e57-6b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ed4e57-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed4e57-6b[data-kb-block=\"kb-adv-heading2352_ed4e57-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ed4e57-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ed4e57-6b[data-kb-block=\"kb-adv-heading2352_ed4e57-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_ed4e57-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ed4e57-6b\"><strong>A service page should explain:<\/strong><\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4ed2b3-23:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4ed2b3-23 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4ed2b3-23 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4ed2b3-23 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4ed2b3-23 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_4ed2b3-23 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_4ed2b3-23 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_4ed2b3-23 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4ed2b3-23:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4ed2b3-23:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4ed2b3-23:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_4ed2b3-23 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_d654d0-6d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d654d0-6d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">what the service includes<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_ae308e-72 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ae308e-72\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">who needs it<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2200c2-bd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2200c2-bd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">what problems it addresses<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1de637-17 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1de637-17\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">what the process looks like<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f141fb-9b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f141fb-9b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">locations served<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_73c6c9-e1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_73c6c9-e1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">relevant expertise<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5faacb-26 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5faacb-26\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">common questions<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_17ece3-4e, .wp-block-kadence-advancedheading.kt-adv-heading2352_17ece3-4e[data-kb-block=\"kb-adv-heading2352_17ece3-4e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_17ece3-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_17ece3-4e[data-kb-block=\"kb-adv-heading2352_17ece3-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_17ece3-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_17ece3-4e[data-kb-block=\"kb-adv-heading2352_17ece3-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_17ece3-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_17ece3-4e\">AI search isn\u2019t just answering informational questions.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4431d5-10, .wp-block-kadence-advancedheading.kt-adv-heading2352_4431d5-10[data-kb-block=\"kb-adv-heading2352_4431d5-10\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4431d5-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4431d5-10[data-kb-block=\"kb-adv-heading2352_4431d5-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4431d5-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4431d5-10[data-kb-block=\"kb-adv-heading2352_4431d5-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4431d5-10 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4431d5-10\">It can influence product and service discovery.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0d1304-4e, .wp-block-kadence-advancedheading.kt-adv-heading2352_0d1304-4e[data-kb-block=\"kb-adv-heading2352_0d1304-4e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0d1304-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0d1304-4e[data-kb-block=\"kb-adv-heading2352_0d1304-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0d1304-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0d1304-4e[data-kb-block=\"kb-adv-heading2352_0d1304-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0d1304-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0d1304-4e\">So don\u2019t optimize only your blog.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1225be-71, .wp-block-kadence-advancedheading.kt-adv-heading2352_1225be-71[data-kb-block=\"kb-adv-heading2352_1225be-71\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_1225be-71 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1225be-71[data-kb-block=\"kb-adv-heading2352_1225be-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1225be-71 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1225be-71[data-kb-block=\"kb-adv-heading2352_1225be-71\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_1225be-71 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1225be-71\"><strong>Optimize the whole information ecosystem.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3d4b05-76, .wp-block-kadence-advancedheading.kt-adv-heading2352_3d4b05-76[data-kb-block=\"kb-adv-heading2352_3d4b05-76\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3d4b05-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3d4b05-76[data-kb-block=\"kb-adv-heading2352_3d4b05-76\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3d4b05-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3d4b05-76[data-kb-block=\"kb-adv-heading2352_3d4b05-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s25\" class=\"kt-adv-heading2352_3d4b05-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3d4b05-76\">Step 16: WooCommerce Needs an AI-Ready Information Layer<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_201ca3-94, .wp-block-kadence-advancedheading.kt-adv-heading2352_201ca3-94[data-kb-block=\"kb-adv-heading2352_201ca3-94\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_201ca3-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_201ca3-94[data-kb-block=\"kb-adv-heading2352_201ca3-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_201ca3-94 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_201ca3-94[data-kb-block=\"kb-adv-heading2352_201ca3-94\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_201ca3-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_201ca3-94\">Ecommerce websites have an additional challenge.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d13b55-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_d13b55-77[data-kb-block=\"kb-adv-heading2352_d13b55-77\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d13b55-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d13b55-77[data-kb-block=\"kb-adv-heading2352_d13b55-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d13b55-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d13b55-77[data-kb-block=\"kb-adv-heading2352_d13b55-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d13b55-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d13b55-77\">They often contain hundreds or thousands of products.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_66c958-55, .wp-block-kadence-advancedheading.kt-adv-heading2352_66c958-55[data-kb-block=\"kb-adv-heading2352_66c958-55\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_66c958-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_66c958-55[data-kb-block=\"kb-adv-heading2352_66c958-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_66c958-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_66c958-55[data-kb-block=\"kb-adv-heading2352_66c958-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_66c958-55 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_66c958-55\">The question isn\u2019t:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cCan I put a keyword in the product title?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2f7d08-e7, .wp-block-kadence-advancedheading.kt-adv-heading2352_2f7d08-e7[data-kb-block=\"kb-adv-heading2352_2f7d08-e7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2f7d08-e7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2f7d08-e7[data-kb-block=\"kb-adv-heading2352_2f7d08-e7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2f7d08-e7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2f7d08-e7[data-kb-block=\"kb-adv-heading2352_2f7d08-e7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2f7d08-e7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2f7d08-e7\">The better question is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cDoes this product page clearly communicate what this product is, who it is for, and why someone would choose it?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d0dbf6-11, .wp-block-kadence-advancedheading.kt-adv-heading2352_d0dbf6-11[data-kb-block=\"kb-adv-heading2352_d0dbf6-11\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d0dbf6-11 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d0dbf6-11[data-kb-block=\"kb-adv-heading2352_d0dbf6-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d0dbf6-11 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d0dbf6-11[data-kb-block=\"kb-adv-heading2352_d0dbf6-11\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d0dbf6-11 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d0dbf6-11\">A strong product page should clearly communicate:<\/p>\n\n\n<style>.kadence-column2352_85b838-30 > .kt-inside-inner-col{display:flex;}.kadence-column2352_85b838-30 > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_85b838-30 > .kt-inside-inner-col,.kadence-column2352_85b838-30 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_85b838-30 > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_85b838-30 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_85b838-30 > .kt-inside-inner-col > *, .kadence-column2352_85b838-30 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_85b838-30 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_85b838-30 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_85b838-30 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_85b838-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_85b838-30{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_85b838-30 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_85b838-30 > .kt-inside-inner-col > *, .kadence-column2352_85b838-30 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_85b838-30 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_85b838-30 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_85b838-30 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_85b838-30 > .kt-inside-inner-col > *, .kadence-column2352_85b838-30 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_85b838-30 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_85b838-30 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_85b838-30 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_056298-d6, .wp-block-kadence-advancedheading.kt-adv-heading2352_056298-d6[data-kb-block=\"kb-adv-heading2352_056298-d6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_056298-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_056298-d6[data-kb-block=\"kb-adv-heading2352_056298-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_056298-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_056298-d6[data-kb-block=\"kb-adv-heading2352_056298-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_056298-d6 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_056298-d6\">product name<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_11f13b-a3, .wp-block-kadence-advancedheading.kt-adv-heading2352_11f13b-a3[data-kb-block=\"kb-adv-heading2352_11f13b-a3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_11f13b-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_11f13b-a3[data-kb-block=\"kb-adv-heading2352_11f13b-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_11f13b-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_11f13b-a3[data-kb-block=\"kb-adv-heading2352_11f13b-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_11f13b-a3 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_11f13b-a3\">category<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dbb10f-df, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbb10f-df[data-kb-block=\"kb-adv-heading2352_dbb10f-df\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dbb10f-df mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbb10f-df[data-kb-block=\"kb-adv-heading2352_dbb10f-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dbb10f-df img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbb10f-df[data-kb-block=\"kb-adv-heading2352_dbb10f-df\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dbb10f-df b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dbb10f-df\">brand<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_983e5d-58, .wp-block-kadence-advancedheading.kt-adv-heading2352_983e5d-58[data-kb-block=\"kb-adv-heading2352_983e5d-58\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_983e5d-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_983e5d-58[data-kb-block=\"kb-adv-heading2352_983e5d-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_983e5d-58 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_983e5d-58[data-kb-block=\"kb-adv-heading2352_983e5d-58\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_983e5d-58 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_983e5d-58\">specifications<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b18ed7-a1, .wp-block-kadence-advancedheading.kt-adv-heading2352_b18ed7-a1[data-kb-block=\"kb-adv-heading2352_b18ed7-a1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b18ed7-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b18ed7-a1[data-kb-block=\"kb-adv-heading2352_b18ed7-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b18ed7-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b18ed7-a1[data-kb-block=\"kb-adv-heading2352_b18ed7-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b18ed7-a1 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b18ed7-a1\">use cases<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f23f64-a8, .wp-block-kadence-advancedheading.kt-adv-heading2352_f23f64-a8[data-kb-block=\"kb-adv-heading2352_f23f64-a8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f23f64-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f23f64-a8[data-kb-block=\"kb-adv-heading2352_f23f64-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f23f64-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f23f64-a8[data-kb-block=\"kb-adv-heading2352_f23f64-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f23f64-a8 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f23f64-a8\">features<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_62a7df-6a, .wp-block-kadence-advancedheading.kt-adv-heading2352_62a7df-6a[data-kb-block=\"kb-adv-heading2352_62a7df-6a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_62a7df-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_62a7df-6a[data-kb-block=\"kb-adv-heading2352_62a7df-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_62a7df-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_62a7df-6a[data-kb-block=\"kb-adv-heading2352_62a7df-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_62a7df-6a b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_62a7df-6a\">compatibility<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3eb43e-8f, .wp-block-kadence-advancedheading.kt-adv-heading2352_3eb43e-8f[data-kb-block=\"kb-adv-heading2352_3eb43e-8f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3eb43e-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3eb43e-8f[data-kb-block=\"kb-adv-heading2352_3eb43e-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3eb43e-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3eb43e-8f[data-kb-block=\"kb-adv-heading2352_3eb43e-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3eb43e-8f b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3eb43e-8f\">important attributes<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bbdcc2-5f, .wp-block-kadence-advancedheading.kt-adv-heading2352_bbdcc2-5f[data-kb-block=\"kb-adv-heading2352_bbdcc2-5f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bbdcc2-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bbdcc2-5f[data-kb-block=\"kb-adv-heading2352_bbdcc2-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bbdcc2-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bbdcc2-5f[data-kb-block=\"kb-adv-heading2352_bbdcc2-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_bbdcc2-5f b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bbdcc2-5f\">availability<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_416a52-68, .wp-block-kadence-advancedheading.kt-adv-heading2352_416a52-68[data-kb-block=\"kb-adv-heading2352_416a52-68\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_416a52-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_416a52-68[data-kb-block=\"kb-adv-heading2352_416a52-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_416a52-68 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_416a52-68[data-kb-block=\"kb-adv-heading2352_416a52-68\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_416a52-68 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_416a52-68\">pricing information<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_eab75c-54, .wp-block-kadence-advancedheading.kt-adv-heading2352_eab75c-54[data-kb-block=\"kb-adv-heading2352_eab75c-54\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eab75c-54 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_eab75c-54[data-kb-block=\"kb-adv-heading2352_eab75c-54\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eab75c-54 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_eab75c-54[data-kb-block=\"kb-adv-heading2352_eab75c-54\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_eab75c-54 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_eab75c-54\">related products<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cb252e-9e, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb252e-9e[data-kb-block=\"kb-adv-heading2352_cb252e-9e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb252e-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb252e-9e[data-kb-block=\"kb-adv-heading2352_cb252e-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb252e-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb252e-9e[data-kb-block=\"kb-adv-heading2352_cb252e-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_cb252e-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cb252e-9e\">This helps shoppers.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_de4c55-c4, .wp-block-kadence-advancedheading.kt-adv-heading2352_de4c55-c4[data-kb-block=\"kb-adv-heading2352_de4c55-c4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_de4c55-c4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_de4c55-c4[data-kb-block=\"kb-adv-heading2352_de4c55-c4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_de4c55-c4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_de4c55-c4[data-kb-block=\"kb-adv-heading2352_de4c55-c4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_de4c55-c4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_de4c55-c4\">It also creates clearer information for systems attempting to understand the product.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a38173-dc, .wp-block-kadence-advancedheading.kt-adv-heading2352_a38173-dc[data-kb-block=\"kb-adv-heading2352_a38173-dc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a38173-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a38173-dc[data-kb-block=\"kb-adv-heading2352_a38173-dc\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a38173-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a38173-dc[data-kb-block=\"kb-adv-heading2352_a38173-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s26\" class=\"kt-adv-heading2352_a38173-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a38173-dc\">Step 17: Local Businesses Should Focus on Specificity<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_16bcf2-3f, .wp-block-kadence-advancedheading.kt-adv-heading2352_16bcf2-3f[data-kb-block=\"kb-adv-heading2352_16bcf2-3f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_16bcf2-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_16bcf2-3f[data-kb-block=\"kb-adv-heading2352_16bcf2-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_16bcf2-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_16bcf2-3f[data-kb-block=\"kb-adv-heading2352_16bcf2-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_16bcf2-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_16bcf2-3f\">For local businesses, AI visibility isn\u2019t about writing 100 blog posts about \u201cbest local services.\u201d<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a3a35f-88, .wp-block-kadence-advancedheading.kt-adv-heading2352_a3a35f-88[data-kb-block=\"kb-adv-heading2352_a3a35f-88\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a3a35f-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a3a35f-88[data-kb-block=\"kb-adv-heading2352_a3a35f-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a3a35f-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a3a35f-88[data-kb-block=\"kb-adv-heading2352_a3a35f-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a3a35f-88 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a3a35f-88\">It\u2019s about making the core business information extremely clear.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f17610-57, .wp-block-kadence-advancedheading.kt-adv-heading2352_f17610-57[data-kb-block=\"kb-adv-heading2352_f17610-57\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f17610-57 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f17610-57[data-kb-block=\"kb-adv-heading2352_f17610-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f17610-57 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f17610-57[data-kb-block=\"kb-adv-heading2352_f17610-57\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f17610-57 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f17610-57\">Make sure your website communicates:<\/p>\n\n\n<style>.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col,.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_1d7dc7-b1{position:relative;}.kadence-column2352_1d7dc7-b1, .kt-inside-inner-col > .kadence-column2352_1d7dc7-b1:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_1d7dc7-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_1d7dc7-b1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_224c63-60:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_224c63-60 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_224c63-60 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_224c63-60 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_224c63-60 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_224c63-60 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_224c63-60 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_224c63-60 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_224c63-60:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_224c63-60:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_224c63-60:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_224c63-60 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_1c5841-59 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1c5841-59\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">business name<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f481ac-86 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f481ac-86\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">location<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5d36a4-f9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5d36a4-f9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">service areas<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_fb59ed-2d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_fb59ed-2d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">services<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3c29de-7e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3c29de-7e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">opening hours<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_d9920d-be .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d9920d-be\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">contact information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3e9ecc-7c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3e9ecc-7c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">specialties<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0c3eef-f3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0c3eef-f3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">relevant qualifications<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_cce511-05 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_cce511-05\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">common customer questions<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e9160e-b4, .wp-block-kadence-advancedheading.kt-adv-heading2352_e9160e-b4[data-kb-block=\"kb-adv-heading2352_e9160e-b4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e9160e-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e9160e-b4[data-kb-block=\"kb-adv-heading2352_e9160e-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e9160e-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e9160e-b4[data-kb-block=\"kb-adv-heading2352_e9160e-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e9160e-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e9160e-b4\">A local service company shouldn\u2019t just say:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWe provide quality services.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f3cdcb-f4, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3cdcb-f4[data-kb-block=\"kb-adv-heading2352_f3cdcb-f4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f3cdcb-f4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3cdcb-f4[data-kb-block=\"kb-adv-heading2352_f3cdcb-f4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f3cdcb-f4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3cdcb-f4[data-kb-block=\"kb-adv-heading2352_f3cdcb-f4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f3cdcb-f4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f3cdcb-f4\">It should explain:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWe provide roof repairs, maintenance and full re-roofing services across [service area].\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fcbb21-31, .wp-block-kadence-advancedheading.kt-adv-heading2352_fcbb21-31[data-kb-block=\"kb-adv-heading2352_fcbb21-31\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fcbb21-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fcbb21-31[data-kb-block=\"kb-adv-heading2352_fcbb21-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fcbb21-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fcbb21-31[data-kb-block=\"kb-adv-heading2352_fcbb21-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fcbb21-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fcbb21-31\"><strong>Specific information beats vague marketing language.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c71cf2-5a, .wp-block-kadence-advancedheading.kt-adv-heading2352_c71cf2-5a[data-kb-block=\"kb-adv-heading2352_c71cf2-5a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c71cf2-5a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c71cf2-5a[data-kb-block=\"kb-adv-heading2352_c71cf2-5a\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c71cf2-5a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c71cf2-5a[data-kb-block=\"kb-adv-heading2352_c71cf2-5a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s27\" class=\"kt-adv-heading2352_c71cf2-5a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c71cf2-5a\">Step 18: Performance Still Matters<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_96f62b-62, .wp-block-kadence-advancedheading.kt-adv-heading2352_96f62b-62[data-kb-block=\"kb-adv-heading2352_96f62b-62\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_96f62b-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_96f62b-62[data-kb-block=\"kb-adv-heading2352_96f62b-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_96f62b-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_96f62b-62[data-kb-block=\"kb-adv-heading2352_96f62b-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_96f62b-62 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_96f62b-62\">Here\u2019s another misconception:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cAI search means website performance doesn\u2019t matter anymore.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f709c3-f5, .wp-block-kadence-advancedheading.kt-adv-heading2352_f709c3-f5[data-kb-block=\"kb-adv-heading2352_f709c3-f5\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_f709c3-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f709c3-f5[data-kb-block=\"kb-adv-heading2352_f709c3-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f709c3-f5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f709c3-f5[data-kb-block=\"kb-adv-heading2352_f709c3-f5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_f709c3-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f709c3-f5\"><strong>It does.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_faab65-3c, .wp-block-kadence-advancedheading.kt-adv-heading2352_faab65-3c[data-kb-block=\"kb-adv-heading2352_faab65-3c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_faab65-3c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_faab65-3c[data-kb-block=\"kb-adv-heading2352_faab65-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_faab65-3c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_faab65-3c[data-kb-block=\"kb-adv-heading2352_faab65-3c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_faab65-3c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_faab65-3c\">A website still needs to work for people.<\/p>\n\n\n<style>.kadence-column2352_aafb27-6e > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_aafb27-6e > .kt-inside-inner-col,.kadence-column2352_aafb27-6e > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_aafb27-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_aafb27-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_aafb27-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_aafb27-6e > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_aafb27-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_aafb27-6e{position:relative;}.kadence-column2352_aafb27-6e, .kt-inside-inner-col > .kadence-column2352_aafb27-6e:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_aafb27-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_aafb27-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_aafb27-6e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0edc72-c8:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0edc72-c8 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0edc72-c8 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0edc72-c8 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0edc72-c8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_0edc72-c8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_0edc72-c8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_0edc72-c8 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_0edc72-c8 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_a90bb7-62 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a90bb7-62\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Slow pages create friction.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_454c1f-71 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_454c1f-71\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Poor mobile experiences create friction.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3b9caf-c1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3b9caf-c1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Broken interactions create friction.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5e0aef-44 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5e0aef-44\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Bad accessibility creates friction.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_46606e-d4, .wp-block-kadence-advancedheading.kt-adv-heading2352_46606e-d4[data-kb-block=\"kb-adv-heading2352_46606e-d4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_46606e-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_46606e-d4[data-kb-block=\"kb-adv-heading2352_46606e-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_46606e-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_46606e-d4[data-kb-block=\"kb-adv-heading2352_46606e-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_46606e-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_46606e-d4\">Performance is part of the overall website quality equation.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b326ad-67, .wp-block-kadence-advancedheading.kt-adv-heading2352_b326ad-67[data-kb-block=\"kb-adv-heading2352_b326ad-67\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b326ad-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b326ad-67[data-kb-block=\"kb-adv-heading2352_b326ad-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b326ad-67 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b326ad-67[data-kb-block=\"kb-adv-heading2352_b326ad-67\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b326ad-67 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b326ad-67\">And modern search systems still operate within the broader web ecosystem.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_744596-06, .wp-block-kadence-advancedheading.kt-adv-heading2352_744596-06[data-kb-block=\"kb-adv-heading2352_744596-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_744596-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_744596-06[data-kb-block=\"kb-adv-heading2352_744596-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_744596-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_744596-06[data-kb-block=\"kb-adv-heading2352_744596-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_744596-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_744596-06\">So keep working on:<\/p>\n\n\n<style>.kadence-column2352_4f3304-e8 > .kt-inside-inner-col{display:flex;}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col,.kadence-column2352_4f3304-e8 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col > *, .kadence-column2352_4f3304-e8 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_4f3304-e8 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_4f3304-e8{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_4f3304-e8 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_4f3304-e8 > .kt-inside-inner-col > *, .kadence-column2352_4f3304-e8 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_4f3304-e8 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_4f3304-e8 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col > *, .kadence-column2352_4f3304-e8 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_4f3304-e8 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_4f3304-e8 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_4f3304-e8 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2a65db-c2, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a65db-c2[data-kb-block=\"kb-adv-heading2352_2a65db-c2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2a65db-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a65db-c2[data-kb-block=\"kb-adv-heading2352_2a65db-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2a65db-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a65db-c2[data-kb-block=\"kb-adv-heading2352_2a65db-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2a65db-c2 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2a65db-c2\">image optimization<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_caedcc-86, .wp-block-kadence-advancedheading.kt-adv-heading2352_caedcc-86[data-kb-block=\"kb-adv-heading2352_caedcc-86\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_caedcc-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_caedcc-86[data-kb-block=\"kb-adv-heading2352_caedcc-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_caedcc-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_caedcc-86[data-kb-block=\"kb-adv-heading2352_caedcc-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_caedcc-86 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_caedcc-86\">caching<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cdf1e3-4e, .wp-block-kadence-advancedheading.kt-adv-heading2352_cdf1e3-4e[data-kb-block=\"kb-adv-heading2352_cdf1e3-4e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cdf1e3-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cdf1e3-4e[data-kb-block=\"kb-adv-heading2352_cdf1e3-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cdf1e3-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cdf1e3-4e[data-kb-block=\"kb-adv-heading2352_cdf1e3-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_cdf1e3-4e b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cdf1e3-4e\">JavaScript<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_304d0b-5e, .wp-block-kadence-advancedheading.kt-adv-heading2352_304d0b-5e[data-kb-block=\"kb-adv-heading2352_304d0b-5e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_304d0b-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_304d0b-5e[data-kb-block=\"kb-adv-heading2352_304d0b-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_304d0b-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_304d0b-5e[data-kb-block=\"kb-adv-heading2352_304d0b-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_304d0b-5e b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_304d0b-5e\">CSS<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_df5921-f2, .wp-block-kadence-advancedheading.kt-adv-heading2352_df5921-f2[data-kb-block=\"kb-adv-heading2352_df5921-f2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_df5921-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_df5921-f2[data-kb-block=\"kb-adv-heading2352_df5921-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_df5921-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_df5921-f2[data-kb-block=\"kb-adv-heading2352_df5921-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_df5921-f2 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_df5921-f2\">hosting<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_016a7d-2d, .wp-block-kadence-advancedheading.kt-adv-heading2352_016a7d-2d[data-kb-block=\"kb-adv-heading2352_016a7d-2d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_016a7d-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_016a7d-2d[data-kb-block=\"kb-adv-heading2352_016a7d-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_016a7d-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_016a7d-2d[data-kb-block=\"kb-adv-heading2352_016a7d-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_016a7d-2d b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_016a7d-2d\">database performance<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2f60ac-1b, .wp-block-kadence-advancedheading.kt-adv-heading2352_2f60ac-1b[data-kb-block=\"kb-adv-heading2352_2f60ac-1b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2f60ac-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2f60ac-1b[data-kb-block=\"kb-adv-heading2352_2f60ac-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2f60ac-1b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2f60ac-1b[data-kb-block=\"kb-adv-heading2352_2f60ac-1b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2f60ac-1b b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2f60ac-1b\">mobile performance<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3807bd-b3, .wp-block-kadence-advancedheading.kt-adv-heading2352_3807bd-b3[data-kb-block=\"kb-adv-heading2352_3807bd-b3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3807bd-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3807bd-b3[data-kb-block=\"kb-adv-heading2352_3807bd-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3807bd-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3807bd-b3[data-kb-block=\"kb-adv-heading2352_3807bd-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3807bd-b3 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3807bd-b3\">Core Web Vitals<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4ea198-11, .wp-block-kadence-advancedheading.kt-adv-heading2352_4ea198-11[data-kb-block=\"kb-adv-heading2352_4ea198-11\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4ea198-11 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4ea198-11[data-kb-block=\"kb-adv-heading2352_4ea198-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4ea198-11 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4ea198-11[data-kb-block=\"kb-adv-heading2352_4ea198-11\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4ea198-11 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4ea198-11\">The important thing is not to think:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cThis is an SEO task.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_46d5e9-87, .wp-block-kadence-advancedheading.kt-adv-heading2352_46d5e9-87[data-kb-block=\"kb-adv-heading2352_46d5e9-87\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_46d5e9-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_46d5e9-87[data-kb-block=\"kb-adv-heading2352_46d5e9-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_46d5e9-87 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_46d5e9-87[data-kb-block=\"kb-adv-heading2352_46d5e9-87\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_46d5e9-87 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_46d5e9-87\">Think:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cThis is a website quality task that can also affect discovery and conversion.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bbaf20-0b, .wp-block-kadence-advancedheading.kt-adv-heading2352_bbaf20-0b[data-kb-block=\"kb-adv-heading2352_bbaf20-0b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bbaf20-0b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bbaf20-0b[data-kb-block=\"kb-adv-heading2352_bbaf20-0b\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bbaf20-0b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bbaf20-0b[data-kb-block=\"kb-adv-heading2352_bbaf20-0b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s28\" class=\"kt-adv-heading2352_bbaf20-0b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bbaf20-0b\">Step 19: Accessibility Is Part of Machine Understanding<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_36a21a-df, .wp-block-kadence-advancedheading.kt-adv-heading2352_36a21a-df[data-kb-block=\"kb-adv-heading2352_36a21a-df\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_36a21a-df mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_36a21a-df[data-kb-block=\"kb-adv-heading2352_36a21a-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_36a21a-df img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_36a21a-df[data-kb-block=\"kb-adv-heading2352_36a21a-df\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_36a21a-df wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_36a21a-df\">This is becoming increasingly interesting as AI systems interact with websites, not merely read them.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_06b1fc-c1, .wp-block-kadence-advancedheading.kt-adv-heading2352_06b1fc-c1[data-kb-block=\"kb-adv-heading2352_06b1fc-c1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_06b1fc-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_06b1fc-c1[data-kb-block=\"kb-adv-heading2352_06b1fc-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_06b1fc-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_06b1fc-c1[data-kb-block=\"kb-adv-heading2352_06b1fc-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_06b1fc-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_06b1fc-c1\">For example, OpenAI\u2019s current documentation says ChatGPT Atlas uses ARIA labels, roles, and states to interpret page structure and interactive elements, and recommends following WAI-ARIA best practices for better compatibility.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c1773e-16, .wp-block-kadence-advancedheading.kt-adv-heading2352_c1773e-16[data-kb-block=\"kb-adv-heading2352_c1773e-16\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c1773e-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c1773e-16[data-kb-block=\"kb-adv-heading2352_c1773e-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c1773e-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c1773e-16[data-kb-block=\"kb-adv-heading2352_c1773e-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c1773e-16 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c1773e-16\">That gives us a broader lesson:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2, .wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2[data-kb-block=\"kb-adv-heading2352_4dcee5-d2\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2[data-kb-block=\"kb-adv-heading2352_4dcee5-d2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2[data-kb-block=\"kb-adv-heading2352_4dcee5-d2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2, .wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2[data-kb-block=\"kb-adv-heading2352_4dcee5-d2\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2, .wp-block-kadence-advancedheading.kt-adv-heading2352_4dcee5-d2[data-kb-block=\"kb-adv-heading2352_4dcee5-d2\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_4dcee5-d2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4dcee5-d2\">Clear websites are easier for both humans and machines to interact with.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_956686-62, .wp-block-kadence-advancedheading.kt-adv-heading2352_956686-62[data-kb-block=\"kb-adv-heading2352_956686-62\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_956686-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_956686-62[data-kb-block=\"kb-adv-heading2352_956686-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_956686-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_956686-62[data-kb-block=\"kb-adv-heading2352_956686-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_956686-62 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_956686-62\">Use:<\/p>\n\n\n<style>.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col,.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_dfa2e7-7e{position:relative;}.kadence-column2352_dfa2e7-7e, .kt-inside-inner-col > .kadence-column2352_dfa2e7-7e:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_dfa2e7-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_dfa2e7-7e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_aed9d2-c2:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_aed9d2-c2 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_aed9d2-c2 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_aed9d2-c2 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_aed9d2-c2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_aed9d2-c2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_aed9d2-c2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_aed9d2-c2 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_aed9d2-c2:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_aed9d2-c2:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_aed9d2-c2:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_aed9d2-c2 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_4aec9e-05 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4aec9e-05\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">descriptive buttons<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_27a8ce-4a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_27a8ce-4a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">meaningful labels<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1b5fdf-01 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1b5fdf-01\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">proper headings<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_d48985-11 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d48985-11\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">logical navigation<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9cdde2-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9cdde2-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">accessible forms<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_8ec7dc-a1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8ec7dc-a1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">descriptive links<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5d6a92-1d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5d6a92-1d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">useful alt text where appropriate<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ce1383-af, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce1383-af[data-kb-block=\"kb-adv-heading2352_ce1383-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ce1383-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce1383-af[data-kb-block=\"kb-adv-heading2352_ce1383-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ce1383-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce1383-af[data-kb-block=\"kb-adv-heading2352_ce1383-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ce1383-af wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ce1383-af\">Don\u2019t think of accessibility as an isolated compliance task.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c8fd39-7f, .wp-block-kadence-advancedheading.kt-adv-heading2352_c8fd39-7f[data-kb-block=\"kb-adv-heading2352_c8fd39-7f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c8fd39-7f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c8fd39-7f[data-kb-block=\"kb-adv-heading2352_c8fd39-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c8fd39-7f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c8fd39-7f[data-kb-block=\"kb-adv-heading2352_c8fd39-7f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c8fd39-7f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c8fd39-7f\">It contributes to a clearer web.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_636863-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_636863-77[data-kb-block=\"kb-adv-heading2352_636863-77\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_636863-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_636863-77[data-kb-block=\"kb-adv-heading2352_636863-77\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_636863-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_636863-77[data-kb-block=\"kb-adv-heading2352_636863-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s29\" class=\"kt-adv-heading2352_636863-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_636863-77\">Step 20: AI Optimization Does Not Mean Letting AI Rewrite Everything<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_39d331-c1, .wp-block-kadence-advancedheading.kt-adv-heading2352_39d331-c1[data-kb-block=\"kb-adv-heading2352_39d331-c1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_39d331-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_39d331-c1[data-kb-block=\"kb-adv-heading2352_39d331-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_39d331-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_39d331-c1[data-kb-block=\"kb-adv-heading2352_39d331-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_39d331-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_39d331-c1\">This is another trap.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8dc69d-e9, .wp-block-kadence-advancedheading.kt-adv-heading2352_8dc69d-e9[data-kb-block=\"kb-adv-heading2352_8dc69d-e9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8dc69d-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8dc69d-e9[data-kb-block=\"kb-adv-heading2352_8dc69d-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8dc69d-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8dc69d-e9[data-kb-block=\"kb-adv-heading2352_8dc69d-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8dc69d-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8dc69d-e9\">A company discovers AI search and decides:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cLet\u2019s use AI to rewrite every page.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b14ad0-8b, .wp-block-kadence-advancedheading.kt-adv-heading2352_b14ad0-8b[data-kb-block=\"kb-adv-heading2352_b14ad0-8b\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_b14ad0-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b14ad0-8b[data-kb-block=\"kb-adv-heading2352_b14ad0-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b14ad0-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b14ad0-8b[data-kb-block=\"kb-adv-heading2352_b14ad0-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_b14ad0-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b14ad0-8b\"><strong>That\u2019s not a strategy.<\/strong><\/h5>\n\n\n<style>.kadence-column2352_2b908a-98 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_2b908a-98 > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);}.kadence-column2352_2b908a-98 > .kt-inside-inner-col,.kadence-column2352_2b908a-98 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_2b908a-98 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_2b908a-98 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_2b908a-98 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_2b908a-98 > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column2352_2b908a-98 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_2b908a-98{position:relative;}.kadence-column2352_2b908a-98, .kt-inside-inner-col > .kadence-column2352_2b908a-98:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_2b908a-98 > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_2b908a-98 > .kt-inside-inner-col{border-top:1px solid var(--ast-global-color-5);border-right:1px solid var(--ast-global-color-5);border-bottom:1px solid var(--ast-global-color-5);border-left:1px solid var(--ast-global-color-5);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_2b908a-98\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_225d25-b4, .wp-block-kadence-advancedheading.kt-adv-heading2352_225d25-b4[data-kb-block=\"kb-adv-heading2352_225d25-b4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_225d25-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_225d25-b4[data-kb-block=\"kb-adv-heading2352_225d25-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_225d25-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_225d25-b4[data-kb-block=\"kb-adv-heading2352_225d25-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_225d25-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_225d25-b4\"><strong>AI can help with:<\/strong><\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d10d1b-93:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d10d1b-93 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d10d1b-93 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d10d1b-93 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d10d1b-93 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_d10d1b-93 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_d10d1b-93 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_d10d1b-93 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d10d1b-93:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d10d1b-93:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d10d1b-93:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_d10d1b-93 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_96e534-05 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_96e534-05\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">content analysis<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9c37ee-06 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9c37ee-06\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">summarization<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_ac2a19-91 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ac2a19-91\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">identifying gaps<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_ecca78-74 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ecca78-74\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">recommendations<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_bc3f50-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_bc3f50-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">prioritization<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c5963a-c9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c5963a-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">drafting<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_76cc31-96 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_76cc31-96\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">repetitive tasks<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_50b1b8-fc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_50b1b8-fc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">workflow assistance<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_492271-25, .wp-block-kadence-advancedheading.kt-adv-heading2352_492271-25[data-kb-block=\"kb-adv-heading2352_492271-25\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_492271-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_492271-25[data-kb-block=\"kb-adv-heading2352_492271-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_492271-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_492271-25[data-kb-block=\"kb-adv-heading2352_492271-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_492271-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_492271-25\"><strong>But humans should remain involved in:<\/strong><\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f59672-fb:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f59672-fb ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f59672-fb ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f59672-fb .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f59672-fb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_f59672-fb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_f59672-fb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_f59672-fb ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f59672-fb:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f59672-fb:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f59672-fb:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_f59672-fb kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_3b8bb7-ba .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3b8bb7-ba\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">factual accuracy<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_af349a-fb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_af349a-fb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">business decisions<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_548d3f-b8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_548d3f-b8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">brand positioning<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_ecd937-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ecd937-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">expertise<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_407c42-49 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_407c42-49\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">important technical changes<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_66b445-29 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_66b445-29\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">final content approval<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5bf7b5-18, .wp-block-kadence-advancedheading.kt-adv-heading2352_5bf7b5-18[data-kb-block=\"kb-adv-heading2352_5bf7b5-18\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5bf7b5-18 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5bf7b5-18[data-kb-block=\"kb-adv-heading2352_5bf7b5-18\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5bf7b5-18 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5bf7b5-18[data-kb-block=\"kb-adv-heading2352_5bf7b5-18\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5bf7b5-18 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5bf7b5-18\">The VuloPilot editorial framework makes this distinction explicit: AI should assist with analysis, recommendations, prioritization and repetitive tasks rather than being treated as a replacement for technical evidence or human judgment.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0d1ba2-dc, .wp-block-kadence-advancedheading.kt-adv-heading2352_0d1ba2-dc[data-kb-block=\"kb-adv-heading2352_0d1ba2-dc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0d1ba2-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0d1ba2-dc[data-kb-block=\"kb-adv-heading2352_0d1ba2-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0d1ba2-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0d1ba2-dc[data-kb-block=\"kb-adv-heading2352_0d1ba2-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0d1ba2-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0d1ba2-dc\">That\u2019s a much healthier model for AI-powered website management.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_30d019-66, .wp-block-kadence-advancedheading.kt-adv-heading2352_30d019-66[data-kb-block=\"kb-adv-heading2352_30d019-66\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_30d019-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_30d019-66[data-kb-block=\"kb-adv-heading2352_30d019-66\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_30d019-66 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_30d019-66[data-kb-block=\"kb-adv-heading2352_30d019-66\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s30\" class=\"kt-adv-heading2352_30d019-66 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_30d019-66\">The Right AI Workflow<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6626fc-21, .wp-block-kadence-advancedheading.kt-adv-heading2352_6626fc-21[data-kb-block=\"kb-adv-heading2352_6626fc-21\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6626fc-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6626fc-21[data-kb-block=\"kb-adv-heading2352_6626fc-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6626fc-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6626fc-21[data-kb-block=\"kb-adv-heading2352_6626fc-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_6626fc-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6626fc-21\">Instead of:<\/p>\n\n\n<style>.kadence-column2352_2f1458-ab > .kt-inside-inner-col{display:flex;}.kadence-column2352_2f1458-ab > .kt-inside-inner-col{padding-top:16px;padding-bottom:16px;}.kadence-column2352_2f1458-ab > .kt-inside-inner-col{row-gap:10px;column-gap:10px;}.kadence-column2352_2f1458-ab > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}.kadence-column2352_2f1458-ab > .kt-inside-inner-col > *, .kadence-column2352_2f1458-ab > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_2f1458-ab > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_2f1458-ab > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_2f1458-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_2f1458-ab{position:relative;}.kadence-column2352_2f1458-ab, .kt-inside-inner-col > .kadence-column2352_2f1458-ab:not(.specificity){margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_2f1458-ab > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_2f1458-ab > .kt-inside-inner-col > *, .kadence-column2352_2f1458-ab > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_2f1458-ab > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_2f1458-ab > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_2f1458-ab > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;flex-wrap:wrap;}.kadence-column2352_2f1458-ab > .kt-inside-inner-col > *, .kadence-column2352_2f1458-ab > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_2f1458-ab > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_2f1458-ab > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_2f1458-ab kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6ba549-eb, .wp-block-kadence-advancedheading.kt-adv-heading2352_6ba549-eb[data-kb-block=\"kb-adv-heading2352_6ba549-eb\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--neutral--900);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_6ba549-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6ba549-eb[data-kb-block=\"kb-adv-heading2352_6ba549-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6ba549-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6ba549-eb[data-kb-block=\"kb-adv-heading2352_6ba549-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_6ba549-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6ba549-eb\"><strong>AI<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55[data-kb-block=\"kb-adv-heading2352_a1d80a-55\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55[data-kb-block=\"kb-adv-heading2352_a1d80a-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55[data-kb-block=\"kb-adv-heading2352_a1d80a-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55[data-kb-block=\"kb-adv-heading2352_a1d80a-55\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55, .wp-block-kadence-advancedheading.kt-adv-heading2352_a1d80a-55[data-kb-block=\"kb-adv-heading2352_a1d80a-55\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_a1d80a-55 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a1d80a-55\"><strong>publish<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_628ced-d0, .wp-block-kadence-advancedheading.kt-adv-heading2352_628ced-d0[data-kb-block=\"kb-adv-heading2352_628ced-d0\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--brand--primary);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_628ced-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_628ced-d0[data-kb-block=\"kb-adv-heading2352_628ced-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_628ced-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_628ced-d0[data-kb-block=\"kb-adv-heading2352_628ced-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_628ced-d0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_628ced-d0\"><strong>hope<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c0b399-1b, .wp-block-kadence-advancedheading.kt-adv-heading2352_c0b399-1b[data-kb-block=\"kb-adv-heading2352_c0b399-1b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c0b399-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c0b399-1b[data-kb-block=\"kb-adv-heading2352_c0b399-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c0b399-1b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c0b399-1b[data-kb-block=\"kb-adv-heading2352_c0b399-1b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c0b399-1b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c0b399-1b\">use:<\/p>\n\n\n<style>.kadence-column2352_d3a83b-64 > .kt-inside-inner-col{display:flex;}.kadence-column2352_d3a83b-64 > .kt-inside-inner-col{padding-top:16px;padding-bottom:16px;}.kadence-column2352_d3a83b-64 > .kt-inside-inner-col{row-gap:10px;column-gap:10px;}.kadence-column2352_d3a83b-64 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}.kadence-column2352_d3a83b-64 > .kt-inside-inner-col > *, .kadence-column2352_d3a83b-64 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_d3a83b-64 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_d3a83b-64 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_d3a83b-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_d3a83b-64{position:relative;}.kadence-column2352_d3a83b-64, .kt-inside-inner-col > .kadence-column2352_d3a83b-64:not(.specificity){margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_d3a83b-64 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_d3a83b-64 > .kt-inside-inner-col > *, .kadence-column2352_d3a83b-64 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_d3a83b-64 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_d3a83b-64 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_d3a83b-64 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;flex-wrap:wrap;}.kadence-column2352_d3a83b-64 > .kt-inside-inner-col > *, .kadence-column2352_d3a83b-64 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_d3a83b-64 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_d3a83b-64 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_d3a83b-64 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d22be5-01, .wp-block-kadence-advancedheading.kt-adv-heading2352_d22be5-01[data-kb-block=\"kb-adv-heading2352_d22be5-01\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--neutral--900);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_d22be5-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d22be5-01[data-kb-block=\"kb-adv-heading2352_d22be5-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d22be5-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d22be5-01[data-kb-block=\"kb-adv-heading2352_d22be5-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d22be5-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d22be5-01\"><strong>Data<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2, .wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2[data-kb-block=\"kb-adv-heading2352_6d87c2-c2\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2[data-kb-block=\"kb-adv-heading2352_6d87c2-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2[data-kb-block=\"kb-adv-heading2352_6d87c2-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2, .wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2[data-kb-block=\"kb-adv-heading2352_6d87c2-c2\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2, .wp-block-kadence-advancedheading.kt-adv-heading2352_6d87c2-c2[data-kb-block=\"kb-adv-heading2352_6d87c2-c2\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_6d87c2-c2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6d87c2-c2\"><strong>AI analysis<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b, .wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b[data-kb-block=\"kb-adv-heading2352_f8c118-5b\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b[data-kb-block=\"kb-adv-heading2352_f8c118-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b[data-kb-block=\"kb-adv-heading2352_f8c118-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b, .wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b[data-kb-block=\"kb-adv-heading2352_f8c118-5b\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b, .wp-block-kadence-advancedheading.kt-adv-heading2352_f8c118-5b[data-kb-block=\"kb-adv-heading2352_f8c118-5b\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_f8c118-5b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f8c118-5b\"><strong>recommendation<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1, .wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1[data-kb-block=\"kb-adv-heading2352_e47003-b1\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1[data-kb-block=\"kb-adv-heading2352_e47003-b1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1[data-kb-block=\"kb-adv-heading2352_e47003-b1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1, .wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1[data-kb-block=\"kb-adv-heading2352_e47003-b1\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1, .wp-block-kadence-advancedheading.kt-adv-heading2352_e47003-b1[data-kb-block=\"kb-adv-heading2352_e47003-b1\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_e47003-b1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e47003-b1\"><strong>human decision<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82, .wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82[data-kb-block=\"kb-adv-heading2352_d8d4ff-82\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82[data-kb-block=\"kb-adv-heading2352_d8d4ff-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82[data-kb-block=\"kb-adv-heading2352_d8d4ff-82\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82, .wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82[data-kb-block=\"kb-adv-heading2352_d8d4ff-82\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82, .wp-block-kadence-advancedheading.kt-adv-heading2352_d8d4ff-82[data-kb-block=\"kb-adv-heading2352_d8d4ff-82\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_d8d4ff-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d8d4ff-82\"><strong>implementation<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9fc35a-42, .wp-block-kadence-advancedheading.kt-adv-heading2352_9fc35a-42[data-kb-block=\"kb-adv-heading2352_9fc35a-42\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--brand--primary);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_9fc35a-42 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9fc35a-42[data-kb-block=\"kb-adv-heading2352_9fc35a-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9fc35a-42 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9fc35a-42[data-kb-block=\"kb-adv-heading2352_9fc35a-42\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9fc35a-42 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9fc35a-42\"><strong>verification<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1b2cf2-d7, .wp-block-kadence-advancedheading.kt-adv-heading2352_1b2cf2-d7[data-kb-block=\"kb-adv-heading2352_1b2cf2-d7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1b2cf2-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1b2cf2-d7[data-kb-block=\"kb-adv-heading2352_1b2cf2-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1b2cf2-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1b2cf2-d7[data-kb-block=\"kb-adv-heading2352_1b2cf2-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1b2cf2-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1b2cf2-d7\">For example:<\/p>\n\n\n<style>.kadence-column2352_0e34b7-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_0e34b7-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_0e34b7-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_0e34b7-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_0e34b7-8c{position:relative;}.kadence-column2352_0e34b7-8c, .kt-inside-inner-col > .kadence-column2352_0e34b7-8c:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_0e34b7-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_0e34b7-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_0e34b7-8c vp-timeline\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2352_faf9fd-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_faf9fd-80 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_faf9fd-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_faf9fd-80 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_faf9fd-80{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_faf9fd-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_faf9fd-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_faf9fd-80 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_77c839-b8, .wp-block-kadence-advancedheading.kt-adv-heading2352_77c839-b8[data-kb-block=\"kb-adv-heading2352_77c839-b8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_77c839-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_77c839-b8[data-kb-block=\"kb-adv-heading2352_77c839-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_77c839-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_77c839-b8[data-kb-block=\"kb-adv-heading2352_77c839-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_77c839-b8 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_77c839-b8\">Step 01<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_298503-5a, .wp-block-kadence-advancedheading.kt-adv-heading2352_298503-5a[data-kb-block=\"kb-adv-heading2352_298503-5a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_298503-5a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_298503-5a[data-kb-block=\"kb-adv-heading2352_298503-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_298503-5a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_298503-5a[data-kb-block=\"kb-adv-heading2352_298503-5a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_298503-5a vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_298503-5a\">Website audit<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_05da51-dc, .wp-block-kadence-advancedheading.kt-adv-heading2352_05da51-dc[data-kb-block=\"kb-adv-heading2352_05da51-dc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_05da51-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_05da51-dc[data-kb-block=\"kb-adv-heading2352_05da51-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_05da51-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_05da51-dc[data-kb-block=\"kb-adv-heading2352_05da51-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_05da51-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_05da51-dc\">Data identifies 30 issues.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_b3538e-d4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_b3538e-d4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_b3538e-d4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_b3538e-d4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_b3538e-d4{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_b3538e-d4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_b3538e-d4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_b3538e-d4 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_08e2c9-66, .wp-block-kadence-advancedheading.kt-adv-heading2352_08e2c9-66[data-kb-block=\"kb-adv-heading2352_08e2c9-66\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_08e2c9-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_08e2c9-66[data-kb-block=\"kb-adv-heading2352_08e2c9-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_08e2c9-66 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_08e2c9-66[data-kb-block=\"kb-adv-heading2352_08e2c9-66\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_08e2c9-66 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_08e2c9-66\">Step 02<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7635e9-d5, .wp-block-kadence-advancedheading.kt-adv-heading2352_7635e9-d5[data-kb-block=\"kb-adv-heading2352_7635e9-d5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7635e9-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7635e9-d5[data-kb-block=\"kb-adv-heading2352_7635e9-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7635e9-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7635e9-d5[data-kb-block=\"kb-adv-heading2352_7635e9-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_7635e9-d5 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7635e9-d5\">AI analysis<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f5a989-94, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5a989-94[data-kb-block=\"kb-adv-heading2352_f5a989-94\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5a989-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5a989-94[data-kb-block=\"kb-adv-heading2352_f5a989-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f5a989-94 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f5a989-94[data-kb-block=\"kb-adv-heading2352_f5a989-94\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f5a989-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f5a989-94\">Groups them into:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1a8841-82:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1a8841-82 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1a8841-82 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1a8841-82 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1a8841-82 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_1a8841-82 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_1a8841-82 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_1a8841-82 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1a8841-82:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_1a8841-82:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_1a8841-82 kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_ba16c4-a3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ba16c4-a3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">critical<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_95efb6-8e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_95efb6-8e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">high priority<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b1658d-e4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b1658d-e4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">medium<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1c5660-17 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1c5660-17\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">low<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_529c3b-84 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_529c3b-84 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_529c3b-84 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_529c3b-84 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_529c3b-84{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_529c3b-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_529c3b-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_529c3b-84 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_232931-70, .wp-block-kadence-advancedheading.kt-adv-heading2352_232931-70[data-kb-block=\"kb-adv-heading2352_232931-70\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_232931-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_232931-70[data-kb-block=\"kb-adv-heading2352_232931-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_232931-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_232931-70[data-kb-block=\"kb-adv-heading2352_232931-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_232931-70 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_232931-70\">Step 03<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_01a758-5b, .wp-block-kadence-advancedheading.kt-adv-heading2352_01a758-5b[data-kb-block=\"kb-adv-heading2352_01a758-5b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_01a758-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_01a758-5b[data-kb-block=\"kb-adv-heading2352_01a758-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_01a758-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_01a758-5b[data-kb-block=\"kb-adv-heading2352_01a758-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_01a758-5b vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_01a758-5b\">Human decision<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f4212a-82, .wp-block-kadence-advancedheading.kt-adv-heading2352_f4212a-82[data-kb-block=\"kb-adv-heading2352_f4212a-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f4212a-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f4212a-82[data-kb-block=\"kb-adv-heading2352_f4212a-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f4212a-82 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f4212a-82[data-kb-block=\"kb-adv-heading2352_f4212a-82\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f4212a-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f4212a-82\">Chooses what should actually be fixed.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_803a3d-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_803a3d-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_803a3d-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_803a3d-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_803a3d-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_803a3d-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_803a3d-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_803a3d-e7 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c1b8cb-00, .wp-block-kadence-advancedheading.kt-adv-heading2352_c1b8cb-00[data-kb-block=\"kb-adv-heading2352_c1b8cb-00\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c1b8cb-00 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c1b8cb-00[data-kb-block=\"kb-adv-heading2352_c1b8cb-00\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c1b8cb-00 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c1b8cb-00[data-kb-block=\"kb-adv-heading2352_c1b8cb-00\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c1b8cb-00 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c1b8cb-00\">Step 04<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_eced50-e6, .wp-block-kadence-advancedheading.kt-adv-heading2352_eced50-e6[data-kb-block=\"kb-adv-heading2352_eced50-e6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eced50-e6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_eced50-e6[data-kb-block=\"kb-adv-heading2352_eced50-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eced50-e6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_eced50-e6[data-kb-block=\"kb-adv-heading2352_eced50-e6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_eced50-e6 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_eced50-e6\">Implementation<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_86a089-b5, .wp-block-kadence-advancedheading.kt-adv-heading2352_86a089-b5[data-kb-block=\"kb-adv-heading2352_86a089-b5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_86a089-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_86a089-b5[data-kb-block=\"kb-adv-heading2352_86a089-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_86a089-b5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_86a089-b5[data-kb-block=\"kb-adv-heading2352_86a089-b5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_86a089-b5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_86a089-b5\">Changes the website.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_22f5f7-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_22f5f7-5f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_22f5f7-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_22f5f7-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_22f5f7-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_22f5f7-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_22f5f7-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_22f5f7-5f vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_61ebcd-eb, .wp-block-kadence-advancedheading.kt-adv-heading2352_61ebcd-eb[data-kb-block=\"kb-adv-heading2352_61ebcd-eb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_61ebcd-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_61ebcd-eb[data-kb-block=\"kb-adv-heading2352_61ebcd-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_61ebcd-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_61ebcd-eb[data-kb-block=\"kb-adv-heading2352_61ebcd-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_61ebcd-eb vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_61ebcd-eb\">Step 05<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c2f94b-27, .wp-block-kadence-advancedheading.kt-adv-heading2352_c2f94b-27[data-kb-block=\"kb-adv-heading2352_c2f94b-27\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c2f94b-27 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c2f94b-27[data-kb-block=\"kb-adv-heading2352_c2f94b-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c2f94b-27 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c2f94b-27[data-kb-block=\"kb-adv-heading2352_c2f94b-27\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_c2f94b-27 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c2f94b-27\">Verification<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_495258-e6, .wp-block-kadence-advancedheading.kt-adv-heading2352_495258-e6[data-kb-block=\"kb-adv-heading2352_495258-e6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_495258-e6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_495258-e6[data-kb-block=\"kb-adv-heading2352_495258-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_495258-e6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_495258-e6[data-kb-block=\"kb-adv-heading2352_495258-e6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_495258-e6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_495258-e6\">Checks whether the problem is actually resolved.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_621eca-39, .wp-block-kadence-advancedheading.kt-adv-heading2352_621eca-39[data-kb-block=\"kb-adv-heading2352_621eca-39\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_621eca-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_621eca-39[data-kb-block=\"kb-adv-heading2352_621eca-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_621eca-39 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_621eca-39[data-kb-block=\"kb-adv-heading2352_621eca-39\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_621eca-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_621eca-39\"><strong>That is where AI becomes useful.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9420aa-ed, .wp-block-kadence-advancedheading.kt-adv-heading2352_9420aa-ed[data-kb-block=\"kb-adv-heading2352_9420aa-ed\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9420aa-ed mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9420aa-ed[data-kb-block=\"kb-adv-heading2352_9420aa-ed\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9420aa-ed img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9420aa-ed[data-kb-block=\"kb-adv-heading2352_9420aa-ed\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s31\" class=\"kt-adv-heading2352_9420aa-ed wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9420aa-ed\">What Should You Actually Do in 2027?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7d325f-27, .wp-block-kadence-advancedheading.kt-adv-heading2352_7d325f-27[data-kb-block=\"kb-adv-heading2352_7d325f-27\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7d325f-27 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7d325f-27[data-kb-block=\"kb-adv-heading2352_7d325f-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7d325f-27 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7d325f-27[data-kb-block=\"kb-adv-heading2352_7d325f-27\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7d325f-27 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7d325f-27\">Now let\u2019s answer the question that brought you here.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat should I do?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.kadence-column2352_100e76-b8 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_100e76-b8 > .kt-inside-inner-col,.kadence-column2352_100e76-b8 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_100e76-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_100e76-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_100e76-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_100e76-b8 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_100e76-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_100e76-b8{position:relative;}.kadence-column2352_100e76-b8, .kt-inside-inner-col > .kadence-column2352_100e76-b8:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_100e76-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_100e76-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_100e76-b8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6fad42-75:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6fad42-75 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6fad42-75 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6fad42-75 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6fad42-75 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_6fad42-75 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_6fad42-75 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_6fad42-75 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_6fad42-75 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_e78d54-1b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e78d54-1b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Don\u2019t start by buying five GEO tools.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_d71f8c-91 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d71f8c-91\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Don\u2019t rewrite your entire website.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_40ebe7-cc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_40ebe7-cc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Don\u2019t panic about every new AI acronym.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_813c40-97, .wp-block-kadence-advancedheading.kt-adv-heading2352_813c40-97[data-kb-block=\"kb-adv-heading2352_813c40-97\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_813c40-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_813c40-97[data-kb-block=\"kb-adv-heading2352_813c40-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_813c40-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_813c40-97[data-kb-block=\"kb-adv-heading2352_813c40-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_813c40-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_813c40-97\"><strong>Start here.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a43c7a-63, .wp-block-kadence-advancedheading.kt-adv-heading2352_a43c7a-63[data-kb-block=\"kb-adv-heading2352_a43c7a-63\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a43c7a-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a43c7a-63[data-kb-block=\"kb-adv-heading2352_a43c7a-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a43c7a-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a43c7a-63[data-kb-block=\"kb-adv-heading2352_a43c7a-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_a43c7a-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a43c7a-63\">Phase 1: Fix Your Foundation<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_44d53a-49, .wp-block-kadence-advancedheading.kt-adv-heading2352_44d53a-49[data-kb-block=\"kb-adv-heading2352_44d53a-49\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_44d53a-49 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_44d53a-49[data-kb-block=\"kb-adv-heading2352_44d53a-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_44d53a-49 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_44d53a-49[data-kb-block=\"kb-adv-heading2352_44d53a-49\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_44d53a-49 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_44d53a-49\">Audit:<\/p>\n\n\n<style>.kadence-column2352_9aea61-12 > .kt-inside-inner-col{display:flex;}.kadence-column2352_9aea61-12 > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_9aea61-12 > .kt-inside-inner-col,.kadence-column2352_9aea61-12 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_9aea61-12 > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_9aea61-12 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_9aea61-12 > .kt-inside-inner-col > *, .kadence-column2352_9aea61-12 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_9aea61-12 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_9aea61-12 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_9aea61-12 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_9aea61-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_9aea61-12{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_9aea61-12 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_9aea61-12 > .kt-inside-inner-col > *, .kadence-column2352_9aea61-12 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_9aea61-12 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_9aea61-12 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_9aea61-12 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_9aea61-12 > .kt-inside-inner-col > *, .kadence-column2352_9aea61-12 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_9aea61-12 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_9aea61-12 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_9aea61-12 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8e4a78-90, .wp-block-kadence-advancedheading.kt-adv-heading2352_8e4a78-90[data-kb-block=\"kb-adv-heading2352_8e4a78-90\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8e4a78-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8e4a78-90[data-kb-block=\"kb-adv-heading2352_8e4a78-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8e4a78-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8e4a78-90[data-kb-block=\"kb-adv-heading2352_8e4a78-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8e4a78-90 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8e4a78-90\">crawlability<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0cbb78-82, .wp-block-kadence-advancedheading.kt-adv-heading2352_0cbb78-82[data-kb-block=\"kb-adv-heading2352_0cbb78-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0cbb78-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0cbb78-82[data-kb-block=\"kb-adv-heading2352_0cbb78-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0cbb78-82 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0cbb78-82[data-kb-block=\"kb-adv-heading2352_0cbb78-82\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0cbb78-82 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0cbb78-82\">indexability<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_de8575-24, .wp-block-kadence-advancedheading.kt-adv-heading2352_de8575-24[data-kb-block=\"kb-adv-heading2352_de8575-24\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_de8575-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_de8575-24[data-kb-block=\"kb-adv-heading2352_de8575-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_de8575-24 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_de8575-24[data-kb-block=\"kb-adv-heading2352_de8575-24\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_de8575-24 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_de8575-24\">robots.txt<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ad84c9-80, .wp-block-kadence-advancedheading.kt-adv-heading2352_ad84c9-80[data-kb-block=\"kb-adv-heading2352_ad84c9-80\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ad84c9-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ad84c9-80[data-kb-block=\"kb-adv-heading2352_ad84c9-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ad84c9-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ad84c9-80[data-kb-block=\"kb-adv-heading2352_ad84c9-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ad84c9-80 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ad84c9-80\">XML sitemap<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ac605b-d1, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac605b-d1[data-kb-block=\"kb-adv-heading2352_ac605b-d1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ac605b-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac605b-d1[data-kb-block=\"kb-adv-heading2352_ac605b-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ac605b-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac605b-d1[data-kb-block=\"kb-adv-heading2352_ac605b-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ac605b-d1 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ac605b-d1\">broken links<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5aa3ad-cd, .wp-block-kadence-advancedheading.kt-adv-heading2352_5aa3ad-cd[data-kb-block=\"kb-adv-heading2352_5aa3ad-cd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5aa3ad-cd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5aa3ad-cd[data-kb-block=\"kb-adv-heading2352_5aa3ad-cd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5aa3ad-cd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5aa3ad-cd[data-kb-block=\"kb-adv-heading2352_5aa3ad-cd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5aa3ad-cd b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5aa3ad-cd\">redirects<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5e7ce7-05, .wp-block-kadence-advancedheading.kt-adv-heading2352_5e7ce7-05[data-kb-block=\"kb-adv-heading2352_5e7ce7-05\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5e7ce7-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5e7ce7-05[data-kb-block=\"kb-adv-heading2352_5e7ce7-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5e7ce7-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5e7ce7-05[data-kb-block=\"kb-adv-heading2352_5e7ce7-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5e7ce7-05 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5e7ce7-05\">internal links<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0758c2-75, .wp-block-kadence-advancedheading.kt-adv-heading2352_0758c2-75[data-kb-block=\"kb-adv-heading2352_0758c2-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0758c2-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0758c2-75[data-kb-block=\"kb-adv-heading2352_0758c2-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0758c2-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0758c2-75[data-kb-block=\"kb-adv-heading2352_0758c2-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0758c2-75 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0758c2-75\">structured data<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d25677-45, .wp-block-kadence-advancedheading.kt-adv-heading2352_d25677-45[data-kb-block=\"kb-adv-heading2352_d25677-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d25677-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d25677-45[data-kb-block=\"kb-adv-heading2352_d25677-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d25677-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d25677-45[data-kb-block=\"kb-adv-heading2352_d25677-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d25677-45 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d25677-45\">mobile experience<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8e782f-93, .wp-block-kadence-advancedheading.kt-adv-heading2352_8e782f-93[data-kb-block=\"kb-adv-heading2352_8e782f-93\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8e782f-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8e782f-93[data-kb-block=\"kb-adv-heading2352_8e782f-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8e782f-93 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8e782f-93[data-kb-block=\"kb-adv-heading2352_8e782f-93\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8e782f-93 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8e782f-93\">page performance<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_27c99b-8f, .wp-block-kadence-advancedheading.kt-adv-heading2352_27c99b-8f[data-kb-block=\"kb-adv-heading2352_27c99b-8f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_27c99b-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_27c99b-8f[data-kb-block=\"kb-adv-heading2352_27c99b-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_27c99b-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_27c99b-8f[data-kb-block=\"kb-adv-heading2352_27c99b-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_27c99b-8f b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_27c99b-8f\">accessibility<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_68c7d7-f8, .wp-block-kadence-advancedheading.kt-adv-heading2352_68c7d7-f8[data-kb-block=\"kb-adv-heading2352_68c7d7-f8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_68c7d7-f8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_68c7d7-f8[data-kb-block=\"kb-adv-heading2352_68c7d7-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_68c7d7-f8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_68c7d7-f8[data-kb-block=\"kb-adv-heading2352_68c7d7-f8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_68c7d7-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_68c7d7-f8\">The objective is simple:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca[data-kb-block=\"kb-adv-heading2352_5c5cc8-ca\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca[data-kb-block=\"kb-adv-heading2352_5c5cc8-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca[data-kb-block=\"kb-adv-heading2352_5c5cc8-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca[data-kb-block=\"kb-adv-heading2352_5c5cc8-ca\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c5cc8-ca[data-kb-block=\"kb-adv-heading2352_5c5cc8-ca\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_5c5cc8-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5c5cc8-ca\">Make sure important information can be discovered and accessed.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b881cb-b8, .wp-block-kadence-advancedheading.kt-adv-heading2352_b881cb-b8[data-kb-block=\"kb-adv-heading2352_b881cb-b8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b881cb-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b881cb-b8[data-kb-block=\"kb-adv-heading2352_b881cb-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b881cb-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b881cb-b8[data-kb-block=\"kb-adv-heading2352_b881cb-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_b881cb-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b881cb-b8\">Phase 2: Clarify Your Website<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_36a552-b4, .wp-block-kadence-advancedheading.kt-adv-heading2352_36a552-b4[data-kb-block=\"kb-adv-heading2352_36a552-b4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_36a552-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_36a552-b4[data-kb-block=\"kb-adv-heading2352_36a552-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_36a552-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_36a552-b4[data-kb-block=\"kb-adv-heading2352_36a552-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_36a552-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_36a552-b4\">Look at your homepage.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c1fb35-d6, .wp-block-kadence-advancedheading.kt-adv-heading2352_c1fb35-d6[data-kb-block=\"kb-adv-heading2352_c1fb35-d6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c1fb35-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c1fb35-d6[data-kb-block=\"kb-adv-heading2352_c1fb35-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c1fb35-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c1fb35-d6[data-kb-block=\"kb-adv-heading2352_c1fb35-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c1fb35-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c1fb35-d6\">Then your major product\/service pages.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_61aebc-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_61aebc-77[data-kb-block=\"kb-adv-heading2352_61aebc-77\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_61aebc-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_61aebc-77[data-kb-block=\"kb-adv-heading2352_61aebc-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_61aebc-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_61aebc-77[data-kb-block=\"kb-adv-heading2352_61aebc-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_61aebc-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_61aebc-77\">Ask:<\/p>\n\n\n<style>.kadence-column2352_357b29-1a > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_357b29-1a > .kt-inside-inner-col{border-top:1px dashed var(--ast-global-color-0);border-right:1px dashed var(--ast-global-color-0);border-bottom:1px dashed var(--ast-global-color-0);border-left:1px dashed var(--ast-global-color-0);}.kadence-column2352_357b29-1a > .kt-inside-inner-col,.kadence-column2352_357b29-1a > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_357b29-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_357b29-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_357b29-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_357b29-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_357b29-1a{position:relative;}.kadence-column2352_357b29-1a, .kt-inside-inner-col > .kadence-column2352_357b29-1a:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_357b29-1a > .kt-inside-inner-col{border-top:1px dashed var(--ast-global-color-0);border-right:1px dashed var(--ast-global-color-0);border-bottom:1px dashed var(--ast-global-color-0);border-left:1px dashed var(--ast-global-color-0);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_357b29-1a > .kt-inside-inner-col{border-top:1px dashed var(--ast-global-color-0);border-right:1px dashed var(--ast-global-color-0);border-bottom:1px dashed var(--ast-global-color-0);border-left:1px dashed var(--ast-global-color-0);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_357b29-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f2769f-c0, .wp-block-kadence-advancedheading.kt-adv-heading2352_f2769f-c0[data-kb-block=\"kb-adv-heading2352_f2769f-c0\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_f2769f-c0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f2769f-c0[data-kb-block=\"kb-adv-heading2352_f2769f-c0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f2769f-c0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f2769f-c0[data-kb-block=\"kb-adv-heading2352_f2769f-c0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading2352_f2769f-c0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f2769f-c0\"><strong>Ask yourself<\/strong><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e30335-bf, .wp-block-kadence-advancedheading.kt-adv-heading2352_e30335-bf[data-kb-block=\"kb-adv-heading2352_e30335-bf\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_e30335-bf mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e30335-bf[data-kb-block=\"kb-adv-heading2352_e30335-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e30335-bf img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e30335-bf[data-kb-block=\"kb-adv-heading2352_e30335-bf\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading2352_e30335-bf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e30335-bf\"><strong>Can someone understand what we do immediately?<\/strong><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_48f4ba-47, .wp-block-kadence-advancedheading.kt-adv-heading2352_48f4ba-47[data-kb-block=\"kb-adv-heading2352_48f4ba-47\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_48f4ba-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_48f4ba-47[data-kb-block=\"kb-adv-heading2352_48f4ba-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_48f4ba-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_48f4ba-47[data-kb-block=\"kb-adv-heading2352_48f4ba-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_48f4ba-47 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_48f4ba-47\">Clarify:<\/p>\n\n\n<style>.kadence-column2352_42457d-1c > .kt-inside-inner-col{display:flex;}.kadence-column2352_42457d-1c > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_42457d-1c > .kt-inside-inner-col,.kadence-column2352_42457d-1c > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_42457d-1c > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_42457d-1c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_42457d-1c > .kt-inside-inner-col > *, .kadence-column2352_42457d-1c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_42457d-1c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_42457d-1c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_42457d-1c > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_42457d-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_42457d-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_42457d-1c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_42457d-1c > .kt-inside-inner-col > *, .kadence-column2352_42457d-1c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_42457d-1c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_42457d-1c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_42457d-1c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_42457d-1c > .kt-inside-inner-col > *, .kadence-column2352_42457d-1c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_42457d-1c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_42457d-1c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_42457d-1c kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a2de2f-eb, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2de2f-eb[data-kb-block=\"kb-adv-heading2352_a2de2f-eb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a2de2f-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2de2f-eb[data-kb-block=\"kb-adv-heading2352_a2de2f-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a2de2f-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2de2f-eb[data-kb-block=\"kb-adv-heading2352_a2de2f-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a2de2f-eb b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a2de2f-eb\">company identity<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4b4f55-dd, .wp-block-kadence-advancedheading.kt-adv-heading2352_4b4f55-dd[data-kb-block=\"kb-adv-heading2352_4b4f55-dd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4b4f55-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4b4f55-dd[data-kb-block=\"kb-adv-heading2352_4b4f55-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4b4f55-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4b4f55-dd[data-kb-block=\"kb-adv-heading2352_4b4f55-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4b4f55-dd b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4b4f55-dd\">product identity<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_126ed7-bc, .wp-block-kadence-advancedheading.kt-adv-heading2352_126ed7-bc[data-kb-block=\"kb-adv-heading2352_126ed7-bc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_126ed7-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_126ed7-bc[data-kb-block=\"kb-adv-heading2352_126ed7-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_126ed7-bc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_126ed7-bc[data-kb-block=\"kb-adv-heading2352_126ed7-bc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_126ed7-bc b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_126ed7-bc\">audience<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_53ea65-2d, .wp-block-kadence-advancedheading.kt-adv-heading2352_53ea65-2d[data-kb-block=\"kb-adv-heading2352_53ea65-2d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_53ea65-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_53ea65-2d[data-kb-block=\"kb-adv-heading2352_53ea65-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_53ea65-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_53ea65-2d[data-kb-block=\"kb-adv-heading2352_53ea65-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_53ea65-2d b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_53ea65-2d\">problems solved<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f3d1c2-3d, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3d1c2-3d[data-kb-block=\"kb-adv-heading2352_f3d1c2-3d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f3d1c2-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3d1c2-3d[data-kb-block=\"kb-adv-heading2352_f3d1c2-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f3d1c2-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3d1c2-3d[data-kb-block=\"kb-adv-heading2352_f3d1c2-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f3d1c2-3d b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f3d1c2-3d\">services<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_92b6df-fc, .wp-block-kadence-advancedheading.kt-adv-heading2352_92b6df-fc[data-kb-block=\"kb-adv-heading2352_92b6df-fc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_92b6df-fc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_92b6df-fc[data-kb-block=\"kb-adv-heading2352_92b6df-fc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_92b6df-fc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_92b6df-fc[data-kb-block=\"kb-adv-heading2352_92b6df-fc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_92b6df-fc b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_92b6df-fc\">categories<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_94047f-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_94047f-77[data-kb-block=\"kb-adv-heading2352_94047f-77\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_94047f-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_94047f-77[data-kb-block=\"kb-adv-heading2352_94047f-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_94047f-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_94047f-77[data-kb-block=\"kb-adv-heading2352_94047f-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_94047f-77 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_94047f-77\">use cases<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fdbacf-95, .wp-block-kadence-advancedheading.kt-adv-heading2352_fdbacf-95[data-kb-block=\"kb-adv-heading2352_fdbacf-95\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fdbacf-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fdbacf-95[data-kb-block=\"kb-adv-heading2352_fdbacf-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fdbacf-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fdbacf-95[data-kb-block=\"kb-adv-heading2352_fdbacf-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fdbacf-95 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fdbacf-95\">Remove vague language where specific information would be more useful.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6b9ffa-cc, .wp-block-kadence-advancedheading.kt-adv-heading2352_6b9ffa-cc[data-kb-block=\"kb-adv-heading2352_6b9ffa-cc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6b9ffa-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6b9ffa-cc[data-kb-block=\"kb-adv-heading2352_6b9ffa-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6b9ffa-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6b9ffa-cc[data-kb-block=\"kb-adv-heading2352_6b9ffa-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_6b9ffa-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6b9ffa-cc\">Phase 3: Map Customer Questions<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_28c5cb-38, .wp-block-kadence-advancedheading.kt-adv-heading2352_28c5cb-38[data-kb-block=\"kb-adv-heading2352_28c5cb-38\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_28c5cb-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_28c5cb-38[data-kb-block=\"kb-adv-heading2352_28c5cb-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_28c5cb-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_28c5cb-38[data-kb-block=\"kb-adv-heading2352_28c5cb-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_28c5cb-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_28c5cb-38\">Create a list of questions customers ask before:<\/p>\n\n\n<style>.kadence-column2352_ff9dca-36 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_ff9dca-36 > .kt-inside-inner-col,.kadence-column2352_ff9dca-36 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_ff9dca-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_ff9dca-36 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_ff9dca-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_ff9dca-36 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_ff9dca-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_ff9dca-36{position:relative;}.kadence-column2352_ff9dca-36, .kt-inside-inner-col > .kadence-column2352_ff9dca-36:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_ff9dca-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_ff9dca-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_ff9dca-36\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_7fcfb0-cb:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_7fcfb0-cb ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_7fcfb0-cb ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_7fcfb0-cb .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_7fcfb0-cb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_7fcfb0-cb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_7fcfb0-cb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_7fcfb0-cb ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_7fcfb0-cb:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_7fcfb0-cb:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_7fcfb0-cb:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_7fcfb0-cb kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_8ad141-0b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8ad141-0b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">discovering you<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_505571-9e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_505571-9e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">evaluating you<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_153560-a1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_153560-a1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">comparing you<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3bcc60-e8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3bcc60-e8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">buying from you<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6f74f2-b9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6f74f2-b9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">using your product<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_cfb4c3-de .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_cfb4c3-de\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">recommending you<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f9c45e-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_f9c45e-ca[data-kb-block=\"kb-adv-heading2352_f9c45e-ca\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f9c45e-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f9c45e-ca[data-kb-block=\"kb-adv-heading2352_f9c45e-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f9c45e-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f9c45e-ca[data-kb-block=\"kb-adv-heading2352_f9c45e-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f9c45e-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f9c45e-ca\">Group them into topics.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c504ba-23, .wp-block-kadence-advancedheading.kt-adv-heading2352_c504ba-23[data-kb-block=\"kb-adv-heading2352_c504ba-23\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c504ba-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c504ba-23[data-kb-block=\"kb-adv-heading2352_c504ba-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c504ba-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c504ba-23[data-kb-block=\"kb-adv-heading2352_c504ba-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c504ba-23 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c504ba-23\">Then identify which questions your website currently answers.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7c39b9-d4, .wp-block-kadence-advancedheading.kt-adv-heading2352_7c39b9-d4[data-kb-block=\"kb-adv-heading2352_7c39b9-d4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7c39b9-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7c39b9-d4[data-kb-block=\"kb-adv-heading2352_7c39b9-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7c39b9-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7c39b9-d4[data-kb-block=\"kb-adv-heading2352_7c39b9-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7c39b9-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7c39b9-d4\">You will probably discover gaps.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c6bec2-ad, .wp-block-kadence-advancedheading.kt-adv-heading2352_c6bec2-ad[data-kb-block=\"kb-adv-heading2352_c6bec2-ad\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_c6bec2-ad mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c6bec2-ad[data-kb-block=\"kb-adv-heading2352_c6bec2-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c6bec2-ad img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c6bec2-ad[data-kb-block=\"kb-adv-heading2352_c6bec2-ad\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_c6bec2-ad wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c6bec2-ad\"><strong>Those gaps are your content opportunities.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e141b2-6d, .wp-block-kadence-advancedheading.kt-adv-heading2352_e141b2-6d[data-kb-block=\"kb-adv-heading2352_e141b2-6d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e141b2-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e141b2-6d[data-kb-block=\"kb-adv-heading2352_e141b2-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e141b2-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e141b2-6d[data-kb-block=\"kb-adv-heading2352_e141b2-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_e141b2-6d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e141b2-6d\">Phase 4: Improve Your Most Important Pages<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d0e1fd-c6, .wp-block-kadence-advancedheading.kt-adv-heading2352_d0e1fd-c6[data-kb-block=\"kb-adv-heading2352_d0e1fd-c6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d0e1fd-c6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d0e1fd-c6[data-kb-block=\"kb-adv-heading2352_d0e1fd-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d0e1fd-c6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d0e1fd-c6[data-kb-block=\"kb-adv-heading2352_d0e1fd-c6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d0e1fd-c6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d0e1fd-c6\">Don\u2019t start with 500 pages.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_281d26-17, .wp-block-kadence-advancedheading.kt-adv-heading2352_281d26-17[data-kb-block=\"kb-adv-heading2352_281d26-17\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_281d26-17 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_281d26-17[data-kb-block=\"kb-adv-heading2352_281d26-17\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_281d26-17 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_281d26-17[data-kb-block=\"kb-adv-heading2352_281d26-17\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_281d26-17 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_281d26-17\">Start with the pages that matter most.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9bd52a-16, .wp-block-kadence-advancedheading.kt-adv-heading2352_9bd52a-16[data-kb-block=\"kb-adv-heading2352_9bd52a-16\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9bd52a-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9bd52a-16[data-kb-block=\"kb-adv-heading2352_9bd52a-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9bd52a-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9bd52a-16[data-kb-block=\"kb-adv-heading2352_9bd52a-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9bd52a-16 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9bd52a-16\">For each page ask:<\/p>\n\n\n<style>.kadence-column2352_261e85-07 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_261e85-07 > .kt-inside-inner-col,.kadence-column2352_261e85-07 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_261e85-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_261e85-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_261e85-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_261e85-07 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_261e85-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_261e85-07{position:relative;}.kadence-column2352_261e85-07, .kt-inside-inner-col > .kadence-column2352_261e85-07:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_261e85-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_261e85-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_261e85-07\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8fd6db-14:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8fd6db-14 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8fd6db-14 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8fd6db-14 .kb-svg-icon-wrap{font-size:18px;color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8fd6db-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_8fd6db-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_8fd6db-14 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_8fd6db-14 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8fd6db-14:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8fd6db-14:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8fd6db-14:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_8fd6db-14 kt-svg-icon-list-columns-2 alignnone question-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_84e739-18 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_84e739-18\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the purpose obvious?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2e18be-38 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2e18be-38\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the main question answered?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4a772d-fe .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4a772d-fe\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the information specific?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f6347a-ee .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f6347a-ee\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are important entities clear?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_ec3136-e7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ec3136-e7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are related pages linked?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c5a54d-15 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c5a54d-15\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the information current?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_52c858-4a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_52c858-4a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Can a section stand alone?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5bc13f-17 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5bc13f-17\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the page technically accessible?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7276db-31, .wp-block-kadence-advancedheading.kt-adv-heading2352_7276db-31[data-kb-block=\"kb-adv-heading2352_7276db-31\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7276db-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7276db-31[data-kb-block=\"kb-adv-heading2352_7276db-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7276db-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7276db-31[data-kb-block=\"kb-adv-heading2352_7276db-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7276db-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7276db-31\">Then improve it.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_519f6d-62, .wp-block-kadence-advancedheading.kt-adv-heading2352_519f6d-62[data-kb-block=\"kb-adv-heading2352_519f6d-62\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_519f6d-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_519f6d-62[data-kb-block=\"kb-adv-heading2352_519f6d-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_519f6d-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_519f6d-62[data-kb-block=\"kb-adv-heading2352_519f6d-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_519f6d-62 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_519f6d-62\">Phase 5: Build Topic Clusters<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4f2e56-e9, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f2e56-e9[data-kb-block=\"kb-adv-heading2352_4f2e56-e9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4f2e56-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f2e56-e9[data-kb-block=\"kb-adv-heading2352_4f2e56-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4f2e56-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4f2e56-e9[data-kb-block=\"kb-adv-heading2352_4f2e56-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4f2e56-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4f2e56-e9\">Take your most important business topic.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1dda4b-8a, .wp-block-kadence-advancedheading.kt-adv-heading2352_1dda4b-8a[data-kb-block=\"kb-adv-heading2352_1dda4b-8a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1dda4b-8a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1dda4b-8a[data-kb-block=\"kb-adv-heading2352_1dda4b-8a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1dda4b-8a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1dda4b-8a[data-kb-block=\"kb-adv-heading2352_1dda4b-8a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1dda4b-8a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1dda4b-8a\">Build:<\/p>\n\n\n<style>.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col,.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_b5c7b9-32{position:relative;}.kadence-column2352_b5c7b9-32, .kt-inside-inner-col > .kadence-column2352_b5c7b9-32:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_b5c7b9-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_b5c7b9-32\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d23ef2-6c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d23ef2-6c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d23ef2-6c ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d23ef2-6c .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d23ef2-6c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_d23ef2-6c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_d23ef2-6c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_d23ef2-6c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_d23ef2-6c kt-svg-icon-list-columns-1 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_7f1239-3d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7f1239-3d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">One strong pillar page<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4b82e8-03 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4b82e8-03\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">plus supporting pages answering related questions.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_253f5d-0e, .wp-block-kadence-advancedheading.kt-adv-heading2352_253f5d-0e[data-kb-block=\"kb-adv-heading2352_253f5d-0e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_253f5d-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_253f5d-0e[data-kb-block=\"kb-adv-heading2352_253f5d-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_253f5d-0e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_253f5d-0e[data-kb-block=\"kb-adv-heading2352_253f5d-0e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_253f5d-0e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_253f5d-0e\">Connect them.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_65719b-a9, .wp-block-kadence-advancedheading.kt-adv-heading2352_65719b-a9[data-kb-block=\"kb-adv-heading2352_65719b-a9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_65719b-a9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_65719b-a9[data-kb-block=\"kb-adv-heading2352_65719b-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_65719b-a9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_65719b-a9[data-kb-block=\"kb-adv-heading2352_65719b-a9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_65719b-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_65719b-a9\">This gives your website topical depth.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5986f7-79, .wp-block-kadence-advancedheading.kt-adv-heading2352_5986f7-79[data-kb-block=\"kb-adv-heading2352_5986f7-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5986f7-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5986f7-79[data-kb-block=\"kb-adv-heading2352_5986f7-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5986f7-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5986f7-79[data-kb-block=\"kb-adv-heading2352_5986f7-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_5986f7-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5986f7-79\">Phase 6: Add Structured Information<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_46d9a6-39, .wp-block-kadence-advancedheading.kt-adv-heading2352_46d9a6-39[data-kb-block=\"kb-adv-heading2352_46d9a6-39\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_46d9a6-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_46d9a6-39[data-kb-block=\"kb-adv-heading2352_46d9a6-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_46d9a6-39 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_46d9a6-39[data-kb-block=\"kb-adv-heading2352_46d9a6-39\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_46d9a6-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_46d9a6-39\">Review:<\/p>\n\n\n<style>.kadence-column2352_8bb280-51 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_8bb280-51 > .kt-inside-inner-col,.kadence-column2352_8bb280-51 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_8bb280-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_8bb280-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_8bb280-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_8bb280-51 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_8bb280-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_8bb280-51{position:relative;}.kadence-column2352_8bb280-51, .kt-inside-inner-col > .kadence-column2352_8bb280-51:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_8bb280-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_8bb280-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_8bb280-51\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f1837c-f3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f1837c-f3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f1837c-f3 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f1837c-f3 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f1837c-f3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_f1837c-f3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_f1837c-f3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_f1837c-f3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f1837c-f3:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f1837c-f3:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f1837c-f3:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_f1837c-f3 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_a78747-1d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a78747-1d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">organization information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6dc34e-a9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6dc34e-a9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">product information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_80ebfc-1e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_80ebfc-1e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">breadcrumbs<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6cb87e-97 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6cb87e-97\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">article information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_60c3f2-73 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_60c3f2-73\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">relevant supported structured data<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d77b39-e7, .wp-block-kadence-advancedheading.kt-adv-heading2352_d77b39-e7[data-kb-block=\"kb-adv-heading2352_d77b39-e7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d77b39-e7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d77b39-e7[data-kb-block=\"kb-adv-heading2352_d77b39-e7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d77b39-e7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d77b39-e7[data-kb-block=\"kb-adv-heading2352_d77b39-e7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d77b39-e7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d77b39-e7\">Make sure it accurately represents the visible content.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_74ddf0-36, .wp-block-kadence-advancedheading.kt-adv-heading2352_74ddf0-36[data-kb-block=\"kb-adv-heading2352_74ddf0-36\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_74ddf0-36 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_74ddf0-36[data-kb-block=\"kb-adv-heading2352_74ddf0-36\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_74ddf0-36 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_74ddf0-36[data-kb-block=\"kb-adv-heading2352_74ddf0-36\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_74ddf0-36 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_74ddf0-36\">Don\u2019t add markup simply because someone said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cAI loves schema.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b0aaf7-56, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0aaf7-56[data-kb-block=\"kb-adv-heading2352_b0aaf7-56\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b0aaf7-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0aaf7-56[data-kb-block=\"kb-adv-heading2352_b0aaf7-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b0aaf7-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0aaf7-56[data-kb-block=\"kb-adv-heading2352_b0aaf7-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b0aaf7-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b0aaf7-56\">Use it because it gives machines useful information.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ebc017-7f, .wp-block-kadence-advancedheading.kt-adv-heading2352_ebc017-7f[data-kb-block=\"kb-adv-heading2352_ebc017-7f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ebc017-7f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ebc017-7f[data-kb-block=\"kb-adv-heading2352_ebc017-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ebc017-7f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ebc017-7f[data-kb-block=\"kb-adv-heading2352_ebc017-7f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_ebc017-7f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ebc017-7f\">Phase 7: Review AI Crawler Access<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d4c1e9-0c, .wp-block-kadence-advancedheading.kt-adv-heading2352_d4c1e9-0c[data-kb-block=\"kb-adv-heading2352_d4c1e9-0c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d4c1e9-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d4c1e9-0c[data-kb-block=\"kb-adv-heading2352_d4c1e9-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d4c1e9-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d4c1e9-0c[data-kb-block=\"kb-adv-heading2352_d4c1e9-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d4c1e9-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d4c1e9-0c\">Determine which AI\/search ecosystems matter to your audience.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e8cf36-9e, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8cf36-9e[data-kb-block=\"kb-adv-heading2352_e8cf36-9e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e8cf36-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8cf36-9e[data-kb-block=\"kb-adv-heading2352_e8cf36-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e8cf36-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8cf36-9e[data-kb-block=\"kb-adv-heading2352_e8cf36-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e8cf36-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e8cf36-9e\">Then review their published crawler and access policies.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7c21c5-19, .wp-block-kadence-advancedheading.kt-adv-heading2352_7c21c5-19[data-kb-block=\"kb-adv-heading2352_7c21c5-19\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7c21c5-19 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7c21c5-19[data-kb-block=\"kb-adv-heading2352_7c21c5-19\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7c21c5-19 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7c21c5-19[data-kb-block=\"kb-adv-heading2352_7c21c5-19\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7c21c5-19 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7c21c5-19\">For example, OpenAI currently documents <code>OAI-SearchBot<\/code> specifically for search discovery and provides website owners with robots.txt controls.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_950c41-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_950c41-ca[data-kb-block=\"kb-adv-heading2352_950c41-ca\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_950c41-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_950c41-ca[data-kb-block=\"kb-adv-heading2352_950c41-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_950c41-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_950c41-ca[data-kb-block=\"kb-adv-heading2352_950c41-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_950c41-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_950c41-ca\">Don\u2019t blindly allow or block everything.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7da798-47, .wp-block-kadence-advancedheading.kt-adv-heading2352_7da798-47[data-kb-block=\"kb-adv-heading2352_7da798-47\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7da798-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7da798-47[data-kb-block=\"kb-adv-heading2352_7da798-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7da798-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7da798-47[data-kb-block=\"kb-adv-heading2352_7da798-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7da798-47 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7da798-47\">Make deliberate decisions based on your goals.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c9839e-c2, .wp-block-kadence-advancedheading.kt-adv-heading2352_c9839e-c2[data-kb-block=\"kb-adv-heading2352_c9839e-c2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c9839e-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c9839e-c2[data-kb-block=\"kb-adv-heading2352_c9839e-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c9839e-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c9839e-c2[data-kb-block=\"kb-adv-heading2352_c9839e-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_c9839e-c2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c9839e-c2\">Phase 8: Test Real Questions<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cb158e-4b, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb158e-4b[data-kb-block=\"kb-adv-heading2352_cb158e-4b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb158e-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb158e-4b[data-kb-block=\"kb-adv-heading2352_cb158e-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb158e-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb158e-4b[data-kb-block=\"kb-adv-heading2352_cb158e-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_cb158e-4b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cb158e-4b\">This is one of the most practical things you can do.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6b809e-70, .wp-block-kadence-advancedheading.kt-adv-heading2352_6b809e-70[data-kb-block=\"kb-adv-heading2352_6b809e-70\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6b809e-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6b809e-70[data-kb-block=\"kb-adv-heading2352_6b809e-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6b809e-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6b809e-70[data-kb-block=\"kb-adv-heading2352_6b809e-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_6b809e-70 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6b809e-70\">Take 20 questions customers actually ask.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ee1a6f-49, .wp-block-kadence-advancedheading.kt-adv-heading2352_ee1a6f-49[data-kb-block=\"kb-adv-heading2352_ee1a6f-49\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ee1a6f-49 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ee1a6f-49[data-kb-block=\"kb-adv-heading2352_ee1a6f-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ee1a6f-49 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ee1a6f-49[data-kb-block=\"kb-adv-heading2352_ee1a6f-49\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ee1a6f-49 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ee1a6f-49\">For example:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat is the best way to improve WordPress website performance?\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cHow can a small business improve AI search visibility?\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWhat should I check if my WordPress website isn\u2019t getting organic traffic?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_aa990b-1b, .wp-block-kadence-advancedheading.kt-adv-heading2352_aa990b-1b[data-kb-block=\"kb-adv-heading2352_aa990b-1b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aa990b-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_aa990b-1b[data-kb-block=\"kb-adv-heading2352_aa990b-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aa990b-1b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_aa990b-1b[data-kb-block=\"kb-adv-heading2352_aa990b-1b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_aa990b-1b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_aa990b-1b\">Then test those questions in relevant AI search experiences.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1a8ca6-16, .wp-block-kadence-advancedheading.kt-adv-heading2352_1a8ca6-16[data-kb-block=\"kb-adv-heading2352_1a8ca6-16\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1a8ca6-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1a8ca6-16[data-kb-block=\"kb-adv-heading2352_1a8ca6-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1a8ca6-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1a8ca6-16[data-kb-block=\"kb-adv-heading2352_1a8ca6-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1a8ca6-16 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1a8ca6-16\">Record:<\/p>\n\n\n<style>.kadence-column2352_48c1e9-14 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_48c1e9-14 > .kt-inside-inner-col,.kadence-column2352_48c1e9-14 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_48c1e9-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_48c1e9-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_48c1e9-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_48c1e9-14 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_48c1e9-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_48c1e9-14{position:relative;}.kadence-column2352_48c1e9-14, .kt-inside-inner-col > .kadence-column2352_48c1e9-14:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_48c1e9-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_48c1e9-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_48c1e9-14\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8e548e-22:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8e548e-22 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8e548e-22 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8e548e-22 .kb-svg-icon-wrap{font-size:18px;color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8e548e-22 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_8e548e-22 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_8e548e-22 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_8e548e-22 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8e548e-22:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8e548e-22:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8e548e-22:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_8e548e-22 kt-svg-icon-list-columns-2 alignnone question-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_ed4e03-ac .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ed4e03-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is your brand mentioned?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_289e33-5f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_289e33-5f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is your content cited?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c5ba3e-3e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c5ba3e-3e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Which competitors appear?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3eec3d-42 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3eec3d-42\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Which sources are referenced?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_7967fb-63 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7967fb-63\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the answer accurate?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5ad4c2-9a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5ad4c2-9a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is your company described correctly?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_23df06-70, .wp-block-kadence-advancedheading.kt-adv-heading2352_23df06-70[data-kb-block=\"kb-adv-heading2352_23df06-70\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_23df06-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_23df06-70[data-kb-block=\"kb-adv-heading2352_23df06-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_23df06-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_23df06-70[data-kb-block=\"kb-adv-heading2352_23df06-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_23df06-70 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_23df06-70\">Don\u2019t treat one answer as a permanent ranking.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0e8471-31, .wp-block-kadence-advancedheading.kt-adv-heading2352_0e8471-31[data-kb-block=\"kb-adv-heading2352_0e8471-31\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0e8471-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0e8471-31[data-kb-block=\"kb-adv-heading2352_0e8471-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0e8471-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0e8471-31[data-kb-block=\"kb-adv-heading2352_0e8471-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0e8471-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0e8471-31\">AI outputs can change.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_17dfce-14, .wp-block-kadence-advancedheading.kt-adv-heading2352_17dfce-14[data-kb-block=\"kb-adv-heading2352_17dfce-14\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_17dfce-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_17dfce-14[data-kb-block=\"kb-adv-heading2352_17dfce-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_17dfce-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_17dfce-14[data-kb-block=\"kb-adv-heading2352_17dfce-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_17dfce-14 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_17dfce-14\"><strong>The goal is to identify patterns.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8be8f4-52, .wp-block-kadence-advancedheading.kt-adv-heading2352_8be8f4-52[data-kb-block=\"kb-adv-heading2352_8be8f4-52\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8be8f4-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8be8f4-52[data-kb-block=\"kb-adv-heading2352_8be8f4-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8be8f4-52 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8be8f4-52[data-kb-block=\"kb-adv-heading2352_8be8f4-52\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_8be8f4-52 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8be8f4-52\">Phase 9: Improve What You Learn<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fd2b6a-82, .wp-block-kadence-advancedheading.kt-adv-heading2352_fd2b6a-82[data-kb-block=\"kb-adv-heading2352_fd2b6a-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fd2b6a-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fd2b6a-82[data-kb-block=\"kb-adv-heading2352_fd2b6a-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fd2b6a-82 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fd2b6a-82[data-kb-block=\"kb-adv-heading2352_fd2b6a-82\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fd2b6a-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fd2b6a-82\">If AI systems repeatedly associate your category with competitors but not your business, don\u2019t immediately conclude:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cWe need more GEO.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f36de6-77, .wp-block-kadence-advancedheading.kt-adv-heading2352_f36de6-77[data-kb-block=\"kb-adv-heading2352_f36de6-77\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f36de6-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f36de6-77[data-kb-block=\"kb-adv-heading2352_f36de6-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f36de6-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f36de6-77[data-kb-block=\"kb-adv-heading2352_f36de6-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f36de6-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f36de6-77\">Ask:<\/p>\n\n\n<style>.kadence-column2352_611b52-f3 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_611b52-f3 > .kt-inside-inner-col{border-top:1px dashed var(--ast-global-color-0);border-right:1px dashed var(--ast-global-color-0);border-bottom:1px dashed var(--ast-global-color-0);border-left:1px dashed var(--ast-global-color-0);}.kadence-column2352_611b52-f3 > .kt-inside-inner-col,.kadence-column2352_611b52-f3 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_611b52-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_611b52-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_611b52-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_611b52-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_611b52-f3{position:relative;}.kadence-column2352_611b52-f3, .kt-inside-inner-col > .kadence-column2352_611b52-f3:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_611b52-f3 > .kt-inside-inner-col{border-top:1px dashed var(--ast-global-color-0);border-right:1px dashed var(--ast-global-color-0);border-bottom:1px dashed var(--ast-global-color-0);border-left:1px dashed var(--ast-global-color-0);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_611b52-f3 > .kt-inside-inner-col{border-top:1px dashed var(--ast-global-color-0);border-right:1px dashed var(--ast-global-color-0);border-bottom:1px dashed var(--ast-global-color-0);border-left:1px dashed var(--ast-global-color-0);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_611b52-f3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_eb9466-b0, .wp-block-kadence-advancedheading.kt-adv-heading2352_eb9466-b0[data-kb-block=\"kb-adv-heading2352_eb9466-b0\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_eb9466-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_eb9466-b0[data-kb-block=\"kb-adv-heading2352_eb9466-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eb9466-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_eb9466-b0[data-kb-block=\"kb-adv-heading2352_eb9466-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading2352_eb9466-b0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_eb9466-b0\"><strong>Ask yourself<\/strong><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_af0591-f9, .wp-block-kadence-advancedheading.kt-adv-heading2352_af0591-f9[data-kb-block=\"kb-adv-heading2352_af0591-f9\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_af0591-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_af0591-f9[data-kb-block=\"kb-adv-heading2352_af0591-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_af0591-f9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_af0591-f9[data-kb-block=\"kb-adv-heading2352_af0591-f9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading2352_af0591-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_af0591-f9\"><strong>What information does the competitor provide that we don\u2019t?<\/strong><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2694f4-c8, .wp-block-kadence-advancedheading.kt-adv-heading2352_2694f4-c8[data-kb-block=\"kb-adv-heading2352_2694f4-c8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2694f4-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2694f4-c8[data-kb-block=\"kb-adv-heading2352_2694f4-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2694f4-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2694f4-c8[data-kb-block=\"kb-adv-heading2352_2694f4-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2694f4-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2694f4-c8\">Maybe they have:<\/p>\n\n\n<style>.kadence-column2352_d39434-a2 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_d39434-a2 > .kt-inside-inner-col,.kadence-column2352_d39434-a2 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_d39434-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_d39434-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_d39434-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_d39434-a2 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_d39434-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_d39434-a2{position:relative;}.kadence-column2352_d39434-a2, .kt-inside-inner-col > .kadence-column2352_d39434-a2:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_d39434-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_d39434-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_d39434-a2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f6cdb6-55:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f6cdb6-55 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f6cdb6-55 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f6cdb6-55 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f6cdb6-55 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_f6cdb6-55 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_f6cdb6-55 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_f6cdb6-55 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f6cdb6-55:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f6cdb6-55:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_f6cdb6-55:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_f6cdb6-55 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_12f6a8-90 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_12f6a8-90\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">stronger documentation<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_bbfdbb-b8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_bbfdbb-b8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">better comparison pages<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1ae341-86 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1ae341-86\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">clearer product information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1c790b-99 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1c790b-99\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">more useful guides<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_d5eeef-c4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d5eeef-c4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">stronger external references<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6ee0ce-67 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6ee0ce-67\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">better entity consistency<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_6ace2b-0c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_6ace2b-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">more specific answers<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9b9b70-f8, .wp-block-kadence-advancedheading.kt-adv-heading2352_9b9b70-f8[data-kb-block=\"kb-adv-heading2352_9b9b70-f8\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_9b9b70-f8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9b9b70-f8[data-kb-block=\"kb-adv-heading2352_9b9b70-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9b9b70-f8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9b9b70-f8[data-kb-block=\"kb-adv-heading2352_9b9b70-f8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_9b9b70-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9b9b70-f8\"><strong>That\u2019s actionable.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8b2e26-9d, .wp-block-kadence-advancedheading.kt-adv-heading2352_8b2e26-9d[data-kb-block=\"kb-adv-heading2352_8b2e26-9d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8b2e26-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8b2e26-9d[data-kb-block=\"kb-adv-heading2352_8b2e26-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8b2e26-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8b2e26-9d[data-kb-block=\"kb-adv-heading2352_8b2e26-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_8b2e26-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8b2e26-9d\">Phase 10: Monitor the System<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_90665e-35, .wp-block-kadence-advancedheading.kt-adv-heading2352_90665e-35[data-kb-block=\"kb-adv-heading2352_90665e-35\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_90665e-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_90665e-35[data-kb-block=\"kb-adv-heading2352_90665e-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_90665e-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_90665e-35[data-kb-block=\"kb-adv-heading2352_90665e-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_90665e-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_90665e-35\">This is where optimization becomes ongoing.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1079ab-56, .wp-block-kadence-advancedheading.kt-adv-heading2352_1079ab-56[data-kb-block=\"kb-adv-heading2352_1079ab-56\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1079ab-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1079ab-56[data-kb-block=\"kb-adv-heading2352_1079ab-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1079ab-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1079ab-56[data-kb-block=\"kb-adv-heading2352_1079ab-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1079ab-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1079ab-56\">The VuloPilot editorial framework describes the broader process as:<\/p>\n\n\n<style>.kadence-column2352_e30c69-e4 > .kt-inside-inner-col{display:flex;}.kadence-column2352_e30c69-e4 > .kt-inside-inner-col{padding-top:16px;padding-bottom:16px;}.kadence-column2352_e30c69-e4 > .kt-inside-inner-col{row-gap:10px;column-gap:10px;}.kadence-column2352_e30c69-e4 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}.kadence-column2352_e30c69-e4 > .kt-inside-inner-col > *, .kadence-column2352_e30c69-e4 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_e30c69-e4 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_e30c69-e4 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_e30c69-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_e30c69-e4{position:relative;}.kadence-column2352_e30c69-e4, .kt-inside-inner-col > .kadence-column2352_e30c69-e4:not(.specificity){margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_e30c69-e4 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_e30c69-e4 > .kt-inside-inner-col > *, .kadence-column2352_e30c69-e4 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_e30c69-e4 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_e30c69-e4 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_e30c69-e4 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;flex-wrap:wrap;}.kadence-column2352_e30c69-e4 > .kt-inside-inner-col > *, .kadence-column2352_e30c69-e4 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_e30c69-e4 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_e30c69-e4 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_e30c69-e4 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e17ee4-97, .wp-block-kadence-advancedheading.kt-adv-heading2352_e17ee4-97[data-kb-block=\"kb-adv-heading2352_e17ee4-97\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--neutral--900);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_e17ee4-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e17ee4-97[data-kb-block=\"kb-adv-heading2352_e17ee4-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e17ee4-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e17ee4-97[data-kb-block=\"kb-adv-heading2352_e17ee4-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e17ee4-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e17ee4-97\"><strong>AUDIT<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1, .wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1[data-kb-block=\"kb-adv-heading2352_6bf2f0-d1\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1[data-kb-block=\"kb-adv-heading2352_6bf2f0-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1[data-kb-block=\"kb-adv-heading2352_6bf2f0-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1, .wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1[data-kb-block=\"kb-adv-heading2352_6bf2f0-d1\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1, .wp-block-kadence-advancedheading.kt-adv-heading2352_6bf2f0-d1[data-kb-block=\"kb-adv-heading2352_6bf2f0-d1\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_6bf2f0-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6bf2f0-d1\"><strong>UNDERSTAND<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c, .wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c[data-kb-block=\"kb-adv-heading2352_350271-9c\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c[data-kb-block=\"kb-adv-heading2352_350271-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c[data-kb-block=\"kb-adv-heading2352_350271-9c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c, .wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c[data-kb-block=\"kb-adv-heading2352_350271-9c\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c, .wp-block-kadence-advancedheading.kt-adv-heading2352_350271-9c[data-kb-block=\"kb-adv-heading2352_350271-9c\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_350271-9c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_350271-9c\"><strong>PRIORITIZE<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f, .wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f[data-kb-block=\"kb-adv-heading2352_05d5de-1f\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f[data-kb-block=\"kb-adv-heading2352_05d5de-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f[data-kb-block=\"kb-adv-heading2352_05d5de-1f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f, .wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f[data-kb-block=\"kb-adv-heading2352_05d5de-1f\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f, .wp-block-kadence-advancedheading.kt-adv-heading2352_05d5de-1f[data-kb-block=\"kb-adv-heading2352_05d5de-1f\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_05d5de-1f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_05d5de-1f\"><strong>IMPROVE<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e, .wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e[data-kb-block=\"kb-adv-heading2352_2037df-5e\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e[data-kb-block=\"kb-adv-heading2352_2037df-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e[data-kb-block=\"kb-adv-heading2352_2037df-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e, .wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e[data-kb-block=\"kb-adv-heading2352_2037df-5e\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e, .wp-block-kadence-advancedheading.kt-adv-heading2352_2037df-5e[data-kb-block=\"kb-adv-heading2352_2037df-5e\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_2037df-5e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2037df-5e\"><strong>MONITOR<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee[data-kb-block=\"kb-adv-heading2352_2e99bb-ee\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:var(--kb-token--primitive--color--neutral--900);background-color:#ffffff;border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee[data-kb-block=\"kb-adv-heading2352_2e99bb-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee[data-kb-block=\"kb-adv-heading2352_2e99bb-ee\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee[data-kb-block=\"kb-adv-heading2352_2e99bb-ee\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e99bb-ee[data-kb-block=\"kb-adv-heading2352_2e99bb-ee\"]{border-top-color:var(--kb-token--primitive--color--neutral--200);border-top-style:solid;border-right-color:var(--kb-token--primitive--color--neutral--200);border-right-style:solid;border-bottom-color:var(--kb-token--primitive--color--neutral--200);border-bottom-style:solid;border-left-color:var(--kb-token--primitive--color--neutral--200);border-left-style:solid;}}<\/style>\n<p class=\"kt-adv-heading2352_2e99bb-ee wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2e99bb-ee\"><strong>AUTOMATE<\/strong><\/p>\n\n\n\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-icon-background-color has-ast-global-color-9-background-color has-ast-global-color-0-color\" style=\"background-color:var(--ast-global-color-9);color:var(--ast-global-color-0);width:26px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;border-top-left-radius:50%;border-top-right-radius:50%;border-bottom-left-radius:50%;border-bottom-right-radius:50%;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"m14.5 6.5-1 1 3.7 3.7H4v1.6h13.2l-3.7 3.7 1 1 5.6-5.5z\"><\/path><\/svg><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c41186-62, .wp-block-kadence-advancedheading.kt-adv-heading2352_c41186-62[data-kb-block=\"kb-adv-heading2352_c41186-62\"]{padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px;font-size:15px;line-height:20.52px;font-style:normal;color:#ffffff;background-color:var(--kb-token--primitive--color--brand--primary);border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.wp-block-kadence-advancedheading.kt-adv-heading2352_c41186-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c41186-62[data-kb-block=\"kb-adv-heading2352_c41186-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c41186-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c41186-62[data-kb-block=\"kb-adv-heading2352_c41186-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c41186-62 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c41186-62\"><strong>GROW<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c95420-99, .wp-block-kadence-advancedheading.kt-adv-heading2352_c95420-99[data-kb-block=\"kb-adv-heading2352_c95420-99\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c95420-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c95420-99[data-kb-block=\"kb-adv-heading2352_c95420-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c95420-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c95420-99[data-kb-block=\"kb-adv-heading2352_c95420-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c95420-99 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c95420-99\">That is a useful model for AI search as well.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_36c13a-f9, .wp-block-kadence-advancedheading.kt-adv-heading2352_36c13a-f9[data-kb-block=\"kb-adv-heading2352_36c13a-f9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_36c13a-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_36c13a-f9[data-kb-block=\"kb-adv-heading2352_36c13a-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_36c13a-f9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_36c13a-f9[data-kb-block=\"kb-adv-heading2352_36c13a-f9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_36c13a-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_36c13a-f9\">You don\u2019t optimize a website once.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fa0714-02, .wp-block-kadence-advancedheading.kt-adv-heading2352_fa0714-02[data-kb-block=\"kb-adv-heading2352_fa0714-02\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_fa0714-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fa0714-02[data-kb-block=\"kb-adv-heading2352_fa0714-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fa0714-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fa0714-02[data-kb-block=\"kb-adv-heading2352_fa0714-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_fa0714-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fa0714-02\"><strong>You maintain it.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ea0b0f-5b, .wp-block-kadence-advancedheading.kt-adv-heading2352_ea0b0f-5b[data-kb-block=\"kb-adv-heading2352_ea0b0f-5b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ea0b0f-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ea0b0f-5b[data-kb-block=\"kb-adv-heading2352_ea0b0f-5b\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ea0b0f-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ea0b0f-5b[data-kb-block=\"kb-adv-heading2352_ea0b0f-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s32\" class=\"kt-adv-heading2352_ea0b0f-5b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ea0b0f-5b\">What Should You NOT Do?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9cd80f-05, .wp-block-kadence-advancedheading.kt-adv-heading2352_9cd80f-05[data-kb-block=\"kb-adv-heading2352_9cd80f-05\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9cd80f-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9cd80f-05[data-kb-block=\"kb-adv-heading2352_9cd80f-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9cd80f-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9cd80f-05[data-kb-block=\"kb-adv-heading2352_9cd80f-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9cd80f-05 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9cd80f-05\">This is just as important.<\/p>\n\n\n<style>.kadence-column2352_b53933-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_b53933-c9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_b53933-c9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_b53933-c9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_b53933-c9{position:relative;}.kadence-column2352_b53933-c9, .kt-inside-inner-col > .kadence-column2352_b53933-c9:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_b53933-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_b53933-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_b53933-c9 vp-mistakes\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_747c65-59, .wp-block-kadence-advancedheading.kt-adv-heading2352_747c65-59[data-kb-block=\"kb-adv-heading2352_747c65-59\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_747c65-59 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_747c65-59[data-kb-block=\"kb-adv-heading2352_747c65-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_747c65-59 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_747c65-59[data-kb-block=\"kb-adv-heading2352_747c65-59\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_747c65-59 vp-mistake-first wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_747c65-59\">Don\u2019t panic about SEO being dead.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e1d3d9-a8, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1d3d9-a8[data-kb-block=\"kb-adv-heading2352_e1d3d9-a8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e1d3d9-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1d3d9-a8[data-kb-block=\"kb-adv-heading2352_e1d3d9-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e1d3d9-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1d3d9-a8[data-kb-block=\"kb-adv-heading2352_e1d3d9-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e1d3d9-a8 vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e1d3d9-a8\">SEO fundamentals still matter.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7fc2a1-b9, .wp-block-kadence-advancedheading.kt-adv-heading2352_7fc2a1-b9[data-kb-block=\"kb-adv-heading2352_7fc2a1-b9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7fc2a1-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7fc2a1-b9[data-kb-block=\"kb-adv-heading2352_7fc2a1-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7fc2a1-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7fc2a1-b9[data-kb-block=\"kb-adv-heading2352_7fc2a1-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7fc2a1-b9 vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7fc2a1-b9\">Google\u2019s own current guidance for generative AI search says established SEO best practices remain relevant.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_aae797-b0, .wp-block-kadence-advancedheading.kt-adv-heading2352_aae797-b0[data-kb-block=\"kb-adv-heading2352_aae797-b0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aae797-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_aae797-b0[data-kb-block=\"kb-adv-heading2352_aae797-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aae797-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_aae797-b0[data-kb-block=\"kb-adv-heading2352_aae797-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_aae797-b0 vp-mistake-label wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_aae797-b0\">Don\u2019t rewrite every page for AI.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8c14f5-d8, .wp-block-kadence-advancedheading.kt-adv-heading2352_8c14f5-d8[data-kb-block=\"kb-adv-heading2352_8c14f5-d8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8c14f5-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8c14f5-d8[data-kb-block=\"kb-adv-heading2352_8c14f5-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8c14f5-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8c14f5-d8[data-kb-block=\"kb-adv-heading2352_8c14f5-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8c14f5-d8 vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8c14f5-d8\">Improve clarity.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d6d361-25, .wp-block-kadence-advancedheading.kt-adv-heading2352_d6d361-25[data-kb-block=\"kb-adv-heading2352_d6d361-25\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d6d361-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d6d361-25[data-kb-block=\"kb-adv-heading2352_d6d361-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d6d361-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d6d361-25[data-kb-block=\"kb-adv-heading2352_d6d361-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d6d361-25 vp-mistake-label wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d6d361-25\">Don\u2019t destroy natural writing trying to sound machine-readable.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ad5be0-d4, .wp-block-kadence-advancedheading.kt-adv-heading2352_ad5be0-d4[data-kb-block=\"kb-adv-heading2352_ad5be0-d4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ad5be0-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ad5be0-d4[data-kb-block=\"kb-adv-heading2352_ad5be0-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ad5be0-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ad5be0-d4[data-kb-block=\"kb-adv-heading2352_ad5be0-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ad5be0-d4 vp-mistake-label wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ad5be0-d4\">Don\u2019t stuff \u201cGEO\u201d everywhere.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0c72d0-c1, .wp-block-kadence-advancedheading.kt-adv-heading2352_0c72d0-c1[data-kb-block=\"kb-adv-heading2352_0c72d0-c1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0c72d0-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0c72d0-c1[data-kb-block=\"kb-adv-heading2352_0c72d0-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0c72d0-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0c72d0-c1[data-kb-block=\"kb-adv-heading2352_0c72d0-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0c72d0-c1 vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0c72d0-c1\">Your customers don\u2019t care whether you used the acronym.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b84b35-f7, .wp-block-kadence-advancedheading.kt-adv-heading2352_b84b35-f7[data-kb-block=\"kb-adv-heading2352_b84b35-f7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b84b35-f7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b84b35-f7[data-kb-block=\"kb-adv-heading2352_b84b35-f7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b84b35-f7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b84b35-f7[data-kb-block=\"kb-adv-heading2352_b84b35-f7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b84b35-f7 vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b84b35-f7\">They care whether you answered their question.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b78a72-21, .wp-block-kadence-advancedheading.kt-adv-heading2352_b78a72-21[data-kb-block=\"kb-adv-heading2352_b78a72-21\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b78a72-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b78a72-21[data-kb-block=\"kb-adv-heading2352_b78a72-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b78a72-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b78a72-21[data-kb-block=\"kb-adv-heading2352_b78a72-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b78a72-21 vp-mistake-label wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b78a72-21\">Don\u2019t publish 1,000 generic AI articles.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_74c586-14, .wp-block-kadence-advancedheading.kt-adv-heading2352_74c586-14[data-kb-block=\"kb-adv-heading2352_74c586-14\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_74c586-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_74c586-14[data-kb-block=\"kb-adv-heading2352_74c586-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_74c586-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_74c586-14[data-kb-block=\"kb-adv-heading2352_74c586-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_74c586-14 vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_74c586-14\">More content isn\u2019t automatically more authority.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5a84a0-91, .wp-block-kadence-advancedheading.kt-adv-heading2352_5a84a0-91[data-kb-block=\"kb-adv-heading2352_5a84a0-91\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5a84a0-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5a84a0-91[data-kb-block=\"kb-adv-heading2352_5a84a0-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5a84a0-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5a84a0-91[data-kb-block=\"kb-adv-heading2352_5a84a0-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5a84a0-91 vp-mistake-label wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5a84a0-91\">Don\u2019t assume llms.txt is mandatory.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9d1f0e-2e, .wp-block-kadence-advancedheading.kt-adv-heading2352_9d1f0e-2e[data-kb-block=\"kb-adv-heading2352_9d1f0e-2e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9d1f0e-2e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9d1f0e-2e[data-kb-block=\"kb-adv-heading2352_9d1f0e-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9d1f0e-2e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9d1f0e-2e[data-kb-block=\"kb-adv-heading2352_9d1f0e-2e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9d1f0e-2e vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9d1f0e-2e\">Google currently says it isn\u2019t required for Google Search and doesn\u2019t affect Google Search visibility or rankings.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_57111e-47, .wp-block-kadence-advancedheading.kt-adv-heading2352_57111e-47[data-kb-block=\"kb-adv-heading2352_57111e-47\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_57111e-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_57111e-47[data-kb-block=\"kb-adv-heading2352_57111e-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_57111e-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_57111e-47[data-kb-block=\"kb-adv-heading2352_57111e-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_57111e-47 vp-mistake-label wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_57111e-47\">Don\u2019t assume schema guarantees AI visibility.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_db3a6d-c0, .wp-block-kadence-advancedheading.kt-adv-heading2352_db3a6d-c0[data-kb-block=\"kb-adv-heading2352_db3a6d-c0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_db3a6d-c0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_db3a6d-c0[data-kb-block=\"kb-adv-heading2352_db3a6d-c0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_db3a6d-c0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_db3a6d-c0[data-kb-block=\"kb-adv-heading2352_db3a6d-c0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_db3a6d-c0 vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_db3a6d-c0\">Structured data helps machines understand information.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4c76e5-0c, .wp-block-kadence-advancedheading.kt-adv-heading2352_4c76e5-0c[data-kb-block=\"kb-adv-heading2352_4c76e5-0c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4c76e5-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4c76e5-0c[data-kb-block=\"kb-adv-heading2352_4c76e5-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4c76e5-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4c76e5-0c[data-kb-block=\"kb-adv-heading2352_4c76e5-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4c76e5-0c vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4c76e5-0c\">It isn\u2019t a visibility guarantee.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0ec29b-c8, .wp-block-kadence-advancedheading.kt-adv-heading2352_0ec29b-c8[data-kb-block=\"kb-adv-heading2352_0ec29b-c8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0ec29b-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0ec29b-c8[data-kb-block=\"kb-adv-heading2352_0ec29b-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0ec29b-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0ec29b-c8[data-kb-block=\"kb-adv-heading2352_0ec29b-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0ec29b-c8 vp-mistake-label wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0ec29b-c8\">Don\u2019t assume one AI crawler represents every AI system.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_41e36f-9f, .wp-block-kadence-advancedheading.kt-adv-heading2352_41e36f-9f[data-kb-block=\"kb-adv-heading2352_41e36f-9f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_41e36f-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_41e36f-9f[data-kb-block=\"kb-adv-heading2352_41e36f-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_41e36f-9f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_41e36f-9f[data-kb-block=\"kb-adv-heading2352_41e36f-9f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_41e36f-9f vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_41e36f-9f\">Different systems can use different crawlers and access policies.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9e4388-89, .wp-block-kadence-advancedheading.kt-adv-heading2352_9e4388-89[data-kb-block=\"kb-adv-heading2352_9e4388-89\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9e4388-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9e4388-89[data-kb-block=\"kb-adv-heading2352_9e4388-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9e4388-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9e4388-89[data-kb-block=\"kb-adv-heading2352_9e4388-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9e4388-89 vp-mistake-label wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9e4388-89\">Don\u2019t buy every AI SEO tool you see.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_171d2f-0e, .wp-block-kadence-advancedheading.kt-adv-heading2352_171d2f-0e[data-kb-block=\"kb-adv-heading2352_171d2f-0e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_171d2f-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_171d2f-0e[data-kb-block=\"kb-adv-heading2352_171d2f-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_171d2f-0e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_171d2f-0e[data-kb-block=\"kb-adv-heading2352_171d2f-0e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_171d2f-0e vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_171d2f-0e\">First understand the problem.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9f136b-1e, .wp-block-kadence-advancedheading.kt-adv-heading2352_9f136b-1e[data-kb-block=\"kb-adv-heading2352_9f136b-1e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9f136b-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9f136b-1e[data-kb-block=\"kb-adv-heading2352_9f136b-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9f136b-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9f136b-1e[data-kb-block=\"kb-adv-heading2352_9f136b-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9f136b-1e vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9f136b-1e\">Then decide whether you need a tool to solve it.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c7e444-2c, .wp-block-kadence-advancedheading.kt-adv-heading2352_c7e444-2c[data-kb-block=\"kb-adv-heading2352_c7e444-2c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c7e444-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c7e444-2c[data-kb-block=\"kb-adv-heading2352_c7e444-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c7e444-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c7e444-2c[data-kb-block=\"kb-adv-heading2352_c7e444-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c7e444-2c vp-mistake-label wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c7e444-2c\">Don\u2019t measure only AI mentions.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_56a89f-f4, .wp-block-kadence-advancedheading.kt-adv-heading2352_56a89f-f4[data-kb-block=\"kb-adv-heading2352_56a89f-f4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_56a89f-f4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_56a89f-f4[data-kb-block=\"kb-adv-heading2352_56a89f-f4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_56a89f-f4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_56a89f-f4[data-kb-block=\"kb-adv-heading2352_56a89f-f4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_56a89f-f4 vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_56a89f-f4\">Traditional search traffic, conversions, leads, engagement, and revenue still matter.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_aca6a2-d4, .wp-block-kadence-advancedheading.kt-adv-heading2352_aca6a2-d4[data-kb-block=\"kb-adv-heading2352_aca6a2-d4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aca6a2-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_aca6a2-d4[data-kb-block=\"kb-adv-heading2352_aca6a2-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aca6a2-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_aca6a2-d4[data-kb-block=\"kb-adv-heading2352_aca6a2-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_aca6a2-d4 vp-mistake-text wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_aca6a2-d4\">AI visibility is another layer\u2014not the entire business.<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c40e1c-ca, .wp-block-kadence-advancedheading.kt-adv-heading2352_c40e1c-ca[data-kb-block=\"kb-adv-heading2352_c40e1c-ca\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c40e1c-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c40e1c-ca[data-kb-block=\"kb-adv-heading2352_c40e1c-ca\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c40e1c-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c40e1c-ca[data-kb-block=\"kb-adv-heading2352_c40e1c-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s33\" class=\"kt-adv-heading2352_c40e1c-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c40e1c-ca\">How Should You Measure AI Visibility?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_053fdc-7c, .wp-block-kadence-advancedheading.kt-adv-heading2352_053fdc-7c[data-kb-block=\"kb-adv-heading2352_053fdc-7c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_053fdc-7c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_053fdc-7c[data-kb-block=\"kb-adv-heading2352_053fdc-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_053fdc-7c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_053fdc-7c[data-kb-block=\"kb-adv-heading2352_053fdc-7c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_053fdc-7c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_053fdc-7c\">This is where things get tricky.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2b053f-d4, .wp-block-kadence-advancedheading.kt-adv-heading2352_2b053f-d4[data-kb-block=\"kb-adv-heading2352_2b053f-d4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2b053f-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2b053f-d4[data-kb-block=\"kb-adv-heading2352_2b053f-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2b053f-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2b053f-d4[data-kb-block=\"kb-adv-heading2352_2b053f-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2b053f-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2b053f-d4\">Traditional SEO gives you relatively familiar metrics:<\/p>\n\n\n<style>.kadence-column2352_42ba70-12 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_42ba70-12 > .kt-inside-inner-col,.kadence-column2352_42ba70-12 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_42ba70-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_42ba70-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_42ba70-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_42ba70-12 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_42ba70-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_42ba70-12{position:relative;}.kadence-column2352_42ba70-12, .kt-inside-inner-col > .kadence-column2352_42ba70-12:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_42ba70-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_42ba70-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_42ba70-12\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3c9324-da:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3c9324-da ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3c9324-da ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3c9324-da .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3c9324-da ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_3c9324-da ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_3c9324-da ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_3c9324-da ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3c9324-da:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3c9324-da:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3c9324-da:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_3c9324-da kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_e159e9-7c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e159e9-7c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">impressions<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_e9788f-2c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e9788f-2c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">clicks<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_042cd1-39 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_042cd1-39\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">rankings<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c8e2a8-77 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c8e2a8-77\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">organic traffic<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_305ed8-bb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_305ed8-bb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">indexed pages<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b1fcec-e2, .wp-block-kadence-advancedheading.kt-adv-heading2352_b1fcec-e2[data-kb-block=\"kb-adv-heading2352_b1fcec-e2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b1fcec-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b1fcec-e2[data-kb-block=\"kb-adv-heading2352_b1fcec-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b1fcec-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b1fcec-e2[data-kb-block=\"kb-adv-heading2352_b1fcec-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b1fcec-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b1fcec-e2\">AI search introduces additional observations:<\/p>\n\n\n<style>.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col,.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_aa42f6-d7{position:relative;}.kadence-column2352_aa42f6-d7, .kt-inside-inner-col > .kadence-column2352_aa42f6-d7:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_aa42f6-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_aa42f6-d7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2fd235-73:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2fd235-73 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2fd235-73 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2fd235-73 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2fd235-73 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_2fd235-73 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_2fd235-73 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_2fd235-73 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2fd235-73:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2fd235-73:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2fd235-73:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_2fd235-73 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_84a96b-b9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_84a96b-b9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">brand mentions<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1fc667-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1fc667-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">citations<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_d0ece6-71 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d0ece6-71\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">AI referrals<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3acc55-e1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3acc55-e1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">product mentions<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f54a81-dc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f54a81-dc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">appearance in AI answers<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_8a3f9c-4e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8a3f9c-4e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">referral traffic from AI search<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3881fc-d6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3881fc-d6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">changes in branded demand<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_228a22-a8, .wp-block-kadence-advancedheading.kt-adv-heading2352_228a22-a8[data-kb-block=\"kb-adv-heading2352_228a22-a8\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_228a22-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_228a22-a8[data-kb-block=\"kb-adv-heading2352_228a22-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_228a22-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_228a22-a8[data-kb-block=\"kb-adv-heading2352_228a22-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_228a22-a8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_228a22-a8\"><strong>But don\u2019t create fake precision.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_876d4b-a3, .wp-block-kadence-advancedheading.kt-adv-heading2352_876d4b-a3[data-kb-block=\"kb-adv-heading2352_876d4b-a3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_876d4b-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_876d4b-a3[data-kb-block=\"kb-adv-heading2352_876d4b-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_876d4b-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_876d4b-a3[data-kb-block=\"kb-adv-heading2352_876d4b-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_876d4b-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_876d4b-a3\">If an AI answer changes every time someone asks a question, a single \u201cAI visibility score\u201d can be misleading.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7419c0-98, .wp-block-kadence-advancedheading.kt-adv-heading2352_7419c0-98[data-kb-block=\"kb-adv-heading2352_7419c0-98\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7419c0-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7419c0-98[data-kb-block=\"kb-adv-heading2352_7419c0-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7419c0-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7419c0-98[data-kb-block=\"kb-adv-heading2352_7419c0-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7419c0-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7419c0-98\">Instead, create a repeatable test set.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fb512e-a4, .wp-block-kadence-advancedheading.kt-adv-heading2352_fb512e-a4[data-kb-block=\"kb-adv-heading2352_fb512e-a4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fb512e-a4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fb512e-a4[data-kb-block=\"kb-adv-heading2352_fb512e-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fb512e-a4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fb512e-a4[data-kb-block=\"kb-adv-heading2352_fb512e-a4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fb512e-a4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fb512e-a4\">For example:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_385bd3-ff, .wp-block-kadence-advancedheading.kt-adv-heading2352_385bd3-ff[data-kb-block=\"kb-adv-heading2352_385bd3-ff\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_385bd3-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_385bd3-ff[data-kb-block=\"kb-adv-heading2352_385bd3-ff\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_385bd3-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_385bd3-ff[data-kb-block=\"kb-adv-heading2352_385bd3-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_385bd3-ff wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_385bd3-ff\"><strong>50 important customer questions<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_783728-ef, .wp-block-kadence-advancedheading.kt-adv-heading2352_783728-ef[data-kb-block=\"kb-adv-heading2352_783728-ef\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_783728-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_783728-ef[data-kb-block=\"kb-adv-heading2352_783728-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_783728-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_783728-ef[data-kb-block=\"kb-adv-heading2352_783728-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_783728-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_783728-ef\">Test them monthly.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_630570-c0, .wp-block-kadence-advancedheading.kt-adv-heading2352_630570-c0[data-kb-block=\"kb-adv-heading2352_630570-c0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_630570-c0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_630570-c0[data-kb-block=\"kb-adv-heading2352_630570-c0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_630570-c0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_630570-c0[data-kb-block=\"kb-adv-heading2352_630570-c0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_630570-c0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_630570-c0\">Record:<\/p>\n\n\n\n<figure class=\"wp-block-table vp-table\"><table><thead><tr><th>Question<\/th><th>Brand mentioned?<\/th><th>Content cited?<\/th><th>Competitor mentioned?<\/th><th>Information accurate?<\/th><\/tr><\/thead><tbody><tr><td>Question 1<\/td><td>Yes\/No<\/td><td>Yes\/No<\/td><td>Yes\/No<\/td><td>Yes\/No<\/td><\/tr><tr><td>Question 2<\/td><td>Yes\/No<\/td><td>Yes\/No<\/td><td>Yes\/No<\/td><td>Yes\/No<\/td><\/tr><tr><td>Question 3<\/td><td>Yes\/No<\/td><td>Yes\/No<\/td><td>Yes\/No<\/td><td>Yes\/No<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2714d3-b0, .wp-block-kadence-advancedheading.kt-adv-heading2352_2714d3-b0[data-kb-block=\"kb-adv-heading2352_2714d3-b0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2714d3-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2714d3-b0[data-kb-block=\"kb-adv-heading2352_2714d3-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2714d3-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2714d3-b0[data-kb-block=\"kb-adv-heading2352_2714d3-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2714d3-b0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2714d3-b0\">Now you have something useful.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_855eba-33, .wp-block-kadence-advancedheading.kt-adv-heading2352_855eba-33[data-kb-block=\"kb-adv-heading2352_855eba-33\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_855eba-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_855eba-33[data-kb-block=\"kb-adv-heading2352_855eba-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_855eba-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_855eba-33[data-kb-block=\"kb-adv-heading2352_855eba-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_855eba-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_855eba-33\">Not a magical ranking number.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5b7ffc-f9, .wp-block-kadence-advancedheading.kt-adv-heading2352_5b7ffc-f9[data-kb-block=\"kb-adv-heading2352_5b7ffc-f9\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_5b7ffc-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5b7ffc-f9[data-kb-block=\"kb-adv-heading2352_5b7ffc-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5b7ffc-f9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5b7ffc-f9[data-kb-block=\"kb-adv-heading2352_5b7ffc-f9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_5b7ffc-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5b7ffc-f9\"><strong>A visibility observation system.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4cb624-01, .wp-block-kadence-advancedheading.kt-adv-heading2352_4cb624-01[data-kb-block=\"kb-adv-heading2352_4cb624-01\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4cb624-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4cb624-01[data-kb-block=\"kb-adv-heading2352_4cb624-01\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4cb624-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4cb624-01[data-kb-block=\"kb-adv-heading2352_4cb624-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s34\" class=\"kt-adv-heading2352_4cb624-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4cb624-01\">Don\u2019t Abandon Google Analytics or Search Console<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_338c43-46, .wp-block-kadence-advancedheading.kt-adv-heading2352_338c43-46[data-kb-block=\"kb-adv-heading2352_338c43-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_338c43-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_338c43-46[data-kb-block=\"kb-adv-heading2352_338c43-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_338c43-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_338c43-46[data-kb-block=\"kb-adv-heading2352_338c43-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_338c43-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_338c43-46\">AI search can make marketers so focused on new metrics that they forget existing ones.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4c23c8-26, .wp-block-kadence-advancedheading.kt-adv-heading2352_4c23c8-26[data-kb-block=\"kb-adv-heading2352_4c23c8-26\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_4c23c8-26 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4c23c8-26[data-kb-block=\"kb-adv-heading2352_4c23c8-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4c23c8-26 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4c23c8-26[data-kb-block=\"kb-adv-heading2352_4c23c8-26\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_4c23c8-26 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4c23c8-26\"><strong>Don\u2019t.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_76f03a-be, .wp-block-kadence-advancedheading.kt-adv-heading2352_76f03a-be[data-kb-block=\"kb-adv-heading2352_76f03a-be\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_76f03a-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_76f03a-be[data-kb-block=\"kb-adv-heading2352_76f03a-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_76f03a-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_76f03a-be[data-kb-block=\"kb-adv-heading2352_76f03a-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_76f03a-be wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_76f03a-be\">Your website still needs to generate business outcomes.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2bc57e-92, .wp-block-kadence-advancedheading.kt-adv-heading2352_2bc57e-92[data-kb-block=\"kb-adv-heading2352_2bc57e-92\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2bc57e-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2bc57e-92[data-kb-block=\"kb-adv-heading2352_2bc57e-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2bc57e-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2bc57e-92[data-kb-block=\"kb-adv-heading2352_2bc57e-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2bc57e-92 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2bc57e-92\">Monitor:<\/p>\n\n\n<style>.kadence-column2352_9b6c50-ce > .kt-inside-inner-col{display:flex;}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col,.kadence-column2352_9b6c50-ce > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col > *, .kadence-column2352_9b6c50-ce > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_9b6c50-ce > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_9b6c50-ce{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_9b6c50-ce > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_9b6c50-ce > .kt-inside-inner-col > *, .kadence-column2352_9b6c50-ce > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_9b6c50-ce > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_9b6c50-ce > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col > *, .kadence-column2352_9b6c50-ce > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_9b6c50-ce > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_9b6c50-ce > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_9b6c50-ce kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2bbd44-74, .wp-block-kadence-advancedheading.kt-adv-heading2352_2bbd44-74[data-kb-block=\"kb-adv-heading2352_2bbd44-74\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2bbd44-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2bbd44-74[data-kb-block=\"kb-adv-heading2352_2bbd44-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2bbd44-74 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2bbd44-74[data-kb-block=\"kb-adv-heading2352_2bbd44-74\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2bbd44-74 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2bbd44-74\">organic traffic<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bf6386-33, .wp-block-kadence-advancedheading.kt-adv-heading2352_bf6386-33[data-kb-block=\"kb-adv-heading2352_bf6386-33\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bf6386-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bf6386-33[data-kb-block=\"kb-adv-heading2352_bf6386-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bf6386-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bf6386-33[data-kb-block=\"kb-adv-heading2352_bf6386-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_bf6386-33 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bf6386-33\">conversions<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d5db1d-32, .wp-block-kadence-advancedheading.kt-adv-heading2352_d5db1d-32[data-kb-block=\"kb-adv-heading2352_d5db1d-32\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d5db1d-32 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d5db1d-32[data-kb-block=\"kb-adv-heading2352_d5db1d-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d5db1d-32 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d5db1d-32[data-kb-block=\"kb-adv-heading2352_d5db1d-32\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d5db1d-32 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d5db1d-32\">leads<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dc9b3d-d0, .wp-block-kadence-advancedheading.kt-adv-heading2352_dc9b3d-d0[data-kb-block=\"kb-adv-heading2352_dc9b3d-d0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dc9b3d-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dc9b3d-d0[data-kb-block=\"kb-adv-heading2352_dc9b3d-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dc9b3d-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dc9b3d-d0[data-kb-block=\"kb-adv-heading2352_dc9b3d-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dc9b3d-d0 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dc9b3d-d0\">sales<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_26b777-89, .wp-block-kadence-advancedheading.kt-adv-heading2352_26b777-89[data-kb-block=\"kb-adv-heading2352_26b777-89\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_26b777-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_26b777-89[data-kb-block=\"kb-adv-heading2352_26b777-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_26b777-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_26b777-89[data-kb-block=\"kb-adv-heading2352_26b777-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_26b777-89 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_26b777-89\">engagement<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1582a6-2c, .wp-block-kadence-advancedheading.kt-adv-heading2352_1582a6-2c[data-kb-block=\"kb-adv-heading2352_1582a6-2c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1582a6-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1582a6-2c[data-kb-block=\"kb-adv-heading2352_1582a6-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1582a6-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1582a6-2c[data-kb-block=\"kb-adv-heading2352_1582a6-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1582a6-2c b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1582a6-2c\">important landing pages<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1707ac-36, .wp-block-kadence-advancedheading.kt-adv-heading2352_1707ac-36[data-kb-block=\"kb-adv-heading2352_1707ac-36\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1707ac-36 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1707ac-36[data-kb-block=\"kb-adv-heading2352_1707ac-36\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1707ac-36 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1707ac-36[data-kb-block=\"kb-adv-heading2352_1707ac-36\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1707ac-36 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1707ac-36\">branded traffic<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5c90d8-2e, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c90d8-2e[data-kb-block=\"kb-adv-heading2352_5c90d8-2e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5c90d8-2e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c90d8-2e[data-kb-block=\"kb-adv-heading2352_5c90d8-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5c90d8-2e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5c90d8-2e[data-kb-block=\"kb-adv-heading2352_5c90d8-2e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5c90d8-2e b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5c90d8-2e\">search performance<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d88b3d-06, .wp-block-kadence-advancedheading.kt-adv-heading2352_d88b3d-06[data-kb-block=\"kb-adv-heading2352_d88b3d-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d88b3d-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d88b3d-06[data-kb-block=\"kb-adv-heading2352_d88b3d-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d88b3d-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d88b3d-06[data-kb-block=\"kb-adv-heading2352_d88b3d-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d88b3d-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d88b3d-06\">Google also continues to report AI-feature performance within Search Console. Google has clarified that AI Overviews are counted within its Search performance reporting methodology, and it has continued expanding reporting around newer search experiences.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b0d17e-97, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0d17e-97[data-kb-block=\"kb-adv-heading2352_b0d17e-97\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b0d17e-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0d17e-97[data-kb-block=\"kb-adv-heading2352_b0d17e-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b0d17e-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0d17e-97[data-kb-block=\"kb-adv-heading2352_b0d17e-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b0d17e-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b0d17e-97\">The exact reporting capabilities can evolve.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7a2dea-f9, .wp-block-kadence-advancedheading.kt-adv-heading2352_7a2dea-f9[data-kb-block=\"kb-adv-heading2352_7a2dea-f9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7a2dea-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7a2dea-f9[data-kb-block=\"kb-adv-heading2352_7a2dea-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7a2dea-f9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7a2dea-f9[data-kb-block=\"kb-adv-heading2352_7a2dea-f9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7a2dea-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7a2dea-f9\">The principle doesn\u2019t:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc, .wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc[data-kb-block=\"kb-adv-heading2352_d48a1f-dc\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc[data-kb-block=\"kb-adv-heading2352_d48a1f-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc[data-kb-block=\"kb-adv-heading2352_d48a1f-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc, .wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc[data-kb-block=\"kb-adv-heading2352_d48a1f-dc\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc, .wp-block-kadence-advancedheading.kt-adv-heading2352_d48a1f-dc[data-kb-block=\"kb-adv-heading2352_d48a1f-dc\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_d48a1f-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d48a1f-dc\">Measure what users actually do, not just what AI systems supposedly think about your website.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f1c372-d5, .wp-block-kadence-advancedheading.kt-adv-heading2352_f1c372-d5[data-kb-block=\"kb-adv-heading2352_f1c372-d5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f1c372-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f1c372-d5[data-kb-block=\"kb-adv-heading2352_f1c372-d5\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f1c372-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f1c372-d5[data-kb-block=\"kb-adv-heading2352_f1c372-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s35\" class=\"kt-adv-heading2352_f1c372-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f1c372-d5\">A Simple AI Search Audit for Your WordPress Website<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fdd9b9-3b, .wp-block-kadence-advancedheading.kt-adv-heading2352_fdd9b9-3b[data-kb-block=\"kb-adv-heading2352_fdd9b9-3b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fdd9b9-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fdd9b9-3b[data-kb-block=\"kb-adv-heading2352_fdd9b9-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fdd9b9-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fdd9b9-3b[data-kb-block=\"kb-adv-heading2352_fdd9b9-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_fdd9b9-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fdd9b9-3b\">If you want a practical checklist, use this.<\/p>\n\n\n<style>.kadence-column2352_ab080e-d4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_ab080e-d4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_ab080e-d4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_ab080e-d4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_ab080e-d4{position:relative;}.kadence-column2352_ab080e-d4, .kt-inside-inner-col > .kadence-column2352_ab080e-d4:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_ab080e-d4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_ab080e-d4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_ab080e-d4 vp-timeline\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2352_0cbd66-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_0cbd66-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_0cbd66-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_0cbd66-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_0cbd66-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_0cbd66-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_0cbd66-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_0cbd66-4f vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0d92c5-a7, .wp-block-kadence-advancedheading.kt-adv-heading2352_0d92c5-a7[data-kb-block=\"kb-adv-heading2352_0d92c5-a7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0d92c5-a7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0d92c5-a7[data-kb-block=\"kb-adv-heading2352_0d92c5-a7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0d92c5-a7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0d92c5-a7[data-kb-block=\"kb-adv-heading2352_0d92c5-a7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0d92c5-a7 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0d92c5-a7\">Check 01<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8a4d59-a2, .wp-block-kadence-advancedheading.kt-adv-heading2352_8a4d59-a2[data-kb-block=\"kb-adv-heading2352_8a4d59-a2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8a4d59-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8a4d59-a2[data-kb-block=\"kb-adv-heading2352_8a4d59-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8a4d59-a2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8a4d59-a2[data-kb-block=\"kb-adv-heading2352_8a4d59-a2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_8a4d59-a2 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8a4d59-a2\">Technical accessibility<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0efaab-0e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0efaab-0e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0efaab-0e ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0efaab-0e .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0efaab-0e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_0efaab-0e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_0efaab-0e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_0efaab-0e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0efaab-0e:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0efaab-0e:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_0efaab-0e kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_033b8c-f9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_033b8c-f9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Can search engines crawl important pages?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_33da73-1d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_33da73-1d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are important pages blocked?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3a5de4-7a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3a5de4-7a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are there broken links?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_271b28-10 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_271b28-10\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are redirects working?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_68ba90-a2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_68ba90-a2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the sitemap healthy?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_a1a6d3-41 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a1a6d3-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are important pages indexable?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_d19ae9-69 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_d19ae9-69 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_d19ae9-69 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_d19ae9-69 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_d19ae9-69{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_d19ae9-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_d19ae9-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_d19ae9-69 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_49cd32-86, .wp-block-kadence-advancedheading.kt-adv-heading2352_49cd32-86[data-kb-block=\"kb-adv-heading2352_49cd32-86\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_49cd32-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_49cd32-86[data-kb-block=\"kb-adv-heading2352_49cd32-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_49cd32-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_49cd32-86[data-kb-block=\"kb-adv-heading2352_49cd32-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_49cd32-86 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_49cd32-86\">Check 02<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9037f4-ac, .wp-block-kadence-advancedheading.kt-adv-heading2352_9037f4-ac[data-kb-block=\"kb-adv-heading2352_9037f4-ac\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9037f4-ac mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9037f4-ac[data-kb-block=\"kb-adv-heading2352_9037f4-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9037f4-ac img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9037f4-ac[data-kb-block=\"kb-adv-heading2352_9037f4-ac\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_9037f4-ac vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9037f4-ac\">Website structure<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_597e0e-7a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_597e0e-7a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_597e0e-7a ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_597e0e-7a .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_597e0e-7a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_597e0e-7a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_597e0e-7a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_597e0e-7a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_597e0e-7a:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_597e0e-7a:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_597e0e-7a kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_9c5e3b-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9c5e3b-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is navigation logical?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_da2b96-cf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_da2b96-cf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are related pages connected?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9cd174-ee .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9cd174-ee\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are categories clear?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_66a14d-2f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_66a14d-2f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the hierarchy understandable?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_42cab9-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_42cab9-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_42cab9-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_42cab9-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_42cab9-92{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_42cab9-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_42cab9-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_42cab9-92 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_71f4ca-40, .wp-block-kadence-advancedheading.kt-adv-heading2352_71f4ca-40[data-kb-block=\"kb-adv-heading2352_71f4ca-40\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_71f4ca-40 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_71f4ca-40[data-kb-block=\"kb-adv-heading2352_71f4ca-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_71f4ca-40 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_71f4ca-40[data-kb-block=\"kb-adv-heading2352_71f4ca-40\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_71f4ca-40 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_71f4ca-40\">Check 03<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ba76c9-bb, .wp-block-kadence-advancedheading.kt-adv-heading2352_ba76c9-bb[data-kb-block=\"kb-adv-heading2352_ba76c9-bb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ba76c9-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ba76c9-bb[data-kb-block=\"kb-adv-heading2352_ba76c9-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ba76c9-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ba76c9-bb[data-kb-block=\"kb-adv-heading2352_ba76c9-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_ba76c9-bb vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ba76c9-bb\">Content<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c68fce-64:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c68fce-64 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c68fce-64 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c68fce-64 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c68fce-64 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_c68fce-64 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_c68fce-64 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_c68fce-64 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c68fce-64:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c68fce-64:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_c68fce-64 kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_af44b0-c9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_af44b0-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Does each important page have a clear purpose?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0f5ad8-fe .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0f5ad8-fe\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Does it answer the user\u2019s question?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_d1206d-41 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d1206d-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the content specific?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c86c9f-3b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c86c9f-3b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is it genuinely useful?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9fe0c7-ed .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9fe0c7-ed\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is it current?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_8d29eb-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_8d29eb-31 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_8d29eb-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_8d29eb-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_8d29eb-31{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_8d29eb-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_8d29eb-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_8d29eb-31 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_629ad1-f2, .wp-block-kadence-advancedheading.kt-adv-heading2352_629ad1-f2[data-kb-block=\"kb-adv-heading2352_629ad1-f2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_629ad1-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_629ad1-f2[data-kb-block=\"kb-adv-heading2352_629ad1-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_629ad1-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_629ad1-f2[data-kb-block=\"kb-adv-heading2352_629ad1-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_629ad1-f2 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_629ad1-f2\">Check 04<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2eab04-fd, .wp-block-kadence-advancedheading.kt-adv-heading2352_2eab04-fd[data-kb-block=\"kb-adv-heading2352_2eab04-fd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2eab04-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2eab04-fd[data-kb-block=\"kb-adv-heading2352_2eab04-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2eab04-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2eab04-fd[data-kb-block=\"kb-adv-heading2352_2eab04-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_2eab04-fd vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2eab04-fd\">Entities<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2bc888-5c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2bc888-5c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2bc888-5c ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2bc888-5c .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2bc888-5c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_2bc888-5c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_2bc888-5c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_2bc888-5c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2bc888-5c:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2bc888-5c:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_2bc888-5c kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_095c31-2b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_095c31-2b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the company clearly described?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_7462c3-af .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7462c3-af\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are products clearly described?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_a81132-7b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a81132-7b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are names consistent?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_428c6a-f8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_428c6a-f8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are services clear?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_12d447-27 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_12d447-27\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are relationships between entities understandable?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_3cb4fb-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_3cb4fb-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_3cb4fb-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_3cb4fb-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_3cb4fb-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_3cb4fb-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_3cb4fb-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_3cb4fb-1a vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f1d707-ae, .wp-block-kadence-advancedheading.kt-adv-heading2352_f1d707-ae[data-kb-block=\"kb-adv-heading2352_f1d707-ae\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f1d707-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f1d707-ae[data-kb-block=\"kb-adv-heading2352_f1d707-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f1d707-ae img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f1d707-ae[data-kb-block=\"kb-adv-heading2352_f1d707-ae\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f1d707-ae vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f1d707-ae\">Check 05<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_937461-86, .wp-block-kadence-advancedheading.kt-adv-heading2352_937461-86[data-kb-block=\"kb-adv-heading2352_937461-86\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_937461-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_937461-86[data-kb-block=\"kb-adv-heading2352_937461-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_937461-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_937461-86[data-kb-block=\"kb-adv-heading2352_937461-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_937461-86 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_937461-86\">Answers<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4d2fe7-49:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4d2fe7-49 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4d2fe7-49 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4d2fe7-49 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4d2fe7-49 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_4d2fe7-49 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_4d2fe7-49 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_4d2fe7-49 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4d2fe7-49:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_4d2fe7-49:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_4d2fe7-49 kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_865fa7-0d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_865fa7-0d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Do important questions have direct answers?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_27a56e-ab .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_27a56e-ab\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are definitions clear?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_cc5237-18 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_cc5237-18\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are headings descriptive?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c39a42-64 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c39a42-64\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are lists and tables used where useful?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_90b08e-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_90b08e-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_90b08e-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_90b08e-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_90b08e-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_90b08e-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_90b08e-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_90b08e-3f vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_96743f-7c, .wp-block-kadence-advancedheading.kt-adv-heading2352_96743f-7c[data-kb-block=\"kb-adv-heading2352_96743f-7c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_96743f-7c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_96743f-7c[data-kb-block=\"kb-adv-heading2352_96743f-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_96743f-7c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_96743f-7c[data-kb-block=\"kb-adv-heading2352_96743f-7c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_96743f-7c vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_96743f-7c\">Check 06<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f42cff-c5, .wp-block-kadence-advancedheading.kt-adv-heading2352_f42cff-c5[data-kb-block=\"kb-adv-heading2352_f42cff-c5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f42cff-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f42cff-c5[data-kb-block=\"kb-adv-heading2352_f42cff-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f42cff-c5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f42cff-c5[data-kb-block=\"kb-adv-heading2352_f42cff-c5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_f42cff-c5 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f42cff-c5\">Structured information<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bbbac0-0c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bbbac0-0c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bbbac0-0c ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bbbac0-0c .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bbbac0-0c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_bbbac0-0c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_bbbac0-0c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_bbbac0-0c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bbbac0-0c:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_bbbac0-0c:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_bbbac0-0c kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_be0cbb-f4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_be0cbb-f4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is appropriate structured data implemented?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_76f288-6f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_76f288-6f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Does it match the page?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f9c131-83 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f9c131-83\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is important information represented accurately?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_4dddb0-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_4dddb0-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_4dddb0-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_4dddb0-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_4dddb0-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_4dddb0-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_4dddb0-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_4dddb0-d7 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7f3ab0-20, .wp-block-kadence-advancedheading.kt-adv-heading2352_7f3ab0-20[data-kb-block=\"kb-adv-heading2352_7f3ab0-20\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7f3ab0-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7f3ab0-20[data-kb-block=\"kb-adv-heading2352_7f3ab0-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7f3ab0-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7f3ab0-20[data-kb-block=\"kb-adv-heading2352_7f3ab0-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7f3ab0-20 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7f3ab0-20\">Check 07<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ef4dd7-47, .wp-block-kadence-advancedheading.kt-adv-heading2352_ef4dd7-47[data-kb-block=\"kb-adv-heading2352_ef4dd7-47\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ef4dd7-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ef4dd7-47[data-kb-block=\"kb-adv-heading2352_ef4dd7-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ef4dd7-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ef4dd7-47[data-kb-block=\"kb-adv-heading2352_ef4dd7-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_ef4dd7-47 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ef4dd7-47\">Authority<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_cb8a6d-28:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_cb8a6d-28 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_cb8a6d-28 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_cb8a6d-28 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_cb8a6d-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_cb8a6d-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_cb8a6d-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_cb8a6d-28 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_cb8a6d-28:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_cb8a6d-28:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_cb8a6d-28 kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_a48aa6-26 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a48aa6-26\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Does the website demonstrate real expertise?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4dc23d-12 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4dc23d-12\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Does it provide original information?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f15410-9a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f15410-9a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Does it go beyond generic summaries?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_ec07f6-2d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ec07f6-2d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are claims supportable?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_223866-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_223866-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_223866-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_223866-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_223866-a7{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_223866-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_223866-a7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_223866-a7 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ebab42-78, .wp-block-kadence-advancedheading.kt-adv-heading2352_ebab42-78[data-kb-block=\"kb-adv-heading2352_ebab42-78\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ebab42-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ebab42-78[data-kb-block=\"kb-adv-heading2352_ebab42-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ebab42-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ebab42-78[data-kb-block=\"kb-adv-heading2352_ebab42-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ebab42-78 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ebab42-78\">Check 08<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_954d95-73, .wp-block-kadence-advancedheading.kt-adv-heading2352_954d95-73[data-kb-block=\"kb-adv-heading2352_954d95-73\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_954d95-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_954d95-73[data-kb-block=\"kb-adv-heading2352_954d95-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_954d95-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_954d95-73[data-kb-block=\"kb-adv-heading2352_954d95-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_954d95-73 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_954d95-73\">AI discovery<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_13e9b2-bf:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_13e9b2-bf ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_13e9b2-bf ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_13e9b2-bf .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_13e9b2-bf ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_13e9b2-bf ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_13e9b2-bf ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_13e9b2-bf ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_13e9b2-bf:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_13e9b2-bf:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_13e9b2-bf kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_ad8e52-45 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ad8e52-45\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are relevant AI crawlers able to access appropriate content?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_e6468e-06 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e6468e-06\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Have you reviewed the policies of the AI\/search systems important to your audience?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_42fcdd-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_42fcdd-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_42fcdd-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_42fcdd-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_42fcdd-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_42fcdd-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_42fcdd-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_42fcdd-fe vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9ab717-ea, .wp-block-kadence-advancedheading.kt-adv-heading2352_9ab717-ea[data-kb-block=\"kb-adv-heading2352_9ab717-ea\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9ab717-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9ab717-ea[data-kb-block=\"kb-adv-heading2352_9ab717-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9ab717-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9ab717-ea[data-kb-block=\"kb-adv-heading2352_9ab717-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_9ab717-ea vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9ab717-ea\">Check 09<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_70af5e-c5, .wp-block-kadence-advancedheading.kt-adv-heading2352_70af5e-c5[data-kb-block=\"kb-adv-heading2352_70af5e-c5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_70af5e-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_70af5e-c5[data-kb-block=\"kb-adv-heading2352_70af5e-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_70af5e-c5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_70af5e-c5[data-kb-block=\"kb-adv-heading2352_70af5e-c5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_70af5e-c5 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_70af5e-c5\">Monitoring<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_09affc-13:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_09affc-13 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_09affc-13 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_09affc-13 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_09affc-13 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_09affc-13 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_09affc-13 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_09affc-13 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_09affc-13:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_09affc-13:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_09affc-13 kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_8c3f75-25 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8c3f75-25\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are important pages reviewed regularly?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_ab5135-6a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_ab5135-6a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are AI visibility observations tracked?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_a49089-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a49089-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are technical issues monitored?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_198597-c9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_198597-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is content updated?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8d3a5a-2d, .wp-block-kadence-advancedheading.kt-adv-heading2352_8d3a5a-2d[data-kb-block=\"kb-adv-heading2352_8d3a5a-2d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8d3a5a-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8d3a5a-2d[data-kb-block=\"kb-adv-heading2352_8d3a5a-2d\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8d3a5a-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8d3a5a-2d[data-kb-block=\"kb-adv-heading2352_8d3a5a-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s36\" class=\"kt-adv-heading2352_8d3a5a-2d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8d3a5a-2d\">Where VuloPilot Fits Into This<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f32aca-06, .wp-block-kadence-advancedheading.kt-adv-heading2352_f32aca-06[data-kb-block=\"kb-adv-heading2352_f32aca-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f32aca-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f32aca-06[data-kb-block=\"kb-adv-heading2352_f32aca-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f32aca-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f32aca-06[data-kb-block=\"kb-adv-heading2352_f32aca-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f32aca-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f32aca-06\">There is an important distinction between AI Search Optimization and simply buying an AI SEO tool.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f7accf-a3, .wp-block-kadence-advancedheading.kt-adv-heading2352_f7accf-a3[data-kb-block=\"kb-adv-heading2352_f7accf-a3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f7accf-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f7accf-a3[data-kb-block=\"kb-adv-heading2352_f7accf-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f7accf-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f7accf-a3[data-kb-block=\"kb-adv-heading2352_f7accf-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f7accf-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f7accf-a3\">Your website needs continuous attention across several areas:<\/p>\n\n\n<style>.kadence-column2352_550384-b7 > .kt-inside-inner-col{display:flex;}.kadence-column2352_550384-b7 > .kt-inside-inner-col{padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;}.kadence-column2352_550384-b7 > .kt-inside-inner-col,.kadence-column2352_550384-b7 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_550384-b7 > .kt-inside-inner-col{row-gap:7px;column-gap:7px;}.kadence-column2352_550384-b7 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}.kadence-column2352_550384-b7 > .kt-inside-inner-col > *, .kadence-column2352_550384-b7 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_550384-b7 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_550384-b7 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_550384-b7 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--neutral--100);}.kadence-column2352_550384-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_550384-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_550384-b7 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_550384-b7 > .kt-inside-inner-col > *, .kadence-column2352_550384-b7 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_550384-b7 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_550384-b7 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_550384-b7 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:wrap;}.kadence-column2352_550384-b7 > .kt-inside-inner-col > *, .kadence-column2352_550384-b7 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_550384-b7 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_550384-b7 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_550384-b7 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2538c7-17, .wp-block-kadence-advancedheading.kt-adv-heading2352_2538c7-17[data-kb-block=\"kb-adv-heading2352_2538c7-17\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2538c7-17 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2538c7-17[data-kb-block=\"kb-adv-heading2352_2538c7-17\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2538c7-17 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2538c7-17[data-kb-block=\"kb-adv-heading2352_2538c7-17\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2538c7-17 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2538c7-17\">search visibility<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0aad1f-79, .wp-block-kadence-advancedheading.kt-adv-heading2352_0aad1f-79[data-kb-block=\"kb-adv-heading2352_0aad1f-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0aad1f-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0aad1f-79[data-kb-block=\"kb-adv-heading2352_0aad1f-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0aad1f-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0aad1f-79[data-kb-block=\"kb-adv-heading2352_0aad1f-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0aad1f-79 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0aad1f-79\">content<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7fd2b3-b0, .wp-block-kadence-advancedheading.kt-adv-heading2352_7fd2b3-b0[data-kb-block=\"kb-adv-heading2352_7fd2b3-b0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7fd2b3-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7fd2b3-b0[data-kb-block=\"kb-adv-heading2352_7fd2b3-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7fd2b3-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7fd2b3-b0[data-kb-block=\"kb-adv-heading2352_7fd2b3-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7fd2b3-b0 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7fd2b3-b0\">performance<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7796ac-ea, .wp-block-kadence-advancedheading.kt-adv-heading2352_7796ac-ea[data-kb-block=\"kb-adv-heading2352_7796ac-ea\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7796ac-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7796ac-ea[data-kb-block=\"kb-adv-heading2352_7796ac-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7796ac-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7796ac-ea[data-kb-block=\"kb-adv-heading2352_7796ac-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7796ac-ea b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7796ac-ea\">security<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a5d506-81, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5d506-81[data-kb-block=\"kb-adv-heading2352_a5d506-81\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5d506-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5d506-81[data-kb-block=\"kb-adv-heading2352_a5d506-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5d506-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5d506-81[data-kb-block=\"kb-adv-heading2352_a5d506-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a5d506-81 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a5d506-81\">website health<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ce09b8-99, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce09b8-99[data-kb-block=\"kb-adv-heading2352_ce09b8-99\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ce09b8-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce09b8-99[data-kb-block=\"kb-adv-heading2352_ce09b8-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ce09b8-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce09b8-99[data-kb-block=\"kb-adv-heading2352_ce09b8-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ce09b8-99 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ce09b8-99\">WooCommerce<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_09516d-dd, .wp-block-kadence-advancedheading.kt-adv-heading2352_09516d-dd[data-kb-block=\"kb-adv-heading2352_09516d-dd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_09516d-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_09516d-dd[data-kb-block=\"kb-adv-heading2352_09516d-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_09516d-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_09516d-dd[data-kb-block=\"kb-adv-heading2352_09516d-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_09516d-dd b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_09516d-dd\">reporting<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7448cd-4b, .wp-block-kadence-advancedheading.kt-adv-heading2352_7448cd-4b[data-kb-block=\"kb-adv-heading2352_7448cd-4b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7448cd-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7448cd-4b[data-kb-block=\"kb-adv-heading2352_7448cd-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7448cd-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7448cd-4b[data-kb-block=\"kb-adv-heading2352_7448cd-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7448cd-4b b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7448cd-4b\">maintenance<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b120b1-91, .wp-block-kadence-advancedheading.kt-adv-heading2352_b120b1-91[data-kb-block=\"kb-adv-heading2352_b120b1-91\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b120b1-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b120b1-91[data-kb-block=\"kb-adv-heading2352_b120b1-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b120b1-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b120b1-91[data-kb-block=\"kb-adv-heading2352_b120b1-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b120b1-91 b-chip wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b120b1-91\">automation<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a2b7d9-d0, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2b7d9-d0[data-kb-block=\"kb-adv-heading2352_a2b7d9-d0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a2b7d9-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2b7d9-d0[data-kb-block=\"kb-adv-heading2352_a2b7d9-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a2b7d9-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2b7d9-d0[data-kb-block=\"kb-adv-heading2352_a2b7d9-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a2b7d9-d0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a2b7d9-d0\">That is why VuloPilot is positioned as an AI Operating System for WordPress, rather than simply another AI writing tool or SEO plugin. Its broader model is to bring multiple website improvement disciplines into one operating layer.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a762d5-05, .wp-block-kadence-advancedheading.kt-adv-heading2352_a762d5-05[data-kb-block=\"kb-adv-heading2352_a762d5-05\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a762d5-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a762d5-05[data-kb-block=\"kb-adv-heading2352_a762d5-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a762d5-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a762d5-05[data-kb-block=\"kb-adv-heading2352_a762d5-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a762d5-05 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a762d5-05\">The relevant question isn\u2019t:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cDoes VuloPilot have an AI feature for GEO?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_435218-49, .wp-block-kadence-advancedheading.kt-adv-heading2352_435218-49[data-kb-block=\"kb-adv-heading2352_435218-49\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_435218-49 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_435218-49[data-kb-block=\"kb-adv-heading2352_435218-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_435218-49 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_435218-49[data-kb-block=\"kb-adv-heading2352_435218-49\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_435218-49 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_435218-49\">The more useful question is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cHow much of the ongoing work required to keep a WordPress website visible, healthy, and improving can be made easier?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e57b09-04, .wp-block-kadence-advancedheading.kt-adv-heading2352_e57b09-04[data-kb-block=\"kb-adv-heading2352_e57b09-04\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e57b09-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e57b09-04[data-kb-block=\"kb-adv-heading2352_e57b09-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e57b09-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e57b09-04[data-kb-block=\"kb-adv-heading2352_e57b09-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e57b09-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e57b09-04\">That can include discovering problems, understanding them, prioritizing improvements, monitoring changes, and reducing repetitive website work.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e, .wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e[data-kb-block=\"kb-adv-heading2352_0351f1-5e\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e[data-kb-block=\"kb-adv-heading2352_0351f1-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e[data-kb-block=\"kb-adv-heading2352_0351f1-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e, .wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e[data-kb-block=\"kb-adv-heading2352_0351f1-5e\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e, .wp-block-kadence-advancedheading.kt-adv-heading2352_0351f1-5e[data-kb-block=\"kb-adv-heading2352_0351f1-5e\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_0351f1-5e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0351f1-5e\">The product should come into the workflow after the problem is understood\u2014not before.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3794ac-86, .wp-block-kadence-advancedheading.kt-adv-heading2352_3794ac-86[data-kb-block=\"kb-adv-heading2352_3794ac-86\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3794ac-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3794ac-86[data-kb-block=\"kb-adv-heading2352_3794ac-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3794ac-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3794ac-86[data-kb-block=\"kb-adv-heading2352_3794ac-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3794ac-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3794ac-86\">That\u2019s also why the VuloPilot editorial approach emphasizes 80\u201390% education and 10\u201320% product relevance, rather than turning educational content into a product advertisement.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0e8ef2-c7, .wp-block-kadence-advancedheading.kt-adv-heading2352_0e8ef2-c7[data-kb-block=\"kb-adv-heading2352_0e8ef2-c7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0e8ef2-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0e8ef2-c7[data-kb-block=\"kb-adv-heading2352_0e8ef2-c7\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0e8ef2-c7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0e8ef2-c7[data-kb-block=\"kb-adv-heading2352_0e8ef2-c7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s37\" class=\"kt-adv-heading2352_0e8ef2-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0e8ef2-c7\">The 2027 Website Visibility Model<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2c0b92-c1, .wp-block-kadence-advancedheading.kt-adv-heading2352_2c0b92-c1[data-kb-block=\"kb-adv-heading2352_2c0b92-c1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2c0b92-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2c0b92-c1[data-kb-block=\"kb-adv-heading2352_2c0b92-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2c0b92-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2c0b92-c1[data-kb-block=\"kb-adv-heading2352_2c0b92-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2c0b92-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2c0b92-c1\">If you want one model to remember from this entire guide, use this:<\/p>\n\n\n<style>.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col{display:flex;}.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col,.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col{row-gap:10px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_ca8eda-c2{position:relative;}.kadence-column2352_ca8eda-c2, .kt-inside-inner-col > .kadence-column2352_ca8eda-c2:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_ca8eda-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_ca8eda-c2\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2352_563f8a-83 > .kt-inside-inner-col{display:flex;}.kadence-column2352_563f8a-83 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_563f8a-83 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_563f8a-83 > .kt-inside-inner-col > *, .kadence-column2352_563f8a-83 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_563f8a-83 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_563f8a-83 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_563f8a-83 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_563f8a-83{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_563f8a-83 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_563f8a-83 > .kt-inside-inner-col > *, .kadence-column2352_563f8a-83 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_563f8a-83 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_563f8a-83 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_563f8a-83 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_563f8a-83 > .kt-inside-inner-col > *, .kadence-column2352_563f8a-83 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_563f8a-83 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_563f8a-83 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_563f8a-83 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7f06d3-6b, .wp-block-kadence-advancedheading.kt-adv-heading2352_7f06d3-6b[data-kb-block=\"kb-adv-heading2352_7f06d3-6b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7f06d3-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7f06d3-6b[data-kb-block=\"kb-adv-heading2352_7f06d3-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7f06d3-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7f06d3-6b[data-kb-block=\"kb-adv-heading2352_7f06d3-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_7f06d3-6b list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7f06d3-6b\">01<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_21538f-20, .wp-block-kadence-advancedheading.kt-adv-heading2352_21538f-20[data-kb-block=\"kb-adv-heading2352_21538f-20\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_21538f-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_21538f-20[data-kb-block=\"kb-adv-heading2352_21538f-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_21538f-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_21538f-20[data-kb-block=\"kb-adv-heading2352_21538f-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_21538f-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_21538f-20\"><strong>SEARCH:<\/strong> Can people discover you?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_f633b6-1b > .kt-inside-inner-col{display:flex;}.kadence-column2352_f633b6-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_f633b6-1b > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_f633b6-1b > .kt-inside-inner-col > *, .kadence-column2352_f633b6-1b > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_f633b6-1b > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_f633b6-1b > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_f633b6-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_f633b6-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_f633b6-1b > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_f633b6-1b > .kt-inside-inner-col > *, .kadence-column2352_f633b6-1b > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_f633b6-1b > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_f633b6-1b > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_f633b6-1b > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_f633b6-1b > .kt-inside-inner-col > *, .kadence-column2352_f633b6-1b > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_f633b6-1b > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_f633b6-1b > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_f633b6-1b kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_98032a-91, .wp-block-kadence-advancedheading.kt-adv-heading2352_98032a-91[data-kb-block=\"kb-adv-heading2352_98032a-91\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_98032a-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_98032a-91[data-kb-block=\"kb-adv-heading2352_98032a-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_98032a-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_98032a-91[data-kb-block=\"kb-adv-heading2352_98032a-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_98032a-91 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_98032a-91\">02<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5b8f20-9f, .wp-block-kadence-advancedheading.kt-adv-heading2352_5b8f20-9f[data-kb-block=\"kb-adv-heading2352_5b8f20-9f\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5b8f20-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5b8f20-9f[data-kb-block=\"kb-adv-heading2352_5b8f20-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5b8f20-9f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5b8f20-9f[data-kb-block=\"kb-adv-heading2352_5b8f20-9f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_5b8f20-9f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5b8f20-9f\"><strong>AI DISCOVERY:<\/strong> Can AI-powered systems find relevant information about you?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_3cf012-f2 > .kt-inside-inner-col{display:flex;}.kadence-column2352_3cf012-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_3cf012-f2 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_3cf012-f2 > .kt-inside-inner-col > *, .kadence-column2352_3cf012-f2 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_3cf012-f2 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_3cf012-f2 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_3cf012-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_3cf012-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_3cf012-f2 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_3cf012-f2 > .kt-inside-inner-col > *, .kadence-column2352_3cf012-f2 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_3cf012-f2 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_3cf012-f2 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_3cf012-f2 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_3cf012-f2 > .kt-inside-inner-col > *, .kadence-column2352_3cf012-f2 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_3cf012-f2 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_3cf012-f2 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_3cf012-f2 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_66b564-eb, .wp-block-kadence-advancedheading.kt-adv-heading2352_66b564-eb[data-kb-block=\"kb-adv-heading2352_66b564-eb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_66b564-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_66b564-eb[data-kb-block=\"kb-adv-heading2352_66b564-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_66b564-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_66b564-eb[data-kb-block=\"kb-adv-heading2352_66b564-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_66b564-eb list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_66b564-eb\">03<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_76fbad-61, .wp-block-kadence-advancedheading.kt-adv-heading2352_76fbad-61[data-kb-block=\"kb-adv-heading2352_76fbad-61\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_76fbad-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_76fbad-61[data-kb-block=\"kb-adv-heading2352_76fbad-61\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_76fbad-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_76fbad-61[data-kb-block=\"kb-adv-heading2352_76fbad-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_76fbad-61 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_76fbad-61\"><strong>UNDERSTANDING:<\/strong> Can machines understand what your website, company, products and content mean?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_ff10d5-5f > .kt-inside-inner-col{display:flex;}.kadence-column2352_ff10d5-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_ff10d5-5f > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_ff10d5-5f > .kt-inside-inner-col > *, .kadence-column2352_ff10d5-5f > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_ff10d5-5f > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_ff10d5-5f > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_ff10d5-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_ff10d5-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_ff10d5-5f > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_ff10d5-5f > .kt-inside-inner-col > *, .kadence-column2352_ff10d5-5f > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_ff10d5-5f > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_ff10d5-5f > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_ff10d5-5f > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_ff10d5-5f > .kt-inside-inner-col > *, .kadence-column2352_ff10d5-5f > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_ff10d5-5f > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_ff10d5-5f > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_ff10d5-5f kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d8d083-42, .wp-block-kadence-advancedheading.kt-adv-heading2352_d8d083-42[data-kb-block=\"kb-adv-heading2352_d8d083-42\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d8d083-42 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d8d083-42[data-kb-block=\"kb-adv-heading2352_d8d083-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d8d083-42 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d8d083-42[data-kb-block=\"kb-adv-heading2352_d8d083-42\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_d8d083-42 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d8d083-42\">04<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_daec25-76, .wp-block-kadence-advancedheading.kt-adv-heading2352_daec25-76[data-kb-block=\"kb-adv-heading2352_daec25-76\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_daec25-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_daec25-76[data-kb-block=\"kb-adv-heading2352_daec25-76\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_daec25-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_daec25-76[data-kb-block=\"kb-adv-heading2352_daec25-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_daec25-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_daec25-76\"><strong>ANSWERS:<\/strong> Can your content clearly answer the questions people ask?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_c21e9a-1e > .kt-inside-inner-col{display:flex;}.kadence-column2352_c21e9a-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_c21e9a-1e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_c21e9a-1e > .kt-inside-inner-col > *, .kadence-column2352_c21e9a-1e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_c21e9a-1e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_c21e9a-1e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_c21e9a-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_c21e9a-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_c21e9a-1e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_c21e9a-1e > .kt-inside-inner-col > *, .kadence-column2352_c21e9a-1e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_c21e9a-1e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_c21e9a-1e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_c21e9a-1e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_c21e9a-1e > .kt-inside-inner-col > *, .kadence-column2352_c21e9a-1e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_c21e9a-1e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_c21e9a-1e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_c21e9a-1e kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ecbecd-22, .wp-block-kadence-advancedheading.kt-adv-heading2352_ecbecd-22[data-kb-block=\"kb-adv-heading2352_ecbecd-22\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ecbecd-22 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ecbecd-22[data-kb-block=\"kb-adv-heading2352_ecbecd-22\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ecbecd-22 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ecbecd-22[data-kb-block=\"kb-adv-heading2352_ecbecd-22\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_ecbecd-22 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ecbecd-22\">05<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3caf61-eb, .wp-block-kadence-advancedheading.kt-adv-heading2352_3caf61-eb[data-kb-block=\"kb-adv-heading2352_3caf61-eb\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3caf61-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3caf61-eb[data-kb-block=\"kb-adv-heading2352_3caf61-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3caf61-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3caf61-eb[data-kb-block=\"kb-adv-heading2352_3caf61-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_3caf61-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3caf61-eb\"><strong>TRUST:<\/strong> Does your website provide useful, credible information?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_5f95ae-27 > .kt-inside-inner-col{display:flex;}.kadence-column2352_5f95ae-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_5f95ae-27 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_5f95ae-27 > .kt-inside-inner-col > *, .kadence-column2352_5f95ae-27 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_5f95ae-27 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_5f95ae-27 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_5f95ae-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_5f95ae-27{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_5f95ae-27 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_5f95ae-27 > .kt-inside-inner-col > *, .kadence-column2352_5f95ae-27 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_5f95ae-27 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_5f95ae-27 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_5f95ae-27 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_5f95ae-27 > .kt-inside-inner-col > *, .kadence-column2352_5f95ae-27 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_5f95ae-27 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_5f95ae-27 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_5f95ae-27 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f76b36-fa, .wp-block-kadence-advancedheading.kt-adv-heading2352_f76b36-fa[data-kb-block=\"kb-adv-heading2352_f76b36-fa\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f76b36-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f76b36-fa[data-kb-block=\"kb-adv-heading2352_f76b36-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f76b36-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f76b36-fa[data-kb-block=\"kb-adv-heading2352_f76b36-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_f76b36-fa list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f76b36-fa\">06<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a5c3ca-c5, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5c3ca-c5[data-kb-block=\"kb-adv-heading2352_a5c3ca-c5\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5c3ca-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5c3ca-c5[data-kb-block=\"kb-adv-heading2352_a5c3ca-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a5c3ca-c5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a5c3ca-c5[data-kb-block=\"kb-adv-heading2352_a5c3ca-c5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_a5c3ca-c5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a5c3ca-c5\"><strong>EXPERIENCE:<\/strong> Does the website actually work well for humans?<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_11f67d-d3 > .kt-inside-inner-col{display:flex;}.kadence-column2352_11f67d-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_11f67d-d3 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_11f67d-d3 > .kt-inside-inner-col > *, .kadence-column2352_11f67d-d3 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_11f67d-d3 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_11f67d-d3 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_11f67d-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_11f67d-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_11f67d-d3 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_11f67d-d3 > .kt-inside-inner-col > *, .kadence-column2352_11f67d-d3 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_11f67d-d3 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_11f67d-d3 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_11f67d-d3 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_11f67d-d3 > .kt-inside-inner-col > *, .kadence-column2352_11f67d-d3 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_11f67d-d3 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_11f67d-d3 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_11f67d-d3 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4d3f73-03, .wp-block-kadence-advancedheading.kt-adv-heading2352_4d3f73-03[data-kb-block=\"kb-adv-heading2352_4d3f73-03\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4d3f73-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4d3f73-03[data-kb-block=\"kb-adv-heading2352_4d3f73-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4d3f73-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4d3f73-03[data-kb-block=\"kb-adv-heading2352_4d3f73-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_4d3f73-03 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4d3f73-03\">07<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_627eff-ad, .wp-block-kadence-advancedheading.kt-adv-heading2352_627eff-ad[data-kb-block=\"kb-adv-heading2352_627eff-ad\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_627eff-ad mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_627eff-ad[data-kb-block=\"kb-adv-heading2352_627eff-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_627eff-ad img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_627eff-ad[data-kb-block=\"kb-adv-heading2352_627eff-ad\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_627eff-ad wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_627eff-ad\"><strong>BUSINESS:<\/strong> Does that visibility eventually lead to meaningful actions?<\/h6>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b5f270-97, .wp-block-kadence-advancedheading.kt-adv-heading2352_b5f270-97[data-kb-block=\"kb-adv-heading2352_b5f270-97\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_b5f270-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b5f270-97[data-kb-block=\"kb-adv-heading2352_b5f270-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b5f270-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b5f270-97[data-kb-block=\"kb-adv-heading2352_b5f270-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_b5f270-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b5f270-97\"><strong>That\u2019s the real game.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_619e33-2f, .wp-block-kadence-advancedheading.kt-adv-heading2352_619e33-2f[data-kb-block=\"kb-adv-heading2352_619e33-2f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_619e33-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_619e33-2f[data-kb-block=\"kb-adv-heading2352_619e33-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_619e33-2f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_619e33-2f[data-kb-block=\"kb-adv-heading2352_619e33-2f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_619e33-2f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_619e33-2f\">Not:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cHow do I rank in ChatGPT?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_27ed6b-59, .wp-block-kadence-advancedheading.kt-adv-heading2352_27ed6b-59[data-kb-block=\"kb-adv-heading2352_27ed6b-59\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_27ed6b-59 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_27ed6b-59[data-kb-block=\"kb-adv-heading2352_27ed6b-59\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_27ed6b-59 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_27ed6b-59[data-kb-block=\"kb-adv-heading2352_27ed6b-59\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s38\" class=\"kt-adv-heading2352_27ed6b-59 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_27ed6b-59\">The Biggest Mindset Change<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b3fd48-82, .wp-block-kadence-advancedheading.kt-adv-heading2352_b3fd48-82[data-kb-block=\"kb-adv-heading2352_b3fd48-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b3fd48-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b3fd48-82[data-kb-block=\"kb-adv-heading2352_b3fd48-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b3fd48-82 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b3fd48-82[data-kb-block=\"kb-adv-heading2352_b3fd48-82\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b3fd48-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b3fd48-82\">For years, businesses thought about SEO like this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cHow do I get my page to rank?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_385276-45, .wp-block-kadence-advancedheading.kt-adv-heading2352_385276-45[data-kb-block=\"kb-adv-heading2352_385276-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_385276-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_385276-45[data-kb-block=\"kb-adv-heading2352_385276-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_385276-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_385276-45[data-kb-block=\"kb-adv-heading2352_385276-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_385276-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_385276-45\">AI search adds another question:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cHow do I make my information useful enough to become part of an answer?\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dc5331-35, .wp-block-kadence-advancedheading.kt-adv-heading2352_dc5331-35[data-kb-block=\"kb-adv-heading2352_dc5331-35\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dc5331-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dc5331-35[data-kb-block=\"kb-adv-heading2352_dc5331-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dc5331-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dc5331-35[data-kb-block=\"kb-adv-heading2352_dc5331-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dc5331-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dc5331-35\">That doesn\u2019t mean rankings no longer matter.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1d5296-b2, .wp-block-kadence-advancedheading.kt-adv-heading2352_1d5296-b2[data-kb-block=\"kb-adv-heading2352_1d5296-b2\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_1d5296-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1d5296-b2[data-kb-block=\"kb-adv-heading2352_1d5296-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1d5296-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1d5296-b2[data-kb-block=\"kb-adv-heading2352_1d5296-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_1d5296-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1d5296-b2\"><strong>It means visibility has more surfaces.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2432b3-b2, .wp-block-kadence-advancedheading.kt-adv-heading2352_2432b3-b2[data-kb-block=\"kb-adv-heading2352_2432b3-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2432b3-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2432b3-b2[data-kb-block=\"kb-adv-heading2352_2432b3-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2432b3-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2432b3-b2[data-kb-block=\"kb-adv-heading2352_2432b3-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2432b3-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2432b3-b2\">Your website can now be discovered through:<\/p>\n\n\n<style>.kadence-column2352_9982e0-fe > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_9982e0-fe > .kt-inside-inner-col,.kadence-column2352_9982e0-fe > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_9982e0-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_9982e0-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_9982e0-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_9982e0-fe > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_9982e0-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_9982e0-fe{position:relative;}.kadence-column2352_9982e0-fe, .kt-inside-inner-col > .kadence-column2352_9982e0-fe:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_9982e0-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_9982e0-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_9982e0-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6061f0-0c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6061f0-0c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6061f0-0c ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6061f0-0c .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6061f0-0c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_6061f0-0c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_6061f0-0c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_6061f0-0c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6061f0-0c:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6061f0-0c:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_6061f0-0c:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_6061f0-0c kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_c4b853-54 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c4b853-54\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">traditional search<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9929ac-80 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9929ac-80\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">AI-generated search features<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c4d91f-fa .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c4d91f-fa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">direct answers<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_bdec4e-ee .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_bdec4e-ee\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">recommendations<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_58ad72-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_58ad72-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">product discovery<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_94eb17-55 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_94eb17-55\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">conversational queries<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f6f2f7-a2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f6f2f7-a2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">multimodal search<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_eb2671-28 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_eb2671-28\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">branded searches<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_08e756-ae .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_08e756-ae\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">citations<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_a9500d-4e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a9500d-4e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">links<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_727b76-8e, .wp-block-kadence-advancedheading.kt-adv-heading2352_727b76-8e[data-kb-block=\"kb-adv-heading2352_727b76-8e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_727b76-8e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_727b76-8e[data-kb-block=\"kb-adv-heading2352_727b76-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_727b76-8e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_727b76-8e[data-kb-block=\"kb-adv-heading2352_727b76-8e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_727b76-8e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_727b76-8e\">And that means your website needs to be more than a collection of pages targeting keywords.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8, .wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8[data-kb-block=\"kb-adv-heading2352_7eea93-e8\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8[data-kb-block=\"kb-adv-heading2352_7eea93-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8[data-kb-block=\"kb-adv-heading2352_7eea93-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8, .wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8[data-kb-block=\"kb-adv-heading2352_7eea93-e8\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8, .wp-block-kadence-advancedheading.kt-adv-heading2352_7eea93-e8[data-kb-block=\"kb-adv-heading2352_7eea93-e8\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_7eea93-e8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7eea93-e8\">It needs to be an understandable information system.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dbd932-f9, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbd932-f9[data-kb-block=\"kb-adv-heading2352_dbd932-f9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dbd932-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbd932-f9[data-kb-block=\"kb-adv-heading2352_dbd932-f9\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dbd932-f9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dbd932-f9[data-kb-block=\"kb-adv-heading2352_dbd932-f9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s39\" class=\"kt-adv-heading2352_dbd932-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dbd932-f9\">What AI Search Optimization Really Comes Down To<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2a4494-33, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a4494-33[data-kb-block=\"kb-adv-heading2352_2a4494-33\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2a4494-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a4494-33[data-kb-block=\"kb-adv-heading2352_2a4494-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2a4494-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2a4494-33[data-kb-block=\"kb-adv-heading2352_2a4494-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_2a4494-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2a4494-33\">After all the acronyms are stripped away, the strategy is surprisingly simple.<\/p>\n\n\n<style>.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col{display:flex;}.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col,.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col{row-gap:10px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_9e16c2-f4{position:relative;}.kadence-column2352_9e16c2-f4, .kt-inside-inner-col > .kadence-column2352_9e16c2-f4:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_9e16c2-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_9e16c2-f4\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2352_126ac7-09 > .kt-inside-inner-col{display:flex;}.kadence-column2352_126ac7-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_126ac7-09 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_126ac7-09 > .kt-inside-inner-col > *, .kadence-column2352_126ac7-09 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_126ac7-09 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_126ac7-09 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_126ac7-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_126ac7-09{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_126ac7-09 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_126ac7-09 > .kt-inside-inner-col > *, .kadence-column2352_126ac7-09 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_126ac7-09 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_126ac7-09 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_126ac7-09 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_126ac7-09 > .kt-inside-inner-col > *, .kadence-column2352_126ac7-09 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_126ac7-09 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_126ac7-09 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_126ac7-09 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4d91d2-0a, .wp-block-kadence-advancedheading.kt-adv-heading2352_4d91d2-0a[data-kb-block=\"kb-adv-heading2352_4d91d2-0a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4d91d2-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4d91d2-0a[data-kb-block=\"kb-adv-heading2352_4d91d2-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4d91d2-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4d91d2-0a[data-kb-block=\"kb-adv-heading2352_4d91d2-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_4d91d2-0a list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4d91d2-0a\">01<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_aadb1f-80, .wp-block-kadence-advancedheading.kt-adv-heading2352_aadb1f-80[data-kb-block=\"kb-adv-heading2352_aadb1f-80\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aadb1f-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_aadb1f-80[data-kb-block=\"kb-adv-heading2352_aadb1f-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_aadb1f-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_aadb1f-80[data-kb-block=\"kb-adv-heading2352_aadb1f-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_aadb1f-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_aadb1f-80\"><strong>Make your website accessible.<\/strong> If important information can\u2019t be reached, fix that.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_7c59e3-31 > .kt-inside-inner-col{display:flex;}.kadence-column2352_7c59e3-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_7c59e3-31 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_7c59e3-31 > .kt-inside-inner-col > *, .kadence-column2352_7c59e3-31 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_7c59e3-31 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_7c59e3-31 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_7c59e3-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_7c59e3-31{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_7c59e3-31 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_7c59e3-31 > .kt-inside-inner-col > *, .kadence-column2352_7c59e3-31 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_7c59e3-31 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_7c59e3-31 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_7c59e3-31 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_7c59e3-31 > .kt-inside-inner-col > *, .kadence-column2352_7c59e3-31 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_7c59e3-31 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_7c59e3-31 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_7c59e3-31 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dfc01d-9a, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfc01d-9a[data-kb-block=\"kb-adv-heading2352_dfc01d-9a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dfc01d-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfc01d-9a[data-kb-block=\"kb-adv-heading2352_dfc01d-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dfc01d-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfc01d-9a[data-kb-block=\"kb-adv-heading2352_dfc01d-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_dfc01d-9a list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dfc01d-9a\">02<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_539b10-63, .wp-block-kadence-advancedheading.kt-adv-heading2352_539b10-63[data-kb-block=\"kb-adv-heading2352_539b10-63\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_539b10-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_539b10-63[data-kb-block=\"kb-adv-heading2352_539b10-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_539b10-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_539b10-63[data-kb-block=\"kb-adv-heading2352_539b10-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_539b10-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_539b10-63\"><strong>Make your website understandable.<\/strong> Explain who you are and what you do.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_29a4f8-84 > .kt-inside-inner-col{display:flex;}.kadence-column2352_29a4f8-84 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_29a4f8-84 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_29a4f8-84 > .kt-inside-inner-col > *, .kadence-column2352_29a4f8-84 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_29a4f8-84 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_29a4f8-84 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_29a4f8-84 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_29a4f8-84{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_29a4f8-84 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_29a4f8-84 > .kt-inside-inner-col > *, .kadence-column2352_29a4f8-84 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_29a4f8-84 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_29a4f8-84 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_29a4f8-84 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_29a4f8-84 > .kt-inside-inner-col > *, .kadence-column2352_29a4f8-84 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_29a4f8-84 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_29a4f8-84 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_29a4f8-84 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_230411-dd, .wp-block-kadence-advancedheading.kt-adv-heading2352_230411-dd[data-kb-block=\"kb-adv-heading2352_230411-dd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_230411-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_230411-dd[data-kb-block=\"kb-adv-heading2352_230411-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_230411-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_230411-dd[data-kb-block=\"kb-adv-heading2352_230411-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_230411-dd list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_230411-dd\">03<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3899d0-4f, .wp-block-kadence-advancedheading.kt-adv-heading2352_3899d0-4f[data-kb-block=\"kb-adv-heading2352_3899d0-4f\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3899d0-4f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3899d0-4f[data-kb-block=\"kb-adv-heading2352_3899d0-4f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3899d0-4f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3899d0-4f[data-kb-block=\"kb-adv-heading2352_3899d0-4f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_3899d0-4f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3899d0-4f\"><strong>Make your content answer questions.<\/strong> Don\u2019t force people to hunt for the answer.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_0a3870-2e > .kt-inside-inner-col{display:flex;}.kadence-column2352_0a3870-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_0a3870-2e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_0a3870-2e > .kt-inside-inner-col > *, .kadence-column2352_0a3870-2e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_0a3870-2e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_0a3870-2e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_0a3870-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_0a3870-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_0a3870-2e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_0a3870-2e > .kt-inside-inner-col > *, .kadence-column2352_0a3870-2e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_0a3870-2e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_0a3870-2e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_0a3870-2e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_0a3870-2e > .kt-inside-inner-col > *, .kadence-column2352_0a3870-2e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_0a3870-2e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_0a3870-2e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_0a3870-2e kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_36edd6-8d, .wp-block-kadence-advancedheading.kt-adv-heading2352_36edd6-8d[data-kb-block=\"kb-adv-heading2352_36edd6-8d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_36edd6-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_36edd6-8d[data-kb-block=\"kb-adv-heading2352_36edd6-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_36edd6-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_36edd6-8d[data-kb-block=\"kb-adv-heading2352_36edd6-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_36edd6-8d list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_36edd6-8d\">04<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_bf00d8-3d, .wp-block-kadence-advancedheading.kt-adv-heading2352_bf00d8-3d[data-kb-block=\"kb-adv-heading2352_bf00d8-3d\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bf00d8-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_bf00d8-3d[data-kb-block=\"kb-adv-heading2352_bf00d8-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_bf00d8-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_bf00d8-3d[data-kb-block=\"kb-adv-heading2352_bf00d8-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_bf00d8-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_bf00d8-3d\"><strong>Make your information connected.<\/strong> Use internal linking and logical architecture.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_fab0a5-97 > .kt-inside-inner-col{display:flex;}.kadence-column2352_fab0a5-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_fab0a5-97 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_fab0a5-97 > .kt-inside-inner-col > *, .kadence-column2352_fab0a5-97 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_fab0a5-97 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_fab0a5-97 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_fab0a5-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_fab0a5-97{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_fab0a5-97 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_fab0a5-97 > .kt-inside-inner-col > *, .kadence-column2352_fab0a5-97 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_fab0a5-97 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_fab0a5-97 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_fab0a5-97 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_fab0a5-97 > .kt-inside-inner-col > *, .kadence-column2352_fab0a5-97 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_fab0a5-97 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_fab0a5-97 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_fab0a5-97 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1e5e94-2a, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e5e94-2a[data-kb-block=\"kb-adv-heading2352_1e5e94-2a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1e5e94-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e5e94-2a[data-kb-block=\"kb-adv-heading2352_1e5e94-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1e5e94-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e5e94-2a[data-kb-block=\"kb-adv-heading2352_1e5e94-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_1e5e94-2a list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1e5e94-2a\">05<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cb8ba9-ab, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb8ba9-ab[data-kb-block=\"kb-adv-heading2352_cb8ba9-ab\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb8ba9-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb8ba9-ab[data-kb-block=\"kb-adv-heading2352_cb8ba9-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb8ba9-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb8ba9-ab[data-kb-block=\"kb-adv-heading2352_cb8ba9-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_cb8ba9-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cb8ba9-ab\"><strong>Make your entities clear.<\/strong> Help machines understand companies, products, people, services and relationships.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_bebc2e-51 > .kt-inside-inner-col{display:flex;}.kadence-column2352_bebc2e-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_bebc2e-51 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_bebc2e-51 > .kt-inside-inner-col > *, .kadence-column2352_bebc2e-51 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_bebc2e-51 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_bebc2e-51 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_bebc2e-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_bebc2e-51{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_bebc2e-51 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_bebc2e-51 > .kt-inside-inner-col > *, .kadence-column2352_bebc2e-51 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_bebc2e-51 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_bebc2e-51 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_bebc2e-51 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_bebc2e-51 > .kt-inside-inner-col > *, .kadence-column2352_bebc2e-51 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_bebc2e-51 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_bebc2e-51 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_bebc2e-51 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_182349-54, .wp-block-kadence-advancedheading.kt-adv-heading2352_182349-54[data-kb-block=\"kb-adv-heading2352_182349-54\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_182349-54 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_182349-54[data-kb-block=\"kb-adv-heading2352_182349-54\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_182349-54 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_182349-54[data-kb-block=\"kb-adv-heading2352_182349-54\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_182349-54 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_182349-54\">06<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b1ad3c-e3, .wp-block-kadence-advancedheading.kt-adv-heading2352_b1ad3c-e3[data-kb-block=\"kb-adv-heading2352_b1ad3c-e3\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b1ad3c-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b1ad3c-e3[data-kb-block=\"kb-adv-heading2352_b1ad3c-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b1ad3c-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b1ad3c-e3[data-kb-block=\"kb-adv-heading2352_b1ad3c-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_b1ad3c-e3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b1ad3c-e3\"><strong>Make your content useful.<\/strong> Don\u2019t publish empty SEO filler.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_6be28e-4f > .kt-inside-inner-col{display:flex;}.kadence-column2352_6be28e-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_6be28e-4f > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_6be28e-4f > .kt-inside-inner-col > *, .kadence-column2352_6be28e-4f > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6be28e-4f > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6be28e-4f > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_6be28e-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_6be28e-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_6be28e-4f > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_6be28e-4f > .kt-inside-inner-col > *, .kadence-column2352_6be28e-4f > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6be28e-4f > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6be28e-4f > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_6be28e-4f > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_6be28e-4f > .kt-inside-inner-col > *, .kadence-column2352_6be28e-4f > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_6be28e-4f > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_6be28e-4f > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_6be28e-4f kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5700e6-67, .wp-block-kadence-advancedheading.kt-adv-heading2352_5700e6-67[data-kb-block=\"kb-adv-heading2352_5700e6-67\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5700e6-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5700e6-67[data-kb-block=\"kb-adv-heading2352_5700e6-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5700e6-67 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5700e6-67[data-kb-block=\"kb-adv-heading2352_5700e6-67\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_5700e6-67 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5700e6-67\">07<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_980661-9a, .wp-block-kadence-advancedheading.kt-adv-heading2352_980661-9a[data-kb-block=\"kb-adv-heading2352_980661-9a\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_980661-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_980661-9a[data-kb-block=\"kb-adv-heading2352_980661-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_980661-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_980661-9a[data-kb-block=\"kb-adv-heading2352_980661-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_980661-9a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_980661-9a\"><strong>Make your claims credible.<\/strong> Don\u2019t manufacture expertise.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_17ecd7-9e > .kt-inside-inner-col{display:flex;}.kadence-column2352_17ecd7-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_17ecd7-9e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_17ecd7-9e > .kt-inside-inner-col > *, .kadence-column2352_17ecd7-9e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_17ecd7-9e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_17ecd7-9e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_17ecd7-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_17ecd7-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_17ecd7-9e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_17ecd7-9e > .kt-inside-inner-col > *, .kadence-column2352_17ecd7-9e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_17ecd7-9e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_17ecd7-9e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_17ecd7-9e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_17ecd7-9e > .kt-inside-inner-col > *, .kadence-column2352_17ecd7-9e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_17ecd7-9e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_17ecd7-9e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_17ecd7-9e kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1469da-05, .wp-block-kadence-advancedheading.kt-adv-heading2352_1469da-05[data-kb-block=\"kb-adv-heading2352_1469da-05\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1469da-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1469da-05[data-kb-block=\"kb-adv-heading2352_1469da-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1469da-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1469da-05[data-kb-block=\"kb-adv-heading2352_1469da-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_1469da-05 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1469da-05\">08<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_2e3064-86, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e3064-86[data-kb-block=\"kb-adv-heading2352_2e3064-86\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2e3064-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e3064-86[data-kb-block=\"kb-adv-heading2352_2e3064-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_2e3064-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_2e3064-86[data-kb-block=\"kb-adv-heading2352_2e3064-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_2e3064-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_2e3064-86\"><strong>Keep your information current.<\/strong> Outdated information doesn\u2019t become useful because it has been optimized for AI.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_dd58b4-cb > .kt-inside-inner-col{display:flex;}.kadence-column2352_dd58b4-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_dd58b4-cb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_dd58b4-cb > .kt-inside-inner-col > *, .kadence-column2352_dd58b4-cb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_dd58b4-cb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_dd58b4-cb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_dd58b4-cb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_dd58b4-cb{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_dd58b4-cb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_dd58b4-cb > .kt-inside-inner-col > *, .kadence-column2352_dd58b4-cb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_dd58b4-cb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_dd58b4-cb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_dd58b4-cb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_dd58b4-cb > .kt-inside-inner-col > *, .kadence-column2352_dd58b4-cb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_dd58b4-cb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_dd58b4-cb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_dd58b4-cb kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_970dae-2d, .wp-block-kadence-advancedheading.kt-adv-heading2352_970dae-2d[data-kb-block=\"kb-adv-heading2352_970dae-2d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_970dae-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_970dae-2d[data-kb-block=\"kb-adv-heading2352_970dae-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_970dae-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_970dae-2d[data-kb-block=\"kb-adv-heading2352_970dae-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_970dae-2d list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_970dae-2d\">09<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cf7418-3e, .wp-block-kadence-advancedheading.kt-adv-heading2352_cf7418-3e[data-kb-block=\"kb-adv-heading2352_cf7418-3e\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cf7418-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cf7418-3e[data-kb-block=\"kb-adv-heading2352_cf7418-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cf7418-3e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cf7418-3e[data-kb-block=\"kb-adv-heading2352_cf7418-3e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_cf7418-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cf7418-3e\"><strong>Keep your website healthy.<\/strong> Performance, security, accessibility and technical maintenance still matter.<\/h6>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_284c71-f6 > .kt-inside-inner-col{display:flex;}.kadence-column2352_284c71-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_284c71-f6 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column2352_284c71-f6 > .kt-inside-inner-col > *, .kadence-column2352_284c71-f6 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_284c71-f6 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_284c71-f6 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column2352_284c71-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_284c71-f6{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_284c71-f6 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column2352_284c71-f6 > .kt-inside-inner-col > *, .kadence-column2352_284c71-f6 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_284c71-f6 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_284c71-f6 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column2352_284c71-f6 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kadence-column2352_284c71-f6 > .kt-inside-inner-col > *, .kadence-column2352_284c71-f6 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column2352_284c71-f6 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column2352_284c71-f6 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_284c71-f6 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d02fb9-78, .wp-block-kadence-advancedheading.kt-adv-heading2352_d02fb9-78[data-kb-block=\"kb-adv-heading2352_d02fb9-78\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d02fb9-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d02fb9-78[data-kb-block=\"kb-adv-heading2352_d02fb9-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d02fb9-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d02fb9-78[data-kb-block=\"kb-adv-heading2352_d02fb9-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_d02fb9-78 list-number wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d02fb9-78\">10<\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_19b46f-37, .wp-block-kadence-advancedheading.kt-adv-heading2352_19b46f-37[data-kb-block=\"kb-adv-heading2352_19b46f-37\"]{font-size:var(--kb-token--primitive--dimension--font-size--xl);line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_19b46f-37 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_19b46f-37[data-kb-block=\"kb-adv-heading2352_19b46f-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_19b46f-37 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_19b46f-37[data-kb-block=\"kb-adv-heading2352_19b46f-37\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading2352_19b46f-37 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_19b46f-37\"><strong>Monitor what changes.<\/strong> Search will continue evolving. Your website should evolve with it.<\/h6>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_15fd52-a4, .wp-block-kadence-advancedheading.kt-adv-heading2352_15fd52-a4[data-kb-block=\"kb-adv-heading2352_15fd52-a4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_15fd52-a4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_15fd52-a4[data-kb-block=\"kb-adv-heading2352_15fd52-a4\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_15fd52-a4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_15fd52-a4[data-kb-block=\"kb-adv-heading2352_15fd52-a4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s40\" class=\"kt-adv-heading2352_15fd52-a4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_15fd52-a4\">The 30-Day \u201cStop Panicking, Start Optimizing\u201d Plan<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_385358-d4, .wp-block-kadence-advancedheading.kt-adv-heading2352_385358-d4[data-kb-block=\"kb-adv-heading2352_385358-d4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_385358-d4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_385358-d4[data-kb-block=\"kb-adv-heading2352_385358-d4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_385358-d4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_385358-d4[data-kb-block=\"kb-adv-heading2352_385358-d4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_385358-d4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_385358-d4\">If all of this still feels like too much, don\u2019t do everything.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_80973a-d7, .wp-block-kadence-advancedheading.kt-adv-heading2352_80973a-d7[data-kb-block=\"kb-adv-heading2352_80973a-d7\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_80973a-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_80973a-d7[data-kb-block=\"kb-adv-heading2352_80973a-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_80973a-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_80973a-d7[data-kb-block=\"kb-adv-heading2352_80973a-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_80973a-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_80973a-d7\"><strong>Do this.<\/strong><\/h5>\n\n\n<style>.kadence-column2352_b30bca-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_b30bca-ca > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_b30bca-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_b30bca-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_b30bca-ca{position:relative;}.kadence-column2352_b30bca-ca, .kt-inside-inner-col > .kadence-column2352_b30bca-ca:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_b30bca-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_b30bca-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_b30bca-ca vp-timeline\"><div class=\"kt-inside-inner-col\"><style>.kadence-column2352_934ea9-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_934ea9-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_934ea9-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_934ea9-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_934ea9-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_934ea9-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_934ea9-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_934ea9-f8 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_121604-63, .wp-block-kadence-advancedheading.kt-adv-heading2352_121604-63[data-kb-block=\"kb-adv-heading2352_121604-63\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_121604-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_121604-63[data-kb-block=\"kb-adv-heading2352_121604-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_121604-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_121604-63[data-kb-block=\"kb-adv-heading2352_121604-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_121604-63 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_121604-63\">Step 01<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b99755-b3, .wp-block-kadence-advancedheading.kt-adv-heading2352_b99755-b3[data-kb-block=\"kb-adv-heading2352_b99755-b3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b99755-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b99755-b3[data-kb-block=\"kb-adv-heading2352_b99755-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b99755-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b99755-b3[data-kb-block=\"kb-adv-heading2352_b99755-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_b99755-b3 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b99755-b3\">Days 1\u20135: Audit<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_30559b-25, .wp-block-kadence-advancedheading.kt-adv-heading2352_30559b-25[data-kb-block=\"kb-adv-heading2352_30559b-25\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_30559b-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_30559b-25[data-kb-block=\"kb-adv-heading2352_30559b-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_30559b-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_30559b-25[data-kb-block=\"kb-adv-heading2352_30559b-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_30559b-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_30559b-25\">Check:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0522ef-28:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0522ef-28 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0522ef-28 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0522ef-28 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0522ef-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_0522ef-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_0522ef-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_0522ef-28 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0522ef-28:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_0522ef-28:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_0522ef-28 kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_5a6c7b-b9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5a6c7b-b9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">crawlability<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_0c299f-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0c299f-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">indexability<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2a9de0-3c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2a9de0-3c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">broken links<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_7f176d-86 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7f176d-86\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">redirects<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f78b59-08 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f78b59-08\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">sitemap<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_695e13-52 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_695e13-52\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">important pages<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_fd0b9a-f4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_fd0b9a-f4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">website performance<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2284f8-f8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2284f8-f8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">structured data<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_591865-4e, .wp-block-kadence-advancedheading.kt-adv-heading2352_591865-4e[data-kb-block=\"kb-adv-heading2352_591865-4e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_591865-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_591865-4e[data-kb-block=\"kb-adv-heading2352_591865-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_591865-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_591865-4e[data-kb-block=\"kb-adv-heading2352_591865-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_591865-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_591865-4e\">Find the problems.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1ef7d6-1c, .wp-block-kadence-advancedheading.kt-adv-heading2352_1ef7d6-1c[data-kb-block=\"kb-adv-heading2352_1ef7d6-1c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1ef7d6-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1ef7d6-1c[data-kb-block=\"kb-adv-heading2352_1ef7d6-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1ef7d6-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1ef7d6-1c[data-kb-block=\"kb-adv-heading2352_1ef7d6-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1ef7d6-1c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1ef7d6-1c\">Don\u2019t fix everything yet.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_ac8376-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_ac8376-c9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_ac8376-c9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_ac8376-c9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_ac8376-c9{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_ac8376-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_ac8376-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_ac8376-c9 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_eca15b-82, .wp-block-kadence-advancedheading.kt-adv-heading2352_eca15b-82[data-kb-block=\"kb-adv-heading2352_eca15b-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eca15b-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_eca15b-82[data-kb-block=\"kb-adv-heading2352_eca15b-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eca15b-82 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_eca15b-82[data-kb-block=\"kb-adv-heading2352_eca15b-82\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_eca15b-82 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_eca15b-82\">Step 02<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_9fc733-08, .wp-block-kadence-advancedheading.kt-adv-heading2352_9fc733-08[data-kb-block=\"kb-adv-heading2352_9fc733-08\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9fc733-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_9fc733-08[data-kb-block=\"kb-adv-heading2352_9fc733-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_9fc733-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_9fc733-08[data-kb-block=\"kb-adv-heading2352_9fc733-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_9fc733-08 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_9fc733-08\">Days 6\u201310: Clarify<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_7e6a44-10, .wp-block-kadence-advancedheading.kt-adv-heading2352_7e6a44-10[data-kb-block=\"kb-adv-heading2352_7e6a44-10\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7e6a44-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_7e6a44-10[data-kb-block=\"kb-adv-heading2352_7e6a44-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_7e6a44-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_7e6a44-10[data-kb-block=\"kb-adv-heading2352_7e6a44-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_7e6a44-10 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_7e6a44-10\">Review:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a983-81:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a983-81 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a983-81 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a983-81 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a983-81 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_c6a983-81 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_c6a983-81 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_c6a983-81 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a983-81:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_c6a983-81:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_c6a983-81 kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_3e056d-40 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3e056d-40\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">homepage<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_312c6f-62 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_312c6f-62\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">main product pages<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_7f7601-53 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7f7601-53\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">service pages<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_321542-7b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_321542-7b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">About page<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_442222-28, .wp-block-kadence-advancedheading.kt-adv-heading2352_442222-28[data-kb-block=\"kb-adv-heading2352_442222-28\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_442222-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_442222-28[data-kb-block=\"kb-adv-heading2352_442222-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_442222-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_442222-28[data-kb-block=\"kb-adv-heading2352_442222-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_442222-28 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_442222-28\">Ask:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f3998e-cb, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3998e-cb[data-kb-block=\"kb-adv-heading2352_f3998e-cb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f3998e-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3998e-cb[data-kb-block=\"kb-adv-heading2352_f3998e-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f3998e-cb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f3998e-cb[data-kb-block=\"kb-adv-heading2352_f3998e-cb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f3998e-cb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f3998e-cb\"><strong>Could a stranger explain exactly what this business does after reading these pages?<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_974cfd-85, .wp-block-kadence-advancedheading.kt-adv-heading2352_974cfd-85[data-kb-block=\"kb-adv-heading2352_974cfd-85\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_974cfd-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_974cfd-85[data-kb-block=\"kb-adv-heading2352_974cfd-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_974cfd-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_974cfd-85[data-kb-block=\"kb-adv-heading2352_974cfd-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_974cfd-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_974cfd-85\">If not, fix that first.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_bd5292-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_bd5292-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_bd5292-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_bd5292-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_bd5292-22{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_bd5292-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_bd5292-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_bd5292-22 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ada2ed-55, .wp-block-kadence-advancedheading.kt-adv-heading2352_ada2ed-55[data-kb-block=\"kb-adv-heading2352_ada2ed-55\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ada2ed-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ada2ed-55[data-kb-block=\"kb-adv-heading2352_ada2ed-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ada2ed-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ada2ed-55[data-kb-block=\"kb-adv-heading2352_ada2ed-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ada2ed-55 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ada2ed-55\">Step 03<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_fa4b7b-1e, .wp-block-kadence-advancedheading.kt-adv-heading2352_fa4b7b-1e[data-kb-block=\"kb-adv-heading2352_fa4b7b-1e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fa4b7b-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_fa4b7b-1e[data-kb-block=\"kb-adv-heading2352_fa4b7b-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_fa4b7b-1e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_fa4b7b-1e[data-kb-block=\"kb-adv-heading2352_fa4b7b-1e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_fa4b7b-1e vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_fa4b7b-1e\">Days 11\u201315: Questions<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1b21bd-40, .wp-block-kadence-advancedheading.kt-adv-heading2352_1b21bd-40[data-kb-block=\"kb-adv-heading2352_1b21bd-40\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1b21bd-40 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1b21bd-40[data-kb-block=\"kb-adv-heading2352_1b21bd-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1b21bd-40 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1b21bd-40[data-kb-block=\"kb-adv-heading2352_1b21bd-40\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1b21bd-40 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1b21bd-40\">Write down the 25\u201350 questions your customers ask.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1e499c-6b, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e499c-6b[data-kb-block=\"kb-adv-heading2352_1e499c-6b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1e499c-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e499c-6b[data-kb-block=\"kb-adv-heading2352_1e499c-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1e499c-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1e499c-6b[data-kb-block=\"kb-adv-heading2352_1e499c-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1e499c-6b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1e499c-6b\">Group them into topics.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e8e990-4b, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8e990-4b[data-kb-block=\"kb-adv-heading2352_e8e990-4b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e8e990-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8e990-4b[data-kb-block=\"kb-adv-heading2352_e8e990-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e8e990-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e8e990-4b[data-kb-block=\"kb-adv-heading2352_e8e990-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e8e990-4b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e8e990-4b\">Identify which questions your website currently answers.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b0a0a9-4f, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0a0a9-4f[data-kb-block=\"kb-adv-heading2352_b0a0a9-4f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b0a0a9-4f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0a0a9-4f[data-kb-block=\"kb-adv-heading2352_b0a0a9-4f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b0a0a9-4f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b0a0a9-4f[data-kb-block=\"kb-adv-heading2352_b0a0a9-4f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b0a0a9-4f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b0a0a9-4f\">Find the gaps.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_413abf-e8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_413abf-e8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_413abf-e8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_413abf-e8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_413abf-e8{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_413abf-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_413abf-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_413abf-e8 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4ec37f-59, .wp-block-kadence-advancedheading.kt-adv-heading2352_4ec37f-59[data-kb-block=\"kb-adv-heading2352_4ec37f-59\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4ec37f-59 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4ec37f-59[data-kb-block=\"kb-adv-heading2352_4ec37f-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4ec37f-59 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4ec37f-59[data-kb-block=\"kb-adv-heading2352_4ec37f-59\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4ec37f-59 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4ec37f-59\">Step 04<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f53a43-ff, .wp-block-kadence-advancedheading.kt-adv-heading2352_f53a43-ff[data-kb-block=\"kb-adv-heading2352_f53a43-ff\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f53a43-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f53a43-ff[data-kb-block=\"kb-adv-heading2352_f53a43-ff\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f53a43-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f53a43-ff[data-kb-block=\"kb-adv-heading2352_f53a43-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_f53a43-ff vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f53a43-ff\">Days 16\u201320: Content<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ce11d0-b2, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce11d0-b2[data-kb-block=\"kb-adv-heading2352_ce11d0-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ce11d0-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce11d0-b2[data-kb-block=\"kb-adv-heading2352_ce11d0-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ce11d0-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ce11d0-b2[data-kb-block=\"kb-adv-heading2352_ce11d0-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ce11d0-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ce11d0-b2\">Improve your most important pages.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_63ea24-d3, .wp-block-kadence-advancedheading.kt-adv-heading2352_63ea24-d3[data-kb-block=\"kb-adv-heading2352_63ea24-d3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_63ea24-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_63ea24-d3[data-kb-block=\"kb-adv-heading2352_63ea24-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_63ea24-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_63ea24-d3[data-kb-block=\"kb-adv-heading2352_63ea24-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_63ea24-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_63ea24-d3\">For each:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8c9fee-43:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8c9fee-43 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8c9fee-43 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8c9fee-43 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8c9fee-43 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_8c9fee-43 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_8c9fee-43 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_8c9fee-43 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8c9fee-43:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_8c9fee-43:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_8c9fee-43 kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_5bc46f-69 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5bc46f-69\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">answer the main question<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_d2c54b-eb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d2c54b-eb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">clarify the topic<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_e5037f-58 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e5037f-58\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">add useful examples<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c0022d-7c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c0022d-7c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">improve headings<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_c8f47d-64 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_c8f47d-64\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">strengthen internal links<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_93deea-18 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_93deea-18\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">remove fluff<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f541a4-19 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f541a4-19\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">update outdated information<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_55ce6f-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_55ce6f-34 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_55ce6f-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_55ce6f-34 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_55ce6f-34{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_55ce6f-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_55ce6f-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_55ce6f-34 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a2124d-01, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2124d-01[data-kb-block=\"kb-adv-heading2352_a2124d-01\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a2124d-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2124d-01[data-kb-block=\"kb-adv-heading2352_a2124d-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a2124d-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a2124d-01[data-kb-block=\"kb-adv-heading2352_a2124d-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a2124d-01 vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a2124d-01\">Step 05<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_87ef90-be, .wp-block-kadence-advancedheading.kt-adv-heading2352_87ef90-be[data-kb-block=\"kb-adv-heading2352_87ef90-be\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_87ef90-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_87ef90-be[data-kb-block=\"kb-adv-heading2352_87ef90-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_87ef90-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_87ef90-be[data-kb-block=\"kb-adv-heading2352_87ef90-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_87ef90-be vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_87ef90-be\">Days 21\u201325: Entity and structure<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_5ab5fb-23, .wp-block-kadence-advancedheading.kt-adv-heading2352_5ab5fb-23[data-kb-block=\"kb-adv-heading2352_5ab5fb-23\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5ab5fb-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_5ab5fb-23[data-kb-block=\"kb-adv-heading2352_5ab5fb-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_5ab5fb-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_5ab5fb-23[data-kb-block=\"kb-adv-heading2352_5ab5fb-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_5ab5fb-23 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_5ab5fb-23\">Review:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a7ca94-ac:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a7ca94-ac ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a7ca94-ac ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a7ca94-ac .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a7ca94-ac ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_a7ca94-ac ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_a7ca94-ac ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_a7ca94-ac ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a7ca94-ac:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_a7ca94-ac:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_a7ca94-ac kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_baae07-0d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_baae07-0d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">organization information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f387b5-11 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f387b5-11\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">product information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b755f1-39 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b755f1-39\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">structured data<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_bc3c55-43 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_bc3c55-43\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">author information<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_34481d-79 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_34481d-79\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">internal links<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f60cdc-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f60cdc-c0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">page relationships<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_1cede6-b8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_1cede6-b8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">consistent terminology<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2352_d5d4c5-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_d5d4c5-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_d5d4c5-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_d5d4c5-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_d5d4c5-92{position:relative;}@media all and (max-width: 1024px){.kadence-column2352_d5d4c5-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_d5d4c5-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_d5d4c5-92 vp-tl-step\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_637825-de, .wp-block-kadence-advancedheading.kt-adv-heading2352_637825-de[data-kb-block=\"kb-adv-heading2352_637825-de\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_637825-de mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_637825-de[data-kb-block=\"kb-adv-heading2352_637825-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_637825-de img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_637825-de[data-kb-block=\"kb-adv-heading2352_637825-de\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_637825-de vp-step-badge wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_637825-de\">Step 06<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cf5ff1-40, .wp-block-kadence-advancedheading.kt-adv-heading2352_cf5ff1-40[data-kb-block=\"kb-adv-heading2352_cf5ff1-40\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cf5ff1-40 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cf5ff1-40[data-kb-block=\"kb-adv-heading2352_cf5ff1-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cf5ff1-40 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cf5ff1-40[data-kb-block=\"kb-adv-heading2352_cf5ff1-40\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2352_cf5ff1-40 vp-step-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cf5ff1-40\">Days 26\u201330: AI visibility<\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_69f65a-cc, .wp-block-kadence-advancedheading.kt-adv-heading2352_69f65a-cc[data-kb-block=\"kb-adv-heading2352_69f65a-cc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_69f65a-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_69f65a-cc[data-kb-block=\"kb-adv-heading2352_69f65a-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_69f65a-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_69f65a-cc[data-kb-block=\"kb-adv-heading2352_69f65a-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_69f65a-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_69f65a-cc\">Create your question set.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_e1e350-03, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1e350-03[data-kb-block=\"kb-adv-heading2352_e1e350-03\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e1e350-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1e350-03[data-kb-block=\"kb-adv-heading2352_e1e350-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_e1e350-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_e1e350-03[data-kb-block=\"kb-adv-heading2352_e1e350-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_e1e350-03 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_e1e350-03\">Test relevant AI search experiences.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_eeb5b5-34, .wp-block-kadence-advancedheading.kt-adv-heading2352_eeb5b5-34[data-kb-block=\"kb-adv-heading2352_eeb5b5-34\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eeb5b5-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_eeb5b5-34[data-kb-block=\"kb-adv-heading2352_eeb5b5-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_eeb5b5-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_eeb5b5-34[data-kb-block=\"kb-adv-heading2352_eeb5b5-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_eeb5b5-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_eeb5b5-34\">Record:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3e4870-a1:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3e4870-a1 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3e4870-a1 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3e4870-a1 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3e4870-a1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_3e4870-a1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_3e4870-a1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_3e4870-a1 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3e4870-a1:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_3e4870-a1:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_3e4870-a1 kt-svg-icon-list-columns-2 alignnone kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1 vp-bordered-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_947a2d-58 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_947a2d-58\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">mentions<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_8ba1b3-05 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_8ba1b3-05\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">citations<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5d9f31-30 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5d9f31-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">competitors<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_e65786-29 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e65786-29\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">sources<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_fb4be7-ff .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_fb4be7-ff\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">inaccuracies<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_91f7f1-ba .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_91f7f1-ba\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">content gaps<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_827a36-04, .wp-block-kadence-advancedheading.kt-adv-heading2352_827a36-04[data-kb-block=\"kb-adv-heading2352_827a36-04\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_827a36-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_827a36-04[data-kb-block=\"kb-adv-heading2352_827a36-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_827a36-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_827a36-04[data-kb-block=\"kb-adv-heading2352_827a36-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_827a36-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_827a36-04\">Then decide what to improve.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0a0a48-d5, .wp-block-kadence-advancedheading.kt-adv-heading2352_0a0a48-d5[data-kb-block=\"kb-adv-heading2352_0a0a48-d5\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_0a0a48-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0a0a48-d5[data-kb-block=\"kb-adv-heading2352_0a0a48-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0a0a48-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0a0a48-d5[data-kb-block=\"kb-adv-heading2352_0a0a48-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_0a0a48-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0a0a48-d5\"><strong>That\u2019s a strategy.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ab0448-14, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab0448-14[data-kb-block=\"kb-adv-heading2352_ab0448-14\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_ab0448-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab0448-14[data-kb-block=\"kb-adv-heading2352_ab0448-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ab0448-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab0448-14[data-kb-block=\"kb-adv-heading2352_ab0448-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_ab0448-14 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ab0448-14\"><strong>Not panic.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_158f28-0b, .wp-block-kadence-advancedheading.kt-adv-heading2352_158f28-0b[data-kb-block=\"kb-adv-heading2352_158f28-0b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_158f28-0b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_158f28-0b[data-kb-block=\"kb-adv-heading2352_158f28-0b\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_158f28-0b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_158f28-0b[data-kb-block=\"kb-adv-heading2352_158f28-0b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s41\" class=\"kt-adv-heading2352_158f28-0b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_158f28-0b\">The Real Future of SEO<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_f7648e-fb, .wp-block-kadence-advancedheading.kt-adv-heading2352_f7648e-fb[data-kb-block=\"kb-adv-heading2352_f7648e-fb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f7648e-fb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_f7648e-fb[data-kb-block=\"kb-adv-heading2352_f7648e-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_f7648e-fb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_f7648e-fb[data-kb-block=\"kb-adv-heading2352_f7648e-fb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_f7648e-fb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_f7648e-fb\">The biggest mistake would be to react to AI search by abandoning everything that worked before.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0f2a3b-44, .wp-block-kadence-advancedheading.kt-adv-heading2352_0f2a3b-44[data-kb-block=\"kb-adv-heading2352_0f2a3b-44\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0f2a3b-44 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0f2a3b-44[data-kb-block=\"kb-adv-heading2352_0f2a3b-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0f2a3b-44 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0f2a3b-44[data-kb-block=\"kb-adv-heading2352_0f2a3b-44\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0f2a3b-44 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0f2a3b-44\">The second biggest mistake would be to pretend nothing has changed.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cfa965-b4, .wp-block-kadence-advancedheading.kt-adv-heading2352_cfa965-b4[data-kb-block=\"kb-adv-heading2352_cfa965-b4\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_cfa965-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cfa965-b4[data-kb-block=\"kb-adv-heading2352_cfa965-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cfa965-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cfa965-b4[data-kb-block=\"kb-adv-heading2352_cfa965-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_cfa965-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cfa965-b4\"><strong>Both are wrong.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_67c590-e1, .wp-block-kadence-advancedheading.kt-adv-heading2352_67c590-e1[data-kb-block=\"kb-adv-heading2352_67c590-e1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_67c590-e1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_67c590-e1[data-kb-block=\"kb-adv-heading2352_67c590-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_67c590-e1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_67c590-e1[data-kb-block=\"kb-adv-heading2352_67c590-e1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_67c590-e1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_67c590-e1\">The web is moving toward a more conversational, multimodal, and increasingly AI-mediated discovery experience.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_8d7f43-4e, .wp-block-kadence-advancedheading.kt-adv-heading2352_8d7f43-4e[data-kb-block=\"kb-adv-heading2352_8d7f43-4e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8d7f43-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_8d7f43-4e[data-kb-block=\"kb-adv-heading2352_8d7f43-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_8d7f43-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_8d7f43-4e[data-kb-block=\"kb-adv-heading2352_8d7f43-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_8d7f43-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_8d7f43-4e\">Google itself now provides dedicated guidance for generative AI search features, while OpenAI provides specific guidance around website discovery and crawler access for ChatGPT Search.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_81bbf5-79, .wp-block-kadence-advancedheading.kt-adv-heading2352_81bbf5-79[data-kb-block=\"kb-adv-heading2352_81bbf5-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_81bbf5-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_81bbf5-79[data-kb-block=\"kb-adv-heading2352_81bbf5-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_81bbf5-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_81bbf5-79[data-kb-block=\"kb-adv-heading2352_81bbf5-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_81bbf5-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_81bbf5-79\">So yes:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a85675-ff, .wp-block-kadence-advancedheading.kt-adv-heading2352_a85675-ff[data-kb-block=\"kb-adv-heading2352_a85675-ff\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_a85675-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a85675-ff[data-kb-block=\"kb-adv-heading2352_a85675-ff\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a85675-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a85675-ff[data-kb-block=\"kb-adv-heading2352_a85675-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_a85675-ff wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a85675-ff\"><strong>Search is changing.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ab0cce-3b, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab0cce-3b[data-kb-block=\"kb-adv-heading2352_ab0cce-3b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ab0cce-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab0cce-3b[data-kb-block=\"kb-adv-heading2352_ab0cce-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ab0cce-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ab0cce-3b[data-kb-block=\"kb-adv-heading2352_ab0cce-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ab0cce-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ab0cce-3b\">But the answer isn\u2019t:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cThrow away SEO.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_d500d4-46, .wp-block-kadence-advancedheading.kt-adv-heading2352_d500d4-46[data-kb-block=\"kb-adv-heading2352_d500d4-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d500d4-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_d500d4-46[data-kb-block=\"kb-adv-heading2352_d500d4-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_d500d4-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_d500d4-46[data-kb-block=\"kb-adv-heading2352_d500d4-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_d500d4-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_d500d4-46\">And it isn\u2019t:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-style:none;border-width:0px\">\n<p class=\"wp-block-paragraph\">\u201cAdd GEO to your checklist and carry on.\u201d<\/p>\n<\/blockquote>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_02ed44-12, .wp-block-kadence-advancedheading.kt-adv-heading2352_02ed44-12[data-kb-block=\"kb-adv-heading2352_02ed44-12\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_02ed44-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_02ed44-12[data-kb-block=\"kb-adv-heading2352_02ed44-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_02ed44-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_02ed44-12[data-kb-block=\"kb-adv-heading2352_02ed44-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_02ed44-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_02ed44-12\">The answer is to understand the underlying shift.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3[data-kb-block=\"kb-adv-heading2352_cb5676-f3\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3[data-kb-block=\"kb-adv-heading2352_cb5676-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3[data-kb-block=\"kb-adv-heading2352_cb5676-f3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3[data-kb-block=\"kb-adv-heading2352_cb5676-f3\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3, .wp-block-kadence-advancedheading.kt-adv-heading2352_cb5676-f3[data-kb-block=\"kb-adv-heading2352_cb5676-f3\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_cb5676-f3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_cb5676-f3\">Search engines and AI systems increasingly need to understand information, not simply match keywords.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dc247a-f2, .wp-block-kadence-advancedheading.kt-adv-heading2352_dc247a-f2[data-kb-block=\"kb-adv-heading2352_dc247a-f2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dc247a-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dc247a-f2[data-kb-block=\"kb-adv-heading2352_dc247a-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dc247a-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dc247a-f2[data-kb-block=\"kb-adv-heading2352_dc247a-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dc247a-f2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dc247a-f2\">That means your website needs:<\/p>\n\n\n<style>.kadence-column2352_3f8484-1a > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_3f8484-1a > .kt-inside-inner-col,.kadence-column2352_3f8484-1a > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_3f8484-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_3f8484-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_3f8484-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_3f8484-1a > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_3f8484-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_3f8484-1a{position:relative;}.kadence-column2352_3f8484-1a, .kt-inside-inner-col > .kadence-column2352_3f8484-1a:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_3f8484-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_3f8484-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_3f8484-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_376138-d6:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_376138-d6 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_376138-d6 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_376138-d6 .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_376138-d6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_376138-d6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_376138-d6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_376138-d6 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_376138-d6:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_376138-d6:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_376138-d6:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_376138-d6 kt-svg-icon-list-columns-2 alignnone background-white-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_f69957-07 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f69957-07\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">better information architecture<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9d5011-e8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9d5011-e8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">clearer content<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5ab7af-be .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5ab7af-be\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">stronger entities<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_b18094-3d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_b18094-3d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">useful answers<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_83f788-6b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_83f788-6b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">better technical accessibility<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_73556d-56 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_73556d-56\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">connected topics<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2d41bc-31 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2d41bc-31\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">credible expertise<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_7dd876-f1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7dd876-f1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">ongoing maintenance<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_a3a1b2-1d, .wp-block-kadence-advancedheading.kt-adv-heading2352_a3a1b2-1d[data-kb-block=\"kb-adv-heading2352_a3a1b2-1d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a3a1b2-1d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_a3a1b2-1d[data-kb-block=\"kb-adv-heading2352_a3a1b2-1d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_a3a1b2-1d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_a3a1b2-1d[data-kb-block=\"kb-adv-heading2352_a3a1b2-1d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_a3a1b2-1d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_a3a1b2-1d\">And those are not entirely new requirements.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b69216-71, .wp-block-kadence-advancedheading.kt-adv-heading2352_b69216-71[data-kb-block=\"kb-adv-heading2352_b69216-71\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b69216-71 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b69216-71[data-kb-block=\"kb-adv-heading2352_b69216-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b69216-71 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b69216-71[data-kb-block=\"kb-adv-heading2352_b69216-71\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_b69216-71 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b69216-71\">They are many of the things a good website should have been doing all along.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dfcbca-2b, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfcbca-2b[data-kb-block=\"kb-adv-heading2352_dfcbca-2b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dfcbca-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfcbca-2b[data-kb-block=\"kb-adv-heading2352_dfcbca-2b\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dfcbca-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dfcbca-2b[data-kb-block=\"kb-adv-heading2352_dfcbca-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s42\" class=\"kt-adv-heading2352_dfcbca-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dfcbca-2b\">So\u2026 What Should You Do?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_20e38c-ce, .wp-block-kadence-advancedheading.kt-adv-heading2352_20e38c-ce[data-kb-block=\"kb-adv-heading2352_20e38c-ce\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_20e38c-ce mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_20e38c-ce[data-kb-block=\"kb-adv-heading2352_20e38c-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_20e38c-ce img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_20e38c-ce[data-kb-block=\"kb-adv-heading2352_20e38c-ce\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_20e38c-ce wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_20e38c-ce\">If you\u2019ve been worrying that you\u2019ve missed the AI SEO revolution, take a step back.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_4abb0d-3a, .wp-block-kadence-advancedheading.kt-adv-heading2352_4abb0d-3a[data-kb-block=\"kb-adv-heading2352_4abb0d-3a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4abb0d-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_4abb0d-3a[data-kb-block=\"kb-adv-heading2352_4abb0d-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_4abb0d-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_4abb0d-3a[data-kb-block=\"kb-adv-heading2352_4abb0d-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_4abb0d-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_4abb0d-3a\">You probably don\u2019t need to start over.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1d63fe-4f, .wp-block-kadence-advancedheading.kt-adv-heading2352_1d63fe-4f[data-kb-block=\"kb-adv-heading2352_1d63fe-4f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1d63fe-4f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1d63fe-4f[data-kb-block=\"kb-adv-heading2352_1d63fe-4f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1d63fe-4f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1d63fe-4f[data-kb-block=\"kb-adv-heading2352_1d63fe-4f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1d63fe-4f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1d63fe-4f\">You need to inspect what you already have.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3706a8-17, .wp-block-kadence-advancedheading.kt-adv-heading2352_3706a8-17[data-kb-block=\"kb-adv-heading2352_3706a8-17\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3706a8-17 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3706a8-17[data-kb-block=\"kb-adv-heading2352_3706a8-17\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3706a8-17 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3706a8-17[data-kb-block=\"kb-adv-heading2352_3706a8-17\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3706a8-17 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3706a8-17\">Start with your most important pages.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3007c9-ce, .wp-block-kadence-advancedheading.kt-adv-heading2352_3007c9-ce[data-kb-block=\"kb-adv-heading2352_3007c9-ce\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3007c9-ce mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3007c9-ce[data-kb-block=\"kb-adv-heading2352_3007c9-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3007c9-ce img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3007c9-ce[data-kb-block=\"kb-adv-heading2352_3007c9-ce\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_3007c9-ce wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3007c9-ce\">Ask:<\/p>\n\n\n<style>.kadence-column2352_a63f1b-8f > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_a63f1b-8f > .kt-inside-inner-col,.kadence-column2352_a63f1b-8f > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_a63f1b-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_a63f1b-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_a63f1b-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_a63f1b-8f > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_a63f1b-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_a63f1b-8f{position:relative;}.kadence-column2352_a63f1b-8f, .kt-inside-inner-col > .kadence-column2352_a63f1b-8f:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_a63f1b-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_a63f1b-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_a63f1b-8f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_649727-90:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_649727-90 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_649727-90 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_649727-90 .kb-svg-icon-wrap{font-size:18px;color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_649727-90 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_649727-90 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_649727-90 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_649727-90 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_649727-90:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_649727-90:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_649727-90:not(.kt-mobile-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_649727-90 kt-svg-icon-list-columns-2 alignnone question-list\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_0b6436-ab .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_0b6436-ab\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Can search engines find them?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_9ddaab-b2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_9ddaab-b2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Can AI systems access them where appropriate?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_251b2b-a3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_251b2b-a3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Can a visitor understand them?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_cbbc42-a3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_cbbc42-a3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Can a machine understand them?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_575499-6d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_575499-6d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Do they answer real questions?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_e86d8b-a9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_e86d8b-a9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are the entities clear?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_3e70db-67 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_3e70db-67\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are related topics connected?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_d1ba1b-81 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_d1ba1b-81\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the information genuinely useful?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_49d00e-4c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_49d00e-4c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Is the website technically healthy?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2a0938-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2a0938-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_question-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Are you monitoring what happens?<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b3ca0b-56, .wp-block-kadence-advancedheading.kt-adv-heading2352_b3ca0b-56[data-kb-block=\"kb-adv-heading2352_b3ca0b-56\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_b3ca0b-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b3ca0b-56[data-kb-block=\"kb-adv-heading2352_b3ca0b-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b3ca0b-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b3ca0b-56[data-kb-block=\"kb-adv-heading2352_b3ca0b-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_b3ca0b-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b3ca0b-56\"><strong>Then fix what you find.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_07dda9-f2, .wp-block-kadence-advancedheading.kt-adv-heading2352_07dda9-f2[data-kb-block=\"kb-adv-heading2352_07dda9-f2\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_07dda9-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_07dda9-f2[data-kb-block=\"kb-adv-heading2352_07dda9-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_07dda9-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_07dda9-f2[data-kb-block=\"kb-adv-heading2352_07dda9-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_07dda9-f2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_07dda9-f2\"><strong>That\u2019s AI Search Optimization.<\/strong><\/h5>\n\n\n<style>.kadence-column2352_83c7bc-9a > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_83c7bc-9a > .kt-inside-inner-col,.kadence-column2352_83c7bc-9a > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_83c7bc-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_83c7bc-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_83c7bc-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_83c7bc-9a > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_83c7bc-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_83c7bc-9a{position:relative;}.kadence-column2352_83c7bc-9a, .kt-inside-inner-col > .kadence-column2352_83c7bc-9a:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_83c7bc-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_83c7bc-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_83c7bc-9a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d6e507-7f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d6e507-7f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d6e507-7f ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d6e507-7f .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_d6e507-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_d6e507-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_d6e507-7f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_d6e507-7f ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_d6e507-7f kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_f62da0-1a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f62da0-1a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Not another layer of marketing jargon.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_139be9-0e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_139be9-0e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Not a replacement for SEO.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_66beb5-cd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_66beb5-cd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Not a race to implement every new AI tactic.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_64cba3-3b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_64cba3-3b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">And certainly not a reason to panic.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_57d920-85, .wp-block-kadence-advancedheading.kt-adv-heading2352_57d920-85[data-kb-block=\"kb-adv-heading2352_57d920-85\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_57d920-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_57d920-85[data-kb-block=\"kb-adv-heading2352_57d920-85\"] mark.kt-highlight{font-style:normal;color:var(--ast-global-color-0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_57d920-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_57d920-85[data-kb-block=\"kb-adv-heading2352_57d920-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 id=\"s43\" class=\"kt-adv-heading2352_57d920-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_57d920-85\">Final Takeaway: Don\u2019t Optimize for AI. Build for Visibility.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1a516b-7d, .wp-block-kadence-advancedheading.kt-adv-heading2352_1a516b-7d[data-kb-block=\"kb-adv-heading2352_1a516b-7d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1a516b-7d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1a516b-7d[data-kb-block=\"kb-adv-heading2352_1a516b-7d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1a516b-7d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1a516b-7d[data-kb-block=\"kb-adv-heading2352_1a516b-7d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_1a516b-7d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1a516b-7d\">The phrase \u201coptimize for AI\u201d makes the whole thing sound more complicated than it is.<\/p>\n\n\n<style>.kadence-column2352_423cc7-af > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_423cc7-af > .kt-inside-inner-col,.kadence-column2352_423cc7-af > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_423cc7-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_423cc7-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_423cc7-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_423cc7-af > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_423cc7-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_423cc7-af{position:relative;}.kadence-column2352_423cc7-af, .kt-inside-inner-col > .kadence-column2352_423cc7-af:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_423cc7-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_423cc7-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_423cc7-af\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_715bb5-6d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_715bb5-6d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_715bb5-6d ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_715bb5-6d .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_715bb5-6d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_715bb5-6d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_715bb5-6d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_715bb5-6d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_715bb5-6d kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_aa144b-44 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_aa144b-44\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">You don\u2019t need to write content that sounds like a machine.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_eba6a3-9c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_eba6a3-9c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">You don\u2019t need to stuff GEO keywords into every paragraph.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_bc0d35-8b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_bc0d35-8b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">You don\u2019t need to rebuild your website around one AI platform.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_4de305-3f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_4de305-3f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">You don\u2019t need to abandon SEO.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64, .wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64[data-kb-block=\"kb-adv-heading2352_608547-64\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64[data-kb-block=\"kb-adv-heading2352_608547-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64[data-kb-block=\"kb-adv-heading2352_608547-64\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64, .wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64[data-kb-block=\"kb-adv-heading2352_608547-64\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64, .wp-block-kadence-advancedheading.kt-adv-heading2352_608547-64[data-kb-block=\"kb-adv-heading2352_608547-64\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_608547-64 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_608547-64\">You need to make your website better at communicating information.<\/h5>\n\n\n<style>.kadence-column2352_3571bc-f4 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2352_3571bc-f4 > .kt-inside-inner-col,.kadence-column2352_3571bc-f4 > .kt-inside-inner-col:before{border-top-left-radius:var(--kb-token--primitive--dimension--radius--sm);border-top-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-right-radius:var(--kb-token--primitive--dimension--radius--sm);border-bottom-left-radius:var(--kb-token--primitive--dimension--radius--sm);}.kadence-column2352_3571bc-f4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_3571bc-f4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_3571bc-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_3571bc-f4 > .kt-inside-inner-col{background-color:var(--kb-token--primitive--color--custom--custom-2);}.kadence-column2352_3571bc-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_3571bc-f4{position:relative;}.kadence-column2352_3571bc-f4, .kt-inside-inner-col > .kadence-column2352_3571bc-f4:not(.specificity){margin-top:28px;margin-bottom:28px;}@media all and (max-width: 1024px){.kadence-column2352_3571bc-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_3571bc-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_3571bc-f4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e1aed-bc:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e1aed-bc ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;column-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e1aed-bc ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e1aed-bc .kb-svg-icon-wrap{color:var(--ast-global-color-0);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2352_2e1aed-bc ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2352_2e1aed-bc ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2352_2e1aed-bc ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:16px;line-height:24px;}.kt-svg-icon-list-items2352_2e1aed-bc ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2352_2e1aed-bc kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2352_7a981d-78 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_7a981d-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Make it discoverable.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_5b61b8-d6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_5b61b8-d6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Make it understandable.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_f249ed-ae .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_f249ed-ae\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Make it useful.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_37e35c-0c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_37e35c-0c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Make your entities clear.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_86ba1a-c6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_86ba1a-c6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Answer real questions.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_2d16f4-a4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_2d16f4-a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Connect related information.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_fd95dd-44 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_fd95dd-44\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Keep the technical foundation healthy.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2352_a809ad-f8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2352_a809ad-f8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star kt-svg-icon-list-single\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Monitor how search is changing.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_241ee2-b4, .wp-block-kadence-advancedheading.kt-adv-heading2352_241ee2-b4[data-kb-block=\"kb-adv-heading2352_241ee2-b4\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_241ee2-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_241ee2-b4[data-kb-block=\"kb-adv-heading2352_241ee2-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_241ee2-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_241ee2-b4[data-kb-block=\"kb-adv-heading2352_241ee2-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_241ee2-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_241ee2-b4\"><strong>Then adapt.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_dda5e3-60, .wp-block-kadence-advancedheading.kt-adv-heading2352_dda5e3-60[data-kb-block=\"kb-adv-heading2352_dda5e3-60\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dda5e3-60 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_dda5e3-60[data-kb-block=\"kb-adv-heading2352_dda5e3-60\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_dda5e3-60 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_dda5e3-60[data-kb-block=\"kb-adv-heading2352_dda5e3-60\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_dda5e3-60 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_dda5e3-60\">Because the future of search isn\u2019t really about choosing between:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_3975a3-4a, .wp-block-kadence-advancedheading.kt-adv-heading2352_3975a3-4a[data-kb-block=\"kb-adv-heading2352_3975a3-4a\"]{font-style:normal;color:var(--kb-token--primitive--color--neutral--900);}.wp-block-kadence-advancedheading.kt-adv-heading2352_3975a3-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_3975a3-4a[data-kb-block=\"kb-adv-heading2352_3975a3-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_3975a3-4a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_3975a3-4a[data-kb-block=\"kb-adv-heading2352_3975a3-4a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading2352_3975a3-4a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_3975a3-4a\"><strong>SEO vs GEO vs AEO.<\/strong><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_c43bdd-59, .wp-block-kadence-advancedheading.kt-adv-heading2352_c43bdd-59[data-kb-block=\"kb-adv-heading2352_c43bdd-59\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c43bdd-59 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_c43bdd-59[data-kb-block=\"kb-adv-heading2352_c43bdd-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_c43bdd-59 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_c43bdd-59[data-kb-block=\"kb-adv-heading2352_c43bdd-59\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_c43bdd-59 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_c43bdd-59\">It\u2019s about building a website that can survive\u2014and remain useful\u2014as the way people discover information continues to change.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_0fd9e3-70, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fd9e3-70[data-kb-block=\"kb-adv-heading2352_0fd9e3-70\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0fd9e3-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fd9e3-70[data-kb-block=\"kb-adv-heading2352_0fd9e3-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_0fd9e3-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_0fd9e3-70[data-kb-block=\"kb-adv-heading2352_0fd9e3-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_0fd9e3-70 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_0fd9e3-70\">And if there\u2019s one thing to take away from all the AI-search noise, make it this:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80, .wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80[data-kb-block=\"kb-adv-heading2352_b65ec8-80\"]{padding-top:7px;padding-bottom:7px;padding-left:25px;margin-top:36px;margin-bottom:36px;font-size:24px;line-height:36px;font-style:normal;border-top-style:none;border-right-style:none;border-bottom-style:none;border-left:3px solid var(--kb-token--primitive--color--brand--primary);}.wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80[data-kb-block=\"kb-adv-heading2352_b65ec8-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80[data-kb-block=\"kb-adv-heading2352_b65ec8-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80, .wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80[data-kb-block=\"kb-adv-heading2352_b65ec8-80\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80, .wp-block-kadence-advancedheading.kt-adv-heading2352_b65ec8-80[data-kb-block=\"kb-adv-heading2352_b65ec8-80\"]{border-left:3px solid var(--kb-token--primitive--color--brand--primary);}}<\/style>\n<h5 class=\"kt-adv-heading2352_b65ec8-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_b65ec8-80\">SEO isn\u2019t dead. The old idea that search visibility happens in only one place is.<\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_057bf8-42, .wp-block-kadence-advancedheading.kt-adv-heading2352_057bf8-42[data-kb-block=\"kb-adv-heading2352_057bf8-42\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_057bf8-42 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_057bf8-42[data-kb-block=\"kb-adv-heading2352_057bf8-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_057bf8-42 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_057bf8-42[data-kb-block=\"kb-adv-heading2352_057bf8-42\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_057bf8-42 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_057bf8-42\">The businesses that adapt won\u2019t be the ones that chase every new AI acronym.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_671b04-9b, .wp-block-kadence-advancedheading.kt-adv-heading2352_671b04-9b[data-kb-block=\"kb-adv-heading2352_671b04-9b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_671b04-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_671b04-9b[data-kb-block=\"kb-adv-heading2352_671b04-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_671b04-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_671b04-9b[data-kb-block=\"kb-adv-heading2352_671b04-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_671b04-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_671b04-9b\">They\u2019ll be the ones that build websites that are genuinely easy to find, understand, trust, and use.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_6f5879-f8, .wp-block-kadence-advancedheading.kt-adv-heading2352_6f5879-f8[data-kb-block=\"kb-adv-heading2352_6f5879-f8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6f5879-f8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_6f5879-f8[data-kb-block=\"kb-adv-heading2352_6f5879-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_6f5879-f8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_6f5879-f8[data-kb-block=\"kb-adv-heading2352_6f5879-f8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_6f5879-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_6f5879-f8\"><strong>That\u2019s the real AI Search Optimization strategy for 2027.<\/strong><\/p>\n\n\n<style>.kadence-column2352_911af9-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2352_911af9-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column2352_911af9-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2352_911af9-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2352_911af9-af{position:relative;}.kadence-column2352_911af9-af, .kt-inside-inner-col > .kadence-column2352_911af9-af:not(.specificity){margin-top:48px;margin-bottom:48px;}@media all and (max-width: 1024px){.kadence-column2352_911af9-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2352_911af9-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2352_911af9-af vp-takeaways\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2352_1f0317-5f, .wp-block-kadence-advancedheading.kt-adv-heading2352_1f0317-5f[data-kb-block=\"kb-adv-heading2352_1f0317-5f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1f0317-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_1f0317-5f[data-kb-block=\"kb-adv-heading2352_1f0317-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_1f0317-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_1f0317-5f[data-kb-block=\"kb-adv-heading2352_1f0317-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2352_1f0317-5f vp-takeaways-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_1f0317-5f\">Key Takeaways<\/h3>\n\n\n\n<ol class=\"wp-block-list vp-tk-list\">\n<li>SEO isn\u2019t dead; search visibility is expanding.<\/li>\n\n\n\n<li>GEO and AEO should complement SEO rather than replace it.<\/li>\n\n\n\n<li>Don\u2019t start with AI tactics. Start with your website\u2019s actual problems.<\/li>\n\n\n\n<li>Make important information accessible before worrying about how it will be represented.<\/li>\n\n\n\n<li>Answer customer questions directly and clearly.<\/li>\n\n\n\n<li>Build connected topic clusters rather than publishing random AI-generated articles.<\/li>\n\n\n\n<li>Make your company, products, services and other entities consistent and understandable.<\/li>\n\n\n\n<li>Use structured data where it accurately describes your content.<\/li>\n\n\n\n<li>Treat <code>llms.txt<\/code> and other emerging mechanisms as supporting infrastructure, not magic ranking switches.<\/li>\n\n\n\n<li>Different AI systems can have different crawlers and policies.<\/li>\n\n\n\n<li>AI can help analyze, prioritize and automate website work, but it should not replace evidence or human judgment.<\/li>\n\n\n\n<li>Measure AI visibility alongside traditional search, traffic and business outcomes.<\/li>\n\n\n\n<li>The goal is not to \u201cwrite for AI.\u201d The goal is to build information that both people and machines can understand.<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2352_ac4f21-9e, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac4f21-9e[data-kb-block=\"kb-adv-heading2352_ac4f21-9e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ac4f21-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac4f21-9e[data-kb-block=\"kb-adv-heading2352_ac4f21-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2352_ac4f21-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2352_ac4f21-9e[data-kb-block=\"kb-adv-heading2352_ac4f21-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2352_ac4f21-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2352_ac4f21-9e\">Explore the VuloPilot features mentioned in this guide: <a href=\"\/features\/ai-search\/\">AI search (GEO &amp; AEO)<\/a> \u00b7 <a href=\"\/features\/search-visibility\/\">Search visibility<\/a> \u00b7 <a href=\"\/features\/content\/\">Content<\/a><\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u201cSEO is dead.\u201d You\u2019ve probably heard it more times than you can count. Now there\u2019s a new acronym every week. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":3,"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":111,"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/posts\/46\/revisions\/111"}],"wp:attachment":[{"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cus.dualcube.com\/mvx1\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}